KENNETH W.

PLAYER
5 Rainier Court OaFallon, MO 63366
636-294-1643 (H) a- 636-544-3988 (C) a- kpaf3fea@westpost.net
a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-
FOOD BUSINESS PROFESSIONAL
A food business professional that cultivates and nurtures the business developme
nt process for sustainable bottom-line growth. The ability to leverage a diverse
base of expertise for continuous identification, qualification, development and
commercialization of new business opportunity . Have enhanced the value of a s
pecialty food ingredient business with a 283% increase in revenue, 317% increase
in margin and 471% increase in EBITDA. Developed and executed a go to market s
trategy with a value add product line. Focused a core technology positioning th
at consistently delivered double digit growth in nutrition, breakfast and conven
ience bar markets. Created and launched novel value add products that aligned w
ith Fortune 100 brands and new market channels. These highly recognizable brand
s and channels continue to demonstrate double digit growth.
Key core competencies include:
Strategic Planning and Sales Execution Market Analysis and Business Develo
pment
Business Agreements and Contract Negotiation Experimental Design and Product De
velopment
P&L Management Quality and Technology Leadership
Customer Relations and Service Leadership Acquisition Assessment and Business
Integration
PROFESSIONAL EXPERIENCE
SENSORYEFFECTS FLAVOR SYSTEMS Business Development 2008 a" 2009
Served as Sales Manager, CAT Manager, Operations Manager, and Business Developme
nt Manager. Lead executive group with the due diligence, contract manufacturing
, and integration of the Kalva Corporation.
WILLIAM HENRY GROUP Principal 2006 - 2008
Business Development and Management Consultant to the Food and Beverage Industry
.
Developed and executed business plan for private retail bakery business to enha
nce B2B catering sales.
Created and implemented market development plan for beverage ingredients.
Blommer Chocolate Company a" established Organic Chocolate Business Plan.
Postulated a vertical integration plan for a direct to retail confectionery mar
keter.
CLASEN QUALITY COATINGS INC. President 1998 a" 2006
Responsibilities: Primary leadership role in the business development of CQC th
at fulfills the customer needs through innovative coating and inclusion ingredie
nt solutions. Identify, qualify and develop niche markets that are value add and
sustainable. Establish long term relationships and supply agreements with key
strategic customers. Double the value of CQC every five years.
Accomplishments:
Developed in excess of $25mm in revenue in the convenience/nutrition bar segmen
t.
Established peanut products market leadership with $6.75mm of exclusive new bus
iness development.
 Expanded the use of coatings into the cereal channel with $1.25mm in gross sale
s.
Organic sales growth of $5.3mm with traditional strategic customer base.
Transformed sales group from primarily broker to primarily direct.
Established multi-tier sales program with all strategic accounts that enhanced
CQCas value proposition.
Consistently exceeded a CAGR of 25% EBITDA
Executed long term supply agreements with strategic corporate brands in a04/a05
.
Established a seven figure competitive advantage with long term commodity contr
acts for a05/a06.

Kenneth W. Player Page 2

AC HUMKO CORPORATION, Memphis, TN 1987 a" 1998
National Sales Manager 1995 - 1998
Responsibilities: Develop and execute the sales plan for the $450 million food i
ngredient business unit with a core focus on fats, oils, non-dairy creamer and c
heese products. Direct regional sales managers in business development and value
added sales execution. Integrate new business acquisitions into the business u
nit. Leadership role in cross functional teams to facilitate new product develo
pment, operational process development, cost reduction, business development and
strategic planning.
Accomplishments:
Consistently achieved double digit growth and exceeded plan.
Generated $1 million in operating profit with new product launch in 1996.
Successfully integrated three business acquisitions that exceeded plan 1996-199
8.
Doubled the volume and operating profit of specialty cheese product line.
Marketing Manager (Abitec Food Ingredients / AC Humko) 1993-1995
Member of the executive management team that divested the tropical fats and oil
s business to Aarhus, Inc.
Member on the executive committee that developed the capitalization plan for ne
w fractionation technology.
National Sales Manager (Abitec Food Ingredients / Karlshamns / CCP Co.) 1987 a"
1993
Successfully launched new fractionated coating system that attained 45% market
share in just 2 years.
Attained and exceeded market share and profit objectives from 1989 a" 1993.
DURKEE INDUSTRIAL FOODS CORPORATION, Cleveland, Ohio 1982 a" 1987
International / National Technical Service Representative
Successfully commercialized 2 consumer brands that generated over $14 million d
ollars of new revenue.
WARD FOODS, Philadelphia, Pennsylvania 1978 a" 1982
Laboratory Manager / Analytical Chemist
EDUCATION
Bachelor of Arts in Chemistry - Temple University, Philadelphia, Pennsylvania
Concepts of Selling, SCM Corporation Art of Negotiation, SCM Corporation
Interpersonal Sales Skills, SCM Corporation Strategic Sales Planning, CCP Co.
Corporate Leadership, Masi Motivational Breakthrough Six Sigma, U.W. - Madiso
n
PATENTS
Soybean Oil Filler Creams US 4834991 05/30/89
Lipid System for Filler Composition US 4826696 05/02/89
Shelf Stable Spreadable Coatings US 4762725 08/09/88
Lipid System for Filler Composition US 4753812 06/28/88
Shelf Stable Squeezable Composition US 4748041 05/31/88
Cookie Filler Compositions US 4711788 12/08/87
Savory Flavored Baking Chips US 4643907 02/17/87
Hard Butter Compositions/Emulsifiers US 4524086 06/18/85