Ion Study at Samsung

REPORT ON ORGANISATIONAL STUDY AT SAMSUNG INDIA PVT. LTD.
,COCHIN
REPORT ON ORGANISATIONAL STUDY

AT
SAMSUNG INDIA ELECTRONICS PVT. LTD.
COCHIN
Report submitted to M G University in partial fulfillment of the requirements for the award
of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted By
LIJOMON WILSON
Reg. No. 11987
Under the guidance of
MR. JOSEPH .K .FRANCIS MS. ASHALAKHSHMI .R.K

Company Guide Faculty Guide
MARATHANASIOSCOLLEGE FOR ADVANCED STUDIES

Tiruvalla – 689 101, Kerala
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REPORT ON ORGANISATIONAL STUDY AT SAMSUNG INDIA PVT. LTD. ,COCHIN
MARATHANASIOSCOLLEGE
FOR ADVANCED STUDIES
TIRUVALLA
CERTIFICATE
This is to certify that this report, based on the organization study conducted by
LIJOMON WILSON, second semester MBA student of our college for 20 days
starting 3rd May 2010 at SAMSUNG INDIA ELECTRONICS PVT. LTD., Is a
bonafide record submitted in partial fulfillment of the requirements for the degree of
MASTER OF BUSINESS ADMINISTRATION (MBA) of MAHATMA
GANDHI UNIVERSITY, KOTTAYAM.
Ms. Ashalekshmi .R.K Prof. Anil .G.S

Faculty Guide Head of Department – MBA
Rev. Dr. Abraham Mulamoottil Signature of the External Examiner

Principal
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DECLARATION
I hereby declare that this project report entitled ―Organizational Study on

SAMSUNG INDIA ELECTRONICS PVT. LTD.‖ has been prepared by me during
the year 2009-2011, under the guidance of Ms. Ashalakshmi.R.K, Department of
Management Studies, MACFAST, Tiruvalla.
I also hereby declare that this project report has not been submitted to any other
University or institute for the award of any degree or diploma.
Tiruvalla Lijomon Wilson
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ACKNOWLEDGMENT
I take this opportunity to spell my sincere gratitude to our beloved and highly esteemed
institution MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES,TIRUVALLA. I
express my grateful thanks to Ms.Ashalakshmi.R.K project guide MACFAST, for her invaluable
support and guidance throughout this endeavor.
It is with deep sense of gratitude that I express my indebtedness to Dr.Abraham

Mulamootil Principal MACFAST, for his co-operation and immense support throughout my
study.
I extent my heartfelt thanks to Mr.Joseph.K.Francis ,Manager,Samsung India

ElectronicsPvt.Ltd,Cochin.for allowing me to do my project.
I express my heartfelt thanks to Mr.Joseph.K.Francis project guide,Samsung India

Electronics India Pvt.Ltd.I also extent my sincere thanks to all other office staffs.
I extent my heartfelt thanks to my family and friends without whose moral support and
encouragement this project would not have been a reality.
Above all I bow my head in profound gratitude before God Almighty for his blessings
showered on me to complete this project successfully.
Tiruvalla Lijomon Wilson
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TABLE OF CONTENTS
1. INTRODUCTION
1.1 . Scope of the study 8
1.2.Objectives of the study 8
1.3.Research Methodology 9
1.4. Limitations 10
2. INDUSTRY PROFILE
2.1. Home Appliances 12
2.2. Mobile Phones 12
2.3. Laptops 16
2.4. Components 18
2.5. Major Players – Samsung And LG 18
3. PROFILE OF THE ORGANIZATION
3.1. Samsung Group 23
3.2. History 24
3.3. Affiliated Companies 26
3.4.Values And Philosophies 29
3.5. Samsung Electronics 31
3.6.Corporate Affaires 33
3.7. Components Business 33
3.8. Research And Development At Samsung 34
3.9.Ownership Structure 38
3.10. Awards And Recognitions 41
3.11. Corporate Social Responsibility 43
3.12. Samsung India Electronics Pvt. Ltd. 51
3.13. Samsung India Electronics Pvt. Ltd. –Hierarchy 52
3.14. Samsung India Electronics Pvt. Ltd. –Cochin Branch 54
3.15. Samsung India Electronics Pvt. Ltd. Cochin –Hierarchy 55
4. PRODUCT PROFILE
4.1. Home Appliances 57
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4.2. Notebook PCs 68

4.3.Mobile Phones 68
4.4. Multimedia Players 69
4.5. Home Theater Systems 70
4.6. Camcoders 71
4.7. Digital cameras 72
4.8. Optical Disk Drives 73
4.9. Monitors 73
4.10. Printers 74
4.11. Market Share 75
4.12. Manufacturing Plants 75
5. DEPARTMENT STUDY
5.1. Human Resources Department 78
5.2. Finance Department 80
5.3. Logistics Department 81
5.4. Marketing Department 82
6. SWOT ANALYSIS
7. FINDINGS AND SUGGESTIONS
8. BIBLIOGRAPHY
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CHAPTER 1
INTRODUCTION
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1.1 INTRODUCTION.
The project is intended to access or to acquire the knowledge regarding the functional as
well as the management aspects of the firm. The project is an Organizational Study of Samsung
India Electronics Pvt. Ltd,Cochin. It is a branch of (For the state of Kerala) one of the largest
Electronics company in India as well as in the world.
In the world of Electronics Industry,Samsung India Electronics Pvt Ltd.’ is a
celebrity. Recognized all over India and abroad as a high-class manufacturer of quality Electronic
products, the company is in constant pursuit of excellence through the earnest efforts of a core of
efficient and a devoted workforce.
They believe that the key to maintaining relationships with employees, customers, etc.
was to learn from each other, to enjoy a spirit of solidarity, and to understand and to empathize with
their needs. Understanding their needs Samsung India led to broaden its horizon to include a
holistic approach to best practices in the industry.
1.2 SCOPE OF THE STUDY.
The project work helps to understand the practical use of the Theoretical perspective.
The MBA course so far has provided me only with theoretical knowledge regarding the various
management phases and aspects. The Organizational Study at Samsung India Electronics Pvt Ltd,
Cochin has provided me new views regarding its functions. It has brought me with the information
about various aspects and has been of invaluable help and assistance to me.
The study is restricted to exploration of various functions under taken by each
department. It provides a better understanding at functional level of each department i.e.Sales,
Marketing, Commercial, Service,and Human Resources . This study confined to 20 days based on
the primary data obtained from the organization and Secondary data sources include websites and
brochures and books.
1.3 OBJECTIVES OF THE STUDY

The main objectives of the Organizational Study conducted at SAMSUNG INDIA
ELECTRONICS PVT.LTD aims at the following;
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 To acquire knowledge about the functional as well as the managerial aspects of the
Company.
 To gain and acquire knowledge about the origin and History of the Company.
 To understand and study the various departmental functions in the Organization.
 To assess and evaluate the efficiency of the Organization.
 To observe the Organizational Structure, Hierarchies, Levels etc.
 To study about the Organizational Rules, Regulations and the Disciplines prevailing.
 To acquire the knowledge related to the Strategic Planning of the Company at various
departments.
 To watch the various levels of work at each departments in Branch level..
1.4 RESEARCH METHODOLOGY
The study is descriptive innature .the data collection is mainly depends two sources-
The data can be broadly classified in to two.
1. Primary Data
2. Secondary Data
Primary Data
Primary data is first hand data collected the investigator himself. In this organization study
report the primary data are mostly included. The primary data are collect by way of
a. Direct observations the hierarchy existing in the organization , organization structure, levels
,customer relationship maintenance, employer –employee relation
b. Unstructured interviews: interview with branch manager, finance manager
c. Listening to the general talks by department heads.
Secondary Data
Secondary data are collected by some others for their use. It is second hand data some part of this
report is collected from trade and company website. ,Prospectus ,journals etc.
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1.5 LIMITATIONS OF THE STUDY
Through the course of study, I found that it is virtually impossible to identify the core competence
of an organization within a restricted time period. Since the complex people power is the principle
instrument of an organization, many of factors, which are relevant for the study, could not be
expressed fully. These are due to;
1.Time was a major limiting factor as many of the top managements and functional managers were
busy with their own routine work.
2.With a restricted period of 20 days it‘s impossible to meet all the Departmental Heads in the
Company.
3.This study was mainly based on the primary data obtained from the interviews with managers and
therefore chances of personal bias exist.
4.The top management was reluctant to disclose matters related to the internal affairs of the
company.
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CHAPTER II
INDUSTRY PROFILE
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2.1 HOME APPLIANCES

