Diana L.

Ascher
10501 Wilshire Blvd. #1402
Los Angeles, CA 90024
E-mail: da95c77c@westpost.net
Phone: (310) 975-9933
Education
Peter F. Drucker Graduate School of Management, Claremont, CA
Masters in Business Administration, May 2004 (GPA: 3.96)
Concentrations in Strategy and Leadership in Media
Beta Gamma Sigma National Honor Society in Business and Management
Management Consulting Practicum, 4.0
Duke University, Durham, NC
B.A., Public Policy Studies, 1993
Concentrations in International Policy and Journalism
Certificate in Film Studies
Benjamin N. Duke Leadership Scholarship (75% college tuition)
Durham Herald-Sun Front Page Award in Journalism
Experience
CEO, Artemis Editing, 2009-Present
Manage a network of writers, editors and designers to meet client needs
Generate leads and close business
Create marketing materials for corporate clients
Write, edit and index for authors
Develop website content for corporate clients
Writer, The Capital Group/American Funds, 2006-2009
Wrote retirement planning materials for business customer, investor and individ
ual retirement planning teams
Developed, wrote and edited a variety of articles and marketing pieces on a ran
ge of investment and financial planning topics
Created a broad array of materials including brochures, thought pieces, white p
apers, presentations, e-mail communications, letters, investment commentaries, w
ebsite content, webinars, video/audio scripts, talking points, fact sheets and p
osition papers
Cultivated in-depth expertise of the firms philosophy and process, investment c
ounselor needs and industry trends to create effective marketing materials
Gathered relevant information, conducted interviews with thought leaders, perfo
rmed necessary independent research, and acted as the departments primary writer
and presentation developer
Took on multiple assignments of varying scope and impact simultaneously
Managed pieces through a vigorous internal editorial, content and compliance re
view
Oversaw content updates of existing materials, including scheduling, routing, e
diting, proofing and maintaining appropriate inventory levels
Gauged effectiveness and timeliness of marketing materials and made recommendat
ions for improvement
Maintained strong relationships and provided marketing support to internal busi
ness partners
Assisted with the production of videos and webinars, including photography and
editing
Liaisoned with other writers and marketing specialists throughout the firm to g
ather ideas, materials and best practices
Explored new applications for networking and messaging
Took part in multiple weekly communications team strategic meetings
Adapted written materials from other divisions of the firm for our target audie
nces
Took on other non-writing-related marketing assignments as needed
Freelance Media Consultant, 2004-2005
Formulated strategic communications plans and serve as strategic advisor to cli
ents on communications, public relations, publications, Web design, and marketin
g
Developed and articulated clear and consistent messages about missions, program
s, and marketing campaigns
Recommended priorities for deployment of both new and existing resources to pre
sent and fortify coherent and consistent messages about unique strengths in all
media and publications
Used print and electronic media and publications for communicating and marketin
g to external and internal constituencies
Defined graphic identities to create consistent looks for communications
Created and maintained content for client websites; advised on the design and a
rchitecture of the same
Promoted and facilitated public relations and media coverage; served as chief l
iaison to the media and maintain strong relationships with leading media organiz
ations
Served as advisor on how to assess, monitor, manage, and respond to issues that
put client firms in the public eye
Worked with outside vendors on publication and marketing
Freelance Associate Producer, 2003-2006
Managed pre-production, production, and post-production work on feature films
Assisted in the organization and interpretation of legal documents
Functioned as liaison between actors, directors, and producers while overseeing
coverage and accurate portrayal of scripts for film and television
Managed the pre-production, production, and post-production process for indepen
dent films
Managing Editor, Senior Editor, Bloomberg L.P., Princeton, NJ, 1999-2002
Edited a business magazine with circulation of more than 1 million
Introduced process improvements for creation and distribution of the magazine
Responsibilities included generating story ideas, coordinating freelance writer
s, editing copy for content and style, consulting on magazine design and layout,
maintaining relationships with clients, writing feature stories, conducting int
erviews and forging ongoing relationships with industry experts and business lea
ders, copy editing, fact checking, and coordinating magazine content distributio
n on the Internet among cross-functional global groups
Generated new business and launched new magazines, developing a core knowledge
base in angel investing and venture capital
News Editor, Bloomberg L.P., Princeton, NJ, 1999
Coordinated coverage of breaking news menus across bureaus for distribution on
the Bloomberg system and via the Internet
Multimedia Producer, Bloomberg L.P., Princeton, NJ, 1997-1999
Created, coordinated, and maintained multimedia news reports for global distrib
ution
Manager of Instructional Technology Development and Applications, Executive Educ
ation, Fuqua School of Business, Duke University, Durham, NC, 1994-1997
Designed and maintained websites for marketing and distance learning
Coordinated and facilitated computer business simulations
Implemented Internet technology to accommodate 70% program expansion
Skills and Interests
Proficient in all Microsoft Office software (Mac and PC) including Access, Exce
l, PowerPoint and Vizio; graphic design in Adobe Illustrator and Photoshop; edit
ing and layout in Quark and InDesign; and programming in Basic and HTML
Presentation and negotiation training
Coveted culinary talents