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HISTORY

NSGB is a SBU to a big company in France called Societal Générale

THE HISTORY OF NSGB IN EGYPT:

National Société Générale Bank, one of the largest private banks operating
in Egypt, was established in 1978 with a focus on corporate banking. With a
long-term plan geared towards satisfying its customers, NSGB expanded its
retail services. Selective development of its core activities, today NSGB has
140 branches covering 26 governorates, 280 ATM and more than 3,700
banking professional.

THE HISTORY OF Société Générale:

 a major European financial services company which also has a global


presence. It founded in May 4 1864. Société Générale is one of the
oldest banks in France. It's revenue reached to ¼21.73 billion in 2009 ,
total assets for ¼1.024 trillion in 2009,and the number of its
employees all over the world to 160,140 .

NSGB VALUES
By combining innovation, professionalism and team spirit, NSGB secures the confidence of new customers
and maintains its client¶s base and solid market presence. The success long-term growth policy relies on the
Société Générale Group's fundamental values:

Õ ›rofessionalism is at the heart of our culture. Our customers believe in us and our professionalism.
We strengthen this confidence day after day by expanding our expertise and exchanging
experiences
Õ Team spirit is our strength. We are receptive, keen to learn from the diverse viewpoints of all our
colleagues. We are able to draw upon a vast diversity of talent and worldwide Group culture to
give us a collective strength
Õ Innovation is our state of mind. Day after day, we seize opportunities brought by changes in our
environment; we consistently anticipate our customers' needs providing them new products and
new services.


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› OFILE
Board of Directors
Mr. Mohamed Osman El-Dib
Chairman & Managing Director

Mr. Mohamed Fathy Awad


Mr. Jean ›hilippe Coulier
Board Member & Deputy Managing
Vice Chairman & Managing Director
Director
Mr. Jerome Jacquier
Mr. Bernardo Sanchez Incera
Board Member & Deputy Managing
Board Member
Director
Mr. Jean Louis Mattei Mr. Mohamed Madbouly
Board Member Board Member
Mr. Saber Farag Mr. ›atrick Le Buffe
Board Member Board Member
Mr. Bernard David
Board Member

Executive Committee
Mr. Mohamed Osman El-Dib
Head of Executive Committee

Mr. Jean ›hilippe Coulier Mr. Mohamed Fathy Awad


Executive Committee Member Executive Committee Member
Mr. Jerome Jacquier Mr. ›ierre Le un
Executive Committee Member Executive Committee Member

Mr. Tarek Fayed


Executive Committee Member

Audit Committee
Mr. Mohamed Madbouly
Head of Audit Committee
Mr. Saber Farag Mr. ›atrick Le Buffe
Audit Committee Member Audit Committee Member


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Head Office Divisions Network Division
Mr. Mohamed Fathy Awad
Head of Division
Mr. Abdel Moneim Ashmawy
Mr. Abdel Mohsen El Semary
egional Delegate / Alexandria-Delta
egional Delegate / Giza egion
egion
Mr. Abdel Mohsen Abdel Wahab Mr.Nazmy Mohamed Saad
egional Delegate / Cairo egion egional Delegate / Sea± South egion
Mr. Hasanien Hegazy Mr. Sarwat El Meliegy
Head of Commercial & Distribution Head of Network ›ortofolio Follow-up
Mr. Mohamed Antably
Head of SMEs Banking & Corporate
Marketing

Corporate & Investment Banking Division


Mr. Tarek Fayed
Head of Division
Mr. Mohamed Bahaa El Shafie
Mr. Sherif Ezzat
Head of ›roject Finance & ›rivate
Head of Capital Markets
Equity
Mrs. Dalia Samir Mrs. Shereen El Ansary
Head of Groups Coverage Head of Multinational Coverage

Mr. Alaa Shawky Mr. Maha El efaie


Head of Corporate Credit Center Head of Corporate Lending
Mrs. Iman Saleh
Head of Trade Finance & Financial
Institutions


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etail Banking Division
Mr. ›ierre Le un
Head of Division
Mr. Frederic Leiritz Mr. Youcef Berkane
Deputy Head of Division± Commercial Deputy Head of Division- Consumer
Department Finance/ C EDINIL
Mr. Tarek Mahfouz Mr. Mohamed Khorshed
Head of Cards Business Head of etail Banking Services

Administration & Development Division


Dr. Hassan Saleh
Head of Administration & Development
Mr. Nabil Sadek Mr. Mohsen Nosohy
Head of Logistics Head of ›urchasing

