MICHAEL HERNANDEZ, MBA

26645 Pariso Drive, Mission Viejo, CA 92691

(949) 581-7820
mha6f402@westpost.net

PROFESSIONAL PROFILE
Results-driven Finance Director with a track record of growing revenues, streaml
ining costs, and creating efficiencies. Bilingual MBA skilled at partnering with
senior leadership to tackle tough financial issues and developing innovative ye
t sound short and long-term strategies. Focused problem solver with the ability
to quickly assess business needs and implement solutions. Expertise includes:
- Financial Reporting
- Modeling
- Planning & Analysis
- Cash Flow
- Reengineering
- Systems & Process Implementation
- Revenue Maximization
- Pricing

EXPERIENCE SUMMARY
Marriott International, Inc., Marriott Vacation Club, Santa Ana, CA
FINANCIAL DIRECTOR - Regional Sales Inventory (2002 to 2010)
Functioned as the strategic business leader and financial analyst in the Western
Region with responsibility for maximizing results on sales exceeding $300M whil
e mitigating costs across several projects.
* Increased market share, revenue, and profitability by pursuing new product sal
es through strategic pricing and targeted incentive offers.
* Led the annual Project Economic Update process by developing updated financial
pro formas over the life of a project.
* Managed and implemented target price and balance goals unique to individual re
sorts by conducting an in-depth analysis of local market conditions and competit
ors, resulting in an additional $4.7M in revenue in 2008 and $673K in 2009.
* Developed budgets, forecasts, long-range plans, and proactive inventory soluti
ons for distribution sites within assigned region, with annual sales ranging fro
m $40M to $120M.
* Extensively built, improved, and refined financial models that identified both
short-term and long-term business risks and opportunities to develop strategic
action plans; optimized project value and drove desired business results.
* Saved $1.8M in maintenance fees at a resort by proactively identifying and pre
senting an alternative option to current "business-as-usual" practices through t
he use of financial models
* Analyzed period end and other available data to identify trends, determine app
ropriate phase delivery and registration schedules, and circumvent obstacles to
achieving goals.
* Key liaison between corporate, regional, and local site teams: ensured decisio
n making that maximized project profitability and guest experience; supported ex
ternal auditors with annual audits and compliance with Sarbanes-Oxley.
FINANCIAL ANALYST, Western Region (1999 to 2002)
Liaised between the field and corporate offices in Orlando, providing financial
strategic support that facilitated the achievement of profit and key performance
goals.
* Spearheaded the development and maintenance of a suite of reports consolidatin
g key business metrics for eleven sales centers with sales in excess of $200M. S
elect reports were adopted company-wide.
* Developed and enhanced existing models that identified and analyzed effectiven
ess of marketing programs; identified composition of variances and inventory sho
rtages in relation to sales pace.
* Researched and prepared monthly reporting package for leadership team to facil
itate strategic decisions based on present regional economics.
* Identified ongoing reporting requirements for new and existing projects.
* Collaborated with site and regional teams to develop common understanding and
goals, clarify specific targets, and advance shared objectives.
* Maintained active dialog with sales distribution centers keeping abreast of ma
rketing and sales initiatives and their impact to a project's budget; provided b
usiness counsel by advocating for their sound business decisions.
* Researched and analyzed monthly and quarterly variances of individual sales ce
nters for presentation to executive management.
Wells Fargo Bank, San Francisco, CA
FINANCIAL ANALYST MUTUAL FUND GROUP (1998 to 1999)
Supported key finance administration and reporting activities and held direct re
sponsibility for the annual operating budget, month end processing, reporting, a
nd controls for the Mutual Fund Group with $32B in assets under management.
* Led interdepartmental team in preparing budget and revenue forecasts, successf
ully navigating matrix organizational structure in the development of agreed upo
n budgets and forecasts.
* Enhanced reporting and financial analysis process by utilizing and integrating
several data bases with financial models.
* Developed custom applications that tracked, reconciled, allocated, and uploade
d monthly expenses into the banks G/L system, streamlining the process and incre
asing data accuracy.
* Developed profitability scenario models providing management with multiple sce
narios from which to make decisions.
* Supported business partners by liaising with senior management, ensuring const
ant communication.
* Assisted transition team with the finance, accounting, and reporting integrati
on associated with the merger with Norwest Corporation.

ADDITIONAL EXPERIENCE
Held advancing roles as Compliance Analyst at Franklin Templeton Group and Sales
Representative with McKesson Water Products.

EDUCATION & PROFESSIONAL DEVELOPMENT

- UNIVERSITY OF SAN FRANCISCO: MBA - Finance
- UNIVERSITY OF SAN FRANCISCO: BA - Communication Arts
- NASD Series 6 and 7 licenses