Pearson Publisher Book Guide

Professional Trade
CATALOGUE
2007
Summer
CONTENT
Business and Management 1
Six Sigma 12
Leadership 13
Entrepreneurship 15
Corporate Finance 17
Finance 18
Personal Finance 19
Investments 22
Sales and Marketing 25
Self Improvement 29
Communication Skills 32
Career 33
Directories and Reference 35
Parenting 36
Languages 39
Literature Guides 43
Study Guides/Skills 45
History 47
Audio CD 49
Science Environment 51
All book cover images are correct at the time of publishing this catalogue.
Richard Templar
Richard Templar
THE
ISBN-13: 9780273695165 ISBN-13: 9780273710196

ISBN-10: 0273695169 ISBN-10: 0273710192
Richard Templar
Richard Templar
ISBN-13: 9780273662716 ISBN-13: 9780273707622

ISBN-10: 0273662716 ISBN-10: 0273707620
CLASSICS
Shirley Taylor
Tony & Barry Buzan ISBN-13: 9781406612790 ISBN-13: 9780273675242

ISBN-10: 1406612790 ISBN-10: 0273675249
Robert Ashton
Jeffrey Gitomer
ISBN-13: 9780273710219 ISBN-13: 9780131735361

ISBN-10: 0273710214 ISBN-10: 0131735365
Richard Stutely
Jeffrey Gitomer
ISBN-13: 9780131986473
ISBN-13: 9780273710967 ISBN-10: 0131986473
ISBN-10: 0273710966
David Molden
Pat Hutchinson
Jeffrey Gitomer
ISBN-13: 9780131576070
ISBN-10: 0131576070
ISBN-13: 9780273707899
ISBN-10: 0273707892
Brilliant Project Management: What The Best Project Managers Know, Say And Do NLP Business Masterclass: Driving Peak Performance With NLP, 2E
Business and Management

Stephen Barker, Rob Cole David Molden
Through its engaging and entertaining approach, Brilliant Project Management does more than just talk you NLP Business Masterclass purely focuses on the business side of NLP and provides the ideal practical guide
through the process, it provides practical advice and techniques taken from people’s experience in the real for managers to using NLP in your organisation to improve business performance. There is a whole section
world so you always know exactly what to do and say to make your project a success. If you’re always behind on real world case studies written by 10 leading NLP consultants and updates to all the latest NLP techniques
schedule and are fighting to catch up, haven’t a clue where to start, or simply want your projects to be more which have arisen since the 1st edition published. This book takes NLP to masterclass level, it looks beyond
successful, Brilliant Project Management will teach you simple, effective techniques to leading successful the simple everyday techniques to consider the bigger challenges facing organisations today and how NLP
projects every time. can help to develop your own leadership skills as well as get the best from your team.
ISBN-13: 9780273707905
ISBN-13: 9780273707936
ISBN-10: 0273707906 352 pages Paper Pub Date: 05/2007
The Definitive Guide To Project Management: The Fast-Track To Getting The Job Managing For Performance: Delivering Results Through Others
Done On Time, 2E
Pam Jones
Sebastian Nokes, Sean Kelly Managing the performance of different team members with different motivations and expectations is always
Successful project management is delivering your projects on time, to brief and within budget. The Definitive a challenge. And the psychological contract between employer and employee has changed dramatically
Guide to Project Management shows you step by step how to master the techniques of effective project with the end of the job for life, bringing with it major consequences for anybody charged with motivating,
management so that your projects deliver what you want, every time. developing and retaining the best people. The key to successful perfomance management is the ability to
develop a flexible approach and have a range of different tools and techniques to apply in different situations.
The Definitive Guide to Project Management is structured around the nine key knowledge areas of project Managing for performance provides that range of tools and techniques, and also offers self-coaching to
management as followed in the Project Management Institute’s Project Management Body of Knowledge develop the self-understanding that is critical to anybody tasked with managing people.
(PMBOK) certificate.
ISBN-13: 9780273710974 ISBN-13: 9780273703549

ISBN-10: 0273710974 376 pages Paper Pub Date: 04/2007 ISBN-10: 0273703544 208 pages Paper Pub Date: 05/2007
Change To Strange: Create A Great Organization By Building A Strange Workforce Inspirational Manager: How To Build Relationships That Deliver Results
Daniel M. Cable Judith Leary-Joyce
To achieve sustained competitive advantage, one must create and deliver something that’s valuable, rare, There is a world of difference between being a competent manager and a truly inspirational one, and the
and hard to imitate − and that can’t be achieved with a run-of-the-mill workforce. A successful workforce majority of managers would like to be seen as inspirational. Someone who builds exceptional relationships
needs to be strikingly different, obsessively focused on delivering on a unique value proposition. Compared with their staff and helps them to reach their full potential. Someone who expects the best and they get it.
with everyone else’s workforce, it needs to be downright strange. This book is about everything it takes to But most important of all, someone who delivers results. Based on real inspirational managers, all working in
build a workforce that’s strange and extraordinary enough to execute on the most powerful strategies and a real jobs, facing real challenges, and managing real people.
unique value proposition. It’s about understanding exactly how a workforce needs to be different; creating
an end-to-end Strange Workforce Value Chain; implementing workforce systems that supports unique
goals; establishing detailed metrics based on what makes an organization unique; using those metrics to
drive clarity throughout the entire organization, and steer it towards success.
ISBN-13: 9780131572225
ISBN-10: 0131572229 300 pages Cloth Pub Date: 04/2007 ISBN-13: 9780273712510

Fast Projects: Project Management When Time Is Short Profit or Growth? Why You Don’t have to Choose

Fergus O’Connell Bala Chakravarthy, Peter Lorange
We are all faced with projects going off the rails, veering far from what we initially set out to do, costing ten Driving profitable growth is not easy. This book provides tools and a framework for successfully sustaining
times as much and taking far too long to complete − this is just part of everyday working life. Honing our profitable growth. The book is organized in two parts: Part I devoted to strategy and part II to execution.
general skills in project management seems like the obvious answer, but Fast Projects promises a quicker and The author’s begin by presenting four renewal strategies: protecting and extending, transforming, building,
easier solution − cutting the time to get projects done in the first place. and leveraging, and illustrate how the latter two can be combined to ensure continuous renewal and
sustain profitable growth. In Part II, the authors focus on the execution of renewal strategies. It examines
the characteristics of the entrepreneur-manager, who is often the driver of renewal within an organization,
explains how to locate a suitable organizational home for the project, presents ways to create support for
its implementation, and coaching the entrepreneur-manager to success. The book then goes on to examine
the role that top leadership must take in this process, including providing the overarching vision, values and
culture to promote continuous renewal, and in managing the inevitable dilemmas in executing it.
ISBN-13: 9780273712336 ISBN-13: 9780273711728

ISBN-10: 0273712330 176 pages Paper Pub Date: 06/2007 ISBN-10: 0273711725 160 pages Cloth Pub Date: 07/2007
Managing Change Step By Step: All You Need To Build A Plan And Make It Happen The Advantage Makers: How Exceptional Leaders Win By Creating Opportunities
Others Don’t
Richard Newton
Change Management is not a single coherent and agreed upon approach but rather an assortment of tools, Steven Feinberg
techniques, methods and simple good intentions − all of which are simply broken down by this practical book. Are you an advantage maker? If not, odds are you will lose to someone who is. Advantage-Makers are those
Managers want straighforward practical advice that is easy to understand and can be applied immediately, rare leaders who win more often because they know how to consistently transform challenging situations
which this book delivers. It shows you how to deliver ongoing successful change in your team, department into the best possible outcomes. The best part is that becoming an advantage maker will not require new
or division. resources, a new organizational structure, or any of the other often expensive solutions that have been
proposed over the years; it simply requires a shift in how leaders view and think about their company and
their competitive environment. The book gets the reader started quickly, showing the benefits and methods
to develop the strategic agility required of Advantage Makers. The book then goes on to present some of
the key tactics of advantage makers, including shifting to a commanding vantage point, adaptive stretching,
advancing the organization, and a key piece of advice: “If you are in a hole stop digging and start filling it
in.” It then goes on to present the best ways of changing the way the people around the advantage maker
think. After reading this book, readers will be in a different league than the other leaders around them. The
ISBN-13: 9780273711773
best leaders see things others don’t: they spot overlooked opportunities, create undreamed of benefits, shift
the odds in their favor, and influence breakthrough outcomes. The Advantage Makers finally reveals how they
do it, and how you can, too.
Capitalism At The Crossroads: Aligning Business, Earth, And Humanity, 2E ISBN-13: 9780132347785
ISBN-10: 0132347784 304 pages Cloth Pub Date: 07/2007
Stuart L. Hart
Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an
accelerating backlash against globalization. Your company is at a crossroads, too: finding new strategies for
profitable growth is now more challenging than it has ever been. Both sets of problems are intimately linked.
In this book you’ll learn how to identify sustainable products and technologies that can drive new growth
while also helping to solve today’s most crucial social and environmental problems. Drawing on his experience
consulting with leading companies and NGOs worldwide, Hart shows how to become truly indigenous to
all your markets − and avoid the pitfalls of traditional “greening” and “sustainability” strategies. This book
doesn’t just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques
you can use to recharge innovation, growth, and profitability in your enterprise.
ISBN-13: 9780136134398

Business and Management Project Management Step By Step: How To Plan And Manage A Highly Successful The Soul Of The Corporation: Strategies for Leading in the Age of Identity

Project
John Kimberly, Hamid Bouchkhini
Richard Newton Companies are like people. They have personalities. What people really need to understand it their company’s
Most people in business are asked to run a project at some time in their careers. Few of these people identity. This identity is not just what a company does; it’s what they do differently than anyone else. This
will actually be trained project managers, in which case you don’t need huge reams of theory or in depth includes how the people within the organization interact with each other and their customers. It includes
analysis − you need a very smart guide that tells you what to do, how and in what order. This book provides how they feel, and communicate internally, how they think of themselves, and how they appear. This book
a practical and immediate way to become a competent project manager. This is a comprehensive and shows how you can understand the identity of an organization and help you use that identity for competitive
authoritative guide written and structured in a practical and rapidly applicable style. advantage. The book begins by explaining the importance of an organization’s identity, but the strength
that can come from a well-understood identity, to the challenges and even failures that come from a poorly
understood one. This includes the bright side of identity (Steve Jobs and Apple) the dark side of identity
(Thomas Middelhoff at Bertelsmann), and the destructive side of identity (Carly Fiorina at HP). The second
section examines identity when it is put to the test, whether it is in mergers, alliances, spin offs, or new
brands. Finally, the authors explain how to optimally use your identity: to master the i*dimension, which
will give readers the tools to turn their identity into a competitive advantage. The book concludes with
recommendations for managing and leading in the age of identity.
ISBN-13: 9780273714699
ISBN-10: 0273714694 168 pages Paper Pub Date: 09/2007 ISBN-13: 9780131857261
We Are Smarter Than Me: How To Unleash The Power Of Crowds In Your Business
How to Manage in a Flat World: When Your Closest Colleagues are Virtual Strangers
Barry Libert, Jon Spector
Emerging social networks will rewrite the rules of business. You’ve heard that in leading-edge books like
Susan Bloch, Philip Whiteley
Wikinomics and Naked Conversations. Now, discover exactly how to use social networking and community How to Manage in a Flat World gives today’s manager much-needed advice on how to communicate, manage
in your business, driving better decision-making and greater profitability. We Are Smarter Than Me is itself the and motivate in the flattened company and how to operate effectively in the flat world.
product of an extraordinary collaboration of Wharton, MIT and thousands of business innovators, worldwide.
Drawing on their collective “in the trenches” experience, the wearesmarter.org community reveals what Within this book, authors Susan Bloch and Philip Whiteley expose insights from in-depth interviews and
works, and what doesn’t, when you are building community into your decision making and business processes. research with managers and leaders in global businesses to show the successes, struggles and triumphs
They share powerful insights and new case studies from product development, manufacturing, marketing, companies experience. You can learn from their experience on how best to collaborate as teams and groups
customer service, finance, management, and beyond, along with rules for effective community building. and how to equip yourself as a team leader or team member with fresh ideas on ways of working with your
You’ll learn which business functions can best be accomplished or supported by communities; how to provide colleagues to make the most of the advantages that the networked world can offer.
effective moderation, balance structure with independence, manage risk, define success, implement effective
metrics, and much more. From tools and processes to culture and leadership, We Are Smarter Than Me will Be a stand out manager in a flat world.
help you transform the promise of social networking into profitable reality.
ISBN-13: 9780273712459
ISBN-13: 9780132244794
The Coaching Manual: The Definitive Guide to the Process, Principles and Skills of
Smarter Consulting: How to Start Up and Succeed as an Independent Consultant Personal Coaching, 2E
Mike Johnson Julie Starr
This is a practical and essential guide for anyone contemplating establishing their own business. Johnson “The Coaching manual is the most current, comprehensive, practical, best-illustrated coaching source I have
captures all the key elements which allow a successful transition and is very clear about what can send you ever seen.” − Dr Stephen Covey, author of 7 Habits of Highly Effective People
off track. This book is about getting you ready to be a successful independent consultant and developing your
business and staying the course. Many go-it-alone consultants fail within two years, and Smarter Consulting This is the practical, readable guide to the skills, insights and perspectives of a highly effective personal coach
offers you practical, hands-on advice from people who’ve been there and who have survived to tell the tale. whether you’re new to coaching, or have been practicing for some time, the second edition of this bestselling
guide is packed full of information that will develop your coaching skills and provide you with expert guidance
on both what to do and how to do it.
ISBN-13: 9780273713555 ISBN-13: 9780273713524