In recent years, with India, political stability, rapid economic development, foreign trade
maintained rapid growth, Indian home appliance market is growing rapidly. 3 consecutive years,
India ranks 30 emerging retail markets and the world‘s most attractive investment country in the
first, so it also attracted the home appliance enterprises to develop markets in India.
Of course, many countries in Southeast Asia, Thailand, Vietnam and other places in the home
appliance export market more favorable to India, but India‘s growing market demand and the
gradual emergence of economic power attracts the attention of financiers.
According to export statistics information center, in February 2010, China‘s exports to India,
TV, washer, washing machines, refrigerators, air conditioners and other products have appeared in
the case of significant increase over the previous year. Among them, the air conditioner‘s export
growth over 10 times, India has become the third largest exporter of air conditioning. It is
noteworthy that the impact of home appliances and consumer electronics, consumer durables,
because the Indian home appliances and electronics production capacity weak, lack of standards,
the market is still in the initial stage, the product features do not ask.
The Chinese. King Wei appliances Miss Yuan also said that the Indian domestic market
products Distribution Issues and certainly not the same, the more expensive the better to sell.
Indian market for household appliances is relatively high dependence on imported products.
With India‘s rapid economic development, the Indian national living standards, consumption
continued to increase, consumer electronics and home appliances on the growing demand for
consumer durables, the market potential. Even during the financial crisis in 2009, Qi Di A Chinese
company exports to India total sales of 500 thousand U.S. dollars of air-conditioning, as the crisis
of low tide, pick up significantly this year, the Indian market. a large Indian home appliances
market share of almost 75% are imported. Concern is subject to local refrigeration and air
conditioning companies supporting imperfect, India, most of the refrigerators and air-conditioning
compressor are sourcing from China Furher the Indian home appliance market needs quality,
durability and style at a reasonable price.
2.2 MOBILE PHONES.
India is now the world‘s second largest mobile market after China with 261.09 million users.
Unlike China where China Mobile which has 392 million subscribers the market in India is much
more fragmented. Bharti Airtel the largest has 64 million subscribers .
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Rates here are amongst the lowest in the world. And Bharti alone reported average caller minutes at
505 per quarter.Growth which is not expected to slow down anytime soon is now moving to the
rural areas. The auction for the 3G spectrum is on. It will have to happen soon otherwise WIMAX
or another technology may surprise us.The ramifications and the changes mobile is bringing is
visible everywhere. From kids in the streets of wealthier suburbs to small traders and service
providers everywhere. Users are also increasingly savvy about features. Any large phone retailer or
large mobile bazaar will have 100‘s if not 1000‘s of different models on display. It‘s almost
overwhelming and all the more impressive that Nokia continues to have a huge share of market.
Phone are not subsidized US style. You get what you pay for and there is a ready repair
market..Then for most this is outrageously expensive. New low end mobiles are approaching the
1000 rupee price barrier . Prices for top end phones are running 40000 rupees. As a comparison
one can get a new laptop here for the same money. The iPhone is available here for 24000 rupees.
But the real demand for all in one phones with cameras, MP3‘s and radios built in. A study shows
that almost 95% people are not using smart phones and other high end phones.Nokia of course
leads the pack, but the surprise comes from Samsung. Samsung has overtaken Motorola in India‘s
handset market (for the third place), as per the latest ORG figures.
Handset Market Share
 Nokia: 59.5%
 Sony: 8.1%
 Samsung: 7%
 Motorola: 5.9%
Nokia‘s success is mainly attributed to distribution deals they inked – of the estimated 79,000 retail
outlets in India selling mobile phones, Nokia had a presence in 72,000 of them.At the same time,
Nokia‘s market share has gone down in the past few months, as the other handset vendors are
building up a strong retail presence across the country.
Today mobile phones have moved beyond their primary role of voice communications and have
graduated to become an essential entertaining device for mobile users. We are in an era where users
buy mobile phones not just to be in touch, today‘s youth use it to express their thoughts, for social
networking, to show their interests, play games, read news, surf on the internet, listen to music, chat
instantly with friends & families and even check their bank balances. There are various phone
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manufacturers providing handsets.However, Nokia is the dominant player on the GSM space,
accounting for 63% of the installed base (phone‘s currently in use) while LG rules CDMA with
48% of installed base market share. On looking at urban India GSM/CDMA combined installed
base, Nokia is at the top with 54% of installed base market followed by LG (14%). LG is second
most used handset manufacturer India primarily due to its dominant position in the CDMA.
Phone manufacturer usage
India Urban Mobile Phone Users (N=5,775)
Brands Installed base*
Total
GSM CDMA
(GSM + CDMA)
LG 4.4% 47.6% 14.4%
Motorola 7.8% 5.4% 7.2%
Nokia 62.6% 24.3% 53.7%
Samsung 9.0% 11.2% 9.5%
Sony-
Ericsson 8.9% 6.8%
* – Users currently using the phone model
On looking at the ability of manufacturers to gain market share via word of mouth, Nokia and
Sony-Ericsson fare a lot better compared to the other three big manufacturers, with 2 out of 3 users
for each of the two manufacturers mentioning they are likely to recommend their handset to their
friends.
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Phone manufacturer usage
India Urban Mobile Phone Users (N=5,775)
Model Installed base*
Likely to Recommend**
LG 57.6%
Motorola 41.0%
Nokia 68.6%
Samsung 55.7%
Sony-Ericsson 65.3%
* – Users currently using the phone model**Likely to recommend current phone manufacturer to
others
IDC India has published a report on growth of mobile sales in India (for 2009) and here are some of
the relevant data points to track:
 The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million
units of sales were registered.
 Local manufacturers (like Max ,Micromax, Spice etc..) have grabbed 17.5% market share
[from 0.9%, a year back]
 Only 5 local manufacturers in 2008 and the number stands at 28 now!
 Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009.
 Samsung Electronics Co. Ltd‘s share rose marginally to 9.7% from 9.5%.
 LG‘s share dropped from 7.2% to 6.4%,
 Of the local manufacturers, Micromax leads the race and holds a market share stands of
4.8%.
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2.3 LAPTOP
Besides the corporate sector, laptops have been in demand in the education sector, with schools and
colleges encouraging their day-to-day use.Laptops sales have increased the most in the 18-36 years
age group segment which includes students and home users.Size, weight, battery life and
configuration are the most important factors consumers look at when they buy a laptop.
Laptop sales have accounted for a decline in the sales of desktop computers and are expected to
take over 40 per cent of the overall PC sales in India by 2010.The laptop computer market in India
grew significantly last year, contributing significantly to the overall PC market growth of 25.1 per
cent. More than five lakh notebook PCs were sold in the quarter, a study by market analyst IDC
India reported.Hewlett Packard (HP) retained the top slot with a market share of 37.8 per cent,
while Lenovo occupied the second position and Acer third. Notebook PC sale in home and `Small
Office and Home Office' (SOHO) segments grew by 166 per cent and made up 43 per cent of the
total business. The next largest contributors were enterprise and education segments.
"Portability, rather than mobility has emerged as the `number one' driver for the sustained growth in
notebook PC shipments in India," Kapil Dev Singh, Country Manager, IDC India, said.
Given the choice of portability, flexibility and ease of use and narrowing of price-performance gap
that once existed between portables and desktops, consumers are almost overwhelmingly inclined
to buy notebook PCs, he said.
Further, laptop sales recorded an year-on-year growth of 104 per cent in the northern states of the
country, followed by southern states at 80 per cent. Meanwhile, the desktop PC shipments showed a
growth of 10.9 per cent in the same quarter.
The laptop sales is growing at much faster rate than projected. India's personal computer market is
undergoing a major transition. However, laptop computers cannot completely wipe out desktop
computers, because both are designed to meet different needs or different consumer segments.
According to a top official of HCL Info Systems, market share of laptops would be 35-40% in the
next two years.
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Major Players
The major players in the laptop category are:
 Hewlett Packard (HP)
 IBM
 Toshiba
 Compaq
 Dell Computers
 Sony
 Samsung
 LG
Growth Drivers
 Indian Laptop market in now in sync with global market. It was in 2005 that sales of laptops
surpassed the sales of desktop computers for the first time in India.
 The Laptop market is growing at a fast rate because of change in work life of consumers. As
the need for "anytime anywhere" access to information is increasing, the sales of Laptops are
also increasing.
 Other factors that are responsible for the hike in sales figure are reduction in prices and
affordability. Laptops are now sold at approximately half the price at which they were sold
two years ago. Laptops prices are now almost at par with the desktop computer prices.
 The third most important factor is duty free import of Laptops as a personal baggage that has
helped a lot in increasing the penetration level of the product among the consumer
population. Awareness about laptops has also increased over the years.
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2.4 COMPONENTS
As the demand for computer systems are growing at a higher rate the component market is also
growing.The computer hardware market consists of the computers, storage, and other devices
segments. The computers segment comprises desktops and laptops. Storage includes memory
sticks, CD packs, hard disks and other data storage devices. The other devices segment includes
computer peripherals, PDAs, organizers, calculators and Satellite navigation systems.
Highlights
* The global computer hardware market grew by 3.5% in 2008 to reach a value of $196.1 billion.
* In 2013, the global computer hardware market is forecast to have a value of $239.1 billion, an
increase of 22% since 2008.
* Sales of computers generated 53.5% of the global computer hardware market‘‘s total revenues.
* The Americas account for 38.5% of the global computer hardware market‘‘s value.
2.5 SAMSUNG AND LG –MAJOR PLAYERS
Korea's major consumer electronics manufacturers show continued robust growth in the Indian
market for home appliances.
According to a recent survey conducted by GfK Marketing Services, one of the world's top-five
market research companies, LG Electronics Inc. was found to lead in India's five major home
appliances categories; color televisions, refrigerators, washing machines, air conditioners and
microwave ovens.
LG-brand air conditioners held a 41 percent market share, televisions 26.7 percent, refrigerators
29.4 percent, washing machines 35.1 percent and microwave ovens 38.9 percent.
Televisions rose 2.3 percent, while refrigerators and washing machines rose 3.4 percent and 2.7
percent respectively, from a year ago.
Samsung Electronics followed LG Electronics in the Indian home appliances market, with a 14.4
percent market share in color televisions, 16 percent in air conditioners and 18.6 percent in
microwave ovens .
Although in India's optical machinery market Samsung Electronics was found to lead with its
computer monitors and CD-ROM drives.
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Meanwhile, in the audio markets, the two electronic makers fell behind competitors such as Sony
and Phillips. Sony and Phillips had a 42.8 percent and a 34.1 percent market share, respectively.
Samsung and LG trailed with 11 percent and 5.7 percent, respectively, in India's audio market.
The Indian branch of LG Electronics plans to achieve its goal of $10 billion in sales by 2010 with
an investment of $150,000,000 .
On the other hand, Samsung Electronics said it will focus on increasing brand recognition and value
though its high-end product lines rather than attaching itself to simple, numerical sales volume in
the Indian market.
The company is restructuring its business segments in the Indian market to more concentrate on
high value-added production.
India, as one of the four BRICs nations, along with Brazil, Russia and China, is running an average
of 7 percent annual economic growth, mostly driven by a growing IT sector. Some experts predict
that India will become the world's largest economy by 2035.
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CHAPTER III
PROFILE OF THE ORGANISATION
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Samsung Group
Type Public (Korean)
Industry Conglomerate
Founded 1938
Founder(s) Lee Byung-chul
Headquarters Samsung Town, Seoul, south Korea
Area served Worldwide
Lee Kun Hee(Chairman and CEO)

Key people
Lee Soo-bin(President, CEO of Samsung Life Insurance)
List
Electronics
Shipbuilder
Financial
Chemical
Retail
Products Entertainment
Flash memory
Aviation
Optical storage
Mobile phones
Smartphones
Hard disk drive
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Revenue US$ 173.4 billion (2008)
Net income US$ 10.7 billion (2008)
Total assets US$ 252.5 billion (2008)
Total equity US$ 90.5 billion (2008)
Employees 276,000 (2008)
Samsung Electronics
Subsidiaries Samsung Heavy Industries
Samsung C&Tetc.
Website Samsung.com
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3.1 SAMSUNG GROUP
The Samsung Group is a multinational conglomerate corporation headquartered in

Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with an
annual revenue of US $173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of
the Koreanhanja word Samsung is "tristar" or "three stars".
The Samsung Group is composed of numerous international affiliated businesses, most of
them united under the Samsung brand including Samsung Electronics, the world's largest
electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and
Samsung C&T, a major global construction company.
Samsung has been the world's most popular consumer electronics brand since 2005 and is
the best known South Korean brand in the world. Samsung Group accounts for more than 20% of
South Korea's total exports and is the leader in many domestic industries, such as the financial,
chemical, retail and entertainment industries. The company's strong influence in South Korea is
visible throughout the nation, which has been referred to as the "Republic of Samsung".Samsung is
the world's leading consumer electronics brand and one of the top twenty global brands.
Currently helmed by Lee Soo-bin, once the CEO of Samsung Life Insurance, it has been run
by generations of one of the world's wealthiest families, formerly by chairman Lee Kun-Hee, the
third son of the founder, Lee Byung-Chull.
Many major South Korean corporations such as CJ Corporation, Hansol Group, Shinsegae
Group and Joong-AngIlbo daily newspaper were previously part of the Samsung Group. Though
they are still controlled by ex-Chairman Lee Kun-hee's relatives, they are no longer officially
Samsung affiliates. Some leading companies in South Korea, notably MP3 player manufacturer
iriverand search engine portal Naver, were established by ex-Samsung employees. A large number
of South Korean firms, particularly those in the electronics industry, are dependent on Samsung for
the supply of vital components or raw materials such as semiconductor chips or LCD panels. This
has led to continued allegations of price fixing and monopolistic practices. Samsung Group also
owns the Sungkyunkwan University, a major private university in South Korea.
Samsung Group accounts for more than 20% of South Korea's total exports and in many
domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue
as large as some countries' total GDP. In 2006, Samsung Group would have been the 34th largest
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economy in the world if ranked, larger than that of Argentina. The company has a powerful
influence on the country's economic development, politics, media and culture, being a major
driving force behind the Miracle on the Han River; many businesses today use its international
success as a role model.
3.2 HISTORY
In1938, Lee Byung-chull (1910–1987) of the large landowning family in the Uiryeong
county came to the nearby Daegu city and founded Samsung Sanghoe , a small trading company
with forty employees located in Su-dong (now Ingyo-dong). It dealt in greengrocery and dried fish
produced in and around the city, and the noodles, ByeolpyoGuksu produced itselves. The company
prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out,
however, he was forced to leave Seoul and started a sugar refinery in Busan as a name of
CheilJedang. It was the first South Korea‘s sugar manufacturing facility. After the war, in 1954,
Lee founded CheilMojik and built the plant in Chimsan-dong, Daegu. It was the largest woolen mill
ever in the country and the company took on an aspect of a major company.
Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader
in a wide range of enterprises. The company started moving into businesses such as insurance,
securities, and retail. South Korean President Park Chung-hee‘s regime during the 1960s and 1970s
would prove a boon for Samsung. Park placed great importance on industrialization, and focused
his economic development strategy on a handful of large domestic conglomerates, protecting them
from competition and assisting them financially. Samsung was one of these companies. Park
banned several foreign companies from selling consumer electronics in South Korea in order to
protect Samsung from foreign competition and nurture an electronics manufacturing sector that was
in its infancy.
In the late 1960s, Samsung Group began the electronics industry. It formed several
electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-
Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co.,
and made the facility in Suwon. Its first product was a black-and-white television set. In 1980, the
company acquired Hangukjeonjatongsin in Gumi, and started to build telecommunications
devices. Its early products were switchboards. The facility were developed into the telephone and
fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They
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have produced over 800 million mobile phones to date. The company grouped them together under
Samsung Electronics Co., Ltd. in the 1980s.
In the late 1980s and early 1990s, Samsung Electronics invested heavily in research and
development, investments that were pivotal in pushing the company to the forefront of the global
electronics industry. ―By the 1980s Samsung was manufacturing, shipping, and selling a wide range
of appliances and electronic products throughout the world‖. In 1982, it built a television assembly
plant in Portugal; in 1984, it built a $25 million plant in New York; and in 1987, it built another
$25 million facility in England.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a
number of businesses abroad, but also began leading the way in certain electronic components.
Samsung's construction branch was awarded a contract to build one of the two Petronas
Towers in Malaysia, Taipei 101 in Taiwan and the BurjKhalifa in United Arab Emirates (founded
by CallumCuirtis), which is the tallest structure ever constructed.In 1993 and in order to change the
strategy from the imitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-
chull‘s successor, sold off ten of Samsung Group's subsidiaries, downsized the company, and
merged other operations to concentrate on three industries: electronics, engineering, and chemicals.
In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.
Compared to other major Korean companies, Samsung survived the Asian financial crisis
of 1997-98 relatively unharmed. However, Samsung Motor, a $5 billion venture was sold to
Renault at a significant loss. Additionally, Samsung manufactured a range of aircraft from 1980 to
1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of
merger between then three domestic major Aerospace divisions of Samsung Aerospace, Daewoo
Heavy Industries and Hyundai Space and Aircraft Company (HYSA). Korea Aerospace Industries
(KAI) - largest shareholders as of 2009 (Korea Development Bank 30.53%, Samsung Techwin
20.54%, Doosan (formerly known as Daewoo Heavy Industries) 20.54%, Hyundai Motor 20.54%).
Most importantly, Samsung Electronics (SEC) has since come to dominate the group and
the worldwide semiconductor business, even surpassing worldwide leader Intelin investments for
the 2005 fiscal year. Samsung's brand strength has greatly improved in the last few years.Samsung
became the largest producer of memory chips in the world in 1992, and is the world's second-
largest chipmaker after Intel .From 1999 to 2002, Samsung conspired with Hynix Semiconductor,
Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron Technology to fix the prices
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of DRAM chips sold to American computer makers. In 2005 Samsung agreed to plead guilty and to
pay a $300 million fine, the second- largest criminal antitrust fine in the US history.
In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be
the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in
large-size TFT-LCDs, contacted Samsung to cooperate. In 2006, S-LCD was established as a joint
venture between Samsung and Sony in order to provide a stable supply of LCD panels for both
manufacturers. S-LCD is owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share)
and operates its factories and facilities in Tangjung, South Korea.
Considered a strong competitor by its rivals, Samsung Electronics expanded production
dramatically to become the world's largest manufacturer of DRAM chips, flash memory, optical
storage drives and it aims to double sales and become the top manufacturer of 20 products globally
by 2010. It is now the world's leading manufacturer of liquid crystal displays.
Samsung Electronics, which saw record profits and revenue in 2004 and 2005, overtook
Sonyas one of the world's most popular consumer electronics brands, and is now ranked #19 in the
world overall. Behind Nokia, Samsung is the world's second largest by volume producer of cell
phones with a leading market share in the North America and Western Europe.
3.3 AFFILIATED COMPANIES
Samsung is comprised of companies that are setting new standards in a wide range of
businesses, from consumer electronics to petrochemicals, from advertising to life insurance. They
share a commitment to creating innovative, high quality products that are relied on every day by
millions of people and businesses around the world.
Electronic industries
Samsung Electro-Mechanics
Samsung SDI
Samsung Corning Precision Glass
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Samsung SDS
Samsung Networks
Samsung Techwin
Samsung Mobile Display
Machinery & Heavy industries
Samsung Heavy Industries
Chemical Industries
Samsung Total Petrochemicals
Samsung Petrochemicals
Samsung Fine Chemicals
Samsung BP Chemicals
Financial Services
Samsung Life Insurance
Samsung Fire & Marine Insurance
Samsung Card
Samsung Securities
Samsung Investment Trust Management
Samsung Venture Investment

