SUE FREDRICKSON

3635 Lorena Avenue

Castro Valley, CA 94546
925.413.1208 (Mobile)
sfa87476@westpost.net
SUMMARY
Sales and Marketing executive with extensive experience in corporate & field lea
dership, sales field development and training who has led thousands of independe
nt sales representatives in the network marketing industry. Outstanding strength
s include communications; process and facilitation; training; public speaking a
nd team leadership.
PROFESSIONAL EXPERIENCE
The Balance Company (San Mateo, California)
2006-2009
Vice President and Senior Sales Consultant
Led grass-roots building efforts for this start-up company that markets a nutrit
ional beverage and hosts a dynamic online community for customers and independen
t Consultants:
a Developed pre-launch recruiting strategy that resulted in 150 new sales Consul
tants and 250 customers before Company launch in the fall of 2006;
a Coordinated an integrated training a" communications a" incentives a" & gra
ss roots building strategy;
a Conducted initial opportunity meetings, new Consultant trainings and Leader
ship Events;
a Company to become integrated with Youngevity(R) Essential Life Sciences Apr
il 1, 2008.
Shaklee Corporation (Pleasanton, California)
2003-2005
Vice President; Field Development
Led Field Development department of this nutritional company with $250 million i
n revenues to agreed
upon measures of success through the integration of Field Communications, Tools
& Training, National
Events, Recognition & Field Programs:
a Simplified process and delivery of all external communications to help guide t
he sales field with specific organizational growth activities;
a Worked with field task teams to design and implement opportunity, prospecting
and training tools that
resulted in a recruiting increase of 43% over a 9-month period; designed a
nd implemented product-
specific training modules that each resulted in higher revenues for those
product categories;
a Developed a comprehensive field events strategy which included National Conven
tions, Regional Conferences, aDiscovery Weekendsa and field Master Mind meetings
; attendance at national meetings increased 200% over a 2-year period;
a Worked with top-performing field leadership to develop field programs and fiel
d recognition.
Excel Communications (Dallas, Texas) 2000 a" 2002
Vice President a" Field Communications, Training & Events; North America
Provided corporate strategy and field leadership to the 100,000 U.S. and Canadia
n sales representatives, which generated annual total revenues of over $1 billio
n:
a Integrated and streamlined internal/external communications process and messag
ing (including voice, internet, XLTV and print channels);
a Designed a comprehensive training program for North America that modeled train
ing in the UK;
a Determined strategy, direction and implementation for aExcelebrationa (nationa
l convention for 8,000 field attendees), all national and regional field events
and quarterly Top Performers Council meetings;
a Orchestrated the design of a comprehensive Field Recognition Program implement
ed at Excelebration 2000.
House of Lloyd (Kansas City, Missouri) 1998 a" 2000
Vice President, Sales
Responsible for sales growth of 3 domestic product lines with total annual sales
of approximately $90 million:
a Re-organized efforts for sales and recruiting, and hostess growth and retentio
n;
a Updated field support in the areas of training, incentives, promotions and rec
ognition;
a Led national and regional field events, including aNational Sales Meetinga for
approximately 1500 attendees;
a Assisted the Company through its change of ownership in 1999, and created a tr
ansition plan for the Sales Field.
Jonnson-Fredrickson, Inc. (Dallas, Texas) 1993 - 1998 1998 a" 2000
Principal / Owner
Provided consulting to over 25 companies in the network marketing industry:
a Designed business planning, compensation plan structures and launch strategies
for emerging companies;
a Created and implemented leadership-development programs for mid- and large-siz
ed companies;
a Led training workshops for key field sales leaders.
Natural World, Inc. (Stanford, Connecticut) 1991 - 1993 1998 a" 2000
Vice President, Sales
Organized the launch effort of this new start up multi-level marketing company t
hat resulted in over 1500 new Representatives in 46 states in 12 months:
a Assisted in the design of the first compensation plan;
a Coordinated national recruiting and launch efforts through opportunity meeting
s and trainings;
a Designed initial training and sales process system for new Representatives.
Discovery Toys (Martinez, California) 1981 - 1990 1998 a" 2000
Sales Director (Built own Field Distributorship)
Developed a $1 million sales organization with 750 salespersons and 24 field man
agers through sales, recruiting, training, motivation and day-to-day business su
pport:
a Achieved one of the top 25 field leadership positions in size and performance;
a Five times President Club winner for exceptional personal sales, recruiting, g
roup sales and manager promotions;
a Spoke and led seminars at 6 national conventions and appeared on local televis
ion in two cities addressing the importance of family;
a Quoted in, Pay Yourself What You Are Worth, by Shirley Hutton; top paid Direct
or for Mary Kay Cosmetics.
EDUCATION
B.A. Education; Southern Methodist University; Dallas, Texas.

REFERENCES AVAILABLE UPON REQUEST.