BRET SEIGEL

bs9d7530@westpost.net
2086 Kings Knoll Blvd. Residence: 812.637.2854
West Harrison, IN 47060 Mobile: 513.254.4015

HEALTH, FITNESS & RECREATION

General Management . Operations Management
Sports Equipment/Apparel Sales, Marketing, Merchandising
Corporate Membership Sales . Program Development . Program Management
Results-driven executive with strong athletic background, a passion for health a
nd fitness, and proven ability to deliver strong
business results. Solid record of sales leadership in exceedingly competitive ma
rkets. Designed, developed, launched and
managed successful sales programs in highly competitive markets. Aligned interna
l systems with business goals and market
demands. Identified and implemented process improvements. Consistently improved
financial performance; delivered
double-digit revenue and profit increases year-over-year, despite economic reces
sion and intense competition. A
natural leader and coach with a management style that inspires and motivates. Ac
customed to full P&L responsibility.
. Needs Analysis & Strategic Planning
. New Business Development
. Recruiting, Team Building, Team Leadership

. Client Relationship Management

. Facilities Management
. Coaching & Mentoring

. Operational Assessments
. Contract Negotiations
. Budgeting & Expense Control

Related Training: Basketball Coaching Clinics: The Ohio State University-Thad Ma

tta, Xavier University-Sean Miller,
University of Cincinnati- Mick Cronin, and Moeller/LaSalle High School. Fitness
Clinics: Gold's/Arnold Schwarzenegger,
John Parillo, Jim Collins (weight training and nutrition), FitWorks/Tekulve Spee
d & Quickness Clinic, Mercy HealthPlex
exercise/dietician training, and more.
PROFESSIONAL EXPERIENCE

BRET SEIGEL CONSULTING, Cincinnati, OH 2009 - Present

Advise athletic directors, coaches and managers on effective management. Researc
h, recommend and negotiate the purchase
of sports equipment and uniforms. Provide coaching and program management servic
es - recruit and hire trainers to work
with individual athletes. Hire/train/supervise coaches. Manage daily program ope
ration. Develop and coach basketball
clinics on: offense and defense strategies, coaching philosophies, working with
student-athletes, and team building.
.
Advised Club founders of the tri-state Amateur Athletic Union (AAU) on business
management, marketing and program
development. Grew clubs in both stature and success through effective marketing
to parents, students and schools.
Recruited more talented athletes and coaches, resulting in more productive progr
ams.
.
Revamped inadequate and declining programs to restore viability through increase
d participation and sponsorship.
.
Negotiated leases that empowered sports teams and recreation organizations by pr
oviding upgraded facilities for virtually
the same cost. Example: Partnered with Mercy HealthPlex to acquire one of their
gyms for use by St. Ignatius basketball
teams for practices and scrimmages. Benefit to client: Larger, more well-equippe
d facility at a cost comparable to that of
other St .I's facility agreements.
.
Delivered training and coaching that resulted in more wins. Example: Took one te
am from 2-8 record to an 8-2 record.
Served as Head/Assistant Coach for St. Ignatius, Cheviot Fire and Cincy Swish ba
sketball teams. Actively work with the
following organizations:

St. Ignatius Athletic Association Cincy Swish Basketball

The Ohio State University Alumni Association Cheviot Fire Basketball
LaSalle High School Boosters Greenhills High School Alumni Association

APPLIED INDUSTRIAL TECHNOLOGIES (AIT), Cincinnati, OH 1999 - 2009

Advanced rapidly, earning 3 promotions in less than 2 years. Sold industrial pow
er components and value-added services - from rebuild and
design to procurement and inventory management. Served MRO and OEM markets; repr
esented thousands of manufacturers globally.
Regional Manager - Ohio-Indiana-Kentucky (7/01-2/09)
Transformed a region that ranked in the middle third to #1 in profit and #2 in r
evenue out of 30 regions nationwide.
Planned and directed all regional activities, from sales to continuous process i
mprovement. Increased revenue and profits
through cost-reduction, quality, and customer satisfaction initiatives. Led busi
ness-building programs that sold on value;
delivered significant new business despite intense price pressure from global co
mpetitors. Cultivated loyalty by positioning
the company as a trusted customer resource. Worked closely with HR and Legal on
employment contracts and national
agreements. FTEs: 110 (14 direct reports/GMs, Engineers, Executive Assistant).
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BRET SEIGEL bs9d7530@westpost.net Page 2 of 2