Other affiliated companies
Samsung C&T Corporation
Samsung Engineering
Cheil Industries
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Samsung Everland
The Shilla Hotels & Resorts
Cheil Worldwide
S1 Corporation
Samsung Medical Centre
Samsung Human Resources Development Centre
Samsung Economics Research Institute
Samsung Lions
The Ho-Am Foundation
Samsung Foundation of Culture
Samsung Welfare Foundation
Samsung Life Public Welfare Foundation
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3.4 VALUES AND PHILOSOPHY
The Samsung Philosophy
At Samsung, we follow a simple business philosophy: to devote our talent and technology to
creating superior products and services that contribute to a better global society.
Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from
around the world, and give them the resources they need to be the best at what they do. The result is
that all of our products—from memory chips that help businesses store vital knowledge to mobile
phones that connect people across continents— have the power to enrich lives. And that‘s what
making a better global society is all about.
Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of
conduct and these core values are at the heart of every decision we make.
People
Quite simply, a company is its people. At Samsung, we‘re dedicated to giving our people a wealth
of opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for excellence—and an

unfaltering commitment to develop the best products and services on the market.
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Change
In today‘s fast-paced global economy, change is constant and innovation is critical to a company‘s
survival. As we have done for 70 years, we set our sights on the future, anticipating market needs
and demands so we can steer our company toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by a

moral compass that ensures fairness, respect for all stakeholders and complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is
dedicated to being a socially and environmentally responsible corporate citizen in every community
where we operate around the globe.
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3.5 SAMSUNG ELECTRONICS
Type Public
Korean
Industry Consumer Electronics

Telecommunication
Semiconductor
Founded 1969
Head Quarters Samsung Town, Seoul,South Korea
Area Searved Worldwide
Key people CEO: Lee Yoon Woo
Revenue $117.4 Billion
Net Income $8.33 Billion
Owners Kun Hee Lee & Affiliates – 17.57%

Treasury Stocks (of Samsun Electronics)13.07%
National Pension Service 5.90%
(as of September31,2009
Employees Over 164,600
Parent Samsung Group
Website www.Samsung .com
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Samsung Electronics is the world's largest electronics company with a revenue of $117.4
billion in 2009, headquartered in Samsung Town, Seoul, South Korea It is the largest South Korean
company and the flagship subsidiary of the Samsung Group.
Samsung Electronics is a prominent player in the global market for more than 60 products,
including semiconductors such as DRAM, SDRAM and flash memory, hard drives, digital displays
such as LCD displays, plasma displays and OLED displays, home electronics such as TVs, DVD
players, Blu-ray players, home cinema systems, set-top boxes and projectors, mobile devices such
as mobile phones, MP3 players, digital cameras and camcorders, computing products such as
monitors, laptops, UMPCs, CD and DVD Drives, laser printers and fax machines and home
appliances such as refrigerators, washing machines, microwaves, ovens, vacuum cleaners and air
conditioners.
In 2005, Samsung surpassed Japanese rival Sony for the first time to be rated as the new
leading and most popular consumer electronics brand in the world by Interbrand. In 2007, Samsung
Electronics' handset division overtook American rival Motorola, making it the world's second-
largest mobile phone maker. At the end of 2007, Samsung Electronics exceeded the $100 billion
mark in annual sales for the first time in its history.
In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the U.S. with a
revenue of $117.4 billion to take the No.1 spot as the world's largest technology company.
History
Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric
Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air
conditioners and washers. By 1981, the company had manufactured over 10 million black and
white TVs. In 1988, it merged with Samsung Semiconductor & Communications.
Market ascendance
Samsung is a top rated electronic & IT brand. In 2006, Business Week rated Samsung as 20th
on the Top 100 global brands and the Number 2 in the electronics industry.Business Week also
ranked Samsung as #20 in a ranking of the "Top 100 Most Innovative Companies" in a special
report published April 24, 2006. In January 2007, BrandFinance ranked the company as the number
1 global brand in electronics.
The semiconductor division of Samsung Electronics is the world's largest memory chip and
second largest semiconductor manufacturer worldwide. In particular this has been the case for
DRAM and SRAM for over a decade. From 1999 to 2002, Samsung conspired with Hynix
Semiconductor, Infineon Technologies, Elpida Memory (Hitachi and NEC) and Micron
32
Technology to fix the prices of DRAM chips sold to American computer makers. In 2005 Samsung
agreed to plead guilty and to pay a $300 million fine, the second-largest criminal antitrust fine in
the US history.
In 2007, Samsung became the world's second largest mobile phone manufacturer, surpassing
Motorola, and behind Nokia.
3.6 CORPORATE AFFAIRS

Samsung Electronics focuses on four areas: Digital Media, Semiconductor
Telecommunication Network, and LCD Digital Appliance. The main growing business areas
related to LCD, Digital Media and Semiconductor at 2006.As of 2009 Samsung Print was
established as a separate entity to focus on B2B sales and has released a broad range of
Multifunctional Devices and printers.
As with all major Print equipment manufacturers Samsung have developed and released
supporting management software and utilities. The main Print-Management software has been
released as SyncthruWebAdmin Service.
The Digital Media business area covers computer devices such as laptop computers and laser
printers; digital displays such as televisions and computer monitors; and consumer entertainment
devices such as DVD players, MP3 players and digital camcorders; and home appliances as
refrigerators, air conditioners, air purifiers, washers, microwave ovens, and vacuum cleaners.
The Semiconductor business area includes semiconductor chips such as SDRAM, SRAM,
NANDflash memory; smart cards; Mobile Application Processors; Mobile TV receivers; RF
transceivers; CMOS Image Sensors, Smart CardIC, MP3 IC, DVD/BD/HD-DVD Player SOC and
multi-chip package (MCP); and storage devices such as optical disc drives and hard disk drives.
The Telecommunication Network business area includes multi-service DSLAMs and fax
machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called Mobile
Intelligent Terminals (MITs); and satellite receivers.
The LCD business area focuses on producing TFT-LCD/ LED panels for laptops, desktop
monitors, and televisions.
3.7 COMPONENT BUSINESS

Samsung's Component Business leads the world's memory and LCD markets in product
and technology development. Samsung‘s component business is divided into semiconductors and
LCD. The Semiconductor business consists of the Memory Division which enjoys a global number
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1 position, the System LSI Division, which has experienced huge growth in the market and the
Storage Systems Division. In a fast-paced electronic components industry, marked by intense
competition and market volatility, clearly differentiated products from each of these divisions have
helped spur continued growth.
Samsung's Memory Division designs and manufactures integrated circuits for storing digital
information. It is the market leader in dynamic random access memory (DRAM), static random
access memory (SRAM), NAND flash memory and Solid State Drives (SSDs). In addition, the
Division has been setting an aggressive pace for developing new memory devices and multichip
packages, as well as pioneering fusion memories and commercializing nanotechnology.
The System LSI Division designs and manufactures logic and analog integrated circuit
devices. It is comprised of 3 major areas of business concentration - mobile solutions, home &
media solutions, and ASIC & foundry services. The Division focuses its efforts in five strategic
products areas - display driver IC (DDI), CMOS image sensor (CIS), mobile application processor
(AP), smart card IC and media player SoC. System LSI holds the number one market share in DDI,
Navigational AP and MP3 SoC.
The Storage Systems Division is a leading producer of high-capacity, high-performance
hard disk drives for notebook and desktop PCs, as well as digital camcorders, MP4 players and a
wide range of other consumer electronics and mobile devices. Just recently, it introduced a new
line-up of ultra-compact, high-capacity external hard drives. It has made significant advances in
hard disk drive technologies leading to lighter, quieter and more energy-efficient drives.
Samsung's LCD business produces panels for TVs, digital information displays (DIDs),
notebook PCs and desktop monitors. It is the market leader in developing next-generation, premium
products such as ultra-slim, edge-lit LED-backlit LCD panels, and is at the forefront of creating
new markets with advancements in LED-backlit panel design and 240Hz LCD technology. The
Division also is leading the LCD industry in its transition to the 16:9 widescreen aspect ratio, as
well as in the introduction of high-value-added products such as 20-inch and larger slim-panel
monitors and super-bright DID panels.
3.8 R&D at Samsung

Innovation is crucial to Samsung's business. As new technologies are being constantly
introduced to the market, speed is essential for remain competitive in today's digital era, and new
markets have to be pioneered continuously.Through the interplay of creative, imaginative people; a
global R&D network; an organization that encourages collaboration and cooperation among
34
business partners all along the supply chain; and a strong commitment to ongoing investment,
Samsung has put R&D at the heart of everything
People
One of Samsung's strongest assets is their team of talented researchers and engineers. More than a
quarter of all Samsung employees—42,000 people—work everyday in research and development,
and expected that number to surpass 50,000 by 2010. At and among samsung‘s42 research
facilities around the world, they collaborate on strategic technologies for the future and original
technologies designed to forge new market trends and set new standards for excellence.
Organization
Samsung's R&D organization has three layers. The Samsung Advanced Institute of Technology
(SAIT), Samsung's technology competitiveness in core business areas, identifies growth engines for
the future, and oversees the securing and management of technology. The R&D centers of each
business focus on technology that is expected to deliver the most promising long-term results.
Division product development teams are responsible for commercializing products scheduled to hit
the market within one or two years.
Investment
A critical way that Samsung responds to the highly uncertain business environment and the
increasingly competitive marketplace is through samsung‘scommitment to R&D. Each year we
invest at least 9% of our sales revenue in R&D activities. Samsung is committed to leading
technology standardization and securing intellectual property rights.
Global R&D Network

Innovation is a global enterprise at Samsung. Their research and development network spans six
Samsung centers in Korea and 18 more in nine other countries, including the United States, the
United Kingdom, Russia, Israel, India, Japan and China, as well as other research centers and
universities. Closely linked, these centers are tasked with hiring top-notch local talent, investigating
the latest local technology trends, and bringing to life those technologies that offer the greatest
benefits
.
35
R&D Areas and Center Name

