Ryan McShane

601 Summit Ave E #303; Seattle, WA 98102

ryan_mcshane@alumni.brown.edu
(541) 913-6547

Professional Experience
Extreme Arts and Sciences (EAS). Seattle, WA June 2009-Present
(Digital Strategy Consulting Firm)
Digital Strategist
Responsible for strategic positioning, envisioning, industry analysis, and marketing collateral including video and web development
 Developed a strategic vision around the future of IT and the effects of cloud computing for the Server and Tools Business
Group at Microsoft and articulated this vision through a detailed white paper and presentation
- Specific areas of research: security, compliance in the cloud, workplace demographics, cloud architecture
 Crafted launch positioning for Livestand, Yahoo!’s new digital newsstand platform for tablets and mobile devices
- Distinguished Livestand from other market competitors, and created buzz which attracted several third party publishers
 Crafted a marketing and positioning strategy for the launch of Montage, a product from Microsoft’s Future Social Computing
Lab, at the 2010 Web 2.0 Summit and Le Web 2010
- Oversaw the creation of three product marketing videos, the launch speech, and multimedia presentation
- Post launch, Montage became the #1 shared topic on Google news and usage statistics have exceeded goals
 Developed an interactive demo for Mich Mathews, Chief Marketing Officer at Microsoft, to be presented at a keynote event
during the 2010 Cannes Lions Advertising Festival to the top 5,000 global marketers
- Managed the development of a Xbox 360 Kinect branded app for the Windows Phone 7 platform
- Collaborated with Microsoft Research to identify emerging technologies to integrate into the speech
 Manage, develop, and motivate a team of six while consistently exceeding budget and revenue goals
- Led the expansion of EAS’s Seattle footprint by heading up office space and infrastructure investments resulting in a better
performing team and a 38% increase in year over year revenue
- Created an ongoing employee development program revolving around structured, bi-weekly industry team education sessions
- Redesigned and curate the EAS website resulting in a 29% increase in traffic and 35% increase in time spent on site
Clients Served: Adobe, Hewlett Packard, Microsoft, Virgin Health, Yahoo!, Wipro Technologies

The Lucas Group. Boston, MA August 2008-February 2009

(Boutique Management Consulting Firm founded by Ex-Bain Partners)
Associate Consultant
Responsible for business strategy and the creation of analysis tools, growth models, industry research, and customer surveys
 Defined a strategy to renegotiate supplier contracts resulting in dramatically reduced costs for a crane and winch manufacturer
- Used raw invoice data from the client to analyze client purchasing patterns over the last two years
- Created a supplier contract negotiation strategy based on client spending history and analysis of commodity prices resulting
in a 20% savings for the client
 Developed a growth strategy for security systems and prison infrastructure client
- Analyzed historical construction data for prisons to understand potential growth opportunities
- Developed, conducted, and analyzed a customer survey to determine product perception in the marketplace
 Conducted business due diligence for a private equity firm interested in acquiring a Canadian ATM provider
- Created a model to estimate ATM growth in Canada over the last five years
- Analyzed Canadian spending habits to understand how cash vs. electronic payment options are used in the marketplace
- The client acquired the Canadian ATM provider based on our recommendation
Clients Served: Gridiron Capital, Sentinel Capital Partners, RFE Investment Partners

Poly-D. Lincoln, RI March 2007-December 2007

(Consumer Goods Packaging Technology Startup)
Business Development Associate
 Created a revised business plan, financial models and accompanying PowerPoint presentation
 Owned and executed a Google AdWord campaign that resulted in a 127% increase in unique users per month
 Designed and implemented a new information technology system for tracking client relationships
Education
Brown University. Providence, RI August 2004-May 2008
 Major in Commerce, Organizations and Entrepreneurship
 Brown Entrepreneurship Club Business Plan Competition Finalist, Rhode Island Business Plan Competition Finalist
 Member of the Varsity Rowing Team, Third Place - NCAA Division One National Championships 2006

Community Service
Community Music Institute at the University of Oregon. Eugene, OR January 2011-Present
 Advise management on online marketing efforts including website design/content and social networking
 Deploying the organization’s first external website and content management system

Skills & Interests

Skills: Advanced PowerPoint, Advanced Excel, Basic SQL, Capital IQ, Adobe CS5, WordPress Admin, Google Analytics
Interests: Backcountry Skiing, Rowing, Cycling, Running, Sailing, New York Times