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Natural Gemstones Chicago 1.800.541.2675 www,johnbuechner.com JCK Prestige Promenade, Las Vegas, Salon 52
Natural Gemstones Chicago 1.800.541.2675 www,johnbuechner.com JCK Prestige Promenade, Las Vegas, Salon 52
Natural Gemstones Chicago 1.800.541.2675 www,johnbuechner.com
Natural Gemstones
Chicago
1.800.541.2675
www,johnbuechner.com
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THE C O V E RON
THE C O V E RON

Recently home from a holiday in Israel, Rafael Fouzailoff – known as Rafi by most – is back to his tireless pace at the New York City headquar- ters of JB Star, the company he started while simultaneously studying for his MBA at NYU. Aside from frequent diamond-buying trips to Israel, most of Rafi’s relatives still live there, where his father and uncles first started the diamond business over half a century ago. Rafi moved to NYC with his parents when he was 3 years old; a move that was part of his father’s pioneering work for the family busi- ness, opening offices worldwide including headquarters in Hong Kong, Belgium, France and the US, to establish market posi- tion for the company. A skilled businessman and leader in the industry, Rafi’s father, Yehuda, was one of the original founding members of the Israel Diamond Bourse in 1947. Raised in the industry with a family such as his, diamonds are in Rafi’s blood. Throughout his childhood, Rafi worked alongside his family and watched the diamond business evolve. While working on his MBA, Rafi astutely understood that the loose diamond world was changing, “Diamonds were okay, I realized, but there is no brand recognition for diamonds – while you can brand a diamond, it’s virtually impossible to preserve that brand. Jewelry on the other hand has a signature based on core princi- ples, a brand that can evolve over time.” With this goal in mind, Rafi took the family business in a new direction. Artistically adept and good at sketching, Rafi’s background in economics and finance was per- fectly paired with his design skills, “You can’t do what I do without an innate ability to under- stand proportion. And it’s not just about creating the elaborate and the beautiful, but the practical. Jewelry needs to be comfortable to wear.” Today, JB Star designs have become iconic in the canon of American jewelry. According to

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iconic in the canon of American jewelry. According to 20 By Brooke Conner Sevenau Rafi, “American
By Brooke Conner Sevenau
By Brooke Conner Sevenau

Rafi, “American jewelry is very practical. People with wealth in this country aren’t looking for jewelry to put in a vault, they want jewelry to wear. They want attention to detail and a dis- tinctive look that sets their jewelry apart but it doesn’t have to be overly fl amboyant.” To this end, JB Star creates jewelry that has perceived value, it is not trend-based or seasonal. Rather, JB Star pieces are designed for exceptional qual- ity and life-long wear with the intention of being passed down through generations. Rafi believes that a successful business must have a clear vision of its identity and goals and then it must maintain this vision. Jewels By Star (JB Star) symbolizes Rafi’s philosophy – not only is the star celestial, it is always a positive symbol; something to aim for, something to attain, something for which to strive. For JB Star, quality is first and foremost, “Whether it is food, clothing, cars or homes, to do it right you must start with the finest materials. If you have fresh ingredients and a good cook, you will have a great meal!” This is why Rafi designs his pieces using platinum and the finest diamonds. It is also why Rafi insists that all design and manufacturing be done on premises in New York under the careful guidance of his team. In a quickly changing industry, this adherence to precision handcrafting sets the JB Star brand apart. With three talented and artistic daughters in the wings, he hopes that one of them will step forward to take the family business into the next generation, “It’s my hope that one of them will have the passion and interest for the business, but we’ll see…this business takes incredible commitment. It really is a labor of love.” The company tagline, “A Passion for Precision… A Labor of Love,” is exactly how Rafi runs his business – with exacting standards and a commitment to preserve the company’s core values.

vi eweditor’ s
vi eweditor’
s

Spring is finally making itself known, and there is something about the promise of the season that awakens a sense of romance and possibility. Those of you in the jewelry industry understand this sentiment well. Your work is all about capturing human emotion in tangible ways, giving people a chance to mark special moments with exquisite jewelry that tells a story and creates a legacy. The world just witnessed a modern-day fairytale – the wedding of Prince William to Kate Middleton; a common girl who will most likely be Britain’s next Queen. When we consider the symbolism of this event, for many it is the iconic sapphire and diamond engagement ring that once belonged to Princess Diana that comes to mind. In fact, the royal engage- ment announcement was created around this single piece of jewelry – Kate’s dress was the same stunning blue – because that one tiny token evokes so very much. Diana did not live to see the marriage of her son, but her memory lives on in part through that ring; William told interviewers that his mother’s ring was a way for Diana to be part of his special day. While this particular ring has an exceptionally grand history that most of us will never under- stand, it is merely one among millions of human stories that live behind every piece of jewelry given or purchased for a special event. Through your work, you help people tell their story and create memories. This really is the foundation of the industry: To celebrate life with the precious, to elevate the mundane with the stunning, to honor a fleeting moment with something that lasts forever. Wishing each of you the gift of joy and promise that you share with so many.

