HEIDI MYHRE

4945 NORTH DEFIANCE * TACOMA, WA 98407

253-468-5973 * hmbc0630@westpost.net

SUMMARY
Enthusiastic and enterprising consultant and sales professional with ten years r
ecent experience within a Fortune 500 company, and 30 years experience overall i
n the account management of Grocery/Convenience businesses. Strengths include de
veloping and maintaining business and customer relationships, adapting to changi
ng requirements, and managing multiple projects at one time. Outstanding communi
cation and problem solving skills.
Project Management Category Management Vendor Negot
iations
Purchasing Merchandising
Marketing
Store Design/Layout Grand Opening Execution Staff Train
ing
PROFESSIONAL EXPERIENCE
Chevron Corporation, Bellevue, WA
2001-Present
Retail Business Consultant, 2004-Present
Professional Sales Consultant for 60 independently owned Convenience/Retail acco
unts in WA and AK with combined annual fuel sales of 80 MM gallons. Provide ongo
ing counseling to retailers in regard to improving fuel volume, maintaining and
improving site image and excelling in customer service.
o Mentor customers on creative and competitive pricing strategies to improve fue
l volume. Managing fuel sales is critical to drive the success of all other prof
it centers of the business.
o Train customers and their employees to excel at Customer Service. WA and AK ma
rkets maintained consistent exceptional performance and were ranked #2 and 3 res
pectively out of 39 markets in the Western US in 2009.
o Conceptualize custom marketing programs around unique market opportunities, th
ereby increasing convenience store and additional profit center sales.
o Create and maintain a strategic and successful network of retail sites by opti
mizing existing accounts, identifying new business opportunities and reducing th
e number of non-performing accounts.
o Strengthen corporate vision by selling in and supporting corporate programs an
d initiatives.
o Diligent monitoring of retail sites to maintain meticulous image standards.
o Managed ambitious corporate Image Refresh project, completing updated image re
quirements for all accounts by required deadline.

HEIDI MYHRE, PAGE 2

Buyer and Field Merchandiser, 2001-2004
Managed Convenience Store product mix, sales and promotions for 65 company owned
Chevron stores in WA, OR and AK, with combined sales totaling over $32 million.

o Coordinated purchasing of regional and seasonal commodities to supplement nati

onal product mix. As a direct result of programs I put in place, we increased sa
les by $4.8 million in first 20 months, exceeding objectives and industry standa
rds, and breaking all previous NW sales records.
o Coordinated monthly promotional programs with vendors/suppliers, featuring pro
ducts in demand and driving increased sales and profits.
o Developed product mix, product positioning and store schematics for all direct
delivered commodities, thereby supporting customer demand and maximizing store
sales and profits.
o Developed merchandising training programs, promotional guides and sales incent
ive contests to inform and motivate staff.
HomeGrocer.com, Bellevue, WA
1999-2001
E-commerce National Category Manager for Wine, Beer and Alcohol
Developed and maintained progressive product mix for national websites. Responsi
ble for unique product selection, pricing and promotions by market.
o Partnered with an entrepreneurial team to develop one of the first Internet gr
ocery companies in the country.
o Sourced and contacted suppliers/distributors to establish business relationshi
ps in development of new markets.
o Met with product suppliers/brokers to evaluate products for consumer websites.
o Attended product tastings and winery/brewery events to keep abreast of new pro
ducts and trends.
Associated Grocers, Inc., Seattle WA
1996-1999
Buyer/Category Manager Direct Grocery and Beverage
Responsible for purchasing and product rationalization for several commodities i
n support of member stores.
o Developed product assortment, category reviews and retail schematics for 350 m
ember stores.
o Worked with member store owners to manage direct delivered commodities for pro
fitability, selection and inventory control.
o Composed weekly advertising for individual unique co-op group formats.
Keith Uddenberg, Inc., Gig Harbor, WA
1990-1996
Buyer/Category Manager Snacks and Beverage
Managed Beverage and Snack commodities for 26 mainstream grocery stores.
o Developed product mix and retail schematics.
o Composed weekly theme ads, promotional flyers and display planners.
o Trained retail staff in merchandising and inventory control.
o Coordinated new store set-up and existing store remodels.
o Researched competitive pricing, developed pricing strategies, managed profit m
argins.
EDUCATION
Bachelor of Arts, Political Science
University of Washington, Seattle, WA