A

STUDY ON
SALE OF EDUCATIONAL
SOFTWARES
AT

TECHNOLOGIES
HYDERABAD
BY
K.CHANDRA SHEKHAR
(7NIHN086)
IMBA-1

S.R.NAGAR
A report submitted in partial fulfillment
Of the requirements of
IMBA-1 Program

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ACKNOWLEDGEMENTS

At the outset, I would like to thank RAYLABS

TECHNOLOGIES SOFTWARE COMPANY LTD for
giving me the opportunity to do this project in the
organization.
I thank my company guide Mr. KHALID HUSSAIN
for his encouragement and contribution of time,
counsel and materials.
I thank my Faculty guide Mr.SRINIVAS for
coordinating the project work and giving me the
guidance. This report would not have been possible
without her help.
I also wish to thank all my friends and employees of
RAYLABS TECHNOLOGIES SOFTWARE
COMPANY LTD for helping and inspiring me to
make the best of this opportunity. Last but by no
means the least I would like to convey special
thanks to all the faculty members of ICFAI College
for giving me opportunity to work on this project and
for providing us the library Facilities.

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 CONTENTS
S.NO: INFORMATION PAGE
NO:
1 INTRODUCTION TO THE ENTERPRISE RESOURCE 5
PLANNING (ERP)
2 AN OVERVIEW OF SIP COMPANY 8
3 3C REPORT

3.1 The Company 9

3.1.1. Marketing 11

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3.1.2. Human resources
14
3.1.3. Operations
14
3.2 The Customers

3.3 The competitors

4 SWOT ANALYSIS 16
5 WHO’S WHO 16
6 BUSINESS OBJECTIVES 17

7 CONCLUSION 18

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INTRODUCTION TO THE ENTERPRISE RESOURCE
PLANNING (ERP):
ERP Definition - A Systems Perspective
ERP Systems - ERP Software, Business Processes, Users and Hardware
Functional Modules of ERP Software

DEFINATION: Software solution that addresses the enterprise

needs taking a process view of the overall organizations to meet
the goal, by tightly integrating all functions and under a common
software platform.
EVOLUTION OF ERP:
 The term "Enterprise resource planning" originally derived
from manufacturing resource planning (MRP II) that followed
material requirements planning (MRP). MRP evolved into
ERP when "routings" became a major part of the software
architecture and a company's capacity planning activity also
became a part of the standard software activity.
 ERP systems saw a large boost in sales in the 1990s as
companies faced the Y2K problem (real or imagined) in their
"legacy" systems. Many companies took this opportunity to
replace such information systems with ERP systems. This
rapid growth in sales was followed by a slump in 1999, at
which time most companies had already implemented their
Y2K solution.
 ERP systems are often incorrectly called back office
systems indicating that customers and the general public are
not directly involved. This is contrasted with front office
systems like customer relationship management (CRM)
systems that deal directly with the customers, or the
eBusiness systems such as eCommerce, eGovernment,
eTelecom, and eFinance, or supplier relationship
management (SRM) systems
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ERP Systems - ERP Software, Business Processes, Users and
Hardware :

ERP software applications are module-based. Each software

module automates business processes within a functional
department. ERP applications can be implemented and deployed
module-by-module. Major ERP software modules cover the major
functional areas of organizations.

Reengineering of Business Processes : Organizational

processes clasified into three levels - strategic planning,
management control and operational control. The driving force
behind the acceptance of ERP was to streamline and automate
enterprise-wide resource planning at strategic planning level. In
reality, much of ERP success has been in facilitating operational
coordination across departments. The success of ERP at
strategic planning, management control calls for the integration of
ERP with other enterprise applications and demand long term
management commitment.
ERP Users :

classification of organizational processes, workers can be

classified into 1) those who execute strategic planning, 2) those
who perform managerial control, and 3) those who do operational
control. Even though ERP applications have been mostly
beneficial to the operational control, the users of a ERP system
include workers from all levels of an organization.

Operating Systems for ERP

ERP software runs on various operating systems and hardware,

from UNIX, Linux, Windows to mainframe. Since one organization
may acquire ERP and other enterprise software from many

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different vendors, the requirements for running ERP applications
are common - security, stability, scalability and open standards.

ERP COMPONENTS

SALES
INVENTORY
MANAGMENT PAY ROLL

E- ERP
COMMERCE CRM
COMPONENTS

VENDOR PURCHASING
INTEGRATION
ACCOUNTING

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AN OVERVIEW OF SIP COMPANY:

RayLabs Technologies is an US based company provides

ENTERPRISE RESOURE PLANNING SOFTWARES in the fields
of EDUCATION, HOSPITALITY, CUSTOMER RELATION SHIP
MANAGEMENT, COLLEGE MANAGEMENT, BUSINESS
INTELLIGENCE, and apart from this it also had established
itself in BULK SMS CAMPAIGN,ONLINE TRAININGS, WEB
DESIGNING, WEB DEVELOPMENT, E-COMMERCE
SOLUTION, APPLICATION DEVELOPMENT.

RayLabs Technologies is a leading web design company in India

for offshore web design, offshore web development, Flash web
design, portal development and web based application
development. We have just expanded our operations to
Bangalore.

