DELE A.

ONI
2827 Park Center drive * Alexandria, Virginia * 22302
Phone: (703) 798-4719 * dod08a42@westpost.net

Objective
Seeking a position in an organization that will allow me the opportunity to appl
y creative and strategic thinking business solutions while making an impact and
meeting organizational goals.
Profile
Proven ability to take directions, manage projects, work with teams and maintain
deliverables by communicating, executing and tracking the progress of projects.
Strong creative, analytical, and planning skills, combined with the aptitude t
o partner with other varying levels of staff and management to meet organization
al goals. Productive and efficient work habits with or without supervision alon
g with a sense of corporate responsibility and commitment. Solid background in
Microsoft Office programs as well as Adobe programs.
Key Skill Areas
Advertising
Branding
Communications Measurement
Communications Planning and Implementation
Creative Services/Visual Communication
Customer Relationship Management
Leadership Development
Market research
Performance Management & Measurement
Program Management
Project Management
Public Relations/Media Relations
Social Media
Strategic Communications
Strategic Planning
Survey Development and Analysis
Education
Master's of Science: Mass Communication (Marketing/Advertising)
Concentration: Brand Management
Virginia Commonwealth University- BrandCenter, Richmond, VA (2008)
Bachelor of Fine Arts: Visual Communication
Minor: Marketing
Virginia State University, Petersburg, VA (2006)
Professional Experience and Development
SUPERVALU - Richmond, VA July 2008 - May 2010 Marketing Specialist
* Served as a liaison, consultant, and reliable resource capable of producing ma
rketing intelligence and strategic marketing solutions for various departments a
nd business decision makers for the organization.
* Performed client and project management activities, including gathering of req
uirements, setting/meeting client expectations, and establishing project schedul
es while providing support and marketing strategies to meet client objectives.
* Developed marketing plans and strategies for the department; formulate long ra
nge plans for marketing activities; create strategies for the introduction of ne
w goods and services and the expansion of existing services; participate in over
all departmental strategic planning and management activities.
* Leveraged market research and business analysis experience to produce quality
analytical results for internal and external senior leaders which includes depar
tment directors, merchandisers, manufacturers, vendors and retail managers.
* Planned, organized and lead market research and business analysis efforts, suc
h as the collection, analysis, and layering of both internal and external busine
ss and marketing information to determine customer needs and impressions of prod
ucts and services; design survey instruments and coordinate the collection of da
ta; compile information, analyze results and prepare reports setting forth marke
ting recommendations.
* Support and assisted in producing communication strategies in varying mediums
that are tailored for the intended audience and comprehend internal and external
sources of data, data collection methods and systems, and available reporting t
ools. Supervision, production and distribution of marketing materials includes p
rint advertisement, point of purchase, plan-o-grams, posters, online and other m
arketing collaterals to ensure proper focus, quality and content.
* Anticipated market developments, including changes in the marketplace, new leg
islation, significant studies, articles, and major events and apply knowledge to
analytical plans while providing recommendations to improve internal data colle
ction methods and systems in order to refine and grow reporting and analysis cap
abilities.
* Filled in for a Supply Merchandiser for 3 months while controlling over $20 mi
llion in supply inventory, negotiating with buyers and vendors as well as provid
ing resolution to inquiries for over 20 retail stores.
VCU BRANDCENTER- Richmond, VA August 2006 - May 2008
Brand-Product/Marketing Consultant
* Worked collaboratively with creative and strategic communication teams in deve
loping strategies and marketing communications for brands and companies which in
cludes the following: Dekuyper, Toys R Us, Method, UNICEF(Tap Project), Saxon S
hoes, Andy Warhol Museum, Ril and Grace Investment Group, Cadillac, Brillo, Mad
Science, Altoids and Splenda.
* Liaised with marketing team and clients in order to obtain necessary data and
understanding to develop, communicate and execute strategic marketing plans.
* Identified target markets, researched competition, analyzed prices and method
of marketing and distribution to further develop effective marketing solutions t
o increase awareness, generate new customers and increase sales.
* Coordinate marketing campaigns for online, interactive media, and print public
ations.
* Forecasted and tracked marketing and sales trends, analyzing collected data th
rough surveys, group interviews, focus groups and Nielson Research.
* Measured the effectiveness of marketing, advertising, communications programs
and strategies while maintaining projects plans and timelines.
* Presented brand strategies and communication initiatives to agencies and brand
representatives.