Center Name R&D Areas
Samsung Information Systems America, Strategic parts and components, core technologies
Inc. (SISA)
Dallas Telecom Laboratory (DTL) Technologies and products for next-generation

telecommunications systems
Samsung Electronics Research Institute Mobile phones and digital TV software

(SERI)
Moscow Samsung Research Center Optics, software algorithms and other new
(SRC) technologies
Samsung Electronics India Software System software for digital products, protocols for
Operations (SISO) wired/wireless networks and handsets
Samsung Telecom Research Israel Hebrew software for mobile phones

(STRI)
Beijing Samsung Telecommunication Mobile telecommunications standardization and

(BST) commercialization for China
Samsung Semiconductor China R&D Semiconductor packages and solutions

(SSCR)
Samsung Electronics (China)R&D Software, digital TVs and MP3 players for China
Center (SCRC)
Samsung Yokohama Research Institute
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R&D Areas and Center Name

Center Name R&D Areas
Core next-generation parts and components, digital
technologies
Samsung Poland R&D Center (SPRC) STB SW Platform Dev., EU STB/DTV

commercialization
Samsung India Software Center (SISC) S/W Platform and Application Design, Graphic
design
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3.9 OWNERSHIP STRUCTURE
As of the end of December, 2009, the number of total shares outstanding of Samsung
Electronics is 170,132,764.
Ownership structure of Samsung Electronics as of the end of December,2009
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LIST OF MAJOR SHAREHOLDERS
Number of Shareholdings
End of Quarter
Class of
Name Relationship
Stock
Number of
% of Total
Shares
* Samsung Life's ownership includes shares in special accounts
Major Common
Kun-Hee Lee 4,985,464 3.38
shareholder stock
Major Preferred
Kun-Hee Lee 12,398 0.05
shareholder Stock
Samsung Common
Affiliate 5,917,362 4.02
Corporation stock
Samsung
Common
Welfare Affiliate 89,683 0.06
stock
Foundation
Samsung
Common
Foundation of Affiliate 37,615 0.03
stock
Culture
Family Common
Ra-Hee Hong 1,083,072 0.74
member stock
Family Common
Jae-Yong Lee 840,403 0.57
member stock
Samsung Life Affiliate Common 11,016,921 7.48
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End of Quarter
Class of
Name Relationship
Stock
Number of
% of Total
Shares
Insurance stock
Samsung Life Preferred

Affiliate 21,704 0.10
Insurance Stock
Samsung Fire &

Common
Marine Affiliate 1,856,370 1.26
stock
Insurance
Samsung Common
Affiliate 0 0.00
Securities stock
Samsung Preferred
Affiliate 0 0.00
Securities Stock
Common
Yoon-Woo Lee BOD member 10,000 0.01
stock
Common
Gee-Sung Choi BOD member 12,000 0.01
stock
Common
Ju-Hwa Yoon BOD member 11,499 0.01
stock
Common
Sang-Hoon Lee BOD member 2,473 0.00
stock
Goran S. Malm BOD member Common 750 0.00
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End of Quarter
Class of
Name Relationship
Stock
Number of
% of Total
Shares
stock
Chae-Woong Common
BOD member 50 0.00
Lee stock
Common
25,863,662 17.56
stock
Total Preferred
34,102 0.15
stock
Total 25,897,764 15.22
[AS ON DECEMBER 31 ,2009]
3.10 AWARDS AND RECOGNITIONS
EISA Green TV Award (August 2009)

The European Imaging & Sound Association (EISA) named the Samsung‘s UE40B7000
LED television as winner of the European Green Television 2009-2010 award.
The Samsung LED TV was selected the best green TV based on outstanding environmental
performance in energy, material safety, packaging and transportation efficiency as well as its
performance and technology.
Carbon Disclosure Leadership Index (September 2009)
Samsung Electronics was recognized as the first in Asia and 10th out of top 50 global
companies listed in the Carbon Disclosure Leadership Index (CDLI) 2009 evaluated by the Carbon
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Disclosure Project (CDP). The CDP publishes the annual Global 500 Report which evaluates the
constituent companies within the FTSE Global 500 Index on their climate change disclosure
practices.
Wisconsin Award for Voluntary Recycling Achievement (September 2009)
Samsung created and sponsored the largest, single day collection event in the US in 2009,
generating nearly 1 million lbs of e-waste. Recognition was given to Samsung by Senator Miller,
and Dane County Executive Director Kathleen Faulk.
Dow Jones Sustainability Index(September 2009)
Samsung Electronics is listed in the Dow Jones Sustainability World Indexes (DJSI World)
for 2009.
Recognition for E-Waste Recycling - Lucerne County, PA (June 2009)
Samsung was awarded recognition by Lucerne County Officials for sponsoring the largest
rural collection event in the US, collecting more than 500,000 lbs of e-waste during the weekend
event.
ETBC Recycling Score Card (June 2009)
Samsung Electronics ranked first on the TV Companies Score Card for 2009. The
Electronics TakeBack Coalition (ETBC) is a coalition of NGOs to promote green design and
responsible recycling in the electronics industry.
The 1st LOHAS Awards Korea (April 2009)
The Korea LOHAS association awarded Samsung‘s LED TV lineup for the grand prize and
Hauzen Bubble washing machine for the best prize in the living category.
Energy Star Excellence Award (March 2009)
The US Environmental Protection Agency (EPA) awarded Samsung Electronics the Energy
Star Excellence Award for significantly expanding its offerings of Energy Star qualified products
for 2009.
CES Eco-design Innovation Award (January 2009)
The CES awarded Samsung‘s LED TV (LN46B6000) and Washing Machine (WF448) its
CES Eco-Design and Sustainable Technology Innovations Award.
Greenpeace Green Electronics Survey (December 2008)
Greenpeace selected Samsung‘s SGH-F268 as the best green mobile phone of the year in its
Green Electronics Survey for 2008.
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3.11 CORPORATE SOCIAL RESPONSIBILITY

SAMSUNG’S GLOBAL CODE OF CONDUCT
Samsung Electronics aims to be a 'world leading company' devoting human resources
and technology to create superior products and services, thereby contributing to a better global
society.
To achieve this goal, They share and pursue Samsung Values of
 People,
 Excellence,
 Change,
 Integrity,
 Co-prosperity
and the 7 Factors of World Leading Company of
 Dream,
 Vision & Goal,
 Creativity & Challenge,
 Insight & Good Sense,
 Technology & Information,
 Trust & Credibility,
 Speed & Velocity,
 Change & Innovation
to be instilled in the individual employees and the organization.
Furthermore, they follow thisGlobal Code of Conductfor Samsung Electronics employees
in order to comply with laws and ethical practices as well as to express our concrete commitment to
social responsibility. ThisGlobal Code of Conductwill be the guiding standard for everyone in
Samsung Electronics, outlining conducts and value judgments in all business activities.
- We endeavor, with a sense of urgent awareness of the fact that we cannot survive without
innovation, to achieve future competitiveness in Speedy response to the changes of environment
and customer's demands, by maintaining the sustained attitude of Change & Innovation towards our
Dream, Vision & Goal.
- We cultivate Creativity & Challenge, acknowledging that future competitiveness depends
on the development of Technology & Information ahead of competitors.
43
- We aspire to become qualified experts in our field with Insight to foresee the future, and
the Good Sense to identify and take advantage of opportunities.
- We create an open culture where senior staff lead and junior staff are encouraged to make
decisions and act proactively with a sense of ownership, based on the mutual respect of
individuality and Trust & Credibility.
- We pursue co-prosperity by maintaining relationships of Trust with shareholders and
business partners, and facilitating sound management thought mutual cooperation
THE SAMSUNG PRINCIPLE
 Principle 1. We comply with laws and ethical standards

 Principle 2. We maintain a clean organizational culture
 Principle 3. We respect customers, shareholders and employees
 Principle 4. We care for the environment, health, and safety
 Principle 5. We are a socially responsible corporate citizen
Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the
World, Create the Future."
This new vision reflects Samsung Electronics‘ commitment to inspiring its communities by
leveraging Samsung's three key strengths: ―New Technology,‖ ―Innovative Products,‖ and
―Creative Solutions.‖ -- and to promoting new value for Samsung's core networks -- Industry,
Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and
a richer experience for all.
44
As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in
revenue and becoming one of the world‘s top five brands by 2020. To this end, Samsung has also
established three strategic approaches in its management: ―Creativity,‖ ―Partnership,‖ and ―Talent.‖
Samsung is excited about the future. As we build on our previous accomplishments, we look
forward to exploring new territories, including health, medicine, and biotechnology. Samsung is
committed to being a creative leader in new markets and becoming a truly No. 1 business going
forward.
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SOCIAL PERFORMANCE
"For the Betterment of All" is the founding ideal at Samsung Electronics. To realize it in
the community, in-house community service teams carry out professional community share-care
programs, while employees volunteer at various social services and activities.
 social commitment
 social contribution activities
 type and field of social contribution activities
Social commitment
Based on a commitment to the community and an ethical mindset, Samsung Electronics

contributes to the well being of society by helping to improve the quality of people‘s lives and
serving cross border community services worldwide. All employees, who have the ―Betterment for
All‖ firmly imprinted in their minds, demonstrate what a people-oriented company can do for the
society. Therefore, all dedicated employees of the Company seek co-prosperity abided by self-
discipline and ethical performance along with the Company‘s managerial ideal.
charter for social contribution
 We take part in the well-being of society with all activities based on humanity and social
ethics.
 We do our utmost to heighten the quality of people‘s lives and to usher more affluence and
happiness in our society.
 We activate cross-cultural exchanges with global communities and preserve global ecology
to make the world a more pleasant and healthy place.
 We devote ourselves to volunteering in social welfare services and share our benefits with
society.
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social contribution activities
Samsung Welfare Foundation takes part in contributing to society as a way to return

corporate benefits to society. Since 1993, when ―returning corporate benefits to society‖ was set as
one of the key managerial policies, Delegate social contribution Activities have been intensified.
The social activities, which had been centered on the Samsung Welfare Foundation in general, were
spread across the company and all employees are now encouraged to participate in various social
activities home and abroad. Since 1995, when Samsung Electronics announced the new focus on
social activities in three areas: the disabled, environment preservation, and informatization for
society, the activities have continued to grow.
Also the Company has poured energy into supporting youth, culture and arts activities,
academic exchanges, and scholarships. In 1995, Samsung Electronics revamped the community
service teams to create a Community Service Volunteer Team. This reorganization was designed to
help employees participate in the volunteer services that best suit their interests. In 2006 we
established the volunteer council and expanded the corresponding organization as a part of sharing
management expansion and operates by arranging organizations by establishing eight volunteer
service centers at the each plant.
Since 1998, the Company has run computer classes for the blind, provided a scholarship for
the children of disabled households, and volunteered good-will services for the needy. Each unit
provides meals to undernourished children in the community where they work, which has resulted
in closer bonds with people in the community. Recently, the Company has held ―Student Science
Knowledge Olympics‖ jointly with science institutes to broaden students‘ scientific knowledge.
To help increase students‘ creative thinking faculties, ―Creativity Olympiad‖ has been held
jointly with the Patent Office of Korea. The Company has developed a new-concept ―Customer
Volunteering Social Program‖ that is carried out by employees and customers together.
47
POLICY AND GOALS
The 1992 Rio Declaration on Environment and Development highlighted the need to
regulate greenhouse gas (GHG) emissions which have a direct impact on climate change. Under the
ground-breaking Kyoto Protocol, signatory countries are required to reduce their combined GHG
emissions by 5.2% from 1990 levels between 2008 and 2012.
Samsung Electronics recognizes that governments as well as companies have
responsibilities to address the global challenges posed by climate change. Samsung Electronics
supports global mandatory cuts of greenhouse gas emissions of at least 50% by 2050 (from 1990
levels) and mandatory domestic cuts by industrialized countries of at least 30% as a group by
2020. The company also calls for global greenhouse gas emissions to peak by 2015.
To date, the company has focused on its direct impacts; reducing CO2 emissions during
manufacturing processes via a range of energy-saving initiatives and improving the energy
efficiency of its products. Future plans will expand Samsung Electronics' GHG emission reduction
efforts to cover additional direct impact areas such as logistics and indirect sources where possible.
Samsung Electronics has participated in several voluntary government-led initiatives on
climate change in Korea, where 60% of our workforce and the majority of our operations are based.
These include:
 Pilot CO2 emission trading program supported by the Korea Energy Management Corp
(KEMCO)
 National Korean Greenhouse Gas Register (trial project)
 Voluntary agreements to reduce energy consumption in all Samsung Electronics workplaces
in Korea via the Catch CO2 Project
 Agreement on Response to Climate Change and Reduction of Greenhouse Gases with
KEMCO
Reduction Goals for emissions of GHGs
Samsung Electronics sets reduction targets for emissions of GHGs in terms of targets in
absolute emissions and relative emissions.
 Reduction target for absolute GHG emissions
: The company will reduce the total emissions of GHGs from its global manufacturing sites
by 2% by 2011, from a baseline year of 2008.
 Reduction target for GHG emissions per basic unit
: The company will reduce GHG emissions per basic unit globally by 36% by 2011, from a
baseline year of 2008.
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SUSTAINABILITY REPORTS
SUSTAINABLE DEVELOPMENT AT SANSUNG ELECTRONICS
Integrating corporate management and sustainable development is an issue of increasing