Competing In A Flat World: Unleashing The Power Of Network Orchestration The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked

World
Jerry (Yoram) Wind, William Fung, Victor Fung
Competing in a Flat World isn’t just theory: it’s based on the extraordinary experience of Li and Fung, the Mohanbir Sawhney, Satish Nambisan
world’s largest sourcing company and today’s pre-eminent example of a “flat world” business. Together with All the talk about “open innovation” and externally-focused innovation assumes that “one size fits all” in terms of what network-centric
top Wharton professor, consultant, and author, Jerry Wind, Li and Fung executives Victor and William Fung innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For
show how to redesign your business to succeed in this radically new era. This book reveals business secrets instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects
that helped Li and Fung grow to $7B in annual revenue with just 7,000 employees, and earned this century- driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need
old enterprise a spot on the “Wired 40” right alongside Google. Core to the book’s benefits is its description to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion.
and roadmap for the most important organizational skill flat enterprise leaders and companies will need: the Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric
ability to orchestrate a loosely-linked network of organizations operating fluidly at the edge of chaos. You innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what
will discover how to balance centralized control with local empowerment; specialization with integration; capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This
stability with renewal; firm-centric and network-centric views of your business. Learn to compete “network book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
vs. network,” create “big-small” companies that combine scale and agility; and sell direct to the source by
bridging marketing with operations. Finally, learn how to respond to flat enterprise’s core challenges, including ISBN-13: 9780132339513
ISBN-10: 013233951X 256 pages Cloth Pub Date: 10/2007
supply chain disruption, nation-state politics, and other “bumps” in this not-quite-100% flat world.
ISBN-13: 9780132332903
The Momentum Effect: How to Ignite Unlimited Growth

Investing in People: Financial Impact of Human Resource Initiatives
Jean Claude Larreche
Wayne Cascio, John Boudreau, Peter Ramstad Delivering continuous growth is a non-negotiable requirement for today’s managers. But just cutting costs, squeezing suppliers or spending
more money on marketing will not help your business grow. So what’s the secret? Discover how to become a firm with unlimited growth
More than ever before, HR practitioners must empirically demonstrate a clear link between their practices and firm performance. In this
potential by genuinely meeting your customers’ needs instead of just marketing your existing offer to them. Learn how to harness the
book, two world-renowned experts on quantifying the value of HR present a comprehensive framework for doing just that. Wayne Cascio
power of momentum.
and John Boudreau provide powerful logic and proven financial techniques for looking inside the HR “black box,” implementing human
capital metrics that track the effectiveness of talent policies and practices, demonstrating the logical connections to financial and line-of- ISBN-13: 9780273712534
business, and using HR metrics to drive more effective decision-making. Drawing on their extensive practical experience, they show how to ISBN-10: 0273712535 256 pages Cloth Pub Date: 10/2007
transcend the “peanut butter” approach to talent decisions and investments, in which organizations simply spread the same investments
across the entire organization. You’ll learn how to focus investments where they matter most, and avoid them where they don’t make a
strategic difference. Along the way, you’ll learn how to measure and analyze the value of every significant type of HR initiative, including
hiring; training and leadership development; health, wellness, and work/life balance; retention; employee engagement; and much more. The Art of Decisions: Secrets from Poker, Psychology and Probability
ISBN-13: 9780132394116 Chris Blake
The Art of Decisions will ensure you have the skills to make better decisions every time. The book combines
business case studies and lessons from poker; the learning from 500 years of probability and game theory, and
decades of psychological research to convey powerful messages about decision making in business. It distils
It Starts with One: Changing Individuals Changes Organizations, 2E the meaning of good business judgement and highlights the subjective influences that haunt all decision
makers, showing you how to recognise and deal with them. Written for the time-starved business manager,
Stewart J. Black, Hal B. Gregersen The Art of Decisions will have a universal appeal as it applies to all business sectors and any manager, from the
Between 50-70% of organizational change initiatives fail. This means that many normally successful, motivation, and determined managers newly promoted team leader to the experienced international CEO. No other book on the market addresses
are nonetheless struggling to lead change effectively. This is because most managers mistakenly believe that organizational change is the fundamental issues of business decision making. The Art of Decisions plugs that gap.
brought about by changing aspects of the organizations, such as its structure, IT infrastructure, or compensation systems. The reality is
that organizations change only as much or as fast as individuals change. However, to change individual behavior, you first have to change
the mental maps that guide that behavior. There are three “brain barriers” that managers must breakthrough if they are going to start,
build up, and sustain needed change. These barriers cause people to fail to see the need for change, to fail to move even when they see
ISBN-13: 9780273710998
the need, and to fail to finish even after they see the need and make some initial moves. In It Starts with One, the authors outline both the ISBN-10: 0273710990 224 pages Paper Pub Date: 10/2007
causes of these three barriers and the tools and techniques for breaking through for success. This new edition includes more discussion of
the challenges of making personal changes in order to lead strategic organizational changes. In addition, it focuses more on the challenges
of leading change in an ever globalizing environment. The books approach means that the solutions the authors propose are always backed
up with practical tools leaders can put to use immediately.
ISBN-13: 9780132319843

Funky Business Forever: Talent Makes Capital Dance, 3E Managing Customers for Profit: Strategies to Increase Loyalty and Build Profits

Kjell Nordstrom, Jonas Ridderstrale V. Kumar
With its fresh thinking approach and updated with the latest business messages and new examples, Funky To manage and sustain profitability, marketers need to come up with the right marketing strategies, backed by the right marketing metrics.
Business will ensure you are always on the right side of change. Only talent will allow you to be unique. This book explains how to understand and use the single most important metric: the customer lifetime value metric. Customer Lifetime
Forget what has come before. The new edition of Funky Business will rewrite the future for organizations Value (CLV) is defined as the net present value of future profits from a customer. The beauty of the metric lies in the fact that it is forward-
and leaders. looking, unlike other traditional measures that are based on the past contributions to profit. Hence, it enables marketers to adopt the
right marketing activities today to increase future profitability. This book takes an in-depth look at how marketing strategies based on
this powerful metric can help manage customer relationship and profitability simultaneously. This book offers 10 strategies that can be
effectively used to manage customers profitably. These strategies are aimed at selecting the right customers; managing them profitably
and retaining them through optimal allocation of resources; pitching the right product to the right customer at the right time; encouraging
multi-channel shopping; preventing churn; improving brand perception and brand value; encouraging word-of-mouth behavior and
managing profitable customers. By implementing these strategies, companies can acquire prospective customers with a higher profit
potential power companies ahead of the competition.
ISBN-13: 9780132352215
ISBN-13: 9780273714132 ISBN-10: 0132352214 280 pages Cloth Pub Date: 09/2007
Brilliant Business Plan: How to Write a Winning Business Plan to Start and Grow
Brilliant Negotiations: What Brilliant Negotiators Know, Say and Do
Your Business
Nic Peeling
Richard Stutely
Imagine being able to skilfully and creatively negotiate in any situation – knowing exactly what line of questioning and responses to take,
A brilliant business needs a brilliant business plan. This is the book to help you write one – step by step, and, most importantly, getting what you want and even a little more.
quickly and easily − and then use it to build your business. The only book to deliver what you absolutely need
to know and do, and nothing else, from the author of the UK’s bestseller Definitive Business Plan. Brilliant Negotiator shows you how. It simply walks you through the key strategies and phases of negotiation, provides many examples of
right and wrong approaches, and is packed full of insider tips to ensure you get what you want with minimum stress.
ISBN-13: 9780273712350
Fast Strategy: How to Think Fast and Act First to Get the Results You Want
ISBN-13: 9780273705932 Yves Doz, Mikko Kosonen
Challenge and renew your leadership, organization and strategy process and become a strategically agile company that swiftly adapts
to rapid changes, discontinuities and disruptions. Fast Strategy is based on interviews with 130 executives from large and established
Smarter Execution: A Step-by-step Guide to Getting Results companies such as Nokia, Accenture and IBM and so it reflects first-hand experience of responding to business challenges, both successfully
and unsuccessfully. If you want your company to be one of those that thrive on change, you need to develop strategic agility – the ability
Bettina Buchel, Rhoda Davidson, Xavier Gilbert to think fast and act first – and this is the book for you.
It’s not your strategic choices that drive success, but how well you implement them.
ISBN-13: 9780273712442
Many strategies fail not because the strategy itself is flawed but because somehow it never seems to get
implemented. Sounds familiar? This book shows you how to get over the barriers to true business success by
following a step-by-step technique to executing strategy that really works. Follow each stage in the roadmap
and vastly improve your chances of achieving your key strategic initiatives.
ISBN-13: 9780273709312
10
Brilliant Manager, 2E Improving Healthcare Quality and Cost with Six Sigma
Six Sigma
Nic Peeling Brett E. Trusko, Carolyn Pexton, Jim Harrington, Praveen Gupta
Every manager wants to be brilliant − to be the best they can be and this book is designed to give you a head start. It contains an invaluable In this book four leading experts introduce Six Sigma from the standpoint of the healthcare professional,
mixture of generally agreed best practice and the experience of others to provide tools, guiding principles, tactics and techniques for every showing exactly how to implement it successfully in real-world environments. This hands-on, start-to-finish
managerial situation. This book is based on management theory, science and experience and is translated into pure practice. Read it, refer guidebook covers every facet of Six Sigma in healthcare, demonstrating its use through examples and case
to it frequently and refresh your memory regularly. That way you’ll be primed and prepared for every situation. studies. The authors show Six Sigma at work in every area of the hospital: clinical, radiology, surgery, ICU,
cardiovascular, laboratories, emergency, trauma, administrative services, staffing, billing, cafeteria, even
ISBN-13: 9780273714637 central supply. Learn why Six Sigma can produce better results than other quality initiatives, how it brings
ISBN-10: 0273714635 224 pages Paper Pub Date: 11/2007 new rigor and discipline to healthcare delivery, and how it can be used to sustain ongoing improvements for
the long term. Comprehensive and user-friendly, this book will be indispensable to everyone concerned with
quality or cost: administrators, managers, physicians, and quality specialists alike.
Brilliant Networking: What the Best Networkers Know, Say and Do ISBN-13: 9780131741713
Steven D’Souza
Brilliant Networking is packed full of tried and tested techniques and secrets from some of the UK’s most successful networkers. It contains
useful tools, anecdotes and real life examples, of people who have used networking to secure their dream jobs, make career moves, grow
their business or even find their life partner, to those who network and connect people professionally for a living.
Six Sigma for Pricing: Improving Pricing Operations to Increase Profits
Your success lies in your ability to network.

