ANGELINE SHI

510.213.5111 asa196ec@westpost.net

QUALIFICATIONS PROFILE

Motivated and ambitious professional with unique combination of skills in analys

is, customer service, and leadership. Fluent in English, Mandarin, and Cantonese
. Key talents:
Sales and New Business Development: Top-performing sales professional with hist
ory of success in generating leads, increasing referrals, and closing deals. Cus
tomer-focused with ability to build trusting relationships with potential and ex
isting clients.
Business Research and Analysis: Adept in conducting comprehensive market, indus
try, and consumer research to identify trends. Skilled in evaluating research fi
ndings to identify business opportunities.
Apparel Buying and Merchandising: Eight years of experience in apparel retail e
nvironments with responsibility for overseeing vendor relations, purchasing, and
merchandising functions. Able to leverage market knowledge to guide buying deci
sions.
Recruiting and Training: Direct experience recruiting, interviewing, and hiring
sales professionals. Highly skilled trainer with background in delivering instr
uction in policies and procedures, key job responsibilities, product lines, and
sales techniques.

PROFESSIONAL EXPERIENCE

STRUXTUR, INC., San Francisco, California 2010 to Present

Inside Sales, Marketing and International Shipping Specialist
Brought on board to coordinate international merchandise shipping for this impor
ter of wood flooring material. Quickly promoted to customer-facing sales role. R
eceive and respond to customer inquiries. Process claims and purchase orders. Pr
epare weekly status reports for clients. Purchase corporate gifts.
Drove relevant traffic to local stores through Google PPC placement.
Controlled shipping costs by negotiating with domestic and overseas forwarders.
HENRYS T-SHIRT, El-Cerrito, California 2002 to Present
Marketing, Sales, and Product Development Specialist
Conduct detailed analysis to identify marketplace and consumer trends with this
family-owned producer of custom t-shirts and other apparel. Market and sell merc
handise through variety of channels. Leverage market knowledge to recommend new
product ideas.
Grew sales 100% by launching new tie dye apparel product line.
Increased brand awareness by presenting merchandise at festivals and fairs.
Lowered production cost 20% by negotiating pricing with vendors/suppliers.
Spearheaded ecommerce initiative. Currently developing companys first website.
NEW YORK LIFE, San Francisco, California 2009 to 2010
Insurance Agent (Sales)
Prospected for new clients through aggressive cold calling and networking. Met w
ith potential clients, conducted financial needs analyses, proposed solutions, a
nd closed deals. Provided sound financial, insurance, and wealth management serv
ices to protect client assets and grow net worth of portfolios. Led life and wea
lth management seminars in local communities.
 Ranked among the most successful new hires for consistent sales and lead genera
tion.
Increased referrals by initiating Child ID Program campaign in the Bay Area.
Handpicked by manager to attend cultural market conference in Las Vegas and exp
and knowledge of marketing strategies in the Chinese marketplace.
EASTERN CLASSIC JAPANESE FURNITURE AND ANTIQUES, Berkeley, California 2008 to 2
009
Project Manager
Compiled and analyzed market trend research to identify new business opportuniti
es for this importer of furniture from China. Marketed and promoted merchandise
at tradeshows and fairs. Coordinated with Chinese manufacturers and logistics co
mpanies to buy and transport merchandise. Negotiated long-term agreements with k
ey vendors.
Optimized profitability by executing effective sales strategies.
Improved organization and efficiency of accounting system by introducing QuickB
ooks.
Played key role in launching companys first website. Provided merchandise photo
s and descriptions, hired web designer, and led advertising/SEO program.
Created and implemented successful plan for new product development.
GUTTMANN & BLAEVOET, San Francisco, California 2006 to 2008
Office Manager (2007 to 2008) | Project Coordinator (2006 to 2007)
Earned promotion from administrative support role to Office Manager with this me
chanical engineering consulting firm. Directed day-to-day office operations in f
ast-paced environment. Recruited, trained, and supervised team of five administr
ative personnel. Made travel arrangements and coordinated external and internal
special events. Served as liaison with building management.
Supported office relocation by setting up janitorial service and security syste
m, preparing office equipment/supplies, and defining office-to-office communicat
ion procedures.
Improved ability to trace and locate files/documents by assisting in implementa
tion of MS Access database for in-house library.
SUN SHADE OPTIQUE, San Francisco, California 2002 to 2006
Assistant Manager (2003 to 2006) | Sales Representative (2002 to 2003)
Promoted to management position to assist in opening new retail store in Emeryvi
lle, CA. Trained employees on product features, sales techniques, and customer s
ervice standards. Managed inventory and merchandising functions. Supervised, sch
eduled, and evaluated team of five sales personnel. Played key role in seasonal
purchasing; leveraged knowledge of fashion trends to recommend specific brands a
nd styles.
Boosted customer traffic and sales by designing attractive merchandise displays
.
Selected to attend specialized training at corporate headquarters, and returned
to store to train employees in sales tracking, inventory management, and other
topics.
Promoted volume sales by negotiating large purchases with corporate buyers.
CAREER NOTES: Additional experience as Radio Host with Sing Tao Radio Station (2
003 to 2004). Won contest to host weekly talk show on current events and music.

EDUCATION & CREDENTIALS

SAN FRANCISCO STATE UNIVERSITY, San Francisco, California

Bachelor of Science in Business Administration, Concentration in International B
usiness
Life Insurance License