importance in the business world, amid increasing expectations for social and environmental
responsibility. In response , Samsung has been improving the process of collecting stakeholders
ideas and setting up corporate wide vision and strategies for sustainable development.
Samsung has designated economic, environmental, and social responsibilities as the key
elements of their sustainable management. They are committed to continuing to identify their
various stakeholders, build positive relationships with them, and ultimately enhance their value for
both the company and the stakeholders
MAIN APPROACHES TO SUSTAINABILITY AT SAMSUNG
49
SAMSUNG’S CITIZENSHIP FOCUS
Social Welfare
Samsung lends support to people and their communities in many different ways. Their
current area of focus is on investing in teenagers‘ futures, through support of science education and
creative thinking that encourages leadership; assisting children in low-income families by
supporting educational infrastructure, and discovering and supporting outstanding students; and
supporting programmes that encourage family well-being. We also carry out programmes in these
areas at each of our eight volunteer centres.
Culture and Arts
Samsung provides support for diverse artistic and cultural activities around the world. Over
the years, Samsung has contributed extensively to numerous museums, galleries and exhibits in
Korea and in many countries, including the United States and France. The Samsung Museum of
Modern Art collects preserves and exhibits modern and contemporary art from Korea and abroad,
while the Samsung Children's Museum, the first of its kind in Korea, invites children have fun
exploring the world they live in. Samsung also hosts and supports various cultural events for
children and programmes that encourage their early artistic development.
Volunteer Services
In 1995, Samsung launched the Social Contribution Corps to encourage employees to get
involved in community service. The initiative has since expanded to eight volunteer centres across
Korea, manned by social welfare experts who support the development of employee volunteer
programmes. Samsung‘s employees use their expertise and skills to give back to local communities,
and each employee donates an average of 10 hours to community-based projects.
Academics and Education
Strengthening the minds and fostering the creativity of young people is a primary focus of
many of Samsung‘s programmes. Samsung is a major supporter of the Korea Youth Science
Olympiad, the country‘s most prestigious science competition for junior, middle and high schools
and the National Students Creativity Olympiad, aimed at encouraging inventiveness among
students from junior to high school levels. Since 2001, Samsung has teamed up with the Green
Family Movement Association to run a "green school," which promotes environmental awareness
in children and enables them to take practical steps to protect our ecosystems.
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3.12 SAMSUNG INDIA ELECTRONICS PVT. LTD

As a unit of behemoth Samsung Electronics, Samsung India Electronics works to keep its
customers connected through its growing products portfolio. It develops and manufactures a wide
variety of consumer electronics devices, including DVD players, plasma televisions, digital
cameras, personal computers, color monitors, LCD panels, printers, and computer peripherals. The
New Delhi-based company also makes and markets semiconductors, such as DRAMs, SRAMs, and
flash memory products. Ranging from wireless phones to networking switches, Samsung India
produces communications devices, as well. The electronics firm counts consumers, corporations,
schools, and government agencies among its primary customers.
Headquartered in New Delhi, SAMSUNG India has widespread network of sales offices
all over the country . The SAMSUNG manufacturing complex housing manufacturing facilities for
Colour Televisions, Colour Monitors, Refrigerators and Washing Machines is located at Noida,
near Delhi. SAMSUNG ‗Made in India‘ products like Colour Televisions, Colour Monitors and
Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida
manufacturing complex. In November 2007, SAMSUNG has commenced the manufacture of
Colour televisions and LCD televisions at its state-of-the-art manufacturing facility at
Sriperumbudur, Tamil Nadu.
SAMSUNG India is the hub for SAMSUNG‘s South West Asia Regional operations. The
South West Asia Headquarters, looks after the SAMSUNG business in Nepal, Sri Lanka,
Bangladesh, Maldives and Bhutan besides India. SAMSUNG India which commenced its
operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of
operations in the country.
From being a virtually unknown entity in the Year 1995, brand SAMSUNG today enjoys
an awareness level of over 65% and a positive opinion of over 80% in the country today (source:
BAS 2007). The introduction of World First, Now, leading technology products in the Indian
market coupled with the Company‘s efforts to customise products for the Indian consumers, have
contributed to the success of the brand in the Indian market . To display SAMSUNG products in a
more lifestyle ambience and to communicate the product benefits in a more interactive manner,
SAMSUNG India has set up a widespread network of SAMSUNG Digital Plazas all over the
country. The SAMSUNG Brand shop network complements over 8500 retail points for SAMSUNG
products located across the length and breadth of the country.
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3.13 SAMSUNG INDIA ELECTRONICS PVT. LTD. –HIERARCHY
MANAGING DIRECTOR
DEPUTY MANAGING DIRECTOR
MANAGER (COUNTRY HEAD)
FINANCE MARKETING HR PRODUCTION LOGISTICS

MANAGER MANAGER MANAGER MANAGER MANAGER
LEEGAL AUDIT
MANAGER MANAGER
ASSISTANT MANAGERS
EXECUTIVES
STAFFS
52
AWARDS AND RECOGNITIONS

During its tenure of 14 years in the country, SAMSUNG India has won several Product
Awards and recognitions across its Audio Video, Home Appliance, IT and Telecom Product
categories. The Corporate Recognitions received by the Company in the recent past include:
 ‗Electronics Organisation of the Year‘ by EFY Magazine at its ‗Readers‘ Choice Awards‘
February, 2007
 Electronics Company of the Year – in 2006 by Consumer Electronics & TV Manufacturers
Association
 No.1 Channel Favourite Company – in 2006 by Varindia
 Most preferred TV partner in Hospitality Industry by Hospitality India 2006
 Best Retailer for the Year 2005 by India Retail Forum
 Most Trusted Company Award 2005 by Var India
 ELCINA (Electronics Industries Association of India) Awards for ‗Excellence in
Electronics‘ instituted by the IT department of the Government of India. SAMSUNG India
received the 1st Prize in the Consumer Electronics category for productivity, exports, R&D
and quality assurance in 2002
 Golden Peacock Special commendation Certificate for Corporate Social Responsibility
(Private Sector) for the year 2004
 ‗Special Award‘ by Electronic Industries Association of India for ‘significant contribution
to the development and growth of India‘s Electronics Hardware and IT industry.‘ in 2004
53
3.14 SAMSUNG INDIA ELECTRONICS PVT.LTD

COCHIN
Samsung India is further has offices in each states for administrative and sales
purposes. And some big sized states like Maharashtra and so are further divided .
Samsung India electronics pvt.ltd Cochin is one of them which look after samsung‘s business in
the state of Kerala . It manages and administrates all the business affaires in Kerala.
Samsung India Electronics Pvt.Ltd Cochin office is located at Kadavanthra, Cochin.

Under Samsung Cochin they have Service and Sales offices in each districts. Samsung Cochin
has a warehouse at Cochi.
OFFICE ADDRESS
Samsung India ElectronicsPvt.Ltd
37/2022 C,D,G &H ,
2nd floor ,
Joseph & Valentine‘s Building ,
Subhash Chandra Bose Road ,
Jawahar Nagar ,
Kadavanthara,
Cochin- 682020.
Tel:0484-4088000
Fax:4088111
Website:www.samsungindia.com
OFFICE IN CHARGE
Mr.Joseph .K . Francis
Branch Manager
E-mail:joseph.f@samsung.com
WORKING HOURS
Monday To Friday
From 9.00 a.m To 6.00 p.m
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3.15 SAMSUNG COCHIN HIERARCHY
BRANCH MANAGER
SALES MARKETING COMMERCIAL HR SERVICE

