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TThe
Th
he Holography Times
Pharmaceutical industry
needs an effective strategy to
combat counterfeiting
Pharma company
initiative
Anti- Consumer
Regulatory counterfeiting education &
control strategy retailer recognition
Usage of anti-counterfeiting
technology
2 B O B S T G R O U P . C O M www.homai.org
The Holography Times
Viewpoint
Pharmaceutical industry needs
an effective strategy to combat
counterfeiting In this issue
In 2010, the global sale of counterfeit drugs was estimated
US $75 billion*. That’s a 92 percent increase in just five years,
according to estimates from the Centre for Medicines in the
4-7
News Bytes
Public Interest (CMPI). This is a major issue for drug companies
and an even bigger problem for patients those live may depend
on these medications.
Tender Updates 15
Industry Trends 16
1US $ = ` 45 (3 month average)
Global Patents 17
Industry Updates 18
Upcoming Event, 2011 19
www.homai.org 3
The Holography Times News Bytes
4 www.homai.org
News Bytes The Holography Times
www.homai.org 5
The Holography Times News Bytes
` 500 crore
(USD 125 million) for
high-security
number plates
Source: www.articles.timesofindia.indiatimes.com
6 www.homai.org
News Bytes The Holography Times
www.homai.org 7
The Holography Times Cover Story
C ounterfeit pharmaceuticals
are an ongoing problem
worldwide and the labelling
the pack against counterfeiting
or tampering.
8 www.homai.org
Cover Story The Holography Times
solution does not provide for iii. Are pharmaceuticals firms EFPIA had himself acknowledges
verification by the patient, as it is willing to share their data with that the system check the code,
the Pharmacists who will check everyone else in the supply not the product, so it does not
a unique identification code on chain? necessarily authenticate that the
each individual pack when it is iv. Most pharmaceutical products medicines is genuine, but it will
dispensed to patient. pass through many hands along identify that the code is genuine.
the supply chain before they (see, Pharma Anti-counterfeiting
These codes are generated and reach their finial destination, news, Issue no1, August 2009).
applied by manufacturers using a which increases the chances
simple 2D Data Matrix Barcode, of product counterfeiting, Anti-Counterfeiting is a multi-
which contain a unique serial especially in European layered approach
number. The scan revealed any market, where distribution Counterfeiters can quickly
duplication of data on packs and involves many countries and identified and duplicate many drugs
triggers the system to immediately languages. The long supply and drug safety measures. This is
alert the pharmacist to the chain increases the risk of why a multi-layered approach to
possibility of a counterfeit product. products being repackaged or counterfeiting is essential for opting
exchanged at the temporary drug security. Printers should
This solution presumes that all data storage facilities. provide both overt and covert anti-
collected in a central location in a counterfeiting solution.
timely fashion and can be queries With this solution, a pharmaceutical
against at anytime from almost company still loses, because you EFPIA and OPPI3 (India) both
anywhere. This opens up a list of cannot tell which product is the have specified various safety
question; counterfeit, so if the fake product elements for every drug unit. As
was dispensed first, then you are per EFPIA, first, products should
i. Who is going to be responsible going to end up holding back the have a tamper-evident container
for storing and managing this genuine product when you get a closure system with overt and or
data? duplicate hit. covert authentication features,
ii. Who will pay for it? second, packaging should contain
www.homai.org 9
The Holography Times Cover Story
a randomized 2D barcode on each more equipment and resources that counterfeiters “Schreiner MediPharm”
unit, and lastly, the supply chain is really feasable or necessary. www.schreiner-medipharm.com
iii. Anti-Counterfeiting – A multi layered
should be transparent. approach “Eric Caro of Catalent
The most effective brand protection Pharma Solutions” www.samedanltd.
