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14827 Preston Rd. #1008
Dallas, TX 75254
Home Telephone: (972) 239-8826
Cell Number: (210) 722-7108
Email: tlatoymc@gmail.com
To obtain a challenging and rewarding opportunity with a growth oriented company
that will utilize my expertise in the areas of talent management, sales managem
ent, and merchandising and operations.
* Offering experience in sales, management, training and supervision in fast pac
ed customer service, sales, and marketing environments.
* 5 years of Multi-unit experience
* Ability to interpret visual merchandising and promotional programs
* Ability to analyze financial reports (i.e. P&L, budget, and inventory control)
* Strong recruiting and interviewing skills. Participated in the development of
training program for new hires
* Ability to motivate and influence others to achieve company benchmarks by nurt
uring and empowering.
* Strong coaching and leadership skills. Ability to train and develop TOP talen
* Excellent organizational and time management skills.
* Strong facilitating and presentation skills
* Excellent communicative and interpersonal skills.
* At ease in both one-on-one and group settings.
Bachelor of Business Administration (B.B.A.) Degree with concentration in Market
ing, University of the Incarnate Word, San Antonio, Texas. Minor in Computer In
formation systems. ABO/NCLE Certified
August 08-Present Regional Sales Manager
Luxottica Retail, Dallas/East Texas/Louisian
* Responsible for developing Talent, Driving Sales and profit for 20 locations w
ithin Dallas/East Texas/Louisiana markets.
* Motivating and Influence the entire region toward similar goals, which support
the profitability of the Brand and company.
* Implement development plans to coach and excel talent throughout the company.
* Evaluate and review Management on store financials and ability to management o
ther through core competencies.
* Actively participated in the branding Model and establishing the core values o
f the Sears Optical Vision.
* Increased profitability of region by $75k over a six-month period by developin
g awareness and skill set of managers.
* Increased traffic and sales in under performing locations by increasing custom
er service levels related to branded experience, took MP from 28% 2009 to curren
tly 48%.
* Ranked #1 in the company for EPK's (eyewear protection kits) region 54% vs. co
mpany 40%; goal 50%.
Mar. 08 to August 08 Optical/Market Manager
Luxottica Retail, Sears, Hurst, Texas
* Accountable for 5 locations in the Dallas Market. Supporting Regional Manager
with developing and recruiting talent.
* Drive Results by making strategic business decisions through analysis of daily
, weekly, and monthly KPI results, top performer out of 18 locations.
* Analyzed store financial data, understanding of competition and market place,
recruit, staff accordingly, and all other administrative duties involved with ru
nning an optical retail environment.
Aug.'04 to Mar. 08 Optical Manager
Costco Warehouse, Fort Worth, Texas
* Responsible department budget, financial statements, and insurance payments.
* Managed and approved orders for equipment, frame product, and supplies for Opt
ical Department and Doctor's office.
* Developed and implemented plans for merchandising, productivity and profitabil
* Recognized as "Department of the Year" for the Texas region 2006 for +23% sale
* Responsible for turning a profit in the optical department for the first time
in the 5 years the building was open by leveraging payroll and increasing sales.
Bottom line profit +$25K
July '00 to Aug. '04 General Manager
Luxottica Retail, Lenscrafters, Austin, Texas
* Impacted financials at four different Lenscrafters location within San Antoni
o and Austin.
* Highlighted as a model Manager in the region for ability to model the way for
achieving sales results, leading by motivating and influencing others
* #1 in the region in Sales plan over LY 112% and #2 for AVG$ sales
* Increased Plano Sun Sales ending 2004 with running 172% and RX Sun 122%
* #1 in region for Credit accounts opened and #5 in Company
Mar'98 to July '00 Co-manager
The Limited Corp., Lerner New York, San Antonio, Texas
* Supervised a staff of 15 sales associates in a fast pace retail sales
* Served as Co-manager in 3 different locations in San Antonio. Utilized as a "
troubleshooter" to assist store managers with inventory loss and shrink.
* Recognized for top performance in sales including "Top Performer" at the distr
ict level in sales per hour and the number of units sold per transaction.
Mar.'97-Mar.'98 Outside Sales REP
AT&T, San Antonio, Texas
Jan.'95-Mar.'97 Sales Supervisor
Stage, Bealls Department Store, San Antonio, Texas
May'93-Jan.'95 Sales Associate
Edison Brothers, 5-7-9, San Antonio, Texas
Excellent professional and personal references available upon request.

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