ManMohan Sodhi, Navdeep Sodhi
Pricing is now the #1 worry facing today’s business leaders, according to a major survey by McKinsey. But
ISBN-13: 9780273714842 you have far more control over pricing than you may realize. This book introduces a breakthrough Six Sigma-
based approach to the pricing discipline: one that can systematically eliminate pricing-related revenue leaks,
driving new profits straight to the bottom line without alienating customers. Authors Mohan Sodhi and
Navdeep Sodhi wrote the seminal Harvard Business School article that first revealed how great companies
are using Six Sigma in pricing. In this book, they explain why pricing is surprisingly well-suited to a Six Sigma
Giant Steps in Management: Creating Innovations to Change the Way You Work approach; then walk through every step of executing a Six Sigma pricing initiative. You’ll learn how to define
pricing “defects” (such as sales made at unauthorized prices); gather and analyze relevant pricing data;
Julian Birkinshaw analyze your existing pricing-agreement process; identify failures of control; implement modifications that
don’t create onerous approval processes; and then sustain and extend pricing improvements into the future.
This book is about understanding those subtly different practices that make a real difference to company performance, and in particular The book reflects the authors’ own leading-edge experience implementing Six Sigma pricing, as well as
about understanding where those practices come from. New management tools and techniques are emerging all the time, but you need insights from companies ranging from Citibank and Lloyd’s of London to 3M.
to look extremely hard to find them and to figure out which will help you and your business.
ISBN-13: 9780132288521
Giant Steps in Management provides a clear lens to make sense of what is happening in management innovation today. It describes the ISBN-10: 0132288524 304 pages Cloth Pub Date: 09/2007
greatest management innovations and examines the conditions that led to their creation. It draws out common threads, attitudes and pre-
conditions, so that as well as learning more about how some of the most creative management practices emerged, you can enable your
own company to tune into and nurture management innovation.
A comprehensive and inspiring reference that sets a new agenda for management innovation.
ISBN-13: 9780273712923
The Extra Mile: Take Your Business Further and Faster with People Who Care
David MacLeod, Chris Brady
It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business
will get out. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by
harnessing the commitment of your people, and engaging them with your aims.
ISBN-13: 9780273703945
11 12
Achieve Leadership Genius: How You Lead Depends on Who, What, Where, and The Truth About Hiring the Best
Leadership
Leadership
When You Lead
Cathy Fyock
Drea Zigarmi, Susan Fowler, Dick Lyles Getting the best people for your organization is not only difficult, but the strategies for getting the best are
What does 40 years of research reveal about leadership? How can that knowledge be used to become truly often not obvious. To get the best you need to first identify who the best are, then how to reach the best,
inspirational leaders? In Achieve Leadership Genius, three renowned leadership consultants offer definitive then determine the best among the best you want to hire, but this is not always easy to do. In The Truth
answers to these questions, presenting a detailed framework any manager can use to become dramatically About Hiring the Best you will learn: it’s not just a job to fill; it’s your organization’s future that you’re creating;
more effective − and any organization can use to nurture tomorrow’s leaders. Drawing on the world’s most getting the best isn’t just about asking the right questions, it’s about listening for the right answers; and great
significant studies of leadership and organizational behavior, the authors illuminate leadership in all five of its people don’t want to work for desperate employers. It’s a war for talent and you need to win.
contexts: leading oneself, leading individuals one-on-one, leading teams, leading organizations, and leading
alliances. But great leadership is situational as well as contextual: it must be flexible enough to handle a
wide variety of environments, events, and scenarios. So the authors show how to bring the best personal
leadership techniques to bear in any situation, and in every stage of the leadership process: envisioning,
initiation, and implementation. From start to finish, Achieve Leadership Genius addresses both the high-level
ISBN-13: 9780132381864
and “micro” skills that great leaders need, guiding readers systematically through assessing their current ISBN-10: 0132381869 216 pages Paper Pub Date: 09/2007
behaviors and moving towards excellence.
ISBN-13: 9780132353762
The Truth About Managing People, 2E
Stephen P. Robbins
Moral Intelligence: Enhancing Business Performance and Leadership Success The Truth About Managing People offers real solutions for the make-or-break problems faced by every
manager. You’ll discover: how to overcome the true obstacles to teamwork; why too much communication
Doug Lennick, Fred Kiel can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal “layoff
Through a combination of research, and original thought leadership, the authors demonstrate how the survivor sickness”; even how to learn charisma. This isn’t someone’s opinion; it’s a definitive, evidence-
best performing companies have leaders who actively apply moral values to achieve enduring personal and based guide to effective management: a set of bedrock principles you can rely on throughout your entire
organizational success. These individuals exhibit moral intelligence: a strong moral compass and the ability management career.
to follow it, even in a world that may reward bad behavior in the short run. Lennick and Kiel reveal how
dozens of companies benefit from the moral intelligence of their leaders. The authors help you build the
specific moral competencies leaders need: integrity, responsibility, compassion, forgiveness, and more. They
offer detailed guidance on being a moral leader in large organizations and entrepreneurial ventures, as well
as a step-by-step plan for strengthening moral skills wherever you are. This book also includes the new Moral
ISBN-13: 9780132346030
and Emotional Competency Inventory (MECI): an indispensable metric to assess where you stand right now. ISBN-10: 0132346036 225 pages Paper Pub Date: 09/2007
In recent years, companies have discovered the value of emotional intelligence (EI). But EI isn’t enough: only
leaders with strong moral intelligence can build the trust and commitment that are the foundation of truly
great businesses. Be one of those leaders, lead one of those companies, with Moral Intelligence.
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large
ISBN-13: 9780132349864
ISBN-10: 0132349868 304 pages Paper Pub Date: 07/2007 Profits
ISBN-13: 9780131490505
304 pages Cloth Pub Date: 05/2005
James F. Parker
ISBN-10: 0131490508
People matter most. You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-
paid employees or outsourced workers and reduce customer service. No wonder so many fail and no wonder Southwest Airlines keeps right
on winning, profitable for 34 straight years, in an industry where bankruptcy is endemic. Now, its former CEO offers an unprecedented
insider’s look at how the Southwest does it and how you can, too. James Parker shows why “doing the right thing” isn’t just naïve “feel-
goodism”: it’s the most powerful rule for business success. Parker’s stories won’t just convince you: they’ll move you. He tells how, after
9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and “no-penalty, no-questions-asked refunds” for any customer
wanting them. The result: Southwest’s revenue passenger miles for 4Q01 dropped by only 0.5%, and its market cap soon exceeded all its
major competitors combined. Southwest’s post-9/11 decisions grew naturally from its culture of mutual respect and trust: Parker reveals
how that culture developed, offering deeply personal insights into the principles that make Southwest so strong. You’ll discover how
Southwest finds great leaders at every level, “hires for attitude and trains for skills,” achieves unparalleled teamwork, and actually makes
work fun. Powerful and inspirational, this book proves that if you want to build a great business, people really do matter most.
ISBN-13: 9780132343343
13 14
From Acorns: How to Build a Brilliant Business, 2E Little Platinum book of Cha-Ching: 17.5 Strategies to Ring Your Own (Cash)
Entrepreneurship
Entrepreneurship
Caspian Woods
Register in Business and Personal Success
In its second edition, this bestselling book now includes information not only for small start-ups, but for Jeffrey Gitomer
those with ambitious growth plans who need to plan big financial pitches, initiate and nuture large scale Little Platinum Book of Cha-Ching delves into the 17.5 strategies to build business and personal success. As a best-selling author and the
expansions, and eventually sell and move on to the next venture. world’s #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for
success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills the Jeffrey
teaches go far beyond that: they are the skills needed to thrive in one’s career and life. And when the reader has mastered the principles,
Jeffrey then goes one step further and challenges the reader not just to do what they say, but to “live” the principles. He offers 5.5 simple
steps to put (and keep) them in practice in every aspect of life.
ISBN-13: 9780132362740
ISBN-13: 9780273712527
ISBN-10: 0273712527 224 pages Paper Pub Date: 07/2007 Grow Your Business Week by Week: The 26 Week Programme to a More Successful
Business
The Entrepreneur’s Book of Checklists: 1000 Tips to Help You Start and Grow Your Steve Parks
Business, 2E Grow Your Business Week by Week takes away the pain and uncertaintly of running and growing your new business by breaking down
Robert Ashton the processes you need to follow into 26 weekly steps. Each week features an explanation of the key ideas and the work that needs to be
done, a to-do-list, useful contacts, and examples, letters and spreadsheets.
“If you are the sort of person who would love to start a business of your own but have not yet dared to take
the plunge because you have no idea of where to start, The Entrepreneur’s Book of Checklists could go a ISBN-13: 9780273712152
long way to reducing the sense of panic and introducing some clarity and order into your life when you need ISBN-10: 0273712152 224 pages Paper Pub Date: 10/2007
it most.” – The Sunday Times
Easy to navigate and simple to read, The Entrepreneur’s Book of Checklists is not written to be read from
cover to cover, but more to become an invaluable source of reference at every stage of the small business
journey. as important as an evangelist’s bible, or a car mechanic’s workshop, this book will be used often,
FT Guide to Business Start Up 2008
heavily bookmarked and become a much worn friend.
Sara Williams
The fully updated 2008 edition of The FT Guide to Business Start Up takes you quickly and simply through
finance, tax and law. This edition has been completely revised to reflect the latest tax and legal changes
ISBN-13: 9780273712909
ISBN-10: 027371290X 232 pages Paper Pub Date: 08/2007 to coincide with the budget announcement. This essential guide also offers valuable advice on all of the
crucial areas of running a business, and this advice has also been fully updated to reflect today’s business
environment, including a section on e-marketing.
Smart Retail: How To Turn Your Store Into A Sales Phenomenon, 2E
Starting a business can feel risky – but this annually updated guide covers all the bases and will ensure both
you and your business are heading for success.
Richard Hammond
Discover the secrets of retail and learn how to grow your sales and your career. This is the book to reveal what
the most successful retailers in the world already know.
ISBN-13: 9780273714873
ISBN-13: 9780273712770
15 16
Mastering Financial Modelling in Microsoft Excel: A Practitioner’s Guide to Applied
Corporate Finance
Finance
Corporate Finance, 2E Accounts Demystified: How to Understand Financial Accounting and Analysis, 5E
Alastair L. Day Anthony Rice
Whether you are a finance professional or a business student, you will use numbers as a matter of course in Accounts Demystified is the definitive, user-friendly guide to the fundamental principles of accounting that no manager will want to be
analysing business performance and making decisions. These procedures and decisions could be so much without. Whether you are the manager of a small company, a trainee accountant, an entrepreneur, a business studies student, an investor
better if you could use spreadsheets more effectivel. Most people could do with strenghthening their skills on the stock market or a manager in a big corporation − this book is for you. In fact it is for anybody who wants to be able to look at a
in this area. This book will help you to become more proficient in building and applying financial models, balance sheet or profit and loss account and understand, digest and talk about the numbers, quickly and easily. In this 5th edition of the
enabling you to get better, more accurate results, fast. This highly practical book and CD combination is an classic Accounts Demystified, Anthony Rice makes accounting astonishingly simple and pain-free.
unrivalled compedium of techniques designed to save you time and help you become more productive.
New edition of the bestselling guide to understanding and using business accounts and accounting principles, written in a way that even
the financially nervous novice can easily absorb.
ISBN-13: 9780273714927
ISBN-13: 9780273708063
ISBN-10: 0273708066 520 pages Paper + CD Pub Date: 04/2007
Mastering Financial Calculations: A Step-by-step Guide to the Mathematics of

Financial Market Instruments, 2E
Bob Steiner
The new rebranded and updated edition of the bestselling hands-on practitioner’s guide to the maths behind
every key financial instrument and technique.
ISBN-13: 9780273704447
Strategic Risk Taking: A Framework for Risk Management

Aswath Damodaran
In finance and investing, risk has traditionally been viewed negatively: investors and companies can lose
money due to risk, and therefore we typically penalize companies for taking risks. Most books on enterprise
risk management focus strictly on hedging or mitigating risk. But the enterprise’s relationship with risk should
be far more nuanced. Great companies become great because they seek out and exploit intelligent risks,
not because they avoid all risk. Aswath Damoradan’s Strategic Risk Taking is the first book to take this
broader view, encompassing both risk hedging at one end of the spectrum and strategic risk taking on the
other. Damoradan helps you separate good risk (opportunities) from bad risk (threats), showing how to take
advantage of the former while protecting yourself against the latter. He introduces powerful financial tools
for evaluating risk, and shows how to draw on other disciplines to make these tools even more effective.
Along the way, you’ll learn how to use risk to increase firm value, drive higher growth and returns, and create
real competitive advantage.
ISBN-13: 9780131990487
17 18
You and Your Money: A No-Stress Guide to Becoming Financially Fit Worry-Free Investing: A Sure Way to Meet Your Lifetime Financial Goals
Personal Finance
Personal Finance
Lois A. Vitt, Karen L. Murrell Zvi Bodie, Ian Sykes
The authors present an easy, accessible approach to becoming more financially knowledgeable and self With information on secure government backed investments, and other little-known investment techniques,
sufficient that is neither time-consuming nor complicated. The authors’ message is that becoming financially this clear and brief book is perfect for risk-adverse investors, or those that just want to protect their savings.
responsible can actually be achieved by reading this one book and developing the four fundamental human With 6 steps to worry free investment, tips on controlling the risks you do decide to take and a companion
traits on which it is based: (1) a positive attitude; (2) being active in your own financial affairs; (3) reaching website that breaks down all the maths for you, this is the ultimate book to take the stress out of investing
out to others in order to build a financial support system; and (4) planning ahead to cope with inevitable for your future.
change and periodic loss. Readers do not need to learn economics or develop the vocabulary of finance. The
authors take an original approach by demonstrating that the same life rules that allow some people to grow
old gracefully can allow all consumers to grow financially secure.
ISBN-13: 9780131003101
Wants, Wishes, and Wills: A Medical and Legal Guide to Protecting Yourself and
Your Family in Sickness and in Health Let’s Get Real About Money: How to Manage Your Money Like the Best Personal
Wynne A. Whitman, Shawn D. Glisson Money Managers
A terminal diagnosis . . . a life-threatening disease . . . recognition of one’s own mortality . . . or simply
planning ahead. These all lead individuals to contemplate difficult end-of-life decisions. But, when they do, Eric Tyson
they find themselves confused, desperately seeking guidance: about living wills, health care proxies, and their Worried about your personal finances? Join the club. Here’s the hard, cold fact: your personal finances don’t
own care, wishes, and affairs. Dr. Shawn D. Glisson and Wynne A. Whitman help people face these issues just “happen.” They’re determined by your financial habits, both good and bad. Fortunately, you can develop
every day − Glisson as a respected oncologist, Whitman as an experienced estate lawyer. Now, they’ve come and practice the good habits, and systematically eliminate the bad ones that stand in your way. Eric Tyson
together to give readers all the tools they need to make the best decisions for themselves and their families. will show you how − step-by-step, and hands-on. More than five million people have benefited from Tyson’s
This book doesn’t offer “one size fits all” answers. It provides the compassionate, up-to-date, plain-English best-selling personal finance books and award-winning columns. Now he brings together everything he’s
guidance readers need to make their own decisions and stay in control of their lives. learned over nearly 20 years, including financial management secrets and best practices most professionals
never tell you about. For everyone interested in improving their personal financial situation for the long term,
and saving for college, retirement, or other goals. Will also be valuable to financial advisors and organizations
working with consumers, both for their own usage, and as gifts to their customers.
ISBN-13: 9780131568983
ISBN-13: 9780132341615
Easy Money: How to Simplify Your Finances and Get What You Want Out of Life ISBN-10: 0132341611 400 pages Paper Pub Date: 11/2007
Liz Pulliam Weston

