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LYNETTE FARRIMOND NELSON

BACKGROUND SUMMARY
Extensive expertise in sales, corporate, non-profit and government communication
s, development and implementation of strategic and operational communication pla
ns. Proven success in project and crisis management, budget development, and bu
siness planning. Unique San Antonio professional with background in management
of Fortune 500 corporations, non-profit organizations and small businesses.
KEY SKILLS
Successful sales associate and manager, business development and marketing, corp
orate and employee communication, event planning, legislative liaison, public sp
eaking and presentations, business resumption and emergency management, thoughtf
ul and energetic customer service provider.
SELECTED ACHIEVEMENTS
* Consistently meeting average weekly sales objective of $50,000.00 with several
weeks of more than $250,000.00 while simultaneously increasing exposure and rep
utation of Don Strange of Texas, Inc.
* Successfully managed $1.4 million annual marketing and special project package
for Pfizer Inc. Earned significant increase in brand recognition and corporate
goodwill in venues throughout the United States.
* Successfully pitched stories in media outlets including Forbes, Newsweek, Wall
Street Journal, Entertainment Tonight/Brazil, Hoy!/Telemundo (South America & M
iami) creating global awareness and interest in the BBH Exhibits, the nation's l
argest museum exhibit company and their corporate partners.
* Member of management team of the nation's fourth largest supplier of natural g
as, PG&E Gas Transmission-Texas.
* Implemented and managed communications financial plan resulting in total annua
l expenditure of only 57% of total revised budget for PG&E Gas Transmission-Texa
s.
* Coordinated communications efforts for BREP (Business Resumption and Emergency
Plan) and Y2K internal and external relations at PG&E Gas Transmission-Texas.
* Administered internal and external communication plan for two corporate down s
izing initiatives at PG&E Gas Transmission-Texas. Disseminated and controlled c
ommunication between officer and employees through immediate employee meetings,
electronic communication and internal print pieces. Then carefully executed pla
n garnering positive employee response and preventing media coverage.
* Implemented $15 million installation of communication system for San Antonio's
third largest private employer, Methodist Healthcare System. Managed more than
100 employees serving physicians, allied health professionals and thousands of
patients through print, electronic, broadcast and special event programs. Respo
nsible for all community, governmental, media, employee and member relations.
* Team member on nation's most successful and widely acclaimed tort reform and l
awsuit abuse grass roots campaign: San Antonians Against Lawsuit Abuse, leading
to the 1995 Texas tort reform legislation.

PROFESSIONAL EXPERIENCE
Don Strange of Texas, Inc.
2002 - Present
Marketing & Sales Manager
LFN Public Affairs & Communications
2001 - 2002
Owner
BBH Inc.
1999-2001
Currently Evergreen Exhibitions
Director of Communications
PG&E Gas Transmission-Texas
1997-1999
Formerly part of Valero Energy Corporation
Manager of Public, Community & Employee Relations
Methodist Healthcare System
1997
A Partnership with Columbia Healthcare
Director of Public Affairs and Communications
Bexar County Medical Society
1989-1997
Director of Communications and Marketing
EDUCATION
St. Mary's University
Master of Arts, Political Science
The University of Texas at Austin
Bachelor of Arts, Government
Bachelor of Journalism, Public Relations
CORPORATE COMMUNICATION / MARKETING CLIENTS
Pfizer Inc,
Santikos Theatres & Investments,
RealEyes Laser Center,
KB Homes,
Hunkydory Paper Products,
Clark American,
Nancy Pawel Ceramics, among others.
PROFESSIONAL TRAINING
Marketing and Strategic Planning,
Planned Marketing, Inc.
Team Building, Team Concepts
Web site Design and Content, International Association of Business Communicators
UNIVERSITY INTERNSHIPS
Office of United States Senator Lloyd Bentsen, Washington, DC
Harte-Hanks Communications, Washington, DC
Office of Texas Governor, Mark White, Austin, Texas
American Heart Association, Travis County, Austin, Texas
LEGISLATIVE OFFICES & CAMPAIGN COORDINATION
Cyndi Taylor Krier, Texas Senate, District Office
Jeff Wentworth, Texas House of Representatives, 1987 Campaign
John Shields, Texas State Board of Education, 1988 Campaign
Jeanne Redmond, Alamo Heights Board of Trustees, 1987 Campaign Manager
Ethel Wayne, Alamo Heights Board of Trustees, 1998 Campaign Consultant
PROFESSIONAL ACHIEVEMENTS & AFFILIATIONS
40 Under 40 Rising Star
San Antonio Business Journal, 1999
Leadership Class 1998-1999
South San Antonio Chamber of Commerce
Alamo Heights ISD Band Association
President, 2008 - 2009
Parliamentarian, 2009 - 2010
Roy Maas Youth Alternatives
Breakfast of Champions Volunteer
Mitchell Lake Task Force
Rep.: South SA Chamber of Commerce
SAWS Board of Directors Appointee
San Antonians Against Lawsuit Abuse
Creator/Founding Committee
Board of Directors and Advisory Board
San Antonio Big Brothers & Sisters
Board of Directors
Committee Chairman, Gala
San Antonio Business Volunteer Council
Corporate Representative, PG&E Gas Transmission
Medical Destination: San Antonio
Research/Founding Committee
Marketing and Telemedicine Committees
San Antonio Healthcare Partnership
Research/Founding Committee
Robert Wood Johnson Grant Committee
UT Health Science Center at San Antonio
President's Advisory Council
25th Anniversary Project
Alamo Area Council of Boy Scouts
Media Relations Consultant/Volunteer
Good Scout Dinner Media Coordination
American Heart Association, Bexar County
Chairman, Healthcare Communication
Chairman, Legislative Relations
Saint Luke's Episcopal School
Chairman, Alumni Committee
Member, Development Board
International Association of Business Communicators
Member, San Antonio Chapter
President, The University of Texas at Austin
San Antonio Public Library Foundation
Publicity Chairman, North San Antonio Family Event
American Marketing Association
American Society of Association Executives
Public Relations Society of America
Junior League of San Antonio
Battles of Flowers Association
Alamo Area of Student Councils
President, 1983