Deborah W. King, B.S.N., R.N., M.Ed.

7788 Calle Lomas, Carlsbad, CA 92009

(760) 753-6005/Mobile (619) 997-1209
Email: dk9e9316@westpost.net

SUMMARY
Results-oriented learning and performance professional with expertise in all pha
ses of instructional systems design, marketing, and entrepreneurship. Extensive
background serving primarily healthcare providers, consumers and corporations. P
assion for developing, managing and marketing smart solutions that maximize prod
uctivity, workplace effectiveness and strategic impact. Seventeen years experien
ce focused upon:
* Proficiency of marketing professionals in the pharmaceutical industry.
* Quality of care delivered by healthcare providers.
* Market penetration of medical products/services via targeted educational offer
ings.
* Consumer knowledge of health maintenance/wellness practices, medical condition
s and procedures.
* Creation and commercial launch of innovative proprietary products.

KEY STRENGTHS
* Accomplished architect of whole product, imaginative solutions.
* Proven leadership in cross-functional team management and project management.
* Organized, balanced approach to resolving critical issues.
* Charismatic, effective communicator with demonstrated success in building win-
win relationships.
* Written communication specialist with unique ability to effectively translate
complicated technical material for diverse audiences.

PROFESSIONAL HISTORY AND CAREER ACCOMPLISHMENTS

Custom Performance Systems, San Diego, CA
Founder - Business provided training/performance tools for the healthcare indust
ry.
* Designed, patented, managed production, and marketed Vaccinaid(R), a device to
aid health/child care providers in screening for immunization needs. Sold to th
e Texas Department of Health.
* Developed project plan and managed "The Immunization Technician Project", a pi
lot program designed to test the viability and impact of an innovative new healt
h care position. This project included the delineation of job tasks and the know
ledge/skills required to competently perform those tasks, curriculum development
, design and production of student and instructor materials, and final competenc
y exams. Pilot site was the John Wesley Community Health Institute in Los Angele
s. This project was funded by Merck & Co., Inc., and was later implemented in th
e El Paso City-County Health District by CPS.

Krames Communications, San Bruno, CA

Product Line Manager - Business is a leading publisher of patient education mate
rials.
* Supervised the revision, promotion and pricing of more than 150 products spann
ing a dozen medical markets.
* Identified marketplace needs, developed market growth opportunities, and manag
ed product development and ensuing product line expansion.
* Developed comprehensive marketing strategies for all publications. Approved al
l marketing communications. Maintained frequent, direct customer contact.
MarketWorks(R), Inc., Tiburon, CA
Co-Founder - Business created, published, marketed & distributed marketing/busin
ess planning software. Products included The Marketing Manager(R), a marketing p
lanning expert system, The Marketing Mentor, a self-instructional program coveri
ng all aspects of the marketing process, Sales Forcaster(R), a tool for projecti
ng sales and assessing risks, and AdManage(R), an aid to planning and controllin
g marketing communications programs.
* Created the marketing expert system for The Marketing Manager(R) and authored
supporting print materials. Authored The Marketing Mentor content (addressing si
tuational analysis, strategic planning, tactical planning, and implementation/co
ntrol), and managed development of effective self-instruction and user interface
.
* Negotiated contract with Allyn & Bacon, the Simons & Schuster Higher Education
Publishing Group, to market an educational version of The Marketing Manager as
The Modern Marketing Planner.
* Co-directed all aspects of this corporation, including: product design, develo
pment and production; packaging; pricing; promotion; corporate sales, individual
sales, order processing and customer service; finance; and, licensure, copyrigh
t and trademark issues.
The Robinson Associates, Tiburon, CA
Senior Partner/Co-Founder - Business specialized in training/performance improve
ment in the arenas of marketing, sales, strategic business planning and manageme
nt. Clients consisted of small to medium size businesses as well as Fortune 500
companies including Merck, Dupont, Pfizer, HCA, Baxter, Syntex, Warner Lambert,
Apple Computer, and Lederle Laboratories.
* Designed and implemented customized training programs in strategic management,
strategic marketing planning, tactical marketing implementation, the launch of
new products, product positioning, and sales. Developed comprehensive Marketing
Management Development curriculum and implementation plan for Merck & Co, Inc.
* Codified marketing and strategic management processes, product management job
specifications, product launch sequences/requirements, etc. into flow diagrams,
step guides, operational/procedural manuals and PC software programs to serve as
managerial job aids.
* Provided consultation regarding marketing research, product positioning, image
development, traditional and non-traditional promotional programs.
* Co-authored and produced "Head Lice...A Community Based Epidemiological Contro
l Workshop" facilitator's guide and provider training manual, as well as slides,
tapes, and other workshop package materials implemented in a cost-effective tra
in the trainer delivery design. Produced under contract with Pfizer, Inc., whose
goal was to reposition one of its OTC products as the market leader.
* Co-directed this consulting business. Prospected for clients, prepared proposa
ls, negotiated contracts, managed cash flow and the timely production of deliver
ables, supervised employees and subcontractors.
School of Public Health, Division of Community Health Service, University of Nor
th Carolina at Chapel Hill
Educational Consultant - This consulting group conducts various projects designe
d to meet the continuing education/organizational development needs of health an
d human service workers in North Carolina and other Southeastern states.
* Responsibilities included internal and external consultation related to all ph
ases of program development - including front-end assessment and problem analysi
s, solution design, development and implementation, and program/impact evaluatio
n.
* Designed and conducted workshops and self-instructional programs on such topic
s as role clarification, assertiveness training, time management, and communicat
ing with clients.

* Directed major state and federally funded projects including:

- Creation and implementation of a comprehensive needs assessment system for 350
+ environmental health professionals ("NC Sanitarians in the Future: Practice an
d Proficiencies"). This project addressed current practice, assumptions concerni
ng future practice, and competencies related to each. Data analysis was conducte
d allowing the most critical needs to be identified and providing anonymous part
icipant feedback.
- Design and production of an AJN award winning mediated presentation with suppl
ementary print materials for the Maternal and Child Health Media Recruitment Pro
ject.
* Project management functions included the allocation and supervision of resour
ces as well as direct participation in Division searches and proposals for fundi
ng. Co-authored (and named Co-Director) and successfully funded "Meeting Compete
ncy Needs of Environmental Health Professionals," a three year quarter of a mill
ion dollar DHEW Public Health Training Grant to fund interventions addressing ne
eds identified during a comprehensive needs assessment system (see above).
* Presented at numerous professional meetings (Association of Schools of Public
Health, American Nurses Association, National Society for Performance & Instruct
ion) and co-authored "Organizationally Centered Continuing Education/Training -
One Management Answer to Future Problems in Health Care Delivery," published by
The Appalachian Business Review.
Other prior experience includes the following positions: Director of Development
Planning (Medical Networks, Inc.), Instructional Assistant (Duke University Sch
ool of Nursing), and Commissioned Officer Nurse (USPHS).

EDUCATION AND CREDENTIALS

Master of Education - University of North Carolina at Chapel Hill,
Instructional Design and Educational Media.
Additional year of successful full-time graduate work in the Department of Nutri
tion, School of Public Health, University of North Carolina at Chapel Hill.
Bachelor of Science - Duke University,
Nursing. Magna cum laude. Recipient of Lelia Clark Scholarship.
UCSD Fall 2008 Re-Entry Program for Nurses to refresh healthcare knowledge/skill
s.
Registered Nurse (active status) in California and North Carolina.
Certified in BLS for Healthcare Providers.

ACTIVITIES AND INTERESTS

American Society for Training and Development
International Society for Performance Improvement
Duke Alumni Association and Duke Club of San Diego