Jonathan Kirk

1815 Shallcross Avenue

Wilmington, DE 19806
302.661.0249
302.897.1856 mobile
jkcc1e44@westpost.net
LinkedIn profile:
linkedin.com/in/jonathankirkprofile
Core Competencies
Market Strategist
Expert in developing marketing strategy aligned to organizational goals.
Market Communications
Exceptual marketing communications supporting customer needs, sales channels, an
d culture.
Brand Development & Implementation
Extensive background developing brand toolboxes for CPG, B2C and B2B.
Design Direction
Successful design program creation for science, technology and commerce.
Innovation
Incisively matches creative technology to business need developing global, effic
ient, cost-effective, and successful systems.
Product/Capability Clarification
Integrating complex, scientific and business concepts to the simple, most unders
tandable form. Able to synthesize ideas into product form.
Generalist
Experience in electronics (Texas Instruments, W. L. Gore & Associates),
medical (Springhouse Corporation, Osteopathic Medical Center, W. L. Gore & Assoc
iates), and the publishing segments (Time-Life, National Geographic).
Summary
Unique blend of strategic marketing, customer focus, and design expertise brough
t together to solve marketing problems. Insightful and creative change agent, dr
iving innovation within organizations and through the 4Ps. Deep experience in ma
rketing,
brand management and communications for CPG, B2C and B2B, with strong functional
expertise in ideation, strategic planning, project management, design and globa
l execution. Strategic orientation with a predisposition towards execution of ac
tion items towards the most appropriate solution.
Capability Center, Brand, Fulfillment and Packaging the Electronics Industry
* One of four core team members who developed the Gore Capability Center - a 43K
square ft. facility, with 55 full-time employees - the "Front Door" to Gore. Th
e Gore Center has hosted 6K corporate events, 54K visitors in the first 21 month
s of operation, and won two account contracts worth $3 million.
* Electronic division brand champion. Created over 250 pieces of informational
and promotional collateral that supported 5 business segments, and Gore's
corporate Web site for $250 million electronic components business operating fro
m seven plants around the world.
* Championed an electronic, on-demand Web-to-print storefront for global
distribution of North American literature to sales channels that eliminated prin
t inventory, improved fulfillment by 4 days, and saved $250K.
* Developed a global packaging system for Texas Instruments consumer products co
mputer, and calculator businesses reducing vendor complexity, increasing POP sal
es, saving $225K in production costs for this $600 million business.
Trade Shows, Magazine Development, and Fundraising in the Medical Industry
* Conducted strategy and launch for three new products for Gore's Medical OEM bu
siness to coincide with the 2008 MD&M East tradeshow at the Javits Center
in NYC generating over 200 sales leads and $2.25 million in new contracts.
* Launched Digest Magazine for alumni of the Philadelphia College of
Osteopathic Medicine to nurture Physician annual giving. Alumni giving
increased from $1.50K to $1.25 million the first two years.
Product Development, Advertising, and Branding in the Publishing Industry
* Championed two series of engagement calendars for the National Geographic Soci
ety with sales of $3 million. The product had no editorial costs.
* Conceived direct response program for Time-Life to reinvigorate aging Home Rep
air book series with a 35% increase in annual sales.
* Streamlined and rebranded Learning Magazine for Springhouse Corporation reduci
ng operational cost by $125K annually using electronic technology, leading to th
e publications' $1 million net sale.
Speciality Areas
* Strategic Thinking
* Staff Management
* Creative Ideation
* Positioning/Messaging
* Integrated Campaigns
* Communication Toolbox
* Brand Management
* Direct Response/PURLs
* Product Repositioning
* Management P&L
* Design Direction
* Electronic Storefronts
Experience
W. L. Gore & Associates, Inc., Newark, DE. 1997 to 2010, Strategic Design Leader
/Media Specialist
* One of four core team members who developed the Gore Capability Center - a 43K
square ft. facility, with 55 full-time employees - the "Front Door" to Gore. Th
e Gore Center has hosted 6K corporate events, 54K visitors in the first 21 month
s of operation and won two accounts worth $3M.
* Electronic division brand champion. Created over 250 pieces of informational
and promotional collateral that supported 5 business segments, and our
corporate Web site. Created global asset management system $250M business.
* Initiated electronic, on-demand Web-to-print storefront for global distributio
n of North American literature to our sales channels that eliminated print inven
tory.
* Developed global packaging systems for W. L. Gore & Associates reducing vendor
complexity, saving $225K in production, and increased unaided brand awareness f
rom 13% to 48% in a year.
Springhouse Corporation, Springhouse, PA. 1992 to 1997, Director of Design
* Streamlined and rebranded Learning Magazine for Springhouse Corporation reduci
ng operational cost by $125K annually using electronic technology,
leading to the publications' $1M net sale for this $100M medical publisher.
Philadelphia College of Osteopathic Medicine, Philadelphia, PA. 1985 to 1992, Di
rector of Creative Services
* Launched Digest Magazine for alumni of the Philadelphia College of
Osteopathic Medicine to nurture annual giving. Alumni giving increased from $1.5
0K to $1.25M the first two years.
Ford Byrne & Associates, Inc., Philadelphia, PA. 1984 to 1985, Creative Director
* Designed annual reports and corporate collateral for variety of Fortune 500
clients including CIGNA, National Geographic Society, Smithsonian Institute,
Johnson & Johnson, Hershey Foods, National Park Service, Forest Service, Xerox,
Atlantic, Financial, and Bell Atlantic.
Texas Instruments, Inc., Lubbock, TX. 1982 to 1984, Senior Creative Director, St
rategic Design Center, Consumer Products
* Developed global packaging systems for Texas Instruments for their $660M consu
mer products electronics business
Time-Life, Inc., Book Division, Alexandria, VA. 1981 to 1982, Senior Art Directo
r
National Geographic Society, Washington, DC. 1979 to 1981, Art Director,
Promotional and Educational Services
* Championed series of engagement calendars for the National Geographic
Society with sales of $3M. (Eliminated editorial costs)
Education
Virginia Commonwealth University, Richmond, VA, BFA,
Communication Arts and Design.
Awards
Over 80 local, national, and international awards from professional organization
s.