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52 East End Avenue, Apt. 3A, New York, NY 10028 Phone: (212) 721-0838
Multi-faceted professional experienced in coordinating communities, strategic pl
anning, implementation of new programs and initiatives, project management, mark
eting and promotions, event planning, community outreach and public relations. S
killed at building strategic partnerships with government and industry, relation
ships with diverse communities, and productive teams. Fluent by-lingual Spanish
-English. Additional background in arts and culture nonprofits.
BEST CARE EVER, INC. New York, N.Y. Chief Operating Officer March 2008Pres
Manage all operations activities for a 12,000 patients medical practice. Respons
ible for finance, marketing, operations, technology, human resources, customer s
ervice and strategic planning.
CONSULTANT 2010-2003
Embassy of Czech Republic, Embassy of Indonesia, Dominican Republic Ministry of
Tourism, Parque Arauco, S.A. Santiago, Chile.
Clemente Soto Velez Cultural & Educational Center, New York, N.Y.
Communications, Marketing and Promotions
Generated new audiences of 2,000 to 6,000 people to attend community festivals,
special events, concerts, trade shows, awards ceremonies and craft shows.
Achieved results with target audiences for performing arts series by engaging a
rt lovers, representatives from the diplomat corps, the business sector and loca
l community groups.
Directed media campaign that broadened press coverage, achieving reviews in maj
or newspapers and magazines, radio and website coverage.
Successfully designed and developed external communications including flyers an
d brochures, Website, Press Releases and contact data base.
Partnership Building
Partnered with the Diplomatic Association in Chile to reach audiences across th
eir colonies, embassies and cultural institutions.
At LMCC in New York, partnered with community centers to offer bilingual worksh
ops in arts management to help artists develop strategies to sustain their creat
ive careers.
At the Harlem School of the Arts in New York, built strong publicprivate partne
rships with schools and parent coordinators located in Harlem, the Upper West Si
de and Upper Manhattan to support the programs and create opportunities for grow
- Partnered with Dominican-American Institute and Center of Arts and Culture in
the Dominican Republic to execute an Exchange Program designed to enable African
American and Dominican students to share cultural values and artistic experienc
es. Launched public affairs and political public relations initiative by plannin
g and supporting events and activities, e.g. recognition for an event celebratin
g the African American and Latin American Communities. Participants included Con
gressman Charles Rangel, Dominican Consul of New York, and New York City Council
man. This event opened opportunities for dialogue and consensus building among e
lected officials and government agencies representing these areas.
Public Relations and Outreach
Developed and conducted onsite and offsite technical assistance workshops, incr
easing number of attendees by 80% due to a successful bilingual promotional stra
tegy to reach out potential applicants
Developed bilingual promotional campaign to introduce the grant to Latino appli
cants; this was the only grant program available in English and Spanish.
Identified opportunity to launch The Festival of Creative Communities, providin
g opportunities for fund grantees to display their work at the former site of th
e World Trade Center Plaza.
Expanded site visits to elementary and high schools located in Harlem, Upper We
st Side and Upper Manhattan, thus creating opportunities for growth within these
Project and Event Management
Started up a major renovation hired; and managed a team of 23 employees.
Promoted Best Care Ever through participation in community events, civic and pr
ofessional organizations.
Consistently met and exceeded in two years business and revenue goals.
LOWER MANHATTAN CULTURAL COUNCIL. New York, N.Y. Associate Director of Commun
ity Initiatives 1998-2001
Executed daily management of re-grant program. Determined participant eligibili
ty for the grant program.
Provided bilingual technical assistance workshops and one-on-one sessions to La
tino applicants.
In conjunction with Director, developed a series of workshops in Arts Administr
ation, i.e., fundraising, budget, audience development and marketing in the arts
development to address identified needs and services.
Prepared and executed extensive outreach activities in Manhattan to promote and
increase the number of applicants.
Was instrumental in building strategic partnerships with key constituents to ma
ximize grant awareness.
Prepared and assisted director in organizing and monitoring peer review panels.
Responsible for complying with reporting forms required by NYSCA.
Assisted in the organization and production of recipients award ceremony as wel
l as the Festival for the Creative Communities.
HARLEM SCHOOL OF THE ARTS. New York, N.Y. Liaison to the Latino Community
Served as liaison to the Latino community-based organizations in Harlem and Was
hington Heights.
Promoted the school to educational organizations, governmental bodies, and loca
l agencies as part of recruitment efforts.
Planned, coordinated and executed special events to promote the Latino communit
ys arts and education tuition-free program.
Organized and launched a gala dinner for ambassadors, elected officials, and co
mmunity leaders.
Coordinated and managed Latino Outreach programs and prepared and maintained sc
hools bilingual catalogue.
Master of Business Administration (bilingual program), Marketing, Cum Laude
Gabriela Mistral University, Chile
Certification in Arts Administration (one-year program)
New York University School of Continuing and Professional Studies, NY
Certification in Events Planning (one-year program)
Pontifical Catholic University, Chile
Bachelor of Business Administration
UTESA University, Dominican Republic