Personal Profile

Customers Name:
Age: 16-25 26-35 36-45 Above 45
Monthly Income Level: Below Rs.10000 Rs.10000 – Rs.20000 Rs.20000 –
Rs.30000 Above Rs.30000
Educational Qualification: SSLC PUC Degree PG PhD
Source of Income: Mother/Father Salaried Business Pocket Money Other Specify.

.1)How did you come to know about Big Bazaar Friends Family Advertisement
Spouse Others Specify.
.
2)How frequently do you visit Big Bazaar
Twice in a week Once in a week During Special offers Whenever the need arises

3)Are you happy with the location of Big Bazaar

Yes No

4)What influenced your purchasing in Big Bazaar

Friends Newspaper Spouse Experts Others Specify.
.
5)Why do you prefer to make your purchase in Big Bazaar?
Ambience Availability/Variety Quality Service Price Others Specify .

6)What do you normally look for in a product?

Durability Prestige Style Uniqueness Price OffersQuality Others Specify .

7)Which category of products do you prefer to buy frequently

Ethnic Wear M-Bazaar Utensils Cosmetics Footwear Electronics Food Bazaar Others
Specify .

8)Who accompanies you for the purchase

Friends Family Spouse Alone Others Specify .

9)Have you seen the advertisement of Big Bazaar

Yes No
a.If ‘Yes’ which advertisements of Big Bazaar in media influences you more Serious
Informational Emotional Humorous Macho

10)How long have you been visiting Big Bazaar

Weekly Monthly Yearly

11)What time of day do you prefer to purchase in Big Bazaar

Morning Noon Anytime is ok Evening Night Others Specify .

12)How much time do you spend in Big Bazaar per visit.

30 Minutes Less than an Hour 1—2 Hours More than two Hours
13)What is that part that distinguishes Big Bazaar from other retail stores
Quality Price Ambience Offer Location

14)Do you wait for the offer to make purchases

Yes No.

15)Are you satisfied with services provided by Big Bazaar

Yes No

16)Are you happy with the parking facility provided

Yes No

17)What is the response of Sales Representatives in Big Bazaar

Good Best Better Worst

18)Rank the following features of Big Bazaar on the basis of your evaluation.(Rank
1 to 8; 1 for the best and 8 for the worst)

A
Price
B
Quality
C
Offers
D
Convenience
E
Brand image
F
Range of products
G
Cleanliness/ambience
H
After Sale Servic

19)Tick Mark the most appropriate choice

Questions
Strongly Agree
AgreeUndecidedDisagree
Strongly DisagreeI like this Big BazaarIn the past year majority of my shopping has
been done in Big BazaarI prefer to shop at Big Bazaar even if other retail outlet offer a
new deal.I occasionally prefer this store for my purchaseWould you make purchases on
special occasions