BRENDA K.

SARCONI
3127 E. Long Cir. South * Centennial, Colorado 80122 * 303.518.0481 * bs9e4898@w
estpost.net
District Manager/Regional Marketing Manager
Versatile senior manager offering more than 10 years of experience driving regio
n / territory sales and profit growth in the retail and healthcare sectors. Trac
k record of achievement as District Manager of a $20 million, 9-store territory
for 7-Eleven and Regional Marketing Manager with MedaSTAT USA. Talent for using
consultative sales and marketing, product demonstrations, and customer education
to enhance competitive positioning and grow market share. Personable relationsh
ip builder who will employ network marketing and strategic partnerships to promo
te company reputation, build product and brand awareness, and close new customer
accounts.

Core Competencies
Profit & Loss (P&L) * Operations Management * New Business Development * Strateg
ic Planning
New Product Launch * Competitive Positioning * Market Share Growth * Networking
/ Referrals
Business Turnaround * Team Building * Recruiting & Hiring * Mentoring & Coaching
* Negotiation

PROFESSIONAL EXPERIENCE
SOLAMOR HOSPICE, Greenwood Village, Colorado * 2010-Present
End-of-life care provider serving terminally ill patients, operating 14 location
s in 8 states.
Business Developer
Champion the company's business mission and cultivate new referral partners in t
he Northern Denver territory by forging strategic ties with physician groups, ho
spitals, medical practices, nursing homes, assisted living providers, and retire
ment homes. Develop relationships with physicians, patients and families, social
workers, and other key stakeholders. Chair community initiatives and educationa
l programs that build support for hospice care and bring in new patients.
* Established strategic partnerships with 3 new physician groups.
* Drove a 10% increase in the number of inpatients (census).
* Bolstered the average length of stay by promoting SolAmor Hospice's unique val
ue proposition.
7-ELEVEN INC., Denver, Colorado * 2007-2009
Largest global operator, franchisor, and licensor of convenience stores.
District Manager
Directed strategy implementation and profit and loss performance for 9-store dis
trict producing approximately $20 million in annual sales. Oversaw the strategic
planning and budgeting process, guiding store owners and franchisees in the dev
elopment and achievement of financial goals. Performed recruiting, hiring, and t
raining throughout the district for both management and line staff. Monitored th
e policies and procedures of each unit to ensure compliance with corporate stand
ards. Evaluated store performance based on corporate growth and profitability be
nchmarks.
* Achieved 2 years as the #1 District Manager for Fresh Food sales performance.
* Led 3 franchisees in the start-up of 3 additional units each.
* Spearheaded a Fresh Food initiative that grew sales and profits throughout the
district.
* Used employee relations and professional development to cut staff turnover rat
es.
* Recognized 3 quarters straight for leading 5 of the region's best performing u
nits.
*

BRENDA K. SARCONI * Page 2 * bs9e4898@westpost.net

MEDASTAT USA, Denver, Colorado * 2004-2007

Supplier of specialty mattresses and wound care support services to nursing home
s and hospitals.
Regional Marketing Manager
Devised and implemented a strategic business plan that grew market share for a m
ulti-state territory, covering Colorado, Utah, Wyoming, and New Mexico. Performe
d all aspects of sales and marketing, new business development, product introduc
tion, account management, and strategic partnerships. Ensured customer satisfact
ion by establishing consultative relationships with customers, controlling servi
ce quality, and providing 24-7, on-call support. Built a team of 10 clinical tec
hnicians and nurses to provide customer education and training. Managed operatio
ns and regulatory compliance.
* Secured 154 new accounts, propelling monthly territory sales from $7,000 to ov
er $100,000.
* Ranked the territory #1 in the company for 4 months and consistently in the to
p 5.
* Contributed to the development and closing of a national nursing home contract
.
* Overcame resistance to change and landed new clients within the nursing home s
egment, using live demonstrations to illustrate product benefits.

BETHANY HEALTHPLEX, Lakewood, Colorado * 2002-2004

Nursing facility delivering expert short and long-term patient care.
Director of Business Development
Recruited to lead a network marketing strategy and cultivate referral partners w
ithin the Denver medical community. Expanded the company's relationships across
a broad range of contacts from physician groups, hospitals, and other healthcare
providers. Brought in new patients and secured financial support from new donor
s, social service organizations, and insurance providers. Collaborated on patien
t care plans with family members, case managers, and social workers. Handled the
sourcing, hiring, and training of an admissions and marketing assistant.
* Generated 130 new admissions with corresponding sales of $7 million.
* Obtained support from leading physicians and healthcare partners, which transf
ormed the company's image within the community.

Additional Professional Background (Details on Request):

HCR MANOR CARE, Denver, Colorado * 2000-2002
Director of Marketing,

REHABILITATION EQUIPMENT ASSOCIATES, Manchester, New Hampshire * 1996-1999

Sales Representative

EDUCATION
Bachelor of Science in Rehabilitation Services
(Minor in Special Education)
University of Northern Colorado, Greeley, Colorado