Mr. Maged Safy-Eldin Mr. Khaled Taher


Head of Authentication Desk Head of Quality

Secretary General Division


Mr. Ihab aafat
Secretary General
Mr. Denis Mathis Mr. Alaa Mahmoud
Head of Internal Audit Internal Audit Manager
Mr. Medhat efaat Mr.Sufyan Qteishat
Head of Legal Head of Operational isk
Ms. Hala Owiss Mr.Sherif Tag
Head of Compliance Head of Communication

Technical Managment & Banking Services Division

Mr. Tarek Mahmoudy


Head of Division
Mr. Aly Abdel- aouf Mr. Hisham Sibaai
Head of SBAN Co-head of IT


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Financial Division
Mr. Jiri Sperl
Chief Financial Officer
Mr. Sameh Badry Mr. Ahmed Nabil
Deputy Chief Financial Officer Chief Accounting Officer

isk Division

Mr. ›hilippe ichard


Head of Division

Mrs. Mona El-Darandaly Mr. Magdy Abdel-Gawad


Deputy Head of isk Head of Credit isk Control
Mr. Shaaban Thabet
Head of Investigation

Human esources Division

Mr. Bassem Nour


Head of Human esources Division
Mrs. Mona Badry Mrs. Dalia El Mahmoudy
Head of H Compensation & Benefits Head of H ecruitment
Mrs. ›erihan El Gohary
Head of Training


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THE MAIN SE VICES IN NSGB

  
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1) ETAIL BANKING
Õ Accounts & Deposits
Õ Loans & Credit Facilities
Õ Aqarat
Õ ›lastic Cards
Õ Electronic Banking Services
Õ Banking Services
Õ Safwa
Õ ›rofessional's ›rogram
Õ CorpStaff ›roducts
Õ YO!
Õ Investmet ›roducts
2) SME
Õ Consultancy
Õ Finance and Facilities
Õ Services

3) Corporate and Investment Banking Division


Õ Corporate banking
Õ Investment banking
Õ Financial leasing


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MA KETING DE›A TMENT

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Õ There is no market department as a market department with the


concept of marketing except in the retail division there is
marketing in the corporate and investment market but not
marketing as we study it¶s a marketing concerned on facilitate the
loans that taken by the companies and Convergence of views
between the bank and the companies or the factories .


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MA KETING FUNCTIONS

1.›romotion :
Õ Advertising:
Õ TV Campaign:
They made a lot of campaign in television in some channels like: Dream TV, Mehwar,
and Nile TV. (this TV campaign are taking place now in this programs and have great
impact on the marketing of NSB).

2. Billboard:
They put billboards all over the governorates.

3. Advertisement in radio and send SMS messages to the customer.


Advertisements in radio: like AQA AT advertisement that took place on fm from 4
months

SMS messages: they always send sms messages to their customers to keep them in touch
with the newest service in the bank.

2.Distribution:
They provide their services through 140 branches covering 26 governorates. It also
has 280 ATM and more than 3700 banking professional employees.

3.Market research:
The task of marketing research is to provide Marketing division with relevant,
accurate, reliable, valid, and current information about services (›romo Seven
Agency).


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TWO FOLD GOALS

1. Keep current customers through:


 Call Center: they have hotlines (19700) to receive any kind of information,
comments or suggestions.

 E-banking: they provide electronic banking services to make the transactions


easier.

 They have a good way to deal with customer.

 NSGB Depends on a huge database(C M):

 1)Customers names

 2)Their account balances

 3)Their account numbers

 4)Every transaction they have done

 5)Classification of customers


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TWO FOLD GOALS


2. Attract new customer through:
 ›rovides new lasting services that delivering customer needs make them unique
from other banks.

 Employees from marketing departments go to any company to meet financial


managers to provide bank services.

 They call new customers to offer them current services in the bank.

 Employees provide services for clients that have no accounts in bank, but has
banking transaction in the bank.

IS IT A SMA T COM›ANY O NOT?


 Yes it is smart company.

 Because They deliver lasting services that make them different and unique from
other bank.

 They considered to be leaders in pay roll services in Egypt.

 They had misty shopping which help them to know information about other
banks.


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BCG MATRIX OF !"#$%$ $&$p'

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ALD AUTOMOTIVE is a ?:
Õ It¶s the newest company for socite genrale that begin in 2005
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NSGB life insurance is a star :


Õ Because the insuring in general need more motivation but
this company founded from many years and making
profit to the company but not like NSGB and the leasing
company.


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BCG MATRIX OF !"#$%$ $&$p'

NSGB LEASING is a star:

Õ It is very old company and make to SG huge benfits and


in Egypt " # $ %&')$'/+ -9'# .-
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NSGB THE BANK:


Õ SG depends on NSGB because it is the main company in
the group and the majority of the profits come by NSGB .


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