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System (DMS)
A better way of communicating
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
Agenda
Introduction
DMS Components
Digital Signage
Video Portal
Enterprise TV
Leverage DMS with Cisco WAAS
Multimedia Experience Engine (MXE-3000)
Unified Communications & RFID Integration
Q&A
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
Introduction
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
What our customers want
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
Digital Media Player Content Options
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
Digital Media Benefits
Application Video Initiatives
Corporate CEO wants to deliver message to every employee
Communication Broadcast & Record events to employees
Banks want to deploy video training for operating
efficiencies
HR needs to train the employees on a new regulation or
service
E-Learning
Financial Institutions need to deliver recorded video
conferences to remote branches
Multi-media Education in the class room
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Digital Media System:
Across the Network
Media Media Media Delivery Media
Capture/Creation Management and Distribution Access
Content Author Multicast-Enabled Cisco Video Portal
Cisco Digital Media
Encoders for Desktop Video WAN: Satellite
Corporate Offices,
At-Home Desktop Users
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
DMS Components
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
Cisco DMP 4305G Physical Connectors
Video outputs:
Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video
(6’ HDMI cable provided)
Analog: S-Video & Composite RCA Video (6’ composite RCA cable)
Audio outputs:
RCA Audio Left & Right (6’ RCA audio cable provided)
10/100 BASE-T Ethernet port
RS-232 connection for display control
USB 2.0 port
Reset button
5V DC power input. AC adapter with 4 plugs (US, UK, EU and Australia). POE
splitter must be purchased separately. POE Splitter must provide a minimum of 15
Amps.
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
Cisco DMP 4305G Key Features
IP-Enabled delivery of live broadcasting and on-
demand video content
MPEG 1, 2 and 4 (Part 2) in SD & HD, MPEG2-TS
encapsulation
Graphics, Web Content, Adobe Flash 6/7
animation, and static or RSS tickers
Remote management of display (on/off, volume,
contrast, and brightness)
Full-screen video or screen zoning
Customizable on-screen templates
Integration with Cisco Digital Media System and
Cisco ACNS
Local storage of 2 GB capacity, high availability New features with Release 5.0 Introduction
and automatic failover
Enterprise TV: remote controlled
Small form factor channel and program guide
Size: 7.5” x 5” x 1.5”, Weight: 1lb New
Steel shell: hardened device
12W (peak) / 5W (avg) power consumption
High reliability: 105,242 hours (12 years)
Remote Control: compatible with
DMP 4xxxG series
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
Cisco DMP 4305G: Under the Hood
Video
HTML & Processing
Flash 64MB of
Processing RAM
Freescale
Memory MPC8247 Sigma
32MB
2 GB
SD Card
Onboard Memory
For 128MB - RAM Internal
Firmware Flash
Storage Memory.
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
Cisco DMP 4400G Key Features
IP-Enabled delivery of live broadcasting and on-demand video content
MPEG 1, 2, MPEG-4/Part 10 (H.264) AVC support, MPEG2-TS
encapsulation
Graphics, Web Content, Adobe Flash 9 animation with more
powerful engine for complex Flash content, scrolling static or
RSS tickers, FLV (1) support, Flash audio (1) support
Remote management of display (on/off, volume, contrast, and
brightness)
Full-screen video or division of the screen
Customizable on-screen templates
Enterprise TV: remote controlled channel & program guide
Remote control for ETV navigation
Integration with Cisco ACNS
Local storage of 4 GB capacity
Reliable Firmware upgrade
SNMP Support
Size: 10” x 8” x 2”, Weight: 4.5 lb
Steel shell: hardened device
x30W (peak) / 40W (avg) power consumption
In RED: Key new Hardware Features versus 4305G
High reliability: 10 years (1): not available at FCS
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
Cisco DMP 4400G: Under the Hood
Video
Processing
HTML &
Flash
(swf & flv)
Processing
WIFI
802.11b/g IR Receiver Port
Module 8MB LPC Flash for for Remote
Interface BIOS Control
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential (new with 5.0) 15
Cisco Digital Media Players Video Codecs
Video MPEG-1
Video MPEG-2: Main Profile at High Level
Video MPEG-4/Part 2
Video MPEG-4/Part 10 (H.264) (DMP4400G only)
MPEG2-Transport Stream encapsulation required
Aspect Ratio: 4:3 & 16:9
HD (up to 1080 at 16:9) progressive & interlace
Video data rate up to 12Mbps
Overall delay: 1-3 sec
Flash 6, 7
Flash 9 (DMP4400G only)
RSS – Feeds via XML
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
Typical Compression Ratios
MPEG-4
SD: 270Mbs SDI 1.5 – 2.5 Mbs H.264 Stream
HD: 1.485Gbs SDI-HD 8 – 12 Mbs H.264 Stream
Compressed stream is 100 to 180 times smaller
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
How Compression is Achieved
Blanking removal
Chroma sub sampling
Motion Prediction (Temporal Compression)
Spatial Compression (Still Image Compression)
Discrete Cosine Transform
Quantization
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
H.264 vs. MPEG-2
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20
Compression Methods: Temporal
Frame Types
P-Frames or Predictive Frames
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
Compression Methods – Temporal
Group of Pictures
Bi-directional Prediction
Time
0 1 2 3 4 5 6 7
m = Distance between
anchors
n = Distance between I pictures
I
I B B P B B P B
Forward Prediction
I pictures: Intra-coding only
P pictures: Contain forward motion compensation
B pictures: Contain forward, backward or bi-directional motion compensation
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
Digital Media Manager 5.0 (No FRU’able parts)
Digital Media Manager 5.0 supported appliances:
–Cisco MCS-7835-H1
–Cisco MCS-7835-H2
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
Introducing…
Cisco LCD Displays
Customer Benefits
End-to-end Cisco solution, one stop shop 40” and 52” Models
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
Digital Signage
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
LCD
CISCO DMP
HDMI
1 GE
RS232
CISCO DMP
HDMI
DSC-IP 1 GE
RS232
Gateway LCD
DMS Subnet is: x.x.x.x / 24
CISCO DMP
HDMI
1 GE
Cat3750/Cat6K
LCD
CISCO DMP
HDMI
1 GE
GE
RS232
239.1.1.1:1111
/live feed MPEG-2-TS
239.2.2.2:1234
/ CNN
LCD
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
DMM: Designer for Digital Signage
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
Desktop Video
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29
Play default content in Video Portal
Click Play Video to verify success deployment
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30
Desktop Video Connections
Digital Media Encoders (DME)
Desktop Video Component Connections Register with the DMM and broadcast live
video to the Streaming Server using RTSP.