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Luxury Show Salon #406 ~ JCK-Prestige Promenade PP-4 ~ JA New York Show #1219 Toll-free:
Luxury Show Salon #406 ~ JCK-Prestige Promenade PP-4 ~ JA New York Show #1219
Toll-free: 877-77-MAKUR
~
makurdesigns.com
Giving Back By Brooke Conner Sevenau President Bill Jones, and Sissy Jones, the company’s founder. The

For a family corporation that gives as much to charitable organizations as Sissy’s Log Cabin does, it is the philosophy behind their philanthropy that stands out. Primarily focused on mentorship and positive intervention for at-risk youth in and around Pine Bluff, Arkansas, the Jones family looks for ways to turn lives around. “We’re not about just handing out money. For us, giving is just a medium for spending time with these kids and showing them that there is a better way in life through hard work and dedication,” says President Bill Jones, son of Sissy Jones, the company’s founder. Always committed to community giving for organizations like the Little Rock Symphony, the Arts & Science Council of Pine Bluff, Children’s Hospital and Saints & Sinners, about 5 years ago the Jones’ giving took a whole new direction. It was the perfect confluence of passion and circumstance that led Bill Jones on an exciting new path of altruism. Between fundraising for the new stadium project at the University of Arkansas Pine Bluff (UAPB) and his lifelong commitment to coaching baseball, Jones happened upon a way to turn baseball into a vehicle for giving. Sissy’s Log Cabin was building a new storage facility behind the store when Jones asked his mother Sissy to leave a little room for an indoor batting cage. “That batting cage grew and grew and eventually became a full-scale indoor baseball field thanks to Murphy Jones and his love for the children.” This indoor sporting complex now houses many local teams year round and offers a place for children to start new lives and create new dreams. “But it’s not just about baseball or playing college ball or going pro; it’s about showing kids a better way in a fun environment-giving them life skills,” says Bill Jones. Around the same time, Jones worked with local major league baseball hero Torii Hunter, right fielder for the Angels, to not only build a new stadium in Pine Bluff “but to build lives.” Together, while raising the $2+ million dollars for a collegiate stadium, Jones and Hunter paired over 100 college athletes at UAPB with local youth, many at risk, to create a lasting mentorship program in Pine Bluff. Bill Jones, father to two sons – William, 20, and Wyatt, 17 – sees doing good works as an essential part of life, “My mother taught us that giving is a blessing and we certainly have enough to share since the Lord has been so good to us.” For the Jones family, these are not mere sentiments but a way of life. Of all the magnanimous decisions Jones has ever made, the most pivotal started on the baseball field about 5 years ago. While training a team of 14 year olds for a tournament, he appealed to the local univer- sity to send a pitcher that would throw 90+ mph balls to prepare the kids for a tough game. The answer to this call was a young man named Joe Cook, a young man somewhere between childhood and adulthood who, because of difficult circumstances, no longer had a family of his own. Through a relationship built on the baseball field and throughout the construction of the batting cage-turned-baseball complex behind Sissy’s Log Cabin, Cook, now 24, became a member of the Jones family; a third son who plans to join the family jewelry business. Business for Sissy’s Log Cabin is thriving at their Pine Bluff and Little Rock locations and plans for expansion are well underway. Jones says, “We have a third store opening in Jonesboro in October.”

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Designs © DEHAGO ®. All rights reserved. Photo: Igor Perchuk. Art Direction: Liliana Dones creative_tools@mac.com

Perchuk. Art Direction: Liliana Dones creative_tools@mac.com Please visit us in Las Vegas at LUX 411 For
A
A

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JACK ABRAHAM Sapphire Necklace: S=97.09, D=19.80 Ruby ring: R=5.79, D=2.71(Cu 2.00+Round 0.71). Emerald Ring: E=20.08,
Sapphire Necklace: S=97.09, D=19.80 Ruby ring: R=5.79, D=2.71(Cu 2.00+Round 0.71). Emerald Ring: E=20.08, D=1.56
Sapphire Necklace: S=97.09, D=19.80
Ruby ring: R=5.79, D=2.71(Cu 2.00+Round 0.71).
Emerald Ring: E=20.08, D=1.56
2.00+Round 0.71). Emerald Ring: E=20.08, D=1.56 ELEGANCE Since 1962 Luxury by JCK Show / LUX 1117
TO S E A S ON SEASON Mémoire PGI at Luxury/JCK 2011 Platinum manufacturers, meet platinum
Mémoire
Mémoire

