Brent T.

Baty
Dallas, Texas
bba2abfe@westpost.net
916.947.0647
SUMMARY
Market focused Executive with proven ability to create and lead winning teams. B
right and driven Leader able to quickly assess business situations, establish go
als, and develop plans of action to generate growth and produce results. Presen
ts a broad array of experience in diverse industries, organizations and cultures
.

PROFESSIONAL EXPERIENCE
CEMEX, Inc., El Dorado Hills, California 2005 - 2009
Global building materials company. World's leading concrete producer and number
3 cement producer with $21B in annual revenues.
Vice President, Pacific Region, Cement (2006 - 2009)
Directed all aspects of the cement business in the Pacific Region with annual re
venue of $840M.
P&L responsibility with an $8.3M budget and 12 managers.
Developed and successfully led the region's strategic plan to assimilate the thr
ee business units into a vertically integrated powerhouse able to uniquely drive
sales and profitability.
Created and successfully implemented Cemex Pacific University, a comprehensive t
raining and communication program, to disseminate the strategy throughout the or
ganization.
Evolved the vertically integrated organization into combined business "task forc
es" in each major market to secure increased infrastructure spending. Created n
ew brand offering, Cemex Advantage, specifically targeting infrastructure contra
ctors. Achieved 62.4% market share of this strategic segment.
Devised sales and marketing strategy targeting architects, structural engineers,
building owners and key contractors to drive preference for sustainable buildin
g materials and custom products.
Deployed state of the art Commercial Intelligence capability that proved critica
l to preserving market share and profitability in a severely contracting market.
Political liaison for California Greenhouse Gas (AB32) legislative impact and Am
erican Recovery and Reinvestment Act (ARRA) stimulus spending.
Executive in Development (2005 - 2006)
Recruited as the first Executive in Development candidate for Cemex, Inc. Aggre
ssively completed industry immersion program ahead of schedule.
EXXONMOBIL CORP., San Francisco, California 1998 - 2004
Regional Manager, Northern California and Nevada, Lubricants
Responsible for all aspects of Sales and Marketing of Industrial and Passenger V
ehicle Lubricants in the region.
Increased annual revenue 34% from $28M to $37M.
Increased regional market share by 32%.
Created incentive and educational program for distributors and retailers to boos
t sales of higher-margin products. Increased target product sales in the region
by 46% in first eight months of program, exceeding product-mix ratio and EBITDA
targets.
Developed strategy and tactics to increase market share of OEM customers. Creat
ively enlisted support of OEM regional management to assess needs and track prog
ress. Boosted market penetration by 58%, exceeding net income target by 35%.
Member of cross-functional merger team creating and deploying a dual brand marke
ting strategy following ExxonMobil merger. Rationalized product pricing, trimme
d distributor network and led seamless transition to prevent competitive market
entries. Retained 92% of at-risk business worth $64.5M annual revenue.
HANNA CARWASH INTERNATIONAL, Portland, Oregon 1996 - 1998
Director, International Department
Responsible for marketing, sales, promotion, advertising, customer relationships
, product design and product delivery of the International Department.
P&L responsibility leading 10 managers and a staff of 24.
Increased revenue 27%, from $20.3M to $25.8M, a record 48% of company's total re
venue.
Transformed International Department into a market-driven, customer-focused grow
th organization in 90 countries across the globe, changing employee mindset from
myopic to visionary.
Collaborated with customers and engineers to design and develop new compact conv
eyor carwash systems for the costly real estate market of Southeast Asia. Two n
ew products were delivered within eight months resulting in a tripling of busine
ss in the region.
Spearheaded successful strategic entry into 6 new international markets: Russia,
Poland, Ireland, Czech Republic, Indonesia, and China. Established key relation
ships critical to the company's expansion.
Initiated series of summit meetings of all stakeholders to address critical issu
es. Challenged staff to learn from customer input and take action to meet custom
er and market needs. Reduced time to market by 10% and delivery errors by 26%.
CROSS CUT COFFEE CO., Dallas/Fort Worth, Texas 1995 - 1996
President and Owner
Created start-up coffee company, developing and nurturing all aspects of the bra
nd in the retail and wholesale markets. Expert in international sourcing and roa
sting of green coffee.
Designed and launched retail business that blended Texas culture with internatio
nal savvy. Established innovative points of differentiation that produced remar
kable brand loyalty and solid financial returns.
Established successful wholesale coffee business marketing Cross Cut Coffee bran
ded product to local restaurants and competitive retail coffee establishments.
Prior experience includes:
SHELL OIL COMPANY: Commercial Sales & Marketing, Product Management and Project
Management.

EDUCATION
B.S., Engineering, United States Military Academy, West Point, NY

PROFESSIONAL AFFILIATIONS
Past Chairman, California Nevada Cement Association
Board Member, California State University, Chico, Concrete Industry Management P
rogram