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MATTHEW J.

NORDBY 13621 Hillsboro Avenue, Savage MN 55378


(612) 743-3837 mna3118e@westpost.net
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Business Development Executive Leadership P&L Analysis
Executive Strategist with cross-functional expertise in business, P&L analysis,
brand management, multi-site experience and product marketing. Actively lead 30
0+ million dollar business with direct responsibility of 70+ million in annual r
evenues. Twenty years of experience in business, combining strong analytical sk
ills with business acumen to positively contribute to your organizations bottom-
line. Pro-active leadership style has built effective management and sales team
s embracing high standards. Entrepreneurial spirited leader that focuses on top
line sales while analyzing breadth and depth of market conditions thus driving
bottom-line profits. Talent for making rapid assessments of diverse situational
challenges and then developing and leading the resulting action plans. Key qua
lifications include:
Strategic & Tactical Business Planning Forecasting, Budgeting & Cost Contr
ols
Financial Analysis, Modeling and Planning Market Analysis, Penetration & Expa
nsion
Business Process and Strategy Development National Sales Training, Strategies
and Campaigns
Cost Containment and Profit Management Merchandise Strategy and Implementatio
n
Education
Concordia University - St. Paul, Minnesota BA in Marketing Management
Professional Experience
www.shaneco.com
Shane Company "Your friend in the diamond business"
Direct Importer of Diamonds, Rubies, Sapphires and Pearls
Largest privately owned Jeweler in US with $300+million in annual sales
Director of Sales Development September 2009 to June 2010
Responsible for all aspects of operating 300 million dollar business. Had 20 di
rect reports and 600 employees under my supervision. Member of the executive te
am driving record sales and profits. Developed and implemented aggressive growt
h strategy with renewed business model. This resulted in 100% increase in same
store sales from (2004-2007) with 300% increase in profit contribution. Aggress
ively pursued market share by ensuring price leadership and an exceptional custo
mer experience.

Regional Director (Central US) March 2005 to September 2009


Responsible for 70 million in annual net sales. Directly responsible for centra
l US operations. Had 7 direct reports and 200 employees. Lead business in reco
rd sales increases by doubling net revenues during tenure. Key area of responsi
bility was to maximize and drive sales. Key retention of sales force and custom
er base. Acquire and maintain customers. Build strong relationships and mentor
key personnel. Mentored 6 Jr. Executives to key positions within the company d
uring tenure. Lead executive on implementation of new SAP operating system.
Market Manager (Minneapolis/St. Paul) January 2003 to March 2005
Responsible for Twin Cities market. Had 8 direct reports and 25 million in net
revenues. Developed comprehensive business model that lead to an increase of 50
% in annual revenues. Increased profitability by 100% in net profit. Key area
of responsibility was to develop and maintain sales force to ensure that busines
s model was strategically implemented. Area of focus was to acquire and maintai
n customers while growing market share through total quality management process.
Mentored and promoted 4 key personnel in to senior management positions.

The Franklin Mint www.franklinmint.com


The Franklin Mint "Sharing your passion"
"Rated 47th in the world for most recognized brand."
$1 billion consumer products manufacturer of (heirloom quality collectibles) Ret
ail, Direct, Internet, and Database Marketer- vertically integrated company with
8,000 employees worldwide
Regional Team Leader October 1998 to January 2003
Responsible for regional training and development of associates/stores located t
hroughout the Midwest, Texas, Nevada and California. Continued to grow business
through applying total quality management techniques. Major job function was to
act as the liaison between store management and corporate office. Participate
in all aspects of retail business including but not limited to the following: m
arketing, human resources, operations, training, inventory, and loss prevention.

Store Manager (Mall of America) July 1994 to September 1998


Senior Manager in retail division. Responsibilities included complete managemen
t of Inventory, Internal Audits, Operations, Marketing, Sales, and Training of p
ersonnel on Franklin Mint policies, procedures and products. Rated #1 six conse
cutive years for most profitable store. Contributed to overall expansion of com
pany in its entirety from 20 to 54 stores. Executed special events to increase
sales and build relationships on a national level. Company trouble-shooter and
key player in special company projects.
Focus Retail Group Minneapolis, MN Aug
ust 1988 to present
Consultant / Marketing Management
Developed successful management/consulting business part time. Diverse experien
ce in retail, e-commerce, banking, and telecommunication industries. Have built
strong relationships within industries at all levels. Companies worked with an
d or represented: Bodyline Mediterranean Spa, The Perfect Cup.com, HatSource, T
hinkLink.com a subsidiary of Softbank, Citibank, Discover Card, Associated Bank,
MBNA, Green Tree Financial, and AT&T. Expertise practiced in all aspects of bu
siness including but not limited to Business Planning, Marketing Management, Inv
entory Modeling, P & L Analysis, Human Resources and Sales Forecasting.

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