Further, the choice of technique is a multi-layered solution, with com / www.catalent.com
should be depends on how the drug sufficient barriers to deter criminal iv. DuPont anti-counterfeiting solutions /
www.authentication.dupont.com
manufacturer intends to use security activity, ideally combing both iv. European Federations of Pharmceutical
features, for example, a mandatory overt and covert approaches. This Industries and Association (EFPIA)
in favor of an individual technology, strategy will go a long way towards, white paper “The Anti-Counterfeiting
can backfire, once it fails. protecting patient safety, as well as of Medicines”
country reputation and revenues of
Bibliography
Need of multi-layered security pharma companies. 1. DMS- Digital Mass Serialization
In selecting a security feature, 2. EFPIA- European Federations
various tradeoffs are necessary References of Pharmceutical Industries and
between security and usability. It i. How to select a security feature “ The Association
Document Security Alliance (DSA) and 3. OPPI- Organization of Pharmaceuitical
is possible to secure a document The North American Security Products Producers of India
or product almost absolutely Organisation (NASPO)” www.
by applying layer after layer of documentsecurityalliance.org / www.
complex security features, but to naspo.org
ii. Solutions in the fight against drug
fully authenticate would require far
10 www.homai.org
Global Trends The Holography Times
Pharmaceutical anti-counterfeiting
Hologram providing effective combination of authentication features
by Ian Lancaster & Glenn Wood, IHMA
www.homai.org 11
The Holography Times Global Trends
12 www.homai.org
Expert Insight The Holography Times
Mr. Pradip Shroff is the President of HOMAI, Board Member of IHMA, and
Vice-chairman of PRS Permacel Pvt. Ltd. He is a B.Tech from IIT Mumbai,
M.S. from Case Western Reserve University, USA, and accredited by
Coaching Foundation India Ltd as a CEO coach. He has worked with Johnson
& Johnson India for almost 25 years and has been involved in developing
solutions for brand protection for over 35 years.
approaches and solutions available involved in sensitive information concept and needs to be on the
for risk mitigation against theft - adhere to international standards agenda of every management team
such as providing doors & windows (ISO 27001). and every board of directors. There
with locks, video camera etc. The are various options available to
mitigation strategy against risk Risks to brands develop a customize strategy for
of fire is also well known. There It takes many years and consistent Brand risk management. One
are experts available to carry out efforts to build a brand. Brand can draw inspiration from good
a complete risk profile. The best represents the emotional bond management practices adopted
way to fight fire is to prevent it that the stake holders have. Brand in known areas like - health,
by carefully handling all possible is intangible but it is the most safety, environment, quality.
sources, by providing training at valuable asset for a company. Enterprises can form a brand risk
all levels. In case of a fire there Consumers buy products of a management team with CEO as a
are still several well established known brand as she feels confident leader and possibly with the help
tools and technologies available about the consistency in the of an external expert the team can
to fight – Smoke detectors, fire promise delivered by the brand. prepare itself to mitigate risk to a
extinguishers, sprinklers etc. Well Global brand names like Johnson brand.
managed companies have a safety & Johnson, Coke, and Toyota have
manager, a safety management values which run in billions of Summary
plan and review systems. dollars. Indian brands like Tata, Risk mitigation strategies are a
TVs, and Bajaj are well known. necessity of the modern times.
Risks to information Every company listed or unlisted
Information is power and clearly An attack on brand can cause a needs to pay a serious attention
a company has to have plans significant blow and lead to huge to this important and critical
to protect its confidential and loss of consumer base, loss of aspect for long term sustainability.
important information. The need market share and loss of profit. Among various sources of risks,
and awareness has increased in The cost of rebuilding a damaged brand risk management requires
recent past due to extensive use of brand is huge and requires very highest attention. Companies
IT technology. There are several intense efforts. The brand attack must develop a risk profile and
strategies and tools available can be by pilferage in transit, continuously review plan, action
to manage this risk. Use of fire by adulteration, infringement of and performance.
walls and spam control are very spurious products etc.
common. The high tech companies Brand risk management is a new
14 www.homai.org
Industry Updates The Holography Times
Tender Updates
Maharashtra State Board of Secondary & February 2011 Maharashtra, Printing of hologram & laminated
Higher Secondary Education India statement of marks sheet and certificates
Directorate of Geology and Mining February 2011 Uttar Pradesh, India Supply of multicolored security hologram
Central Tobacco Research Institute February 2011 Andhra Pradesh, Supply of holograms of 24 microns
India thickness with self adhesive and in
sheet form
Government of Tamilnadu, February 2011 Tamilnadu, India Production and supply of polyester
Excise Department hologram excise lables
Government of Goa, Excise Department February 2011 Goa, India Supply of security hologram
stickers
Sukhmani Society for Citizen Services February 2011 Punjab, India Supply of high security holograms.