MANAGER MANAGER DEPARTMENT MANAGER MANAGER
LOGISTICS FINANCE&
MANAGER ACCOUNTS
MANAGER
EXECUTIVES
STAFFS
55
CHAPTER IV
PRODUCT PROFILE
56
PRODUCTS
Samsung India ‗s product range is very large and it includes different kinds of Home
appliances like televisions ,Washing machines ,Refrigerators, Microwave Ovens ,Air Conditioners
etc… And a Wide range of Notebook PCs .Samsung has a big range of mobile phones too , that
includes a thousand rupees mobile phone to a high end smart phone . Samsung India sells different
kinds of computer components too ,which include Hard Disc Drives ,Optical disk ,Compact Disc
Drives ,DVD Drives ,DVD Writers etc…
4.1 HOME APPLIANCES
Samsung,s range of home appliances includes,
4.1.1 TELEVISIONS
Samsung‘s television range is consist of ordinary color televisions which come at an
economic price to high end LED televisions .Besides Samsung Introduced 3D experience on TV
screen first in the World that is Samsung 3D LED televisions.
3D LED TELEVISION
Redefining the home entertainment experience for consumers in India, Samsung launched
India‘s first and largest range of 3D televisions across the LED, LCD and Plasma platforms. The
entire line up of Samsung Full HD 3D televisions – LED 7000/8000 Series, LCD 750 Series and
Plasma+ 7000 Series will be available in the Indian market .Samsung has already commenced
manufacturing 3D LED TVs at its NOIDA facility.
Samsung is also seeking to create the 3D eco system in the country by launching its 3D Blu
ray player BD-C6900; Blu-ray integrated home theatre system HT-C6950 and 3D active glasses.
With a comprehensive 2010 lineup of 3D TV offerings beyond LED TVs, LCD TVs, Plasmas TVs,
Blu-ray players and proprietary 3D glasses - Samsung is delivering on its vision to create a total 3D
solution for home entertainment.
Samsung Full HD 3D TVs eliminates one of the barriers of 3D adoption – lack of content – by
rendering 2D content into 3D with the push of a button..
From the award-winning 3D LED TVs to Plasma+ TVs, in screen sizes ranging from 40‖ to
65‖, consumers have unlimited choice of television models to fit their individual entertainment
preferences and lifestyle. Samsung‘s proprietary built in video processor along with 3D processor;
3D optimised panel and Frame rate conversion technology provide the best picture quality in 3D.
Fluid motion and expanded natural colour are perfectly presented with the aid of Samsung 3D TVs‘
Hyper Real Engine creating an immersive viewing experience for consumers.
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For those who want to add the third dimension to their regular TV viewing, Samsung
included in its 3D processor, an auto-conversion technology that renders 2D content into 3D in real
time – an industry first. Thus, consumers can add a level of depth and clarity to a live football
game, making them believe they are part of the action by watching in the 3D Mode. When not in
the 3D mode, you‘re back to watching one of the best performing HDTVs on the market with the
push of a button.
With built-in Ethernet connection and wireless-ready capabilities, the 2010 Samsung 3D TV
lineup is ready to meet the growing consumer demand for ―content without borders.‖ The upgraded
Internet@TV feature now includes Samsung Apps providing consumers with an expanded, easy to
navigate selection of content and applications from leading services like The Associated Press,
Blockbuster, Fashion TV, Netflix and YouTube amongst others. Applications can be downloaded
and viewed all while watching TV. The range includes the upgraded Internet@TV with Samsung
Apps with the AllShare feature that allows users to wirelessly connect their TV with compatible
mobile devices. This means that users can share movies, photos and music through a single device
– the Samsung 3D TV.
Aesthetically, Samsung continues to build on its tradition of innovative design by
introducing narrower bezels and brushed metal frames in silver and black– pushing the limits
beyond the familiar black bezels of many HDTV‘s. In particular, Samsung developed a
groundbreaking four-legged quad stand and a new ―mystic earth‖ Touch of Colour™ (ToC™)
design scheme with chrome edging to better match a living room‘s décor. With a wide-ranging
pallet of materials and designs, Samsung offers something for virtually anyone‘s tastes and interior
design preferences. What‘s more, the new 3D TVs match Samsung‘s 2010 line of Blu-ray players
and home theatre systems bringing a cohesive element to a home entertainment room.
In keeping with Samsung‘s commitment to the creation of innovative green technology
that puts the Planet First™, the 2010 Samsung 3D TV range is energy efficient and made using
environmentally friendly processes.
The Samsung 3D LED televisions are available in the screen sizes between 40‖ to 65‖,
priced between Rs 130,000/- to Rs 435,000/- while the 3D LCD series is available in the 46‖ and
55‖ screen sizes, priced Rs 129,000/- and Rs 186,900/- respectively. The 63‖ 3D Plasma TV is
priced at Rs 300,000/-.
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LED TV
Samsung‘ s LED TV comes in three series that is Series 8 , Series 7, and Series 6.
Series 8
1.UA55B8000
MRP Rs. 350,000/-Dynamic Contrast Ratio : Mega, 100/200Hz Motion Plus : Yes (200Hz)
SERIES 7
2.UA46C7000WR
Screen Size : 116cm (46), Dynamic Contrast Ratio : Mega DCR (8,000,000:1), 100/200Hz Motion
Plus : Yes (200Hz
UA40B7000
MRP Rs. 140,000/-Screen Size : 101.6cm (40), Dynamic Contrast Ratio : Mega, 100/200Hz Motion
Plus : Yes (100Hz)
UA46B7000
MRP Rs. 180,000/-Screen Size : 116.84cm (46), Dynamic Contrast Ratio : Mega, 100/200Hz
Motion Plus : Yes (100Hz)
UA55B7000
Plus : Yes (100Hz)
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SERIES 6
UA32B6000VR
Plus : Yes (100Hz)
UA46B6000VR
MRP Rs. 150,000/-Screen Size : 116.8cm(46), Dynamic Contrast Ratio : Mega, 100/200Hz Motion
Plus : Yes (100Hz)
UA40B6000VR
MRP Rs. 125,000/Screen Size : 101.6cm(40), Dynamic Contrast Ratio : Mega, 100/200Hz Motion
Plus : Yes (100Hz)
LCD TV
LCD TV comes in 7,6,5,4,3 Series
SERIES 7
LA40B750U1R
MRP Rs. 120,000/- Size : 102cm (40),Dynamic Contrast Ratio : Ultra (150,000:1),Viewing angle :
178/178
LA46B750U1R
MRP Rs. 140,000/- ,Size : 117cm (46),Dynamic Contrast Ratio : Ultra,WISELINK (USB) :2
SERIES 6
LA32B650T1R
MRP Rs. 53,000/- Screen Size : 81cm (32),Dynamic Contrast Ratio : Ultra (100,000:1)
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LA22B650T6
MRP Rs. 23,000/-Size : 56cm (22), Dynamic Contrast Ratio : Ultra (100,000:1), Viewing angle :
170°/160°
LA40B650T1R
178˚/178˚
LA46B650T1R
MRP Rs. 115,000/-Size : 117cm (46), Dynamic Contrast Ratio : Ultra (100,000:1),Viewing angle :
178/178
SERIES 5
LA37B530P7R
178º/178º
LA46B550K1R
MRP Rs. 92,000/-Size : 117cm (46), Dynamic Contrast Ratio : Ultra (70,000:1),Viewing angle :
178˚/178˚
LA40B550K1R
MRP Rs.67,000/-Size : 102cm (40) ,Dynamic Contrast Ratio : Ultra (70,000:1),Viewing angle :
178˚/178˚
LA52B550K1R
178°/178°
LA32B550K1R
178°/178°
LA32B530P7R
178˚/178˚
LA40B530P7R
178/178
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SERIES 4
LA26B450C4
MRP Rs. 28,000/-Size : 26" , Dynamic Contrast Ratio : High (50,000:1), Viewing angle :
170°/170°
LA32B450C4
MRP Rs.37,500/-Size : 81cm (32), Dynamic Contrast Ratio : High (50,000:1), Viewing angle :
178˚/178˚
LA22B450C4
MRP Rs. 18,000-Size : 56cm (22), Dynamic Contrast Ratio : High (50,000:1),Viewing angle :
170°/160°
LA26B480
MRP Rs. 30,000/- Size : 66cm (26), Dynamic Contrast Ratio : High (50,000:1),Viewing angle :
170°/170°
LA32B480
MRP Rs. 40,500/- Size : 81cm (32), Dynamic Contrast Ratio : High (50,000:1), Viewing angle :
178°/178°
LA22B480
MRP Rs. 20,000/- Size : 56cm (22), Dynamic Contrast Ratio : High (50,000:1), Anynet+ (HDMI-
CEC) : Yes
SERIES 3
LA26B350F1
170°/170°
LA22B350F2
170°/160°
LA32B350F1
178°/178°
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ORDINARY TELEVISIONS
CS21A330
MRP Rs. 9,350/- Size : 53cm (21) ,DNIe™ : Yes, TV Type : Flat
CS29A330
MRP Rs. 16,000/- Size : 74cm (29 ), DNIe™ : Yes, TV Type : Flat
CS15K30MJ
MRP Rs. 6,400/- Size : 38cm (15) DNIe™ : Yes, TV Type : Flat
CS29M40
MRP Rs. 14,700/-Size : 74cm (29) , DNIe™ : Yes, TV Type : Flat
CS29M50
MRP Rs. 14,500/-Size : 74cm (29), DNIe™ : Yes, TV Type : Flat
CS21K40
CS21K45
CZ21K44
CS29K44
MRP Rs. 15,000/-Size : 74cm (29), DNIe™ : Yes , TV Type : Flat
CS21M40
CZ21K50
CS15K30ML
MRP Rs. 7,100/-Size : 38cm (15) , DNIe™ : Yes, TV Type : Flat
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PLASMA TV
SERIES 6
PS63B680
MRP Rs. 330,000/-Size : 160cm (63), Contrast Ratio : 3,000,000:1, Anynet+ (HDMI-CEC) : Yes
SERIES 4
PS42B430P2
MRP Rs. 52,000/-Size : 107cm (42), Contrast Ratio : 2,000,000:1, Game mode : Yes
PS42B450
PS50B450
4.1.2 AIR CONDITIONERS

Samsung presents the perfect solution with its new biosleeplus air conditioners. Developed for
Indian conditions.
 Split Air ConditionerThe interior design of home adds a lot to persona comforts and
appeal , Since the Air Conditioner is a large part of that interior, Samsung provides a
variety of air conditioners with stylish, sophisticated design, while paying attention to high
performance and health. Samsung‘s Air Conditioners represent cool, clean, healthy
freshness in everyday living.
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 Window Air Conditioner cool, clean, healthy and Samsung Window Air Conditioners.
Created to provide utmost comfort in the hottest of weather, Samsung Air Conditioners
bring a cool, refreshing wave and make everyday living a delightful and rejuvenating.
4.1.3 WASHING MACHINES
The Super Clean, Ultra Safe and amazingly easy washing experience with Samsung Washing
Machine.
 Front Loading-Samsung front loading washing Machines incorporate a host of futuristic
innovation like Ceramic Heater. It provides the convenience of washing clothes with
technologically washing machine that understands washing requirement of different clothes.
 Top Loading-Power-packed pure strength combined with the touch of gentle care.
Samsung realises this ultimate washing combination in its state-of-the-art Washing
Machines. It‘s the ultimate care your clothes need to keep looking their very best.
 Semi Automatic-Samsung Semi Automatic Washing Machines are specially developed for
the distinct Indian conditions and are perfect choice for the Indian women. These
technologically advanced machines incorporate Double Storm washing system that removes
dirt and dust from clothes, thereby leaving them clean. Fresh and sparkling like new.
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4.1.4 REFRIGERATOR
Experience the new freshness Samsung Adds digital technology to refrigerator to

experience a whole new level of innovation .
 French DoorMassive storage capacity on the inside, with a slim profile on the outside and
the most advanced conveniences built in, Samsung French Door refrigerators raise the bar
on style, efficiency and modern living.
 Side by SideAll the space you need to stock up on family favourites, throw a party, or
prepare a full-blown catered affair. Plus elegant design and efficient Twin Cooling Plus®
make Samsung Side by Side refrigerators a fresh choice.
 Bottom Freezer. All your favourite foods are at eye level, so you can spend more time
finding what you're after and less time cooling your kitchen.
 Frost Free The next revolution in refrigerator technology Frost Free FrestechUltima
Refrigerator that literally bring the freshness of the farm to you kitchen.
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Direct Cool5 Star rated Direct Cool freshtechUltima Refrigerators – an exclusive range of
refrigerators that incorporates amazing technology innovation design to enrich your world.
4.1.5 MICROWAVE OVEN
Samsung microwave oven, Faster, more spacious and more stylish than before..
 ConvectionConvection Microwave can be used to cook food which is crispier from inside
as well as outside. It uses a fan and a heating element to create air flow patterns inside the
microwave oven. This ensures optimum browning of the food in the fastest possible times,
making it ideal choice for baking.
 GrillGrill Microwaves can be used to cook food which is crispier from outside and juicer
from inside making an ideal choice for succulent kebabs and Tikkas.
 SoloThe Samsung Solo is the choice for an all round cooking solution. With uniform heat
distribution, multiple power levels and a host of other features, the Samsung Solo is ideal
for everyday tasks like defrosting, reheating and cooking.
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4.2 NOTEBOOK PCs
Samsung markets Laptops in different categories such as Everyday,Performance , Thin &Light,