On May 31, 2011, the Four Seasons, Mandalay Bay and THEhotel will officially kick off the Luxury/JCK shows in Las Vegas, highlighting the crème de la crème of jewelry retailers, designers and manufacturers. In past years, Platinum Guild International-USA (PGI) has hosted its own booth to educate retailers and buyers about platinum’s unique qualities and profit opportuni- ties. This year, with the shows at an elegant new venue, PGI “seized this unique opportunity to help buyers navigate the show floor to find the companies that sell platinum,” explains Kevin Reilly, PGI’s Manager of Industry Relations. One hundred and thirty manufac- turers and designers, who will be identified by PGI as Platinum Destinations, will then have the opportunity to communicate the benefits of platinum while showcas- ing exquisite platinum jewelry. PGI has designed a unique program to drive partici- pant traffic to Platinum Destinations on the show floor to “ensure that platinum manufacturers gain maximum visibility to participants,” says Kevin. This year, JCK is introducing a mobile application at the show, with PGI as the official sponsor of the GPS navigation feature as well as the JCK show floor map. Platinum Destina- tions, replete with company name and booth number, will be preloaded in the itinerary feature. When show buyers click on the company name, the mobile applica- tion will instantly reveal the desired booth location. Floor plans will also be mailed pre-show to 6,500 storefronts, with maps available at the show. Both will highlight Platinum Destinations in blue, and all Platinum Destinations will have the platinum logo next to their listing on the JCK online exhibitor list. Finally, special signage will identify Platinum Destina- tions on the show floor. In turn, Platinum Destinations will exhibit at least six pieces of platinum jewelry and present show floor and glass in-case platinum signage provided by PGI. Platinum Destinations will also communicate the benefits

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Day

p r o fi l e designer Spirit of the Day Judith Conway Honored by MJ
on International Women’s Day By Brooke Conner Sevenau Judith Conway Renowned jewelry designer Judith Conway was

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A congratulatory embrace shared by MJ’s darlene Miller and Judith Conway. women and honor their
advanced by the courage and talent of Judith Conway. ■ Judith with Jack and Kathy Woodcock,
advanced by the courage and talent of Judith Conway. ■ Judith with Jack and Kathy Woodcock,
advanced by the courage and talent of Judith Conway. ■ Judith with Jack and Kathy Woodcock,
designer p r o fi l e Las Vegas artist Jennifer Main, Judith Conway and
designer
p r o fi l e
Las Vegas artist Jennifer Main, Judith Conway and Cliff Miller.
Presenting canvas entitled “Her Complexities”.
Miller. Presenting canvas entitled “Her Complexities”. in the green room at ABC. Judith Conway, Cliff Miller

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Conch Pearls Caribbean’s little miracles, Natural Conch Pearls are the rarest gem in the world.
Conch Pearls
Caribbean’s little miracles,
Natural Conch Pearls are the rarest gem
in the world. A silky glimmer and iridescent
flame pattern offers beauty and rarity
for the consumer seeking
the finest of gems.
• WWW . RAWATGEMS . COM AGTA–909 A NTIQUE SHOW –1362 P LUMB C LUB #PC-730
p r o fi l ereTailer
p r o fi l ereTailer
Scott Kay
Scott Kay
Tacori
Tacori

Sheffield’s Diamonds is built on trust. Founder, President and co-owner Eric Sheffield created his mission statement around the belief that “trusting customers to make good decisions is the best way to show respect and to earn trust in return.” Sheffield’s is also built around having fun with customers, implementing innovative and creative ideas and most importantly, the belief that a good attitude determines great outcomes. “Our customers smile when they walk through our doors, and we do everything in our power to make their shopping experience low-pressure and pleasant.” Gregarious, knowledgeable and friendly, Eric Sheffield has created his business with an indomitable spirit and a knack for successful marketing ideas – most of which are built around the customer’s shopping experience. There are no high-pressure sales because Sheffield doesn’t use a commission structure with his employees. Instead, cus- tomers are educated and allowed to come to their own decisions in a relaxing environment. Because of this repu- tation for respect and a pleasant shopping experience, Sheffield’s Diamonds has become one of the most trusted retailers in Tucson. The staff at Sheffield’s is handpicked from among the best talent in Tucson. All the employees are certified and have embraced Sheffield’s policy for honesty and transparency in sales. This gives the customer confi- dence that they are getting reliable information and unbiased service, which has translated to 7 years of continued growth and record sales in April 2011. Another subtle difference in their sales model is to never overwhelm customers with questions. “Confusion just talks customers out of sales,” he says. Instead, Sheffield trains his staff to create an engaging opportunity in which the client leads the salesperson to the right jew- elry for them. When asked who his ideal market is and what kind of customer he wants, Sheffield replies, “Whom do I not want? Every customer is important, and it’s my job to honor the love on the other side of the counter.” This

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I not want? Every customer is important, and it’s my job to honor the love on
SIGNER P R O FI L E DE Hidalgo Jewelry “When things get tough, the tough
SIGNER P R O FI L E DE Hidalgo Jewelry “When things get tough, the tough
SIGNER P R O FI L E DE Hidalgo Jewelry “When things get tough, the tough
SIGNER P R O FI L E DE Hidalgo Jewelry “When things get tough, the tough

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