GUY E.

PRILEY
2107 East 5th Street, Apartment 1
Duluth, Minnesota 55812
218-310-8697
gp9f36f4@westpost.net
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QUALIFICATIONS
Intelligent, proactive Communications Professional with proven success in promot
ing business growth through innovative marketing and outreach strategies. Superi
or communication skills, creates persuasive client proposals and compelling mark
eting messages that generate measurable response. Versatile team leader able to
recruit and train top-performing teams. Technically proficient in Microsoft Offi
ce applications, with additional capabilities in:
* Sales/Marketing
* Negotiations
* Analysis/Research
* Networking
* Marketing Messages
* Proposals
* Copywriting
* Team Leadership
* Training
* Tracking/Metrics
* Strategic Partnerships
* Event Management
* Public Relations
* Operations Management
* Process Improvements
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PROFESSIONAL EXPERIENCE
FOX 21 TELEVISION, Duluth, Minnesota, 2006 - 2010
Account Executive
* Increased new business generation through effective marketing proposals to cli
ents.
* Maximized response to clients by crafting compelling marketing messages specif
ically tailored to client needs that resonated with their audiences.
* Optimized team performance by training new employees and motivating the staff
during daily and weekly meetings.
* Enhanced executive decision making with tracking reports on sales quotas and p
erformance.
* Improved results for advertisers by researching and analyzing documents and da
tabases.
* Boosted results for clients and the company by forming strategic partners amon
g clients in co-marketing strategies.
* Achieved client deadlines while managing multiple projects, meeting or beating
all deadlines.
Selected Accomplishments
> Exceeded sales goals-achieving up to 135%-by building positive relationships w
ith prospective and existing clients.
> Added 46 new clients with effective marketing proposals and negotiations.
> Increased market share from 6% to 40%, building rapport with prospects and cli
ents, helping them understand the benefits of working with the company.
> Increased client's overall business 40% (and customer response almost 300%) by
 planning and designing a television commercial strategy.
> Created a marketing package that sold out all available slots, organizing a ye
ar-long product offering with value-added services targeting client needs and pr
oduct strengths.
NORTHLAND COUNTRY CLUB, Duluth, Minnesota, 1999 - 2005
Restaurant and Bar Manager
* Ensured high levels of client satisfaction by building and training a team of
up to 30 servers and staff in outstanding customer service.
* Boosted revenue generation by effectively organizing banquets and special even
ts for up to 300 guests.
* Streamlined operations by efficiently scheduling employees.
Selected Accomplishments
> Reduced costs and increased revenues through proper training and inventory mon
itoring.
> Expanded new business and increased repeat business by improving the atmospher
e of the restaurant and creating new attention-grabbing events designed for spec
ific segments of the customer base.
PREVIOUS EXPERIENCE
General Manager, Capri Bottle Shop, Duluth, Minnesota
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EDUCATION
CAPELLA UNIVERSITY
MBA, expected October 2010
UNIVERSITY OF MINNESOTA DULUTH
BA, English Literature and Political Science, 2005
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PROFESSIONAL AFFILIATIONS
FUSE DULUTH, 2006-Present
College Connection Chair
* Develops college students' networking and business skills by pairing them with
professionals in the business community.