Notebook ,Mini Notebook, R Series, Archieve.
 R SeriesAll-round convenience for more fun. High performance, hassle-free computing
whenever and wherever you need it.
 Mini NotebookFor easy surfing, an affordable mobile solution ideal for all your online
needs-fast paced and digitally interconnected lives.
4.3 MOBILE PHONE
Samsung sells around hundreds of models of mobile phones in Indian market. These include
thousand rupees phones to high end 3 G enabled smart phones .some the Samsung models are,
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Samsung B5310, Omnia Pro B7610, Samsung Corby, Samsung Corby Txt, Samsung I7500,
Samsung Marine, Samsung C3010S, Samsung Corby POP, Samsung C5212, Samsung E1070,
Samsung E1080T, Guru 1310S, Guru 1210, Samsung E1175T, Samsung E1160, Guru 1125, GT-
E1117, Solar Guru, Samsung E1100, Samsung E1085T, Samsung S5620, Samsung Star 3G,
Samsung Star, Metro S5200, Samsung S3500, Samsung Metro 3310, Pixon, M7603, GT-M7500,
TouchWiz, Beat270, SGH-E251, SGH-D880, D780, SGH-B520, Guru 310R, Guru300, SGH-
Guru220, Omnia, SGH-i780, BEAT 450, Soul, Soul b, SGH-M620, SGH-M200, SGH-M150,
SGH-M120, SGH-L700, SGH-J800, SGH-J700, SGH-J150, SGH-i200, Guru200, SGH-B130T ,
SGH-B130, SGH-B100i, Guru100, Ultra Touch, Samsung Jet, GT-S7330 ,GT-M3510, Samsung
Omnia HD, Innov8, Samsung E250i, Samsung E2130, Samsung E2120B, Samsung E2100, GT-
E1410, Samsung E1080F, Samsung C6112, Samsung C5130, Samsung C3053, Omnia Pro B7320,
Samsung Corby Mate, Samsung Corby Plus
4.4 MULTIMEDIA PLAYERS
YP-U5AB-- MRP Rs. 3,900/-Storage Type : Flash Memory, Memory Capacity : 2GB, FM Radio :
No
YP-U5Q-- MRP Rs. 2,990/-Storage Type : Flash Memory, Memory Capacity : 2GB, FM Radio :
No
YP-P3C-- MRP Rs.11,900/-Storage Type : Flash Memory, Memory Capacity : 8GB, FM Radio :
Yes
YP-P3-- MRP Rs. 14,900/-Storage Type : Flash Memory, Memory Capacity : 8GB, FM Radio :
Yes
YP-Q1AB-- MRP Rs. 6,800/-Storage Type : Flash Memory, Memory Capacity : A (4GB), FM
Radio : Yes
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YP-Q1CB-- MRP Rs. 8,000/-Storage Type : Flash Memory, Memory Capacity : 8GB, FM Radio :
Yes
YP-S3AB-- MRP Rs. 6,700/-Storage Type : Flash, Memory Capacity : Q (2GB)/A (4GB)/C
(8GB), FM Radio : Yes
YP-S3QB-- MRP Rs. 4,900/-Storage Type : Flash, Memory Capacity : Q (2GB)/A (4GB)/C
(8GB), FM Radio : Yes
YP-S2QB-- MRP Rs. 2,490/-Storage Type : flash memory, Memory Capacity : 1GB (Z) 2GB (Q),
FM Radio : No
YP-U3ZB-- MRP Rs. 2,400/-Storage Type : Nand Flash, Memory Capacity : 1GB, FM Radio : Yes
4.5 HOME THEATER SYSTEMS
HT-X725-- MRP Rs. 29,900/-Total Power (RMS) : 800 watts, Number of Channel : 5.1, DIVX
(including XVID) : Yes
HT-WS1R-- MRP Rs. 24,900/-Total Power (RMS) : 260, Number of Channel : 2.1, Dolby Digital
: Yes
HT-TZ425-- MRP Rs. 24,900/-Total Power (RMS) : 1,000 watts, Number of Channel : 5.1,
DVD/DVD±R/DVD±RW : Yes
HT-Z121T-- MRP Rs. 10,900/-Total Power (RMS) : 330, Number of Channel : 5.1, MP3 : Yes
HT-TZ225-- MRP Rs. 18,900/-Total Power (RMS) : 850, Number of Channel : 5.1,
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HT-Z220-- MRP Rs. 14,900/-Total Power (RMS) : 850W, Number of Channel : 5.1,
HT-Z320-- MRP Rs. 15,900/-, Total Power (RMS) : 1,000W, Number of Channel : 5.1,
HT-TX725-- MRP Rs. 29,900/-Total Power (RMS) : 800W, Number of Channel : 5.1,
HT-TX715T-- MRP Rs. 42,900/-Total Power (RMS) : 800, Number of Channel : 5.1,
HT-Z110T-- MRP Rs. 9,900/-Total Power (RMS) : 300, Number of Channel : 5.1,
4.6 CAMCORDERS
Amazingly compact, Samsung's Super Portable Camcorders Let you Brilliantly Capture Life from
the palm of your hand.
 DVD Camcorder- The Samsung DVD Camcorders make your favorite moments easy.
Capture your special times straight onto DVD and play them back from your DVD player.
 Flash Memory Camcorder- Enjoy the freedom to shoot for as long as you like with the
Samsung flash memory camcorder. Its advanced integrated image chip efficiently reduces
power consumption, enabling longer battery life and recording time, giving you all the time
you need to capture every precious moment.
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4.7 DIGITAL CAMERAS
NV100HD-- MRP Rs. 22,990/-Type : 1/1.72" (1.49cm) CCD, Effective Pixel : Approx. 14.7 Mega-
pixel
,Focal Length : Schneider Lens f = 6.0 ~ 21.6mm (35mm film equivalent: 28 ~ 102mm)
NV9-- MRP Rs. 14,990/-Type : 1/2.33" CCD, Effective Pixel : Approx. 10.2 Mega-pixel
Focal Length : SAMSUNG Lens 5x Inner Zoom, f = 6.8 ~ 34mm (35mm film equivalent : 38 ~
190mm)
SAMSUNG PL55-- MRP Rs. 11,990/-Type : Approx. 7.79mm (2.3) CCD, Effective Pixel :
Approx. 12.2 Mega pixel, Focal Length : Samsung Lens f = 6.3 ~ 31.5mm (35mm film equivalent :
35 ~ 175mm)
NV24 HD-- MRP Rs. 17,990/-Type : 1.104cm (1/2.3) CCD, Effective Pixel : Approx. 10.2 Mega-
pixel
, Focal Length : Schneider Lens f = 4.3mm ~ 15.5mm (35.0mm film equivalent: 24.0 ~ 86.5mm)
SAMSUNG PL60-- MRP Rs. 12,490/-Type : 1/2.33″ (Approx. 1.09cm) CCD, Effective Pixel :
Approx. 10.2 Mega-pixel, Focal Length : SAMSUNG Lens f = 6.3 - 31.5mm (35mm film
equivalent: 35 175mm)
SAMSUNG PL65-- MRP Rs. 14,490/-Type : 1/2.33" (Approx. 1.09cm) CCD, Effective Pixel :
Approx. 12.2 Mega-pixel, Focal Length : SAMSUNG Lens f = 6.3 - 31.5mm (35mm film
equivalent: 35 - 175mm)
SAMSUNG WB600-- Type : 1/2.3″ (1.10cm) CCD, Effective Pixel : Approx. 12 Mega-pixel
, Focal Length : Schneider Lens f = 3.9 ~ 58.5mm (35mm film equivalent: 24 ~ 360mm)
Samsung ES73-- MRP Rs. 8,990/-Type : 1/5.92cm (2.33) (Approx. 7.79mm) CCD
, Effective Pixel : Approx. 12.2 Mega-pixel, Focal Length : f4.9 - 24.5mm (f27 - 135mm 35mm
film equiv.)
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4.8 OPTICAL DISK DRIVES
Samsung offers various Optical Media Solutions, allowing customers to choose the exact
combination of capabilities and features
CD ROM DrivesDVD Writer Drive is available in Galf-Height form factors in spped
ranging up to 16X DVD+R Writing, 16XDVD-R Writing, 8X Double Layer DVD+R Writing and
4X Double Layer DVD-R Writing, 8X DVD+RW Writing and 6X DVD-RW Writing.
COMBO DrivesDVD-ROM Drive is avaiable in Half-Height form factors in spped of
16X.
DVD WritersDombo Drive is available in Half-Height form factors in speed ranging up to 52X
Writing, 32XRewriting, and 52X Reading. It combines CD-Rom, DV-RW and DVD-Rom Drive
into one machanism.
4.9 MONITORS
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Samsung PC monitors, the most advanced capabilities and state of-the-art technology.
 Desktop MonitiorDesktop monitor that provides perfect picture quality with incredible
speed. Inspired by the shifting colours of sunset and the fine-cut facet of a flawless gem, the
ToC design offers a fresher perspective.
 Network MonitorHelping you to deliver a high-impact message is what the Samsung
Network Monitor is all about. The built-in network module provides for easier control and
overall management.
 Large Format MonitorCapture audience's attention and transport them to a new world of
visual experience. From a single display to an eye-catching video wall, Samsung's LFDs can
deliver the right message at the right time.
4.10 PRINTERS
Samsung is the right choice for any workloadIn black and white or vivid colour – for home office,
small office or any office – Samsung leads the way in printing productivity.
 Colour Laser PrinterHigh-quality, high-speed, and low maintenance with professional-
looking printouts .
 Colour Laser MFPFax with ease or scan and print in professional-quality colour with
Samsung's efficient Colour Multifunction Laser Printers.
 Mono Laser PrinterReliable, dependable and built to blow away the competition in
monthly output.
 Mono Laser MFPFrom sleek, space-saving modern designs to workhorses with amazing
output, Samsung Multifunction Laser Printers make any office more productive.
 Inkjet Fax MachineNow faxing doesn't mean carrying a large stack of papers to the office
fax machine and spending time waiting, dialing, unjamming paper.
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4.11 MARKET SHARE
Products Samsung's global m/s Competitors M/S

DRAM 34.3% Hynix 21.6%
NAND Flash 40.4% Toshiba 28.1%
Large-size LCD Panel 26.2% LG Display 25.8%
PDP panel 30.5% LG Display 34.8%

Active-Matrix OLED 90.0% LG Display -
Lithium-ion battery 19% Sanyo 20%
LCD Monitor 16.1% Dell 14.6%
Hard disk drive 9.5% Seagate Technology 34.9%
Multifunction printers 16.4% HP 19.2%
Television sets (LCD, PDP, CRT) 23% LG Electronics 13.7 %
French door refrigerator (U.S. market only) 18.79% Whirlpool 23.83%
Mobile phone 21% Nokia 37.8%
Digital camera 9.1% Canon 19.2%
4.12 PLANTS
Samsung‘s state of the art, highly automated manufacturing facilities are located at the
Company‘s sprawling Complex at Noida and its recently inaugurated Sriperumbudur facility, near
Chennai. Samsung India‘s Noida CTV Plant enjoys the Number 1 position amongst all Samsung
subsidiaries in terms of its Colour television productivity and has been ranked as the subsidiary
with the ‗Best Quality System‘.
The manufacturing capacities of Samsung products manufactured at the Noida Facility are as
follows:
PRODUCT DETAILS
CTV Flat TVs & LCD TVs
Colour Monitor CRT & TFT LCD Monitor
Refrigerator Frost-free and Conventional Refrigerators
75
Washing Machine Fully Automatic and Semi Automatic

Mobile phones GSM Handsets
The highly advanced Chennai Facility that has been inaugurated in November 2007 will
help the Company respond better and faster to the growing demand for its products in the Southern
part of the country. The Samsung manufacturing facility at Sriperumbudur is the Company's second
manufacturing complex in the country.
Samsung India is working with and contributing to the development of the domestic
component industry in the country. The Company is working with its partners to improve their
product quality and processes. Thus, Samsung vendors are sent to different Samsung subsidiaries to
meet the Samsung overseas vendors in order to benchmark their own processes. Samsung is also
training its vendors on eco-partnership so that the components manufactured by them are ‗eco
friendly‘ as per ROHS norms.
Samsung products manufactured in India currently enjoy an average localisation level of over 50%.
76
CHAPTER V
DEPARTMENT STUDY
77
DEPARTMENTS
5.1 HUMAN RESOURCES DEPARTMENT

The human Resources department Hierarchy-
HUMAN RESOURCE MANAGER
ASSISTANT H R MANAGER
EXECUTIVES
STAFFS
THE HR DEPARTMENT FUNCTIONS-
1. Pre-Recruitment Process
a. Receipt of requirement of manpower from various department heads.
b. Scutinise them and take approval from concerned authorities if the post is new.
c. Prepare a recruitment budget and CTC for the employee and take approval.
d. Select the appropriate Recruitment process.
2. Recruitment Process
a. Prepare Advertisements etc for the recruitment.
b. Scrutinise and shortlist the applications received.
c. Send interview call letters/mails as required.
d. Conduct Interviews through panels.
e. Preparation of offer letters as required.
3. Joining Formalities:
a. Administrating Joining formalities.
78
b. Pre Employment Reference checks.

c. Preparation of Appointment Advice and intimating the same to other departments.
d. Preparing and entering new hire paperwork.
e. Co ordinating to get Employee ID Cards.
f. Handing over the New hire to the concerned HOD/Manager.
g. Preparation of Job Profiles co ordination with HOD/Managers for new posts.
4. Employee Personal File Maintenance:
a. Opening new file and Closing the Resigned employee‘s File.
b. Make sure all Employee files are maintained safely with care.
c. Make sure all personal records are available in the files.
d. Periodic Personal File Auditing.
5. Employee Data Base:
a. Keeping Track of Knowledge Management Software.
b. Maintenance of HRIS.
6. Confirmation Formalities:
a. Intimating the concerned HOD/Manager about the due dates for confirmation.
b. Conducting Confirmation Appraisals.
c. Co ordinating for Skill Gap Analysis.
d. Co ordinating to set Quality Objectives for each job profile.
e. Ensuring updation of the existing Job Profiles.
f. Processing the Confirmation.
7. ISO Compliance:
a. Ensuring all the updation of the ISO documentation and HR Formats.
b. Learning and enforcing Standard Operating Procedures (SOP).
c. Facing the Internal and External Audits, accountable to enforce the correctional actions.
8. Statutory Compliance:
a. Handling PF and ESI formalities and co ordinating with other departments.
b. Handling Apprentice Training, Submitting Periodic Returns to Board.
c. Submitting other returns to the labour Department .
9. Training And Development:
a. Conducting Induction Training for new hires.
b. Training Need Analysis based on Skill Gap Analysis, Appraisal Feedback and suggestions.
c. Co ordinating External and Internal Training Programs.
d. Maintaining Training Records.
79
e. Analysis of Training Feedback.