Centre for Development of March 2011 Kerala, Supply & installation of rack 2U server
Imaging Technology India & high speed hologram hot stamping
machine
Government of Uttarakhand March 2011 Uttrakhand, India Supply of EALs (excise adhesive labels)
Excise Department
Dakshinanchal Vidyut April 2011 Uttar Pradesh, India Supply of hologram seal
Vitran Nigam Limited
Madhya Pradesh Agricultural April 2011 Madhya Pradesh, Work of hologram printing
Marketing Board India
United Nations Development Programme April 2011 Afghanistan ID card plastic lamination ribbons with
(UNDP) UN hologram best suitable for NISCA PR
5302 laminator
Office Of The Director of April 2011 United States Pre-Qualifications are invited for
National Intelligence proposers~ day announcement for the
IARPA synthetic holographic
observation (SHO) program
www.homai.org 15
The Holography Times Industry Updates
Industry Trends
Source: www.bloomberg.com
Global Patents
Publication Title Int. Application Applicant
Date Class Number
05.05.11 (WO 2011/053087) Solar cell and H01L 31/042 PCT/KR2010/00764 LG Innotek Co., Ltd
manufacturing method thereof
05.05.11 (WO 2011/052405) Optical communication G02F 1/31 PCT/JP2010/068158 National University
system Corporation Hokkaido
University
21.04.11 (WO 2011/046822) Hologram and G03H 1/00 PCT/US2010/051973 E.I. Du Pont de Nemours
associated methods of fabrication and Company
thereof and use in security/authentication
applications
21.04.11 (WO 2011/046420) Forgery-proof vehicle No IPC found PCT/MX2010/000111 DIAZ LOPEZ, Eduardo
identification plate with a stamped/
encapsulated hologram
21.04.11 (WO 2011/045972) Image displaying B42D 15/10 PCT/JP2010/063326 Toppan Printing Co.,
medium, labeled article, and method of Ltd.
manufacture thereof
21.04.11 (WO 2011/045543) Method and device for G07D 7/12 PCT/FR2010/052180 Hologram Industries
checking a secured document
14.04.11 WO 2011/044464) System, method and G03H 1/04 PCT/US2010/051981 Massahussetts Institute
apparatus for wavelength-coded of Technology
multi-focal microscopy
14.04.11 (WO 2011/043525) Method for transposing B29C 45/14 PCT/KR2010/002615 Janghan Inpla Co., Ltd.
hologram into molded material by using
micro unevenness hologram
14.04.11 (WO 2011/043208) Optical element, G02B 5/30 PCT/JP2010/066651 Nec Corporation
light source device, and
projection-type display device
10.03.11 (WO 2011/027514) Authenticity G03H 1/26 PCT/JP2010/005233 Dai Nippon Printing
determination hologram and fabrication Co., Ltd.
method therefor
10.03.11 (WO 2011/027472) Optical information G03H 1/02 PCT/JP2009/065594 Kabushiki Kaisha
recording medium Toshiba
10.03.11 (WO 2011/026794) Vivarium comprising A01K 63/00 PCT/EP2010/062563 GEYER, Daniel
a hologram
03.03.11 (WO 2011/025210) An apparatus and a G03H 1/22 PCT/KR2010/005621 LG Electronics Inc.
method for reconstructing a hologram
20.01.2011 (WO 2011/006929) Method and device for G03H 1/02 PCT/EP2010/060141 MANN+HUMMEL
marking objects, particularly components GMBH
of a motor vehicle, with an embossed
hologram and objects marked in this way
For more information, visit www.wipo.int - Gateway to Patent Scope – Database Search – PCT Applications
Anti-counterfeiting technology
patent round-up
Microsoft has been awarded a US patent (No. 7,878,398) on its techniques to create counterfeit- and tamper-
resistant labels using randomly-occurring features. These may be inherent to the label itself or added to it, for
example by applying fibre optic strands. “This pattern is unique to each label and may not be exactly duplicated
at a reasonable cost,” says the patent.