DME 2200 DME 1100
Recorded video may be archived to the
Content Repository.
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31
Cisco Video Portal
Cisco Video Portal supported appliances:
–Cisco MCS-7825-H3
–Cisco MCS-7835-H2
Supported CODEC:
–Windows Media
–Flash
–MPEG-4/H.264
–Version 4.1 Removes REAL Player support
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32
Cisco Digital Media Encoder Line—
Capture/Encode Video & Audio Feeds
DME 2000 Features
Dual channel encoding appliance
Live encoding/transcoding of media
from analog and digital standard
formats (WMV, FLV, H.264, etc.)
Locally manage via embedded LCD or Digital Media Encoder 2200
remotely-managed through Cisco
Digital Media Manager
Features
Customizable interface,
program guide and search
Personalized playlists and
featured lineups
Advanced player controls and
full-screen
Fully integrated with Cisco
Digital Media Manager and
Customize Look and Feel
Video Portal Reports to Reflect the Organization Brand
Supports WMV, Real, Flash within the Digital Media Manager
with H.264 & QuickTime on
the roadmap
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34
Enterprise TV
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35
Enterprise TV Components
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37
Enterprise TV Control through Cisco IP
Phone
Cisco 796X and 797X Phones
can support ETV Remote
service
Change channel
Navigate ETV Menu
Adjust Volume
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39
WAAS
Overview
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40
Live Video Streaming for Windows Media
Environment
BRANCH OFFICE DATA CENTER
Click on published
2 URL to get live
Web Portal
stream List of scheduled live
streaming events
Encoder
Bottleneck
Redundant
streams issued for the
same source!
Overloaded
streaming servers
BRANCH OFFICE
BRANCH OFFICE
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 41
Live Video Streaming with WAAS 4.1
Edge stream splitting
BRANCH OFFICE DATA CENTER
Click on published
2 URL to get live
Web Portal
stream List of scheduled live
streaming events
Microsoft
Windows Media
Opens Windows WAAS
3 Media Player
Server (WMS)
WAAS
1 Uncompressed
Video
WAN
Encoder
WAAS
Cisco Video
Portal
Digital Media
Manager
WAAS WAAS
Digital Signage
&
WAN Enterprise TV
TelePresence
CTS 500
Video DME
Server
Single Multicast Stream
Replicated by WAN Network
Single Multicast Stream
Replicated by LAN Network
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 44
Live Hybrid Unicast to Multicast with ACNS
Multicast enabled
LAN only
WAE scales to many
simultaneous programs Unicast
WAN
Requires event planning
and administration
Publisher DME
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 47
CTS-500 Specific
DMP Integration
DMP Video
Via Dedicated 2nd HDMI Port on LCD
No Audio over HDMI Support
Display Hours Configurable on CUCM
DMP Audio
Via PC Audio Input on the Primary Codec
Playback on CTS Speakers (Mono)
1 Time Configuration on CTS Admin Web Interface
Primary HDMI Port for CTS Video
Full Screen PC / Auto Collaborate Video During Idle
DMP Video Takes Priority if DMP Audio is Present DMP Video
PC (Data) Video
DMP Audio
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 50
Multimedia Experience
Engine (MXE-3000)
Overview
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 51
What is the MXE 3000?
VoD Graphics
Web / Mobile
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 52
Folder Attendant Notification
Watch folder
Output
Profiles
Output
Programmed MXE interface
for basic functions
Output
Ingest
Encode
Delivery
Notification
GUI for a prior set up for
media type, profiles, and
priority
MXE supports multiple
folders
Folders support multiple
profiles
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 53
1/10/08 12:00
San Jose New York
Video Animated
Composition PowerPoint
Insertions
Title Dynamic
Dynamic
Overlays Streaming
Streaming
Tickers
Tickers
Logo
Logo In the News: Cisco announces the availability of …… Water -
Insertions
Insertions marking
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 54
MXE Management / Monitoring
Web-based UI
Folder Attendant
feature delivers a fully
automated work flow
process
Highly Customizable
Job Profiles. Inclusion
of pre-canned profiles
streamline routine
operations
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 55
UC&RFID
Integration
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 56
Manage Content Display from the IP
Phone
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 57
DMS/RFID in Cisco Expo 2007 - Budapest
RFID Readers
DMP
DMP
RFID Readers
RFID Readers
DMP
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 58
2 personalized templates – 8 Different
content played across the Expo
Q-Matic
CMS
Content Servers
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 60
Cisco Academy of Digital Signage (ADS)
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 61
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 62