Today, you have to make more financial decisions than ever before. You must keep track of more details,
too − about everything from retirement investments to credit cards to health insurance and the penalties for
Brilliant Investing: What the Best Investors Know, Say and Do
making mistakes just keep on escalating. But there’s a solution! In Easy Money, award-winning personal
finance columnist Liz Weston introduces the “three pillars” of money simplification − consolidate, Martin Bamford
automate, and delegate. You’ll learn how to winnow down your choices, streamline your financial systems, Brilliant Investing offers a clear route to investment success. Free from jargon and focusing only on what you need to know, you’ll be
and select strategies that will work for you as simply and efficiently as possible. Weston offers up-to-the- equipped with all the essential skills to make smart investment decisions in no time at all. You’ll not only learn how to make the most of
minute advice on using technology to alleviate money stress (and warns you against the technologies that can your money, but how to ensure every investment decision you make is a brilliant one.
put you even further behind!) You’ll discover practical tips for reducing paper clutter, getting records under
control, and even safeguarding your finances against identity theft. Along the way, Weston offers advice ISBN-13: 9780273714835
for simplifying every aspect of your financial life: spending, credit cards, mortgages, college and retirement ISBN-10: 027371483X 224 pages Paper Pub Date: 11/2007
savings, insurance, estate planning, and a whole lot more.
ISBN-13: 9780132383837
19 20
Trend Following: How Great Traders Make Millions in Up or Down Markets
Personal Finance
Investments
Banking on the House (New Expanded Edition)
Ken Harney Michael W. Covel
Your home equity is your most flexible, accessible asset. Now, award-winning real estate columnist Harney introduces dozens of Using 100 pages of easy-to-understand charts from top trend followers, Covel proves the strategy works −
practical ways to make the most of it. Harney will show you exactly how to grow your home’s equity, manage it as the centerpiece of your and shows why only a technical system based on following price trends can win over the long term. Covel
personal financial strategy, liquify it at lower cost, use it as your best insurance policy, and pass it on intact. You’ll find indispensable advice presents more than a decade’s worth of data: information you’d otherwise pay a fortune to see presented this
for every real estate market-especially, today’s volatile environment. Learn how to select a home that’ll build your equity faster . . . which clearly. He also shows even more backtested trend following results, so you can gain even greater confidence
home improvements are most (and least) profitable . . . how to choose the most cost-effective mortgages and credit lines . . . whether a in the method. Along the way, Covel thoroughly debunks misinformation and failed advice from pros who
reverse mortgage really makes sense for you . . . which tax strategies will best preserve your equity. Discover emerging mortgage concepts ought to know better. This timely book capitalizes on today’s intense volatility and uncertainty to give investors
that may soon dominate the market, including equity-centric household financial accounts that integrate checking and savings, and what they’re desperately searching for: a strategy that really works.
can pay down mortgage debt faster than ever. Learn why an inactive, low or no-cost equity line may be your best and cheapest form of
financial insurance. Above all, use this book to take control of your home equity so you can build it, protect it, even live on it.
ISBN-13: 9780131575745 ISBN-13: 9780136137184

Cocktail Economics: Discovering Investment Truths from Everyday Conversations

Victor A. Canto
Utilizing a technique he learned while teaching economics to MBA students at the University of Chicago,
Victor Canto uses anecdotes and easy-to-understand examples, analogies, and metaphors to provide simple,
conversational, economic explanations to everyday problems and issues of interest. He then goes a step
further by relating the discussions to basic investment principles and uses these examples to develop an
investment strategy and process which individual investors can actually apply to their own portfolios. The
focus of the book is on three things: (1) How does the economy work and how does understanding the
economy help the reader become a better investor? (2) Why is it so important to balance “active” and
“passive” investing strategies to become a more successful investor? (3) How can readers “read” economic
cycles and make appropriate adjustments to their own portfolios?
ISBN-13: 9780132432733
Wealth: Grow It, Protect It, Spend It, and Share It

Stuart E. Lucas
More people are creating more wealth today than at any time in history. Even with the market dip in 2001-
2003 the number of people with at least a million dollars in net worth is growing at nearly a double-digit
annual rate. The dollars that they accumulate are growing even faster. The top 10 U.S. wealth management
firms already employ 44,000 advisors to oversee $2.8 trillion in assets. America is also bracing for the largest
intergenerational transfer of wealth in history. Reasonable estimates show an average of $1 trillion per year
will be transferred from one generation of Americans to the next. With the ever-widening scrutiny that banks,
brokerage houses, mutual funds, hedge funds, accounting firms, insurance companies and other wealth
management firms are facing, consumers are more confused than ever about who to trust for good advice
on managing their wealth. Lucas offers eight proven, easy-to-understand principles of integrated wealth
management guideposts.
ISBN-13: 9780132350112
ISBN-13: 9780132366793
21 22
The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Full of Bull: Do What Wall Street Does, Not What It Says, To Make Money in the
Investments
Investments
Investment Opportunities, 2E Market
Bernard Baumohl Steve McClellan
Every day, stocks, bonds and currencies bounce around wildly in response to economic indicators like these. How do you read between the lines, decipher the analysts’ insider code, put the research in context, and actually use it to make money?
They’re monitored obsessively by the world’s leading money managers. Why? Because they provide crucial, Read Full of Bull by Stephen McClellan. For decades, McClellan was one of the Street’s leading analysts. He knows exactly how the game
subtle clues about the future of the market − and of individual investments. Now you can profit from these is played. In this book, for the first time, he reveals those secrets and deliberate deceptions, putting you on a level playing field with
indicators just like the professionals do. You don’t need an economics degree, or a CPA − just this easy-to- the world’s biggest institutional investors. You’ll learn how to do what Wall Street does, not what it says . . . uncover analysts’ hidden
read book. In plain English, renowned economic journalist Bernard Baumohl helps you find the numbers, influences, biases, and blind spots; react appropriately to upgrades, downgrades, and stock price targets; decide which research to ignore
understand their deepest meanings, and use your knowledge to make fast, smart investment decisions. For completely; bring a clear eye to company announcements and media events; avoid common errors individual investors make when they
each key indicator, Baumohl presents a sample release, insider’s information on the indicator’s track record, use research. Then, drawing on his immense experience analyzing the world’s most prominent companies, McClellan also shows how to do
and step-by-step instructions for decoding it. Baumohl covers both US indicators and the foreign indicators your own research, systematically evaluate a company’s investment prospects, and make investing decisions based on core principles that
that are becoming increasingly important to investors. He answers key questions like: Which indicators are work. Forthright and bold, Full of Bull offers objective, focused guidance you should be getting from your broker but aren’t!
most likely to affect my personal investments or business? How does each indicator affect interest rates and
bond prices? Stock prices? The value of the dollar? And what can these reports tell me where the economy’s ISBN-13: 9780132360111
really heading? ISBN-10: 013236011X 224 pages Cloth Pub Date: 10/2007
ISBN-13: 9780132447294
Invest Like a Shark: How a Deaf Guy with No Job and Limited Capital Made a The Investor’s Guide to Forecasting Share Prices: Ten Ways to Make Accurate
Fortune Investing in the Stock Market Predictions
Jim DePorre Alpesh Patel
As an individual investor, you can run circles around the “whales” of Wall Street, if you invest like a shark! The key to investment success is how well you can forecast share prices. If this was easy, then everyone would
In Invest Like a Shark, Jim “Rev Shark” DePorre reveals how to maximize your most powerful advantages as be doing it, but now Alpesh Patel, the bestselling author of Trading Online and a regular FT columnist,
a small investor: speed and flexibility. You’ll learn when to attack, how to move aggressively, how to stay has written the ultimate guide to forecasting to help you improve your market predictions. This book comes
flexible, and when to swim away in the face of danger. These disciplined investment techniques helped De with an accompanying CD full of additional investment tips and tools.
Porre build a tiny nest egg into a huge fortune and transform his life. If you’re among the millions who use
TheStreet.com or RealMoney.com, you know DePorre: his column is second in popularity only to Jim Cramer
himself. And you may know his personal story, too: how he lost his hearing, career, and marriage . . . turned
to online investing out of desperation, and succeeded beyond his wildest dreams. Now, in this fast-paced
book, DePorre shows how you can do it, too. Discover why “buy and hold” may be the most dangerous thing
you can do and why active trading can produce better results with less risk. Learn how to stay in motion,
always looking for your “next meal” . . . move fast when there’s “blood in the water” . . . follow trends and
ISBN-13: 9780273704560
feed on a frenzied crowd . . . make the most of technical analysis and small caps . . . grasp the tremendous ISBN-10: 0273704567 304 pages Paper + CD Pub Date: 12/2007
power of cash . . . profit from other investors’ greed, fear, euphoria, despair, and stupidity. Stop settling for
mediocre results: invest like a shark, and take a bigger bite!
ISBN-13: 9780132213080
23 24
Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade,
Sales and Marketing
Sales and Marketing

a Lifetime of SUCCESS Influence, and Sell Your Point of View to Others
Jeffrey Gitomer Jeffrey Gitomer
Every business winner has one thing in common: a YES! Attitude that’s powerful enough to help them Jeffrey Gitomer’s Little Green Book of Getting Your Way digs deep into the 9.5 elements that make getting
achieve the impossible! When you’ve got a YES! Attitude, you assume everything will start with “YES!” . . . your way, and persuasion, happen. By breaking down the elements, readers will begin to understand, take
and you’ll find a way to “YES!” even when the first, second, and third answer you hear is “NO!” You say action, become proficient, and then master the ability to get their way. Because persuasion occurs in so
you weren’t born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to many different areas of life and business, Gitomer leads the reader from mental readiness to the principles
build one. As the world’s #1 expert in selling (and the author of the best-sellers Little Red Book of of getting your way and the power that persuasion offers. He challenges the reader to prepare before they
Selling and Little Red Book of Sales Answers). Gitomer knows more about attitude than anyone. Now present, to prepare before they try to persuade. He demonstrates how to change a presentation into a
he’s brought those lessons together in a book you can read in one sitting . . . a book that’ll change your life! performance and shows how this can be done in any environment. But because persuasion most often takes
What makes this book unique? It’s not just “inspiration”: it’s a complete, step-by-step, fully-integrated game place in business, he draws special emphasis to the reader’s ability to write and sell persuasively. The book
plan for understanding and mastering your attitude. You’ll learn 7.5 specific things you can do to maintain talks about the persistence that enables getting your way. He brings the Benjamin Franklin quote “If at first
your intensity, drive, and commitment . . . discover 20.5 “attitude gems” that capture the value of thousands you don’t succeed, try, try again” to the Gitomer level of “You only fail when you decide to quit,” and the
of dollars of books and courses . . . learn how to overcome the 10.5 most dangerous “attitude busters” . . . book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to
then learn how to maintain your YES! Attitude every day, for the rest of your life! Don’t just read this book take advantage of the opportunity and harness the power.
once: study it, live it − and win! ISBN-13: 9780131576070
ISBN-13: 9780131986473 ISBN-10: 0131576070 220 pages Cloth Pub Date: 04/2007
Selling Blue Elephants: How to Make Great Products that People Want Before They
Even Know They Want Them
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value Howard Moskowitz, Alex Gofman
to Any Sized Company What was life like before the iPod? How about the world before chunky tomato sauce or brown mustard?
Many of these products came about not through focus groups and polling, but rather through research
Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau and development labs and marketers developing the products they knew customers would want, before
The Entrepreneurial Marketing techniques, concepts, and methods the authors provide will help a venture customers knew they wanted them. Customers can actually help companies create their next product. Rule
make more money − extraordinary money − on a sustainable basis. The reader will be able to position and Developing Experimentation (RDE) is a solution-oriented learning experience. RDE is the systematized process
target their product/service offering to leverage their firm’s distinctive competitive advantages, and make of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so
companies not only more effective in their marketing, but more efficient than their competition as well. The that the developer and marketer discover what appeals to the customer, even if the customer can’t articulate
book begins by explaining the concepts of segmentation, positioning, targeted marketing, new product the need, much less the solution. The book begins by presenting best practices in the RDE from some of
development, pricing, and distribution, all from the standpoint of an entrepreneurial marketer. It then goes today’s top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation
on explain how to create marketing efforts that will have greater impact, including relationship and brand and design, and goes on to examine its possible uses in the international, political, bioinformatics, and
management. finance areas.
ISBN-13: 9780136136682
ISBN-13: 9780132390750
ISBN-10: 0132390752
The Self-Destructive Habits of Good Companies: . . . And How to Break Them
336 pages Cloth Pub Date: 03/2007
Jagdish N. Sheth
Why do so many good companies go bad? In this book, the authors describe the companies that were once
though of as great companies − A&P, Sears, Xerox, Kodak, GM, Corning, Atari, Wang − and how they ended
up self-destructing. Readers of The Self-Destructive Habits of Good Companies . . . And How to Break Them
can avoid the mistakes of these companies and have had a chance to go into turnaround, and perhaps go on
to greater heights and greater profits. This book identifies seven dangerous habits even well-run companies
fall victim to: denial, complacency, overdependence on traditional competencies, competitive myopia, an
obsession with volume, rising culture conflict and turf wars, arrogance. It then will help the reader diagnose
their own company. Most important, they’ll find specific, detailed techniques for “curing” or better yet,
preventing, every one of these self-destructive habits.
ISBN-13: 9780131791138
25 26
Smarter Selling: Next Generation Sales Strategies to Meet Your Buyer’s Needs −
Sales and Marketing
Sales and Marketing

