AMANDA BETO

1644 W. Blackhawk St., Unit 2E

abad9f3d@westpost.net 630-401-9196
Client-focused marketing and communications professional with a diverse skill se
t across several industries. Known as a critical thinker with strong problem-sol
ving skills and a proven ability to execute strategic plans and achieve results.
Recognized for outstanding work performance, superb project management skills,
and strong leadership qualities.

EMPLOYMENT HISTORY
KPMG 2005-2010
Director, Marketing Strategies and Programs
Develop strategic local, national, and global marketing programs designed to dif
ferentiate KPMG's services and drive quality revenue. Champion KPMG's Global Val
uation Institute, manage six-figure annual global client conference, provide str
ategic counsel to various account plan teams, and drive programs to support prac
tice business development efforts.
Associate Director, Marketing
Work with national leaders and nearly 30 country practice heads to drive growth
for KPMG's Global Valuation Services practice.
* Successfully planned and launched KPMG's Global Valuation Institute, including
program budget, website development, promotions, internal and external communic
ations, and third-party contracts
* Designed several marketing communications programs that closely aligned with c
lient needs and interests
* Selected to support KPMG partners in several high-profile pursuits
* Identified numerous market opportunities, resulting in greater awareness and k
ey wins
* Managed all aspects of annual client conference
Director, Head of Markets
Responsible for establishing a sales and marketing function in Bahrain and Qatar
for audit, tax and advisory practices, achieving sales targets and driving grow
th for multi-million dollar member firms in a key growth market for KPMG Interna
tional. Achievements included:
* Rolled out a formal client satisfaction program, CRM system, and client touch
point calendar, which significantly improved client relationships, increased ser
vice offering awareness, and won new business
* More than 60 online and print media mentions and news stories within five mont
hs of establishing a formal media relations plan
* Established and implemented marketing policies and internal knowledge manageme
nt portal resulting in greater internal knowledge of KPMG services and increased
teaming and go-to-market efforts
Manager, Midwest Area Marketing
Responsible for generating awareness and helping to grow revenue for five tax se
rvice lines throughout nine cities in the Midwest region.
* Developed comprehensive business plans to lead marketing efforts
* Identified numerous client/target touch point opportunities to build and enhan
ce relationships
* Penetrated a total of 12 new accounts through highly strategic account plannin
g efforts

CareerBuilder.com 2005 - 2005

eMarketing Manager
* Developed weekly e-mail campaigns and quarterly vertical e-newsletters closely
 tied to client purchase cycles and buying patterns
* Exceeded revenue goals within six months by $12 million through strategic e-ma
il campaigns
* Wrote quarterly white papers to enhance purchase; generated more than 1,000 le
ads for sales
* Tested various direct mail programs, utilizing various market research and dir
ect marketing techniques
ASAP Software 2004 - 2005
Direct Marketing Manager
Contributed to organizational growth via direct, e-marketing and lead generation
programs. Worked closely with sales and marketing to produce highly targeted di
rect marketing campaigns with emphasis on customer acquisition, retention and re
activation. Collaborated with product managers and marketing personnel to improv
e marketing ROI.
Deloitte 2000 - 2004
Marketing Manager
Developed and implemented strategic marketing communications plans and programs.
Worked closely with partners and product managers, directing marketing activiti
es for three major software products as well as professional services practice.
Oversaw marketing communications, market research, competitive intelligence, and
telesales staff.
* Organized a series of focus groups as well as internal and external research s
tudies to favorably position new tax software product in the marketplace
* Developed detailed customer profiles for six major tax software products, resu
lting in highly tailored value propositions and marketing messages
* Spearheaded firm competitive intelligence initiative; analyzed customer purcha
se decisions, developed customer survey tools and created detailed win/loss anal
ysis
* Increased product exposure and sales revenue by producing creative direct mark
eting campaigns, sales brochures, client case studies, product fact sheets, and
other marketing collateral
* Successfully launched new tax software product through a highly successful e-c
ommercial, three-tier marketing campaign, product microsite, road shows, sales c
ollateral, and business development strategy
* Increased leads by 35% through highly creative, integrated marketing programs
* Spearheaded the redesign of 100+ page company website, which enhanced search e
ngine rankings, increased site traffic 85% and doubled website leads
EDUCATION
MBA, Northern Illinois University, Naperville, IL
Bachelor of Science with Honors, DePaul University, Chicago, IL
TECHNICAL SKILLS
* Proficient in Microsoft Word, Excel, PowerPoint, Access, Visio, Data Analyzer
and Outlook
* Experience with CRM systems (Interaction, Oracle, SalesLogix) and research too
ls
* Extensive use of HTML and e-mail platforms (i.e., 12 Horses, ExactTarget, Micr
osoft Sharepoint)
AWARDS/ACHIEVEMENTS
* Six-time recipient of KPMG's Encore Award for Outstanding Performance
* Adjunct faculty, Aurora University 2007-Present: Courses taught include Sales
Process, Sales Management, Integrated Marketing Communications, and Consumer Beh
avior