Project “HELLO MOTO” PGDM “B”

1. Name any 5 brands of Mobile handsets.

a. Sony Ericsson b.Nokia c. HTC

d. Motorola e.L.G

2. Rank the following Mobile brands according to your preference:

Name of the brands Rank

a. Nokia
2
b. Sony Ericsson
1
c. Motorola
4
d. Samsung
5

3
e. HTC

3. Do you use any Mobile phone?

Yes No

4. Which Mobile phone are you using currently (model)?

Sony Ericsson K608i

5. From where do you buy your Mobile phone?

Authorized outlets Company Gallery General shops Grey Market

6. From where did you get to know about your Mobile phone?

TV ads Promos Friends and Family Newspaper Internet

Others please specify:

7. What do you like most about your Mobile?

User Friendly

8. What do you dislike most about your Mobile?

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 Project “HELLO MOTO” PGDM “B”

Nothing

9. How often do you change your Mobile?

Within 3 months 3-6 months 6-12 months after 1 year after 2 years

10. Which Mobile Handset are you using since the last two years?

Nokia 6600 and Sony Ericsson K608i

11. How important are the following parameters to you, when it comes to buying a mobile?
And to what extent are you satisfied with them?
(1=Very low, 2=Low, 3=Average, 4=High, 5=Very High)

Importanc Satisfactio
Parameters e n
Price 5 5
Durability 4 5
Style 5 5
Using Ease 3 4
Colour 5 5
Radio 3 3
MP3 Player 4 5
Service Center 5 5
Camera 5 5
Bluetooth 5 5
Wi-Fi/ GPRS 4 5
Resale Value 3 4
Brand Name 3 3
Accessories 4 5
Battery Life 5 4
Talk Time 5 5

12. Any other feature that you consider while buying a mobile handset?

No

13. How much would you spend to buy a new Mobile phone?

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 Project “HELLO MOTO” PGDM “B”

1500-3000 3000-5000 5000-7000 7000-10000 10000-15000 above 15000

14. Do promotional offers influence your purchase?

Yes No

15. How would you rate the following Mobiles on the following parameters?
(1=Very Poor, 2=Poor, 3=Average, 4=Good, 5=Very Good)

Sony Samsun
Parameter Motorola Nokia Ericsson LG g
Durability 4 5 5 3 4
Variety 4 5 5 2 3
Service Center 3 5 4 2 2
Resale Value 3 5 4 2 2
Price 3 4 5 3 5
Compatibility 4 5 4 3 2

16. What purpose does a mobile phone serve for you?

Status symbol Organizer Call Connectivity Entertainment Internet Connectivity

17. I generally

Go out of town for weekends

Party on weekends
Spend time with family on holidays
Go out with friends
Read books when idle
Shop at malls rather than grocers
Go for movies in multiplexes
Dine at exotic restaurant

18. Do you expect any new Features / Technology in your Mobile in the near future?

Yes

19. What do you perceive Motorola as?

(E.g. a Young boy, corporate professional, trendy, old aged man, etc.)

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Trendy n Upcoming

20. Have you seen any Motorola Advertisements?

Yes No

21. If Yes, where?

Television
Newspapers & Magazine
Hoarding & Banners
Radio
Internet

22. Also mention any Motorola advertisement you can think of?

Hrithik Ad

23. Demographics

Name of the Respondent: Siddesh A Sahani

Gender: Male Female

Age Group: 11-18 19-25 26-34 35-42 43-50 Above 50

Education: Undergraduate Graduate Post Graduate

Occupation: Student

Number of people in the Family: 3

Monthly Family Income:

5000-10000 10000-15000 15000-20000 20000 and above

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