Every Time The Secrets of Selling: How to Win in Any Sales Situation
Keith Dugdale, David Lambert Geoff King
Smarter Selling gives you an immediate applicable method for understanding your personality and that of The Secrets of Selling is the first book to bring this vital knowledge together in one place. Clearly, concisely
the buyers you deal with. It demonstrates why it is critical that the first comes before the second, but more and engagingly written, you will wonder what you ever did without it. If you follow its advice you will have
than that, it provdes you with simple tools and approaches tested by leading organisations, to help you as much sales knowledge as the very best and most experienced sales people, and your life will be a whole
build deeper, more trusting and more successful relationships with your buyers so that you outperform the lot easier. It offers a whole host of tips, guidelines and background information that is useful, immediately
competition every time. applicable, grounded in common sense but not commonly known.
ISBN-13: 9780273712466
Throw Out What You Know About Marketing: Reengineer for Topline Growth What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Hunter Hastings Ryan Mathews, Watts Wacker
The book provides the tools and techniques to harness the power of the Internet and innovative technologies Storytelling is a universal human activity. It is universal in that every society, at every stage of history, has told
to succeed in doing the most important job to increase top-line growth − building brand equity. This book stories. It is human because stories are how people tell each other who they are; where they came from;
will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate how they are different from their neighbors; what they worship; and what they believe. Stories capture a
embrace of the re-engineering of marketing through new processes to unleash the power technology affords. people’s memory of their past and their hopes for the future. Businesses tell stories all the time, but without
The book begins by presenting the shift in thinking that must take place to tap into this new marketing the discipline of the trained storyteller. Storytelling has a wide variety of business applications, many of which
capability, including focusing on becoming customer-centric, re-engineering the marketing function, re- go all but ignored today. In a commercial world where consumers are bombarded by a multitude of often
thinking the marketing organization, and redesigning the technology systems. In addition, it provides a new conflicting stories, and where they are no longer satisfied with being members of a passive audience, it is
way to think about building a customer-centric process and the metrics to measure effectiveness. The book more critical than ever that formal storytelling be adopted as a business tool. Not only do today’s storytellers
then goes on to provide intimate insider interviews with leading marketers of major brands in major industries need to know how to craft a story, they now carry the added burden of crafting a context for that story,
and companies to illustrate application and practice. The interviews and perspectives of leading executives providing a back story that makes their main story credible. What’s Your Story? offers business readers a
will provide real world examples and stories of what went right and wrong in the transition to a new way to comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their
put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing companies.
information, creating a culture of accountability, creating communities of practice, and empowering change ISBN-13: 9780132277426
agents at every level of the organization. This is the future − and it works! ISBN-10: 0132277425 240 pages Cloth Pub Date: 08/2007
ISBN-13: 9780132331593
27 28
Self Improvement How to be a Complete and Utter Failure in Life, Work and Everything: 44 ½ Steps
Self Improvement
to Lasting Underachievement, 2E The Happiness Plan: How to Have More of the Things that Make You Happy
Steve McDermott Carmel McConnell
How to be a complete and utter failure turns the concept of self-improvement on its head, and offers a The Happiness Plan is therefore well timed and offers an accessible set of simple observations about how any individual can be happier, here
total antidote to the motivational, gung-ho, over-enthused tone of all the usual self-improvement guides. and now, by choice, self-awareness and practice. It offers a set of scenarios – types of happiness – with a plan and provocative questions
Delivered in fast, easily digestible chunks, and in a style that makes you laugh while you learn, this book offers to involve the reader in a process of defining happiness according to his or her own values. The Happiness Plan is your guide to a happy
tongue-in-cheek advice about what not to do to ensure certain failure in every aspect of your life. From not life. Recognising that happiness takes many different forms, there are six different plans to choose from – you may wish to follow all of
having any goals, to not taking personal responsibility for your life, every idea, strategy, suggestion and story them or just a few, it’s up to you.
is guaranteed to propel you into the slow lane of total inadequacy.
Change a goal. Change a habit. Change a life.
ISBN-13: 9780273711780
ISBN-13: 9780273706076
How To Be Brilliant, 2E
Michael Heppell
The Confidence Plan This new edition of How to be Brilliant will give you many clear examples and stories to show you how to
overcome barriers that hold you back. You’ll learn how to develop a clear vision for a brilliant future and
Sarah Litvinoff communicate with your friends, family and colleagues at a higher level.
With her ten-step plan for building confidence, Sarah Litvinoff shows how anyone can achieve a more fulfilling
and positive life. Her friendly, personal approach helps readers to regain their self worth, learn to trust their With this foundation you’ll be ready to build a 90-day plan to achieve your short-term goals. You’ll discover
instincts and take small, positive steps toward building a lasting and life-enhancing confidence. new levels of enthusiasm and energy, be proactive when faced with challenges and have over 50 tools at your
disposal which you can use to move you to the next level – where you deserve to be.
ISBN-13: 9780273714514
ISBN-13: 9781406614169
The Truth About Negotiations
Leigh Thompson
Persuasion: The Art of Influencing People, 2E Life is a negotiation. Negotiation, whether it’s a job offer, contract discussion, decisions between colleagues
or customers, is an elemental part of one’s professional life. At home, we need to resolve differences with
James Borg spouses and convince kids to do their homework. The Truth About Negotiations explains why great negotiators
“This book should be on every individuals bookshelf!” − Sir John Harvey Jones are taught (not born) and why your BATNA is key.
We all rely heavily on our persuasive powers everyday and success in persuasion is down to a combination of
self-assessment and situational assessment − being aware of what’s going on side you and what’s happening
around you. Persuasion exposes the set of golden behavioural rules that will boost your persuasive powers.
ISBN-13: 9780136007364
ISBN-13: 9780273712992
29 ISBN-10: 0273712993 288 pages Paper Pub Date: 08/2007 30
The Creative Thinking Plan: How to Generate Ideas and Solve Problems in Your
Self Improvement
Communication Skills
Work and Life Just Ask the Right Questions to Get What You Want
Guy Claxton Ian Cooper
An ability to think productively and to innovate when problem solving and looking for new business or creating new products is essential Do you know what holds you back more than anything else? Ian Cooper believes the answer is simple: we are
for our own career development and business growth. The authors contend that being smart today means we have to be flexible in all held back by our failure to ask for what we want. He believes that by asking the right questions of others
relation to the circumstances in which we find ourselves. As demands upon us, markets and our circumstances change we need to be able and ourselves we can all achieve personal and business success.
to respond to them positively in order to be able to innovate, problem solve and work effectively with others.
Ian Cooper will put you on the path to success by showing you how to
Here, in this comprehensive guide Guy Claxton and Bill Lucas enable each of us to develop our skills of creativity and innovation to meet • Understand the golden rules of asking
the challenges we face in our personal and professional lives. • Master the Technology of Questions
ISBN-13: 9781406614251 • Develop a mindset that’s always ready to Just Ask
ISBN-10: 1406614254 232 pages Paper Pub Date: 09/2007 • Find the right questions to ask in different situations
• Ask the questions that will do the most to enhance your life and work
Success is always out there, you just need to know how to ask.
Brilliant Idea ISBN-13: 9780273712787
Douglas Miller
We all know that creating ideas and making them work is the route to business growth and individual career success. But how we make
our ideas successful is not always clear. Ideas can seem elusive and the process of developing them as opportunities that colleagues and
organisations are willing to back is often daunting and full of setbacks. However, if you get an idea right the rewards are great. Here,
Douglas Miller takes us through the life cycle of ideas so that each of us can learn how to create robust ones that work and follow them How to Make an Impact: Influence, Inform and Impress with Your Reports,
through for success. Presentations and Business Documents
ISBN-13: 9780273714804
ISBN-10: 0273714805 Paper Pub Date: 11/2007
Jon Moon
This book will teach you how to show information clearly so that it informs, influences and impresses and makes the biggest possible
impact. It guides you through the most effective ways of using all forms of presenting information – reports, tables, charts, slides, flowcharts
and more. This book is for any business person who wants to increase the impact of their reports, presentations and information. And for
even greater results, share the techniques with your team as well – so that they can give you notes, reports and presentations that you can
grasp quickly and easily.
Brilliant Life Coach: 10 Inspirational Steps to Transform Your Life
ISBN-13: 9780273713326
Annie Lionnet ISBN-10: 0273713329 224 pages Paper Pub Date: 10/2007
Think of your life as a journey and Brilliant Life Coach as your map. Firstly, a fun and thought provoking quiz will help you to determine
where you are in the here and now and which areas of your life you would most like to change. Then, step by step, Brilliant Life Coach will
guide you through the process of achieving your goals. From the most common things that hold you back to inspirational tips designed to
motivate you and keep you on track, Brilliant Life Coach will give you the practical tools and inspiration with which to change your life.
ISBN-13: 9780273714910
31 32
Power at Work: The Art of Making Things Happen Brilliant Interview, 2E
Career
Career
Jo Owen Ros Jay
Power is an enigma. It comes and goes, and can leave us devastated or exhilarated. It is something many of us desire, but, equally, many The revised and updated complete interview guide from the market leading “Brilliant” jobhunting book series. The only book to be based
of us repel. on what recruiters really want to hear you say and see you do at interview.
Whatever the case, power is a driving force: it makes things happen. If we learn to access it, control it, use it and, most importantly, use ISBN-13: 9780273714903
it well, it is one of the most effective means to achieving personal and professional success. Power at Work: The Art of Making Things ISBN-10: 0273714902 176 pages Paper Pub Date: 11/2007
Happen shows you how.
ISBN-13: 9780273713395
Brilliant Tactics to Pass Aptitude Tests: Psychometric, Numeracy, Verbal Reasoning
and Many More, 2E
Brilliant Answers to Tough Interview Questions: Smart Answers to Whatever They Susan Hodgson
Can Throw at You, 3E This book will include comments from employers who use the tests, psychologists who design the tests and applicants who have faced such
selection tools. Readers will be able to work through several tests to assess their own ability and they will also know why employers use
Susan Hodgson such tests, what types of performance they are really trying to assess and how test results are weighted against other selection methods.
What everybody worries about before the interview is what they are going to be asked, and how they should answer it. This book is The bottom line is that job applicants do get very worried about selection tests – even personality tests make them feel uncomfortable
packed with over 200 of the most commonly asked interview questions − the tricky ones, the hidden meaning ones, the sly ones and the – so this book provides reassurance and plenty of genuine work-through examples. It covers everything right down to test anxiety, test
downright tough ones. And for each question, the book offers one or more ideal answers, to show you exactly what the employer wants simulations and misuse of tests.
you to say − and how to say it.
ISBN-13: 9780273714941
ISBN-13: 9780273714644
Brilliant Job Hunting: Your Complete Guide to Getting the Job You Want, 2E CEO of Me: Creating a Life the Work in the Flexible Job Age
Angela Fagan Ellen Kossek, Brenda Lautsch