10. Performance Appraisal:
a. Prepare the new Appraisal Form.
b. Educate employees about self-appraisal.
c. Provide inputs to HOD‘s for Appraisals.
d. Prepare Appraisal Letters.
11. Employee Relation:
a. Having formal and Informal counselling with employees.
b. Prepare Event Calendar of monthly recreation to motivate employees.
c. Handling Corporate Medical Insurance.
d. Processing required letters on employee‘s request.
12. Report Generation:
a. Generating and analyzing Employee Attrition Reports, Training Evaluation, and Manpower
Status.
b. Weekly and monthly recruitment reports
c. Report generation of Pre appraisal, Appraisal and Post Appraisals.
d. Salary Details Reports to Accounts Department.
e. Reports as per the HOD‘s request.
13. Exit Formalities:
a. Administering Exit paper work including all Statutory requirements.
b. Conducting Exit Interviews.
c. Preparing Exit Interview Summary.
d. Giving post employment reference for relieved employees.
e. Processing File to Accounts Department for final settlement.
5.2 FINANCE DEPARTMENT

The Finance Department hierarchy
FINANCE MANAGER
ASSISTANT FINANCE MANAGER
EXECUTIVES
STAFFS 80
FINANCE DEPARTMENT FUNCTIONS-

 Preparation and compilation of Budget estimates and revised estimates
 Control of expenditure and economy measures.
 Audit and Accounts.
 All matters related to Banks and banking institutions.
 Matters related to creation of posts, fixation of pay
 Loans and advances.
 Scales of pay and allowances, revision, etc.
 Codification of Financial rules and regulations.
 Framing of financial rule.
 Assessment of Plan resources.
 All matters relating to Audit reports.
 All matters relating to Accounts
 Maintenance of loans, advances, accounts and matters related thereof.
 Internal audit matters
 Checking of fixation of pay and revision of pay-scale.
5.3 LOGISTICS DEPARTMENT
Logistics is the process of planning, implementing, and controlling the efficient, effective
flow and storage of goods, services, and related information from point of origin to point of
consumption for the purpose of conforming to customer requirements .The logistics department is
entrusted with the responsibilities of ensuring that the entire process of logistics is maintained and
developed in accordance with the goals of the business at an economical cost. The tasks of the
logistics department involve storage, distribution, warehousing, movement of goods from one place
to another (internally or externally), tracking and delivery of goods. It includes a complete process
of planning, managing, controlling and coordination to make sure that the goods reach the right
place, at the right time, for the right cost and in a right condition.
81
LOGISTICS DEPARTMENT HIERARCHY
LOGISTICS MANAGER
ASSISTANT LOGISTICS MANAGER
EXECUTIVES
STAFFS
5.4 MARKETING DEPARTMENT

In some cases like in seasons of Onam promotion is done by Samsung Cochin itself and in
another cases it is done in national level.
FUNCTIONS OF MARKETING DEPARTMENT
 Development of marketing goals and strategy
 Conducting marketing researches and monitoring customer needs
 Promotion and advertisement
MARKETING DEPARTMENT HIERARCHY
MARKETING MANAGER
ASSISTANT MARKETIG MANAGER
EXECUTIVES
STAFFS
82
CHAPTER VI
SWOT ANALYSIS
83
STRENGTHS
 High awareness of the brand among consumers

 Benefits of large scale operations
 Advantage of global operations
 Innovative promotion and advertising initiatives
 Launching the best in design and technology in India
 Customised products for Indian Consumers
 Research and Development Potential
 Management talent of international quality.
 Dedicated and well coordinated human resource
 Company has a sophisticated quality control system.
 It‘s Corporate Social Responsibility.
WEAKNESSES
 Samsung does not have it‘s own plant for manufacturing components for some of it‘s
products.
 Has to pay high taxes on imported components.
 Lack of adequate warehousing facilities.
 Lack of adequate show rooms and distribution centres.
OPPORTUNITIES
 The high growth rate of Indian consumer electronics market.
 Samsung plans to create an aspirational digital lifestyle for the average Indian consumer
with the introduction of innovative digital products, that represent the absolute high end of
technology and design.
 The company also plans to revolutionise retail in the country by launching a massive retail
roll-out of its exclusive outlets
 The company also plans to set up 600 technology retail counters to bring technology closer
to the consumers, allowing them to touch, feel and experience the same
 Samsung is also investing in setting up the Samsung Marketing Academy to train sales
personnel to engage in lifestyle selling.
84
 Introduction of The first in kind 3D LED televisions which will make a revolution in home
entertainment.
 It‘s R&D Department.
THREATS
 Highly competitive market.
 Presence of a consumer electronics giant like LG.
 Unexpected entrance and high paced growth of local mobile phone manufacturers like
Micromax , Maxx , Spice etc..
 Threats of increasing E- Waste in the nature.
85
CHAPTER VII
FINDINGS AND SUGGESTIONS
86
FINDINGS:
Innovative promotion and advertising initiatives
• Samsung India associated itself with the ruling passion of the Indian mass consciousness: Cricket.
Samsung launched the Team Samsung campaign with the stars of the Indian cricket team, which
caught the imagination of an entire nation. In 2004,Samsung also brought to India what was
possibly the biggest cricketing spectacle of this decade, the historic India vs. Pakistan cricket series
- ‗The Samsung Cup‘.
• Samsung also launched a series of innovative below-the-line activities. In mobile phones,

Samsung tied up with noted painter Satish Gujralfor his paintings to be available as downloads on
Samsung mobile phones. Product placement, was done in movies and popular television serials like
‗Jassi‘ where Samsung products were set in lifestyle environments. For Microwaves, Samsung ran
a Kitchen-on-Wheels programme where mobile kitchens with microwave ovens went to various
localities demonstrating the advantages of microwave cooking.
• Branded its products as superior technology and environment friendly ones.
• Launched a special marketing campaign for Flat TVs including a focused advertising campaign
‗DuniyaHaiGol, TV Flat‘ and attractive exchange offers. As a result, flat-screen TVs make up
over50 per cent of Samsung‘s TV sales compared to an industry average of 17 per cent.
Launching the best in design and technology in India

. It launched its products in India around the same time as the global launch of products.
• Samsung pioneered the introduction of several world first features in its mobile phones like the
first Dual Screen Phone, the first 65K TFT / LCD Colour Phone, the first Phones with Polyphonic
Ringtones, the first phones with rotating lens camera and the first gender concept
phones.
• In IT products ,Samsung introduced the thinnest and lightest Note PCs in the world, the world‘s
smallest MP3 players and India‘s first 17" TFT-LCD TV-Monitor that comes with the unique
‗wise-link‘ Samsung technology where various digital gadgets can be connected directly to the
Display. It also launched the world‘s smallest Digital multi-function device that scans ,prints and
copies at the same time.
• Samsung was the first to introduce the following in India at the same time as the global launch:
DLP televisions. Fuzzy logic based washing machines, Silver Nano Refrigerators, flat screen TVs
and microwave ovens.
87
• Samsung has won over 150 awards in India for its technology and design based products.
Customised products for Indian Consumers
• Samsung phones support five Indian languages -Hindi, Marathi, Bangla , Punjabi and Tamil. The
phones supports phone menu, fonts and SMS in these five languages. Samsung is the first company
in the world to introduce a Bangla menu.
• It has set up a ―usability lab‖ at the Indian Institute of Technology in New Delhi to customise
Samsung products to meet the specific needs of Indian consumers. This industry-institute
partnership is helping Samsung to study and analyse consumer response in aspects of product
design, including aesthetics, ergonomics and interface.
• Through its research done on consumer preferences in India, Samsung has concluded
that Indian consumers want more sound oriented products. Thus, the Samsung televisions
of India have a higher sound capacity than their foreign counterparts.
• For the semi-automatic segment of Samsung washing machines ,Samsung has introduced
for the first time in India feature called Super Dry. It is present in three of Samsung‘s semi
automatic models and dries the clothes better than the rest.
• Samsung washing machines have an additional menu that takes care of the local Indian wardrobes
.They also have a ‗memory re-start‘ that takes care of the frequent power failures in India.
Manufacturing Plant and Localisation Samsung India set up manufacturing facilities for colour TVs
in 1997; for microwave ovens in 1999; for washing machines in 2001 and for Air-conditioners in
2002at Noida in the state of Uttar Pradesh.
The Samsung India Digital Media facility (CTV and Colour Monitors) is the most productive of all
Samsung digital media factories globally. It received ISO 9002, within eleven months of
commencing production. With the latest manufacturing equipment like Auto Insertion Machines,
Automatic Module Conveyor, High temperature Testing, Reliability test ,precision measurements
of Colour television (CTVs),the Samsung CTV facility is fully geared for high speed ,high volume
and very high quality production .ELCINA, the apex body in India of Electronics manufacturers,
has given a special award to Samsung for ―significant contribution to the development and growth
of India‘s Electronics Hardware and IT industry.‖
88
Leveraging the India Advantage

Research and Development Potential
Samsung has set up two R&D centres in India, at Bangalore and Noida. Both the R&D centres are
involved in cutting edge research and development.
• The Noida centre is involved in the business of developing embedded software for Samsung
Electronics Corporation in a variety of areas related to Digital TV and other Multimedia
technologies. The centre has successfully completed more than a hundred projects in collaboration
with Samsung Headquarters Visual Display and Digital Media divisions. Its engineers continuously
strive to improve performance and introduce innovative features to make the end products more
efficient and user friendly. It designs and implements some
of the critical software components for products such as next generation CRT and Projection TVs
,Plasma and LCD TVs, DLP TVs, Digital TV Set Top Boxes, DVD Players, MP3 players,
PDAs,2D/3D Graphics Engines, Video editing and playback, Multimedia applications etc.
• The Bangalore operation is involved in the business of developing software for Samsung
Electronics Corporation technology solutions in a variety of different areas. It is known for the
expertise that it possesses in certain key technology domains. Its contributions have been in very
key knowledge based areas of new and evolving technologies like3G, UMTS, CDMA2000,
Multimedia, Home Networking, Digital Media, System LSI, Network
Protocols, Wireless terminals to mention some .The centre boasts of a highly talented and
motivated work force who have been constantly enriching their knowledge and skills
Managerial Talent and Locational Advantage

Samsung India has been made the Regional Headquarters for Samsung operations in South West
Asia to manage and provide services to Sri Lanka, Nepal and Bangladesh .Samsung has selected
India as one of the top six strategic markets in the world along with the US, China, Russia,
Germany and Thailand. Samsung is aiming at growing business in the SAARC markets.
Corporate Social Responsibility

Samsung has also made its mark as a company with a conscience and an organisation with social
responsibilities. In 2004, Samsung won the Golden Peacock Special Commendation for Corporate
Social Responsibility. This award was given by the Institute of Directors and the World Council for
Corporate Governance.Samsung runs the Digital Hope programme,
supporting organisations that promote the use of technology to improve the lives of youth,
empower them and help bridge the ‗digital divide‘. Organisations supported by this programme
89
include Development Alternatives and the National Centre for Promotion of Employment of
Disabled People (NCPEDP).
SUGESTIONS:
 Create an aspirational digital lifestyle for the average Indian consumer with the introduction
of innovative digital products, that represent the absolute high end of technology and
design.
 Revolutionise retail in the country by launching a massive retail roll-out of its exclusive
outlets
 Set up technology retail counters to bring technology closer to the consumers, allowing
them to touch, feel and experience the same
 Set up educational institutions in the field of Technology ,Management, Sales, etc.
90
BIBLIOGRAPHY
Books used
 Human Resource management - K. Aswathappa
 Research Methodologies
 Business Communication
 Murthy, S.N, Business Research Methods, 2nd Edition, New Delhi, Excel Books, 2008
Websites
 www. Samsung .com
 www. Wikipedia.org
91

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REPORT ON ORGANISATIONAL STUDY AT SAMSUNG INDIA PVT. LTD.

REPORT ON ORGANISATIONAL STUDY

MASTER OF BUSINESS ADMINISTRATION

MR. JOSEPH .K .FRANCIS MS. ASHALAKHSHMI .R.K

MARATHANASIOSCOLLEGE FOR ADVANCED STUDIES

Ms. Ashalekshmi .R.K Prof. Anil .G.S

Rev. Dr. Abraham Mulamoottil Signature of the External Examiner

I hereby declare that this project report entitled ―Organizational Study on

Tiruvalla Lijomon Wilson

It is with deep sense of gratitude that I express my indebtedness to Dr.Abraham

I extent my heartfelt thanks to Mr.Joseph.K.Francis ,Manager,Samsung India

I express my heartfelt thanks to Mr.Joseph.K.Francis project guide,Samsung India

Tiruvalla Lijomon Wilson

4.2. Notebook PCs 68

1.2 SCOPE OF THE STUDY.

1.3 OBJECTIVES OF THE STUDY

1.4 RESEARCH METHODOLOGY

1.5 LIMITATIONS OF THE STUDY

2.1 HOME APPLIANCES

2.2 MOBILE PHONES.

Handset Market Share

Phone manufacturer usage

India Urban Mobile Phone Users (N=5,775)

Brands Installed base*

LG 4.4% 47.6% 14.4%

Motorola 7.8% 5.4% 7.2%

Nokia 62.6% 24.3% 53.7%

Samsung 9.0% 11.2% 9.5%

* – Users currently using the phone model

Phone manufacturer usage

India Urban Mobile Phone Users (N=5,775)

Model Installed base*

 Only 5 local manufacturers in 2008 and the number stands at 28 now!

 LG‘s share dropped from 7.2% to 6.4%,

The major players in the laptop category are:

 Hewlett Packard (HP)

2.5 SAMSUNG AND LG –MAJOR PLAYERS

PROFILE OF THE ORGANISATION

Type Public (Korean)

Founder(s) Lee Byung-chul

Headquarters Samsung Town, Seoul, south Korea

Area served Worldwide

Lee Kun Hee(Chairman and CEO)

Revenue US$ 173.4 billion (2008)

Net income US$ 10.7 billion (2008)

Total assets US$ 252.5 billion (2008)

Total equity US$ 90.5 billion (2008)

Employees 276,000 (2008)

3.1 SAMSUNG GROUP

The Samsung Group is a multinational conglomerate corporation headquartered in

3.3 AFFILIATED COMPANIES

Samsung Corning Precision Glass

Samsung Mobile Display

Machinery & Heavy industries

Samsung Heavy Industries

Samsung Total Petrochemicals

Samsung Fine Chemicals

Samsung Life Insurance

Samsung Fire & Marine Insurance

Samsung Investment Trust Management

Samsung Venture Investment

Samsung C&T Corporation