AlpVision has been granted patents in India (No. 243454) and Indonesia (ID P0025514B) for its Cryptoglyph
invisible marking technology which can be applied to carton boxes, blister packs, labels and other pharmaceutical
packaging materials. The process prevents counterfeiting through incorporation of a signature in form of an
invisible mark in parts of or over the entire packaging or label. The company said it now has Cryptoglyph patents
in force in all major countries around the world.
US company Axsun Technologies has been granted a US patent (No.7,875,457) for a product authentication
system. It is based on machine-readable taggants that can be detected using Raman spectroscopy. The taggant
information is used to “identify, validate, and distinguish the origin of the source” of an item and after scanning
is rendered unreadable by chemical modification, “thereby controlling the taggants’ lifecycle,” says the patent.
Axsun is best known in pharma circles for its near infrared (NIR) spectrometer range.
AuthentiForm Technologies (now CertiRx Corp) has been awarded a US patent (No. 7,874,489) for its product
authentication technology. The new patent which claims priority over an earlier dossier (No. 692,225), covers
methods, reagents and apparatus for authenticating product using a ‘signature array’ of microparticles, printed
symbols or other entities. “Methods of the invention are easy to implement and can be covert, but are difficult to
replicate, simulate, alter, or transpose, and resist tampering and inadvertent or intentional alteration,” it claims.
Swiss firm CSEM SA (Centre Suisse d’Electronique et de Microtechnique) has been granted a US patent (No.
7,864,424) covering the use of so-called zero-order diffractive pigments (ZOPs) which can be used to add “very
pronounced” colour effects on products which thanks to their material properties are difficult to copy and cost-
effective to mass produce. The iridescent optical effect varies as the image is tilted or rotated, says the patent.
Document Security Systems, Inc. has been awarded seventeen new patents in the last 12 months for technologies
in counterfeit prevention, product authentication and brand protection. The new patents include:
i) AuthentiGuard™ Prism - A covert brand protection and authentication technology where a hidden image is
revealed with a proprietary lens. The hidden image disappears on copies and scans.
ii) AuthentiGuard™ VeriGlow - An invisible image system which can be seen by passport scanners currently
installed around the world. This multi-layered, covert authentication technology is used for high security
documents for government as well as labels and packages for the pharmaceutical industry.
iii) AuthentiGuard™ Pantograph 5000 - The “warning word” overt counterfeit deterrent technology designed to
protect checks, coupons, documents, labels and packaging from today’s sophisticated scanning and copying
systems used by modern counterfeiters.
18 www.homai.org
Industry Updates The Holography Times
HOMAI Annual General Meeting 2011 The editorial team welcomes your news,
July 9, 2011, The Claridges, Surajkund, Delhi/Ncr, Faridabad, India contributions and comments. Please send
your product updates, press releases,
The 3rd Tax Stamp Forum conference announcements or other
Sep 13-14, 2011, Washington DC, USA contributions to HoMAI:
For more details contact: Tel: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
Email: info@reconnaissance-intl.com; Web: www.taxstampforum.com 21-Ground Floor, Devika Tower 6
Nehru Place, New Delhi 110019, India
Label Expo Europe 2011
Telfax: +91 (11) 41617369
Sep 28 - Oct 01, 2011, Brussels, Belgium
Email: info@homai.org
For more details contact: Web: www.labelexpo-europe.com
Website: www.homai.org
Holo-pack. Holo-print 2011
Nov 9-11, 2011, Las Vegas, USA Designed and Printed by
For more details contact: Tel.: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790 EYEDEA Advertising
E-mail: info@reconnaissance-intl.com , Web: www.holopack-holoprint.com E-439/9, SDV, Charmwood Village,
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Nov 29 - dec 02, 2011, Shanghai / PRC on behalf of HoMAI
For more details contact: Web: www.labelexpo-asia.com
Disclaimer: The data used here are from various
Pack Plus 2011 published and electronically available primary
Dec 7-10, 2011, New Delhi, India and secondary sources. Despite due diligence
the source data may contain occasional errors. In
For more details contact: Tel.: +91 22 27812093 such instances, HoMAI would not be responsible
E-mail: info@packplus.in, Web: www.packplus.in for such errors.
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The Holography Times
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