You are the CEO of your life: you, and nobody else. You can establish the new rules that will help you achieve true balance between work
Job hunting. It’s time consuming, it’s hard work and it’s very stressful. What kind of job do I really want? Where should I start looking? Is
and the rest of your life. And if you don’t do it, nobody else will. Now is the time to take control, and this is the book that will get you there.
my CV up to scratch? Which are the best online jobsites? How do I make sure I do well in the interview when I finally get one? And how
CEO of Me is like no other “work-life balance” book you’ve ever seen: there are no clichés here, and no one-size-fits all solutions. Instead,
do I cope if I don’t?
Drs. Ellen Kossek and Brenda Lausch help you identify which of six worklife “patterns” you fit into and how to move towards a pattern
that’s more productive and comfortable for you, one step at a time. As leaders of North America’s largest research projects on work/life
Now in its second edition, this is the no waffle, no fuss guide for the smart job hunter has been fully revised and updated, with lots of new
balance, Kossek and Lausch are singularly well-qualified to write this book. Drawing on their unparalleled research insights, they show how
material on online recruitment.
to identify the personal triggers that cause you the greatest stress . . . make the small changes that make the biggest difference . . . make
technology work for you, not against you . . . redraw the lines between work and family as your life changes . . . master powerful strategies
It’s a complete start-to-finish manual, from writing your CV, to where to look for jobs, interview techniques and how to negotiate a job
for managing yourself, your colleagues, and your supervisors . . . leverage emerging work options that are available to our generation for
offer. It covers all elements of job hunting in practical detail in one concise informative guide, and provides a straightforward and honest
the first time. The authors’ radical new approach will transform the way you view both your work and your life and help you make the
look at the recruitment market.
practical changes that lead to true fulfillment.
ISBN-13: 9780273714705
ISBN-10: 013234999X 275 pages Cloth Pub Date: 11/2007
33 34
Directory of Vocational and Further Education 2007/2008
Stress Free Parenting
Directories and reference
Parenting
Pearson Education
The Directory of Vocational and Further Education gives comprehensive coverage of vocational and further
education college provision available in the UK. The directory also covers central and local government Ain’t Misbehavin’ Meals Without Tears
education provision, as well as independent further education, standard settings and awards bodies, How to understand your child’s How to get your child to eat
assessment, employment and careers, and other assorted educational organisations. behaviour and get the best from healthily and happily
them
It offers a good comprehensive listing of further education provision available nationwide, plus a general Laverne Antrobus Rana Conway
coverage of both central and local government information, offering a one-stop shop for people in the
Focussing on behaviour and how to Issues around food, eating and diet are
further education field.
cope when it gets out of hand, this one of the most common problem areas
book aims to reassure parents and help for parents. It is one area where young
them to consider the expectations they children can exercise the most control and
have of both their child and themselves. parents can really feel like they are failing
ISBN-13: 9780132405454 their child if they are unable remedy
Readers will find out what is considered fussy and faddy eating, refusal to eat
usual behaviour for children at different and bad behaviour at the dinner table.
ages and examines reactions to key
Education Yearbook 2007/2008 events such as the introduction of a new This book will offer practical solutions
sibling and major changes in family life. and top tips on helping children develop
It explores common sociability issues such positive eating habits. The book contains
Pearson Education ISBN-13: 9780273712664
as fighting, biting, kicking and defiance ISBN-13: 9780273712688
detailed information on diet and nutrition,
ISBN-10: 0273712667 ISBN-10: 0273712683
The Education Yearbook 2007/2008 contains information on over 20,000 education professionals and is 192 pages and advises parents on how to handle 224 pages how to avoid obesity and eating disorders
designed to be a one-stop guide to the world of education. It is the flagship title within our directory list. Paper them with expert and well established Paper and how to deal with fussy eating, bad
Pub Date: 06/2007 techniques. Pub Date: 06/2007 table manners and introducing new
Compiled by a dedicated team with the help of local authorities and other key statutory and voluntary bodies
foods.
to ensure complete accuracy, the directory includes:
• names and contact details of all key personnel in LEAs, central government, professional associations,
and other related organisations
• public and private sector secondary educational establishments
• education equipment suppliers
Best of Friends Silent Nights
How to help your child make How to develop a peaceful
• information on restructured career services
friends with confidence sleeping routine
ISBN-13: 9780132405461
Hilary Pereira Pat Spungin
Although we think that making friends as The idea of a child sleeping peacefully
a child comes naturally, for some children through the night is wonderful. But for
it can be a difficult, scary and worrying many parents it is only a dream rather
Which MBA?, 19E prospect. Shyness, lack of confidence than reality. Patterns and routines that
and, sometimes, plain selfishness can parents allow to evolve when their
George Bickerstaffe stand in the way of a child developing child is a baby can come back to haunt
meaningful and lasting friendships. them as they grow in to childhood.
Now in its 19th edition, Which MBA? is the most authoritative and prestigious guide to mBas and executive
education around the world. This excellent new book sets out to In this practical and easy-to-access book,
help parents understand friendship, parents will find useful and pertinent
With an unbiased and detailed assessment of executive education degrees, this book, through its history of why it’s so important and how they can advice on all aspects of sleep, sleep
solid sales, is firmly established within the trade as one of the best. As with previous editions, there is a focus help their child make and keep friends. routines and how to avoid and handle
ISBN-13: 9780273714309 ISBN-13: 9780273714798
broken nights.
on skills and the different executive education programmes available, but the latest edition also includes two ISBN-10: 0273714309 ISBN-10: 0273714791
192 pages Readers will find tips on building and 192 pages
new chapters. augmenting their child’s confidence and
Paper Paper
Pub Date: 10/2007 self-esteem, helping them to develop Pub Date: 10/2007
The first is on MBA themes, including the types of MBA’s available, the experience and qualifications student positive behaviour and learning how to
needs, and the practical issues including applications and costs. share, negotiate, influence and defend.
The book also contains valuable advice on
The second chapter explains the core subjects that make up the MBA curriculum and looks at the soft skills bullying; how to recognise it’s happening,
the effect it may have on the child and
of leadership, what employers are looking for, which schools are renowned in each subject area and the role
how to deal with it.
of the internship and placement within the MBA.
ISBN-13: 9780273714415
35 36
Make Me a Baby: The Essential Guide to Conception, Pregnancy and Birth They Started It!: How to Help Your Kids Get Along Better
Parenting
Parenting
Simon Atkins Sacha Baveystock
In this Essential Guide to Conception, Pregnancy and Birth, Dr. Simon Atkins unravels the science and presents Competition, fighting and jealousy between children is real, sometimes relentless and it can severely disrupt
the latest and most reliable evidence for making babies. family life. This book challenges the idea that sibling rivalry is a natural part of family life. Using real life case
studies this informative guide will help parents recognise the differences between their children, encouraging
individuality, whilst helping them to live peacefully alongside each other. Using a broad range of case studies,
this book draws on the experiences of a variety of parents, exploring both their own childhood sibling
relationships and those of their children. It explores the nature of what it means to be a sibling, and offers
advice for parents on how to improve relationships for the whole family.
ISBN-13: 9781406613995
ISBN-13: 9780273712640
How to Help Your Child Read and Write: A Groundbreaking Guide for Every Parent
of Children from Birth to Eleven Years
The Single Parent’s Handbook: Practical Advice and Essential Tips to Make the Most
Dominic Wyse of Your Family Life
Every parent wonders when they should start teaching their child to read and write, what kinds of books they
should read and how to help their child to learn. Answers to all these questions, and many more, are given Rachel Morris
in this straightforward, accessible and practical parent’s guide to early literacy. A practical and wide-ranging handbook, offering practical advice, tips and direction to single parents and
helping them find happiness and contentment for both themselves and their children.
ISBN-13: 9781405840248
ISBN-13: 9780273712831
The Parents’ Book of Checklists: From Toddlers to Teenagers: What to Know, What ISBN-10: 0273712837 192 pages Paper Pub Date: 11/2007
to do, What to Say

Sally Coulthard The Rules for Parenting
Covering key events in the life of parent and child, this book advises parents on wide-ranging essential
subjects such as safety, food, sleep and having fun, all in a simple, succinct and easy-to-use “list” format.
Richard Templar
Being a parent isn’t easy. There are so many things we should and shouldn’t do and so many people to tell us what is right and wrong.
Having children may be one of the biggest challenges of your life, but nobody said you and had to be a perfect parent and have perfect
children.
Rules of Parenting puts things in perspective.
From getting the right attitude to everyday parenting, Rules of Parenting offers you some simple guiding principles to help you through
both the early and later years of parenting. Most importantly, it shows you how to remain sane, keep your sense of humour and be a great
parent.
ISBN-13: 9780273712794 ISBN-13: 9780273711476

ISBN-10: 0273712799 208 pages Paper Pub Date: 08/2007 ISBN-10: 0273711474 Paper Pub Date: 11/2007
37 38
Get By Phrase Book & Dictionary
Languages
Languages
Available
on
A Great New Range of Travel Language Courses Travel Pack The Ideal Companion to Any Trip
Publish in May 2007 Publish in July 2007
This handy language reference guide with tourist and travel tips, Compact and easy to use, this 224-page handy guide includes
thousands of essential phrases and words and a two-way mini travel and language tips plus a two-way mini-dictionary. You can
dictionary, will help you get more from your trip abroad. More build your sentences and develop your language skills. Features a
than just a phrasebook, this is a new all-in-one travel language menu-reader and pronunciation guide.
pack perfect for holiday-makers, city-breakers, business travellers
and anyone looking to get the more from their trip.
Title Format ISBN-13 ISBN-10

Mandarin Phrase Book and Dictionary Paper 9781406612103 1406612103
Polish Phrase Book and Dictionary Paper 9781406612110 1406612111
Turkish Phrase Book and Dictionary Paper 9781406612134 1406612138
Get By In French Paper 9781406612608 140661260X
Arabic Phrase Book and Dictionary Paper 9781406612080 1406612081
Get By In French Travel Pack Paper + CD 9781406612592 1406612596
Japanese Phrase Book and Dictionary Paper 9781406612097 140661209X
Get By In German Paper 9781406612639 1406612634
Russian Phrase Book and Dictionary Paper 9781406612127 140661212X
Get By In German Travel Pack Paper + CD 9781406612622 1406612626
Get By In Greek Paper 9781406612660 1406612669
Also Available
Get By In Greek Travel Pack Paper + CD 9781406612653 1406612650
Get By In Italian Paper 9781406612691 1406612693
French Phrase Book and Dictionary Paper 9780563519188 0563519185
Get By In Italian Travel Pack Paper + CD 9781406612684 1406612685
German Phrase Book and Dcitionary Paper 9780563519195 0563519193
Get By In Portuguese Paper 9781406612721 1406612723
Greek Phrase Book and Dictionary Paper 9780563519225 0563519223
Get By In Portuguese Travel Pack Paper + CD 9781406612714 1406612715
Italian Phrase Book and Dictionary Paper 9780563519201 0563519207
Get By In Spanish Paper 9781406612752 1406612758
Portuguese Phrase Book and Dictionary Paper 9780563519232 0563519231
Get By In Spanish Travel Pack Paper + CD 9781406612745 140661274X
Spanish Phrase Book and Dictionary Paper 9780563519218 0563519215
39 40
Talk Talk 2
Languages
Languages
Available Available
on on
A Best-selling Course for Absolute Beginners Book with A Perfect Language Course for Post Beginners Book with
CD Pack CD Pack
Publish in July 2007
Talk is a clear, simple and successful way to learn and gives you the best grounding in the basics of your chosen language. Are you one of hundreds of thousands of language learners that have already found success in your studies with the Talk series?
Its step by step approach presents the main language of the course in ten units. Closely linked to the course book, the audio Perhaps you now want to take your learning a stage further. Talk 2 is the ideal course for you to improve your understanding
allows you to develop your listening and speaking skills. of the language.
Publish in Sept 2007
Product Title Format ISBN-13 ISBN-10

Talk French 2 Book Paper 9781406612875 1406612871
Talk French 2 Pack Paper + CD 9781406612837 1406612839
Talk Italian 2 Book Paper 9781406612905 1406612901
Product Title Format ISBN-13 ISBN-10 Talk Italian 2 Pack Paper + CD 9781406612844 1406612847
Talk Mandarin Chinese Book Paper 9781406614015 1406614017 Talk Spanish 2 Book Paper 9781406612943 1406612944
Talk Mandarin Chinese Pack Paper + CD 9781406614008 1406614009 Talk Spanish 2 Pack Paper + CD 9781406612851 1406612855
Talk French Pack Paper + CD 9780563520108 0563520108
Talk German Pack Paper + CD 9780563520191 0563520191
Talk Greek Pack Paper + CD 9780563520221 0563520221
Talk Italian Pack Paper + CD 9780563520160 0563520167
Talk Japanese Pack Paper + CD 9780563520313 0563520310
Talk Portuguese Pack Paper + CD 9780563520252 0563520256
Talk Russian Pack Paper + CD 9780563520283 0563520280
Talk Spanish Pack Paper + CD 9780563520139 0563520132
41 42
FOR more than a quarter of a century, York Notes have been Advanced
Literature Guides
Literature Guides
helping students to get the inside track on many of the best With a fresh and accessible approach to English literature, these guides are designed to meet the
known literacy classics. They are now firmly established as the favourite needs of today’s A-level and undergraduate students. Written by established literature experts,
York Notes Advanced provide students with sophisticated analysis of the text, a range of critical
and most comprehensive literature guides. perspectives and wider contexts.
Key Stage 3
Crammed full of analysis, exam advice and all you need know to get the inside track on the texts,
these brand new guides will be a must for students aged 13-14 years studying Shakespeare.
ISBN-13: 9781405861793 ISBN-13: 9781405861809 ISBN-13: 9781405861816

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GCSE
These market-leading guides are packed full of features to help students get the most from the
literature they are studying. Written by GCSE examiners and teachers they contain detailed summaries,
commentaries on key themes, characters, language and style; illustrations; exam advice and much ISBN-13: 9781405861830 ISBN-13: 9781405861847 ISBN-13: 9781405861854 ISBN-13: 9781405861861
ISBN-10: 1405861835 ISBN-10: 1405861843 ISBN-10: 1405861851 ISBN-10: 140586186X
more.
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43 44
Law
The Buzan Study Skills Effective Study Skills
Study Guides / Skills
Study Guides / Skills

Handbook: The Shortcut Geraldine Price, Pat Maier
to Success in Your Studies
ISBN-13: 9781405840736
with Mind Mapping, Speed ISBN-10: 1405840730
Reading and Winning Memory
Understand quickly. Revise effectively. Take exams with confidence. Techniques
Tony Buzan
ISBN-13: 9781406612073
ISBN-10: 1406612073
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ISBN-10: 1405840218
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How to Succeed in Exams and How to Write Dissertations and
Assignments Project Reports
Kathleen McMillan, Kathleen McMillan,
Jonathan Weyers Jonathan Weyers
ISBN-13: 9780273713593 ISBN-13: 9780273713586
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ISBN-10: 1405821922
How to Write Essays and The Smarter Student: Study
Assignments Skills and Strategies for
Sucesss at University
Kathleen McMillan,
Jonathan Weyers Kathleen McMillan,
Jonathan Weyers
ISBN-13: 9780273713579
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The ONLY revision series with a supporting companion website