Created growth and shareholder value through expertise in business development,

continuous improvement and
cost reduction. Achieved double-digit sales increases and profit growth, 5 conse
cutive years (2004-2008).
.
Led team that increased revenue from $70M to $90M and won awards for sales and p
rofitability every year since 2004.
.
Reduced expenses from 80% of annual sales growth to <30% of sales growth resulti
ng in double-digit profit growth.
.
Top Region (out of 30) in government sales, 2007 and 2008.
.
Headed cross-functional teams that delivered operational excellence. Examples: C
ut error rate by 60% by implementing
contract review and an improved order-checking process. Improved on-time shippin
g performance from 88% to 96%.
.
Eliminated inactive inventory; saved nearly $500K in 2008. Negotiated 3 new faci
lity leases; saved $50K in 2007.

Demonstrated a competitive, entrepreneurial spirit with the vision to see what i

s possible and the leadership skills
to turn strategies into actions. Motivated and led diverse individuals to work t
ogether to achieve common goals.
.
Identified and exploited business opportunities. Examples: (1) Orchestrated an a
cquisition that doubled our market share
in the Cincinnati/Northern Kentucky market. (2) Planned and executed 2 mergers o
f existing AIT facilities. Reduced
operating expenses >$350K annually with no loss in market share or production ca
pacity.
.
Established and developed new revenue streams. Example: Identified opportunity t
o capture significant market share.
Communicated vision and gained senior management consensus to open a new service
center. Collaborated with vendors
and internal departments (IT, real estate, legal, marketing) to secure location,
equipment and staff. Opened new 10,000 sf
facility. Recovered initial investment within 6 months. New center generated $4M
in new revenue the first year and was
profitable from year one.

Identified, developed and retained sales and management talent. Fostered a corpo
rate culture that supported
learning, innovation and continuous process improvement.
.
Established relationships with local universities; recruited top-notch candidate
s for sales and management positions.
.
Cultivated a team environment that encouraged personal accountability. Results:
Each associate took ownership for
his/her role, while always looking to do whatever was needed to ensure the team
met its goals.

Regional Awards: Sales & Profitability Awards (Five awards - requires sales and
profit growth of 10%+ year-over-year),
President's Award (Four service centers achieved this award, which requires the
center exceed annual sales quota, deliver
double-digit net profit and exceptional performance on annual quality audits.),
Top Region in Government Sales Awards (2)
Territory Manager - Cincinnati, OH (6/00-7/01)
Full P&L responsibility for 4 service centers. Hired, trained and coached sales
professionals. Developed and controlled
budgets up to $42M. Formulated powerful sales programs and led corporate Continu
ous Improvement Program.
.
Established Territory Training Program with preferred vendors and implemented po
werful sales programs. Built territory
sales from $38M to $42M in 1 year. Personally negotiated $10M contract with Duke
Energy. Partnered with national team
to negotiate larger national agreements, e.g., Tyson Foods ($40M).

General Manager - Middletown, OH (4/99-6/00)

Provided leadership for 20 associates generating $18M in annual revenue. Negotia
ted contracts for steel, beverage and paper.
Played key role in landing major accounts; served on corporate team that negotia
ted national agreements, e.g., AK Steel
($50M), Alcoa ($50M), and Vulcan Materials ($30M).
.
Propelled Middletown to #1 out of 450 service centers in the country. Cut excess
inventory by $1M. Increased profit 20%.

Branch Manager - Dayton, OH (1/97-4/99)

Recruited sales talent and provided leadership for inside and outside sales team
s. Built a lean, profitable operation by
focusing on business development with meticulous attention to inventory manageme
nt and receivables. Negotiated local
customer agreements. Developed, presented and controlled $3.6M budget.
.
Increased sales from $2.4M to $3.6M the first year. Introduced new technologies
and forged relationships with
manufacturers that expanded the product line and service offerings; facilitated
expansion into new markets.
MOTION INDUSTRIES, Cincinnati, OH 1989 - 1997
Outside Sales Executive - Increased annual sales from $250K to $3.5M. Earned Top
Seller Awards, 1991-1996. Landed
business with Procter & Gamble; negotiated $2M local P&G contract which led to n
ew business totaling over $42M
nationally. Trained national sales teams. Established Motion/P&G inventory stand
ardization programs.

EDUCATION

XAVIER UNIVERSITY, Cincinnati, OH

Completed Executive MBA Program Master of Business Administration, 2005
THE OHIO STATE UNIVERSITY, Columbus, OH Bachelor of Science, Business Administra
tion, 1989
BSBA, Major: Marketing. Dean's List.