RayLabs is a highly specialized service aimed at leading-edge

technology projects for software companies and large enterprise
clients. The focus of the service is to create a quality product with
faster time-to-market and reduced engineering costs. Working
closely with our clients, we address their product development
projects flexibly. RayLabs provides software architecture analysis
to ensure the solution we offer can be efficiently designed,
developed and supported. Our knowledge, leadership, company
culture and high standards come directly from our management
team.

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 To experience value, we need a team, which is engaged,
equipped and empowered. Raylabs is an exciting and
challenging organization.
 We have an open work culture, limitless growth and freedom
of expression and vast opportunities to learn, create better
solutions and above all, the right to think and to have an
opinion.
 Raylabs lets us to set our own standards and our strive to
meet them.
 Ray labs as an organization with strong principles,
commitment and focus led by a team of well-seasoned
entrepreneurs backed by solid ethos.
 We possess the unique ability to deliver innovative business
and technical solutions to organizations by leveraging our
skills, helping our clients achieve value through rapid
deployment, delivering world-class quality at reduced costs.

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3C REPORT
COMPANY MISSION:

2.1.1. MARKETING:

PRODUCT PORTFOLIO:

YEAR PRODUCT FEATURES OF PRODUCT

LAUNCHED

2006 VATSoft 7.0 a windows based application which

organizes all tax related information and
presents in easy to use and accessible
format.

Self Practice Assesment Software for

2007 Development of SPASE EAMCET,AIEEE and IIT, where intermediate
students can get the benefited by this software
1)Launched SPASE
2008 2) Provided Training on SPASE got tremendous response as entire
Software Testing, QTP, electronic & print media rated it as excellent
Load Runner, to students product for EAMCET & AIEEE aspirants.
abroad.

Launched Hospital
management, college
2009 management, CRM, ENTERPRISE RESOURSE PLANNING
softwares. SOFTWARES

Started Bulk sms

2010 campaign,point of sales, Accessing customer more to web applications
E-Commerce solution,
out look scan….

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At present am dealing with educational software SPASE for a
period of 45days (i.e 19April to 30May).

SPASE EAMCET TALKING SOFTWARE:

WHAT THIS SOFTWARE ABOUT?

 SPASE ensure success in EAMCET.

 It is software for students preparing for EAMCET,
AIEEE, and AFMC
 Prepared by 40 renowned Professors of AP and Authors of
Telugu Academy Books.
 It aims to acquaint a student with the nature and the
substance of the exam before the student actually takes the
exam.
 It has AUDIO LESSONS on Every Topic, 60 EAMCET
MOCK TESTS,
UNLIMITED UNIT, CHAPTER VISE TESTS,
20,000 questions with detail explanation,
excellent short cut methods,
and many more, all in one CD.

FEATURES:
1.SPASE reduces your preparation time
2. SPASE helps you to easily remember tough formulas
3. Helps to practice more at convenient time
4. Helps to know your strengths and weakness
5. Tells you how much time you took to ans each question and
how to do in lesser time.
6. Helps to avoid repeating mistakes
7. Tells you when to stop reading

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 ABOUT DISTRIBUTION

RAYLABS is an US based company has only one branch in

HYDERABAD and going to start other branch at
BANGALORE.
It has good offshore market compared to INDIA, It has world wide
clients who as it has many products, it occupies around 20%
share of foreign market in web applications, web desiging.
Coming to Indian markets
 Around 25% share of educational softwares of our company
is leading in the market as we placed our software at
universal book stores, music world and had tie ups with book
distubutors for sales.
 Coming to ERP Softwares we had distributors from all
places in india with good network and commenced
operations.

SALESFORCE:

1) Fixing the targets based on potential customers.

2) Recruiting and selecting sales people based on experience.
3) Giving training to the executives for understanding the market.
4) After training evaluating the individuals.
5) Motivating the sales persons.

TARGETS RELATED TO SPASE:

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 Business Development Mangers: 50 softwares per week
Business Development Officers: 20 softwares per week

PRICING:

It is based up on the Product. SPASE software costs Rs750/-.

PROMOTION STRATEGIES OF SPASE SOFTWARE:

Company follows competitive parity method.

1) It provides mass advertising in media, newspapers.

2) It also participates in ALL INDIA INDUSTRIAL EXIHIBITION to create
awareness about its products.
3) It mainly concentrates on conducting press meets frequently and collecting
DATA of students appearing for EAMCET, AIEEE.
4) Direct marketing, telemarketing, publicity etc.
5) It has started taking permissions in the corporate colleges for live demos,
seminars.

CUSTOMERCARE:

It offers 24*7 customer care service through the 9703344707. To help customers at
any time it has a separate back office.

MARKET SHARE:

RAYLABS occupies 25% of Market Share in educational software market.

MARKET STRUCTURE:

It is overall covered by its Sales executives and trainees throughout the market.

COMPETITION:

Company faces a lot of competition in educational software field compare to other

products, the main competitors are

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 CLEARS
 JAYPEE
 VIGNAN PUBLISHERS
 SRK PUBLISHERS

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EAMCET SOFTWARE:

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Hospital Management ERP

Today healthcare industry in India is rapidly growing with various

Private sector and public sector participating and investing
on a large scale.To increase the efficiency and better
healthcare services to patients, hospitals are taking help of it
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solutions for healthcare industry in India. We can provide
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software applications that automates patient management,
eliminating redundant steps and manual error-prone
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multi tiered architecture.

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