Please visit www.pearsoned.co.uk/insidelawexpress for more information
45 46
47
History
Richard Bosworth
David Peterson del Mar

ISBN-13: 9780582772977 ISBN-13: 9780582506022
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June Hannam
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Featured Titles and Latest Releases
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48
History
Red Audio
Audio CD
Audio CD
Sometimes, even with all the best
intentions you’re not physically able
to actually sit down and find time to
read all those management books
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Coming Soon
Title ISBN-13 ISBN-10
The Truth About Getting the Best From People 9780132354912 0132354918
The Truth About Presenting 9780132354967 0132354969
The Truth About Scams 9780132333856 0132333856
The Truth About Change 9780132354622 0132354624
The Truth About Decision Making 9780132354639 0132354632 ISBN-13: 9780273704447 ISBN-13: 9780273708063 ISBN-13: 9780273709787 ISBN-13: 9780273688662 ISBN-13: 9780273659785
ISBN-10: 0273704443 ISBN-10: 0273708066 ISBN-10: 027370978X ISBN-10: 0273688669 ISBN-10: 0273659782
The Truth About Getting Organized 9780132332941 0132332949
Coming Soon
Title ISBN-13 ISBN-10
Mastering Credit Derivatives 9780273714859 0273714856
53 54
Title Index TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE
D
TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE Directory Of Vocational And Further Education 2007/2008 Pearson Education 9780132405454 0132405458 35
Do The Right Thing: How Dedicated Employees Create Loyal James F. Parker 9780132343343 0132381869 14
A Customers And Large Profits
A Woman Of No Importance, York Notes (Advanced) Oscar Wilde 9781405861793 1405861797 44
Accounts Demystified: How To Understand Financial Accounting And Anthony Rice 9780273714927 0273714929 18 E
Analysis, 5E Easy Money: How To Simplify Your Finances And Get What You Want Liz Pulliam Weston 9780132383837 0132383837 19
Achieve Leadership Genius: How You Lead Depends On Who, What, Drea Zigarmi, Susan 9780132353762 0131741713 12 Out Of Life
Where, And When You Lead Fowler, Dick Lyles Education Yearbook 2007/2008 Pearson Education 9780132405461 0132405466 35
All My Sons, York Notes (Advanced) Arthur Miller 9781405861809 1405861800 44 Effective Study Skills Geraldine Price, Pat Maier 9781405840736 1405840730 46
Arabic Phrase Book And Dictionary BBC Active 9781406612080 1406612758 40 Environmentalism David Peterson del Mar 9780582772977 0582772974 47
B F
Banking On The House Ken Harney 9780131575745 0131575740 21 Fast Projects: Project Management When Time Is Short Fergus O'Connell 9780273712336 0273712330 3
Beowulf And Other Stories: A New Introduction To Old English, Old Richard North & Joe Allard 9781405835725 1405835729 48 Fast Strategy: How To Think Fast And Act First To Get The Results Yves Doz, Mikko Kosonen 9780273712442 0273712446 10
Icelandic And Anglo-Norman Literatures You Want
Brilliant Answers To Tough Interview Questions: Smart Answers To Susan Hodgson 9780273714644 0273714643 33 Feminism June Hannam 9780582506084 0582506085 47
Whatever They Can Throw At You, 3E French Phrase Book And Dictionary BBC Active 9780563519188 140661212X 40
Brilliant Business Plan: How To Write A Winning Business Plan - And Richard Stutely 9780273705932 0273705938 9 From Acorns: How To Build A Brilliant Business, 2E Caspian Woods 9780273712527 0273712527 15
Plan A Brilliant Business Ft Guide To Business Start Up 2008 Sara Williams 9780273714873 0273714872 16
Brilliant Idea Douglas Miller 9780273714804 0273714805 31 Full Of Bull: Do What Wall Street Does, Not What It Says, To Make Steve McClellan 9780132360111 013236011X 24
Brilliant Interview, 2E Ros Jay 9780273714903 0273714902 34 Money In The Market
Brilliant Investing: What The Best Investors Know, Say And Do Martin Bamford 9780273714835 027371483X 20 Funky Business Forever: How Capital Makes Talent Dance, 3E Kjell Nordstrom, Jonas 9780273714132 0273714139 9
Brilliant Job Hunting: Your Complete Guide To Getting The Job You Angela Fagan 9780273714705 0273714708 33 Ridderstrale
Want, 2E
Brilliant Life Coach: 10 Inspirational Steps To Transform Your Life Annie Lionnet 9780273714910 0273714910 31 G
Brilliant Manager, 2E Nic Peeling 9780273714637 0273714635 11 German Phrase Book And Dictionary BBC Active 9780563519195 1406612138 40
Brilliant Negotiations: What Brilliant Negotiators Know, Say And Do Nic Peeling 9780273712350 0273712357 10 Get By In French BBC Active 9781406612608 0563519231 39
Brilliant Networking: What The Best Networkers Know, Say And Do Steven D'Souza 9780273714842 0273714848 11 Get By In French Travel Pack BBC Active 9781406612592 0563519215 39
Brilliant NLP (Audio CD) David Molden, Pat 9780273709930 0273709933 50 Get By In German BBC Active 9781406612639 1406614017 39
Hutchinson Get By In German Travel Pack BBC Active 9781406612622 1406614009 39
Brilliant NLP: What The Most Successful People Know, Say And Do David Molden 9780273707899 0273707892 The Get By In Greek BBC Active 9781406612660 1406612839 39
Classics Get By In Greek Travel Pack BBC Active 9781406612653 0563520191 39
Brilliant Project Management: What The Best Project Managers Know, Stephen Barker, Rob Cole 9780273707936 0273707930 1 Get By In Italian BBC Active 9781406612691 0563520221 39
Say And Do Get By In Italian Travel Pack BBC Active 9781406612684 1406612847 39
Brilliant Tactics To Pass Aptitude Tests: Psychometric, Numeracy, Susan Hodgson 9780273714941 0273714945 34 Get By In Portuguese BBC Active 9781406612721 0563520310 39
Verbal Reasoning And Many More, 2E Get By In Portuguese Travel Pack BBC Active 9781406612714 0563520256 39
Get By In Spanish BBC Active 9781406612752 0563520280 39
C Get By In Spanish Travel Pack BBC Active 9781406612745 1406612855 39
Capitalism Paul Bowles 9780582506091 0582506093 47 Giant Steps In Management: Creating Innovations To Change The Julian Birkinshaw 9780273712923 0273712926 11
Capitalism At The Crossroads: Aligning Business, Earth, And Stuart L. Hart 9780136134398 0136134394 3 Way You Work
Humanity, 2E Greek Phrase Book And Dictionary BBC Active 9780563519225 0563519185 40
Cat On A Hot Tin Roof, York Notes (Advanced) Tennessee Williams 9781405861816 1405861819 44 Grow Your Business Week By Week: The 26 Week Programme To A Steve Parks 9780273712152 0273712152 16
CEO Of Me: Creating A Life The Work In The Flexible Job Age Ellen Kossek, Brenda 9780132349994 013234999X 34 More Successful Business
Lautsch
Change To Strange: Create A Great Organization By Building A Daniel M. Cable 9780131572225 0131572229 1 H
Strange Workforce High Windows, York Notes (Advanced) Philip Larkin 9781405861823 1405861827 44
Charles I Richard Cust 9781405859035 1408590322 48 How To Be A Complete And Utter Failure In Life, Work And Everything: Steve McDermott 9780273706076 0273706071 29
Cocktail Economics: Discovering Investment Truths From Everyday Victor A. Canto 9780132432733 0132432730 22 44 1/2 Steps To Lasting Underachievement, 2E
Conversations How To Be An Entrepreneur (Audio CD) Steve Parks 9780273709961 0273709968 50
Communism Mark Sandle 9780582506039 0582506034 47 How To Be Brilliant - Live (Audio CD) Michael Heppell 9780273704911 0273704915 50
Competing In A Flat World: Unleashing The Power Of Network Jerry (Yoram) Wind, 9780132332903 0132332906 7 How To Be Brilliant, 2E Michael Heppell 9780273714514 0273714511 30
Orchestration William Fung, Victor Fung
55 56
TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE
H M
How To Help Your Child Read And Write: A Groundbreaking Guide For Dominic Wyse 9781405840248 1405840242 37 Make Me A Baby: The Essential Guide To Conception, Pregnancy And Simon Atkins 9781406613995 1406613991 37
Every Parent Of Children From Birth To Eleven Years Birth
How To Make An Impact: Influence, Inform And Impress With Your Jon Moon 9780273713326 0273713329 32 Managing Change Step By Step: All You Need To Build A Plan And Richard Newton 9780273711773 0273711776 3
Reports, Presentations And Business Documents Make It Happen
How To Manage In A Flat World: When Your Closest Colleagues Are Susan Bloch, Philip 9780273712459 0273712454 6 Managing Customers For Profit: Strategies To Increase Loyalty And V. Kumar 9780132352215 0132352214 10
Virtual Strangers Whiteley Build Profits
How To Succeed In Exams And Assignments Kathleen McMillan, 9780273713593 0273713590 46 Managing For Performance: Delivering Results Through Others Pam Jones 9780273703549 0273703544 2
Jonathan Weyers Mandarin Phrase Book And Dictionary BBC Active 9781406612103 1406612081 40
How To Write Dissertations And Project Reports Kathleen McMillan, 9780273713586 0273713582 46 Marketing That Works: How Entrepreneurial Marketing Can Add Leonard M. Lodish, 9780132390750 0132390752 25
Jonathan Weyers Sustainable Value To Any Sized Company Howard L. Morgan,
How To Write Essays And Assignments Kathleen McMillan, 9780273713579 0273713574 46 Shellye Archambeau
Jonathan Weyers Mastering Derivatives Markets 3E: Francesca Taylor 9780273709787 027370978X 54
A Step-By-Step Guide To The Products, Applications And Risks
I Mastering Financial Calculations: A Step-By-Step Guide To The Bob Steiner 9780273704447 0273704443 17
Improving Healthcare Quality And Cost With Six Sigma Brett E. Trusko, Carolyn 9780131741713 0132346036 14 Mathematics Of Financial Market Instruments, 2E
Pexton, Jim Harrington, Mastering Financial Mathematics In Microsoft Excel: Alastair L. Day 9780273688662 0273688669 54
Praveen Gupta A Practical Guide For Business Calculations
Inspirational Manager: How To Build Relationships That Deliver Judith Leary-Joyce 9780273712510 0273712519 2 Mastering Financial Modelling In Microsoft Excel: A Practitioner's Alastair L. Day 9780273708063 0273708066 17
Results Guide To Applied Corporate Finance, 2E
Invest Like A Shark: How A Deaf Guy With No Job And Limited Capital Jim DePorre 9780132213080 0132213087 23 Mastering Risk Modelling: A Practical Guide To Modelling Uncertainty Alastair L. Day 9780273659785 0273659782 54
Made A Fortune Investing In The Stock Market With Excel
Investing In People: Financial Impact Of Human Resource Initiatives Wayne Cascio, John 9780132394116 0132394111 7 Michael Gerber: The E-Myth Guru (3 Audio CD Box Set) Michael Gerber 9780273709947 0273709941 49
Boudreau, Peter Ramstad Model Business Letters, E-Mails & Other Business Documents Shirley Taylor 9780273675242 0273675249 The
It Starts With One: Changing Individuals Changes Organizations, 2E Stewart J. Black, Hal B. 9780132319843 0132319845 7 Classics
Gregersen Moral Intelligence: Enhancing Business Performance And Leadership Doug Lennick, Fred Kiel 9780131490505 0132353768 13
Italian Phrase Book And Dictionary BBC Active 9780563519201 0563519193 40 Success (Cloth)
Moral Intelligence: Enhancing Business Performance And Leadership Doug Lennick, Fred Kiel 9780132349864 0132288524 12
J Success (Paper)
Japanese Phrase Book And Dictionary BBC Active 9781406612097 140661274X 40 Much Ado About Nothing, Shakespeare, York Notes (Key Stage 3) Racheal Smith 9781405856454 1405856459 43
Just Ask The Right Questions To Get What You Want Ian Cooper 9780273712787 0273712780 32
N
L Nationalism Richard Bosworth 9780582506022 0582506026 47
Law Express: Constitutional And Administrative Law Chris Taylor 9781405821919 1405821914 45 NLP Business Masterclass: Driving Peak Performance With NLP, 2E David Molden 9780273707905 0273707906 2
Law Express: Contract Law Andrew Harries 9781405821957 1405821957 45
Law Express: Criminal Law Emily Finch 9781405823579 1405823577 45 P
Law Express: English Legal System Stefan Fanfinski, Emily 9781405823586 1405823585 45 Persuasion: The Art Of Influencing People, 2E James Borg 9780273712992 0273712993 29
Finch Polish Phrase Book And Dictionary BBC Active 9781406612110 140661209X 40
