David Asher

Milford, MA * Mobile: 508-361-5976 * Email: dab4f9f8@westpost.net

Linked-in Profile with recommendations: http://www.linkedin.com/in/davidasher
Degrees: MBA; MS Electrical Engineering; BS Physics and Computer Science
Product Management and Marketing * Technology and Business Strategy
Organizational leader with a highly successful track record of initiating and de
livering revenue-generating products to a range of markets, including: Cloud/Saa
S Internet Services, Telecom Equipment, Data Storage, Networking, Operating Syst
ems, and Computer Hardware.
A very rare combination of deep technology insight, business acumen, analytical
approach, and strategic thinking. Builder of relationships and teams across engi
neering, product management, finance, sales, marketing, operations, and executiv
es. Extensive history of business development for technology partnerships and st
rategic customer relationships.
Experience
Iron Mountain Digital, Southborough, MA 2007 - 2010
>> Director of Product Management
* Orchestrated a partnership with Microsoft to develop and market a new service,
CloudRecovery. Hailed by analysts and bloggers as an early example of B2B Cloud
Computing cooperation: Iron Mountain needed the cachet of a leading tech compan
y and Microsoft needed a partner that its customers would trust to hold their in
formation.
* Took charge of a faltering business in online PC backup suffering from poor so
ftware quality, unpredictable engineering performance, and massive customer diss
atisfaction. Led the business through many releases with practically no customer
defection, re-established a growing sales trend, and achieved an on-time releas
e concurrently with the introduction of Windows 7.
* Directed a product management team, managed a $100M+ portfolio including Conne
cted online PC backup and LiveVault online server backup, and set strategy and r
oadmaps in an intensely competitive market. Created a disruptive pricing strateg
y for online server backup that re-established a competitive position, shortened
the sales cycle from 60 to 38 days, and doubled the bookings rate.
* Championed technology and partner relationships to bring innovation and market
reach to the business line, including Akamai, HP, Salesforce.com, and a number
of startups. Established key processes including Software Development Lifecycle
and Product Lifecycle, helping in the transition to Agile Scrum, and chaired the
cross-functional governance team responsible for business line success.
NMS Communications (now Dialogic), Framingham, MA 2000 - 2006
>> Director of Product Management
* Conceived and launched the Vision Media Server product line which enabled a bu
siness transformation from a board-level sub-component vendor to an appliance-le
vel infrastructure vendor. Customers could drastically reduce their development
effort and time-to-market for building interactive voice and video applications
for IP and 3G mobile networks. Established the technology partnerships necessary
to construct the Vision Media Servers and closed first business with Ericsson a
nd Intervoice.
* Co-managed a telecom equipment product line with >$80M annual sales. Products
were massively parallel signal processing hardware with extensive software devel
opment kits, supporting a full range of telecom and IP protocols with advanced v
oice and video algorithms. Created analyses of financial performance and generat
ed ROI results per product. Wrote market and product requirements, and establish
ed pricing. Extensive conference presentations, analyst relations, and publicati
ons.
>> Director of Engineering Operations; Engineering Manager
* Led section managers for software build and release, engineering quality, engi
neering process, and documentation. Eliminated six-week integration period throu
gh disciplined and centralized source code building and testing processes. Champ
ioned Linux product conversion and led software development which ultimately com
prised one-quarter of revenue.
Lewtan Technologies, Inc. (now DMGT), Waltham, MA 1998 - 1999
Web Development Manager
Banyan Systems, Inc. (now Unisys), Westborough, MA 1994 - 1998
Software Development Manager
SystemSoft Corporation, Natick, MA 1993 - 1994
Principal Engineer
Intelligent Music, Albany, NY 1988 - 1993
Startup developing TouchSurface technology for laptop and musical instrument mar
kets
>> Inventor; Entrepreneur
* Invented TouchSurface technology - the first touchpad technology to use a mous
e-control paradigm (tap-drag, etc.) and also provide force sensing. The TouchSur
face was marketed to keyboard and computer manufacturers as an ideal pointing de
vice for the emerging laptop format.
* Intensive invention and development in thick-film sensors, analog and microcon
troller electronics, embedded control software and device drivers, signal proces
sing, and manufacturing techniques. Wrote and prosecuted four patents as an inde
pendent inventor.
* Together with the President comprised the key management team responsible for
business planning, fund raising, technology licensing, and product strategy. Ext
ensive marketing and business development with KeyTronic, IBM, Logitech, and oth
er computer and peripherals industry leaders. Licensed the technology to Stratos
Product Development Group of Seattle.
Education
MBA 1997 Executive MBA Program, University of New Hampshire
MS 1987 Electrical Engineering / Signal Processing, SUNY Stony Brook
BS 1983 Physics and Computer Science, SUNY Albany
Patents
USP 5,008,497 - Touch Controller, 4/16/91
USP 5,159,159 - Touch Sensor and Controller, 10/27/92
USP 5,327,160 - Touch Sensitive User Interface for Television Control, 7/5/94
USP 5,689,285 - Joystick with Membrane Sensor, 11/18/97
Professional Memberships
Institute for Electrical and Electronic Engineers (IEEE)
Association for Computing Machinery (ACM)
Computer Society
Boston Product Management Association