BERNIE MAY

211 2nd Street * Fanwood, New Jersey 07023

908.419.5899 * bmaed208@westpost.net
MANAGER / DIRECTOR: Product Management ~ Marketing
Accomplished, results-focused Product Management and Marketing professional with
more than 20 years of experience delivering measurable business results. Proven
track record of growing product revenues and market share for diverse organizat
ions ranging from startups to multibillion dollar companies.
* Expertise in creation and deployment of integrated product and marketing plans
.
* Ability to translate complex customer problems into high-value business soluti
ons.
* Powerful presentation delivery skills; Energetic and results-driven approach t
o building and managing successful marketing programs.
* Excellent communicator and cultivator of key relationships at all levels -- pe
rsonnel, customers, businesses, and executive managers.
* Superb team builder with dynamic leadership skills and ability to motivate and
manage people for success.

Product Management * Product Marketing * Market Development

Solutions Marketing * P&L Management * Team Management
IP MPLS Technology * Communications Industry Management * Sales and Customer Mar
keting

PROFESSIONAL EXPERIENCE
ALCATEL-LUCENT, Murray Hill, New Jersey * 2004-Present
Product Manager, Service Routing Certification Program (2010-Present)
Oversee $1.4 million customer education and service delivery business. Responsi
ble for all product/service development and management activities, product marke
ting, and business development.
Product Marketing Manager, IP MPLS Products Division (2008-2010)
Create and manage product marketing programs for company's leading IP MPLS and c
arrier Ethernet product line. Command all aspects of product marketing: Market
vision and strategy, competitive analysis and positioning, development of high-i
mpact product marketing collateral, product launch planning and delivery, global
sales training and support.
* Key contributor in fueling product line growth to number 2 global market share
position through strategically focused marketing plans
* Achieved results of 14% year over year revenue growth while competing products
suffered 17% declines.
* Planned and executed a global new-product launch, generating $18 million sales
in first 90 days.
Solutions Manager, Convergence and Wireless Business Group (2004-2008)
Responsible for driving corporate expansion into new, highly competitive and cha
llenging communications markets with opportunity in excess of $200 million.
* Developed and launched new-market expansion initiatives using in-depth market
segment analysis, company and customer business case development, cultivation of
key industry partnerships and alliances, and creation of innovative, high-value
customer solutions.
GLOBAL CROSSING, Florham Park, New Jersey * 2003-2004
Senior Product Marketing Manager, IP MPLS Service Offering
Developed and oversaw all aspects of lead-product marketing, offer development,
and sales/customer campaign support activities. Provided key team leadership, st
rategic direction, and sales support for company's converged multiservice IP/MPL
S offering.
* In conjunction with executive team and product management, led the creation an
d delivery of the company's strategic marketing plan. Developed and delivered su
pporting sales and customer collateral.
* Repositioned one of the company's key service offerings to reclaim customer an
d revenue growth by executing targeted product marketing and sales campaign init
iatives which resulted in a 5x sales increase in 6 months

PROMINENCE NETWORKS, Holmdel, New Jersey * 2001-2003

Director of Product Marketing
Management and oversight of startup company's product, marketing, and business d
evelopment activities focused on providing next generation IP services managemen
t solutions for Fortune 500 customers.
* Formulated and developed company business and financial plan, product plan, an
d venture capital funding activities
* Raised $1.5 million+ in venture capital funding.
* Translated business plan into strategic and tactical marketing plans to promot
e product awareness and differentiation and secure critical customer trials and
endorsements.
* Designed and implemented broad based sales and partnership initiatives to stre
ngthen the product offering and expand company's addressable market.
CISCO SYSTEMS, Chelmsford, Massachusetts * 1997-2001
Manager, Market Development, IP DSL Business Group (1999-2001)
Promoted to manage and direct a global market development team responsible for f
urther segmenting the market, developing the market strategy, and profitably gro
wing new revenue sources.
* Held P&L management accountability for $150 million quarterly product line.
* Conceptualized, launched and managed market and customer segmentation strategi
es. Managed and supported all major customer accounts, including account positio
ning and strategy, pricing and margin analysis, revenue gap closure, customer re
lationship management.
* Fueled 22% annual business growth rate.
Product Manager, IP DSL Business Group (1997-1999)
Developed and managed all phases of the product and business plan. Responsible
for end-to-end product life cycle management, from initial new-product planning
through introduction and growth.
* Managed product requirements development, business case development, pricing p
lan, go-to-market strategy, revenue forecasting and P&L attainment, and customer
/sales support.
* Served as the primary global sales point-of-contact and field champion
* Oversaw quarterly-sequential revenue growth rates of over 10% and grew top-lin
e annual revenues from zero to over $100 million.
Note: Previous career history includes senior roles as Director of Product Line
Management for Dagaz Technologies (a technolgoy start-up company acquired by Cis
co Systems in 1997); Product Manager for AT&T Business Communications Services;
Technical Staff Member for AT&T Bell Laboratories; and Software Engineer for E-S
ystems, Inc.
EDUCATION
Master of Science, Telecommunications Management
Southern Methodist University
Bachelor of Science, Computer Science
West Virginia University