Law Express: Equity And Trusts John Duddington 9781405821926 1405821922 45 Portuguese Phrase Book And Dictionary BBC Active 9780563519232 0563519223 40
Law Express: EU Law James Hanlon 9781405821933 1405821930 45 Power At Work: The Art Of Making Things Happen Jo Owen 9780273713395 0273713396 33
Law Express: Family Law Jonathan Herring 9781405847155 1405847158 45 Profit Or Growth? Why You Don't Have To Choose Bala Chakravarthy, Peter 9780273711728 0273711725 4
Law Express: Land Law John Duddington 9781405840217 1405840218 45 Lorange
Law Express: Tort Law Emily Finch 9781405821940 1405821949 45 Project Management Step By Step: How To Plan And Manage A Richard Newton 9780273714699 0273714694 5
Let's Get Real About Money!: How To Manage Your Money Like The Eric Tyson 9780132341615 0132341611 20 Highly Successful Project
Best Personal Money Managers
Little Gold Book Of YES! Attitude: How To Find, Build And Keep A Jeffrey Gitomer 9780131986473 0131986473 The R
YES! Attitude For A Lifetime Of SUCCESS Classics Re:Verse : Turning Towards Poetry Jeremy Tambling 9781405836166 1405836164 48
Little Green Book Of Getting Your Way: How To Speak, Write, Present, Jeffrey Gitomer 9780131576070 0131576070 26 Richard III, Shakespeare, York Notes (Key Stage 3) Trevor Millum 9781405856461 1405856467 43
Persuade, Influence, And Sell Your Point Of View To Others Russian Phrase Book And Dictionary BBC Active 9781406612127 1406612103 40
Little Platinum Book Of Cha-Ching: 17.5 Strategies To Ring Your Own Jeffrey Gitomer 9780132362740 0132362740 16
(Cash) Register In Business And Personal Success
Living Your Dreams (Audio CD) Miles Hilton-Barber 9780273710035 0273710036 50
57 58
TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE
S T
Selling Blue Elephants: How To Make Great Products That People Howard Moskowitz, Alex 9780136136682 0136136680 26 The Buzan Study Skills Handbook: The Shortcut To Success In Your Tony Buzan 9781406612073 1406612073 46
Want Before They Even Know They Want Them Gofman Studies With Mind Mapping, Speed Reading And Winning Memory
Six Sigma Pricing: Improving Pricing Operations To Increase Profits ManMohan Sodhi, 9780132288521 0132343347 14 Techniques
Navdeep Sodhi The Coaching Manual: The Definitive Guide To The Process, Julie Starr 9780273713524 0273713523 6
Smart Retail: How To Turn Your Store Into A Sales Phenomenon, 2E Richard Hammond 9780273712770 0273712772 15 Principles And Skills Of Personal Coaching, 2E
Smarter Consulting: How To Start Up And Succeed As An Independent Mike Johnson 9780273713555 0273713558 5 The Confidence Plan Sarah Litvinoff 9781406614169 1406614165 29
Consultant The Creative Thinking Plan: How To Generate Ideas And Solve Guy Claxton 9781406614251 1406614254 31
Smarter Execution: A Road Map For Making Things Happen Bettina Buchel, Rhoda 9780273709312 0273709313 9 Problems In Your Work And Life
Davidson, Xavier Gilbert The Definitive Business Plan: The Fast Track To Intelligent Business Richard Stutely 9780273710967 0273710966 The
Smarter Selling: Next Generation Sales Strategies To Meet Your Keith Dugdale, David 9780273712466 0273712462 27 Planning For Executives And Entrepreneurs Classics
Buyer's Needs - Every Time Lambert The Definitive Guide To Business Finance: What Smart Managers Do Richard Stutely 9780273710950 0273710958 54
Sold: How To Make It Easy For People To Buy From You (Audio CD) Steve Martin, Gary 9780273675549 0273675540 50 With The Numbers
Colleran The Definitive Guide To Business Pitch: How To Make The Best Angela Hatton 9780273708261 0273708260 54
Spanish Phrase Book And Dictionary BBC Active 9780563519218 0563519207 40 Pitches, Proposals And Presentations
Spies, York Notes (Advanced) Michael Frayn 9781405861830 1405861835 44 The Definitive Guide To Project Management: The Fast-Track To Sebastian Nokes, Sean 9780273710974 0273710974 1
Start Up (Audio CD) Liz Jackson 9780273710059 0273710052 50 Getting The Job Done On Time, 2E Kelly
Stephen Covey - Live In London (Audio CD) Stephen Covey 9780273695011 0273695010 50 The Entrepreneur's Book Of Checklists: 1000 Tips To Help You Start Robert Ashton 9780273712909 027371290X 15
Strategic Risk Taking: A Framework For Risk Management Aswath Damodaran 9780131990487 0131990489 17 And Grow Your Business, 2E
Stress Free Parenting: Ain't Misbehavin': How To Understand Your Laverne Antrobus 9780273712664 0273712667 36 The Extra Mile: Take Your Business Further And Faster With People David MacLeod, Chris 9780273703945 0273703943 11
Child And Get The Best From Them Who Care Brady
Stress Free Parenting: Best Of Friends: How To Help Your Child Make Hilary Pereira 9780273714309 0273714309 36 The Global Brain: Your Roadmap For Innovating Faster And Smarter Mohanbir Sawhney, Satish 9780132339513 013233951X 8
Friends With Confidence In A Networked World Nambisan
Stress Free Parenting: Meals Without Tears: How To Get Your Child Rana Conway 9780273712688 0273712683 36 The Happiness Plan: How To Have More Of The Things That Make Carmel McConnell 9780273711780 0273711784 30
To Eat Healthily And Happily You Happy
Stress Free Parenting: Silent Nights: How To Develop A Peaceful Pat Spungin 9780273714798 0273714791 36 The Investor's Guide To Forecasting Share Prices: Ten Ways To Make Alpesh Patel 9780273704560 0273704567 24
Sleeping Routine Accurate Predictions
The Life Plan: 700 Simple Ways To Change Your Life For The Better Robert Ashton 9780273710219 0273710214 The
T Classics
Talk French 2 Book BBC Active 9781406612875 1406612871 42 The Mind Map Book: Full-Colour Illustrated Edition Tony Buzan 9781406612790 1406612790 The
Talk French 2 Pack BBC Active 9781406612837 1406612839 42 Classics
Talk French Pack BBC Active 9781406612837 1406612634 41 The Momentum Effect: How To Ignite Unlimited Growth Jean Claude Larreche 9780273712534 0273712535 8
Talk German Pack BBC Active 9780563520191 1406612626 41 The Natural Heritage Of Singapore Hugh T. W. Tan, L. M. 9789810677923 9810677928 51
Talk Greek Pack BBC Active 9780563520221 1406612669 41 Chou, Darren C. J. Yeo &
Talk Italian 2 Book BBC Active 9781406612905 1406612901 42 Peter K. L. Ng
Talk Italian 2 Pack BBC Active 9781406612844 1406612847 42 The Parents' Book Of Checklists: From Toddlers To Teenagers: What Sally Coulthard 9780273712794 0273712799 37
To Know, What To Do, What To Say
Talk Italian Pack BBC Active 9781406612844 1406612650 41
Talk Japanese Pack BBC Active 9780563520313 1406612693 41 The Pursuit Of History John Tosh 9781405823517 1405823518 48
The Rules For Parenting Richard Templar 9780273711476 0273711474 38
Talk Mandarin Chinese Book BBC Active 9781406614015 140661260X 41
The Rules Of Life (Audio CD) Richard Templar 9780273708636 0273708635 49
Talk Mandarin Chinese Pack BBC Active 9781406614008 1406612596 41
Talk Portuguese Pack BBC Active 9780563520252 1406612685 41 The Rules Of Life Asian Edition: A Personal Code For Living A Better, Richard Templar 9780273707622 0273707620 The
Happier, More Successful Kind Of Life Classics
Talk Russian Pack BBC Active 9780563520283 1406612723 41
The Rules Of Management (Audio CD) Richard Templar 9780273707974 0273707973 49
Talk Spanish 2 Book BBC Active 9781406612943 1406612944 42
The Rules Of Management: The Definitive Guide To Managerial Richard Templar 9780273695165 0273695169 The
Talk Spanish 2 Pack BBC Active 9781406612851 1406612855 42
Success Classics
Talk Spanish Pack BBC Active 9781406612851 1406612715 41
The Rules Of Wealth (Audio CD) Richard Templar 9780273711056 0273711059 49
Terrorism Rosemary O'Kane 9780582506107 0582506107 47
The Rules Of Wealth: A Personal Code For Prosperity Richard Templar 9780273710196 0273710192 The
The Advantage Makers: How Exceptional Leaders Win By Creating Steven Feinberg 9780132347785 0132347784 4
Classics
Opportunities Others Don't
The Rules Of Work (Audio CD) Richard Templar 9780273705703 0273705709 49
The Age Of The Dictators: A Study Of The European Dictatorships, D.G. Williamson 9780582505803 0582505801 48
The Rules Of Work: A Definitive Code For Personal Success Richard Templar 9780273662716 0273662716 The
1918-53
Classics
The Art Of Decisions: Secrets From Poker, Psychology And Probability Chris Blake 9780273710998 0273710990 8
The School For Scandal, York Notes (Advanced) Richard Brinsley Sheridan 9781405861847 1405861843 44
The Battle Of The Bulge: Hitler's Final Gamble Patrick Delaforce 9781405840620 1405840625 48
The British Officer: Leading The Army From 1660 To The Present Anthony Clayton 9781405859011 1405859016 48
59 60
TITLE AUTHOR(S) ISBN-13 ISBN-10 PAGE
T
The Secrets Of Economic Indicators: Hidden Clues To Future Bernard Baumohl 9780132447294 0132447290 23
Economic Trends And Investment Opportunities, 2E
The Secrets Of Selling: How To Win In Any Sales Situation Geoff King 9780273713005 0273713000 28
The Self-Destructive Habits Of Good Companies: ...And How To Break Jagdish N. Sheth 9780131791138 0131791133 26
Them
The Single Parent's Handbook: Practical Advice And Essential Tips To Rachel Morris 9780273712831 0273712837 38
Sales Offices
Make The Most Of Your Family Life Pearson Education Asia has sales and distribution responsibilities for Brunei, China, Hong Kong, Indonesia, Japan,
The Smarter Student: Study Skills & Strategies For Success At Kathleen McMillan, 9780273714491 027371449X 46 Malaysia, Myanmar, Philippines, Singapore, (South) Korea, Taiwan, Thailand, Vietnam, Laos & Cambodia.
University Jonathan Weyers
The Soul Of The Corporation: Strategies For Leading In The Age Of John Kimberly, Hamid 9780131857261 0131857266 6
Identity Bouchkhini CHINA KOREA SINGAPORE
The Tempest, Shakespeare, York Notes (Key Stage 3) Mike Gould 9781405856478 1405856475 43 Main Office: Beijing Pearson Education Korea Pearson Education South Asia
The Truth About Change William Kane 9780132354622 0132354624 53 Pearson Education Beijing Office 4th Floor, Sin La 2 Building 137-5 23/25 First Lok Yang Road, Jurong
The Truth About Decision Making Robert Gunther 9780132354639 0132354632 53 Room 1006, Culture Square No. 59 Jia Yeonhee-Dong, Seodaemun-Gu Singapore 629733
The Truth About Getting Organized Pamela J. Macleod 9780132332941 0132332949 53 Zhongguancun Street, Haidian District Seoul 120-110, Korea Tel: (65) 6319 9388
The Truth About Getting The Best From People Martha I. Finney 9780132354912 0132354918 53 Beijing, China 100872 Tel: (82-2) 2014 8800 Fax: (65) 6319 9176
Tel: (8610) 8250 4008 Fax: (82-2) 2014 8801 Email: asia@pearsoned.com.sg
The Truth About Hiring The Best Cathy Fyock 9780132381864 0132349868 13 Email: hed@pearsoned.co.kr Website: www.pearsoned-asia.com
Fax: (8610) 8250 9915
The Truth About Managing People, 2E Stephen P. Robbins 9780132346030 0131490508 13 Email: service@pearsoned.com.cn Website: www.pearsoned.co.kr
The Truth About Negotiations Leigh Thompson 9780136007364 0136007368 30
The Truth About Presenting James O'Rourke 9780132354967 0132354969 53
TAIWAN
Branch Office: Shanghai MALAYSIA Pearson Education Taiwan
The Truth About Scams Steve Weisman 9780132333856 0132333856 53 Pearson Education Shanghai Office
Main Office: Kuala Lumpur 5th Floor, No. 147, Sec 1
The White Ladder Diaries (2 Audio CD) Ros Jay 9780273709954 027370995X 50 Room 1016-1018, YiXiang Building
Pearson Malaysia Sdn Bhd ChungChing South Road
The World's Wife, York Notes (Advanced) Carol Ann Duffy 9781405861854 1405861851 44 1599 Yan An Road (West) Jungjeng District, Taipei 100
Lot 2, Jalan 215, Off Jalan Templer
Shanghai, China 200050 Taiwan
They Started It!: How To Help Your Kids Get Along Better Sacha Baveystock 9780273712640 0273712640 38 46050 Petaling Jaya
Tel: (86 21) 6251 2405 / 6240 7021 Ext. 16 Tel: (886-2) 2370 8168
Throw Out What You Know About Marketing: Reengineer For Topline Hunter Hastings 9780132331593 0132331594 27 Selangor, Malaysia
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