VINNY (VINOD SHARMA)

516-474-3963 vscf274c@westpost.net Immigration status: US Citizen

OBJECTIVE:
To acquire a challenging position as SEO/Online Marketing Manager with significa
nt responsibility & growth
SUMMARY:
* 15+ years US experience in project management and outsourcing which includes c
urrent 6+ years in organic SEO/SEM (Search Engine Optimization/Search Engine Mar
keting) projects.
* Demonstrate expert level knowledge in site structure, coding compliance, Meta
strategies, page weight, linking profiles, site indexing, content development an
d social media as it impact SEO ranking and organic traffic.
* Hands-on with responsibility for measuring and analyzing clients' SEO health o
n a day-to-day basis.
* Develop action plans for achieving and measuring SEO success, including determ
ining key metrics, processes for measurement, and optimization.
* Develop and implement white-hat SEO strategies and tactics for client websites
* Work closely with media, analytic and engineering teams to integrate SEO guide
lines, best practices and insights into the project planning, execution & delive
ry
* Research, identify and establish partnerships with authoritative websites for
link building
* Actively support and participate in social media strategy, including awareness
and buzz generation on social networks, discussion boards, blogs and other infl
uence groups
* Designing and implementing E-Commerce SEO strategies to drive traffic to websi
te and optimize conversions by streamlining paths on the website.
* Significant experience in an online marketing, demonstrate, understanding and
involvement with large-scale, highly complex SEO implementation
* Developing innovative ways of improving rankings and visibility in the search
engines and execute and enhance SEO/SEM marketing approach.
* Understanding of the key initiatives of company's SEO strategy, then acting on
all levers (pages, content, linking, technology) to increase traffic and sales
* Contribute to the global SEO strategy (platform and linking) link building str
ategy including partner development and agency management, developing and managi
ng offshore team.
* Manage and reporting ROI metrics for web programs, including site performance,
traffic analysis, etc.
* Demonstrated experience in Google Ad words, webmaster tools and manage PPC for
large targeted campaigns.
* Stay updated with new search engine algorithm changes and tactics
* Forecast SEO project time lines and resourcing as needed to support SOW (scope
of work)
* Ability to use and analyze information to glean insights for improving search
ranking, overall traffic to company websites and the value of the traffic.
* Experience on working 100% remotely/virtually
* Excellent communication skills with the ability to build relationships interna
lly and externally
Accomplishments/Success Story:
* Achieved Top 5 Ranking in Google, Yahoo, Bing * Saved huge on PPC budget by h
igh organic ranks
* Higher SERP increased sale volume * Online Project Bidding, Deals & Final
ization
PROFESSIONAL EXPERIENCE:
Organization Designation Duration
LAMPS PLUS, Inc. SEO/Online Marketing Manager Feb 2008 - Current
PETCO.com SEO/Social Media Team Lead Jan 2006 - Feb 2008
Dell.com SEO Analyst Mar 2004 - Dec 2005
CPG (Subsidiary of Citigroup) Project Outsourcing Manager Mar 1997 - Jan 2004
NY State Govt. IT Sourcing/Vendor Manager Jan 1996 - Mar 1997
Chase Manhattan Bank IT Project Coordinator Dec 1992 - Nov 1995
LampsPlus.com Duration: Feb 2008 - Current
LAMPS PLUS, Inc. is a giant online retailer that designs, manufactures, and sell
s lighting fixtures, lighting, home
decor items and a variety of other related products worldwide.
SEO/Online Marketing Manager:
* Manage full SEO strategies and campaigns for high organic ranking, visibility
& traffic
* Create initial Site Review & Analysis that includes: current ranking, linking
information, server response data, competitors & keyword research etc.
* Generate On-page Recommendations Report: which include Keywords & Content opti
mization and Other SEO improvements in indexing, crawling and ranking of pages
* On-Page SEO Activities:
* Evaluate/test existing site content, layout, and infrastructure.
* Keywords placement over Page Name, Link, title, Image ALT attributes, Title Ta
g etc. (by Interpreting Search Engines algorithms with high rates for specific t
argeted keyword phrases)
* Write / rewrite keywords rich Page Title, Meta Tags (Meta Description and Meta
Keywords)
* Check Keyword Density, Broken Links, Duplicate Content etc
* Google Analytic Code Installation, Google XML Sitemap Creation & submission
* Off-Page SEO Activities:
* Conceptualize and execute link building campaigns: Generate relevant quality I
nbound anchor text links by
* Directory submission: URL submission in top directories
* Article submission: (Write keyword rich articles and submit on top resource ar
ticles directories)
* Blogging: Blog Creation, New blog article posting, blog bookmarking
* Bookmarking (on Social Networking sites like Facebook, Twitter, MySpace, Linke
dIn, YouTube and Social Media News sites like digg.com, reddit.com, stumbleupon.
com, delicious.com etc)
* Commenting: Research keyword relevant higher PR Blogs & articles and post comm
ents with text link
* Forums Activities, Press Releases, Content Syndication with RSS Feed subscrip
tion
* Generate weekly, by-weekly and monthly keyword ranking reports,
* Monitor & document traffic trends & site activities via Google Analytics & Goo
gle Webmaster Tools
* Managed large PPC budget campaigns and reduced to almost zero by gaining high
organic rankings
PETCO.com Duration: Jan 2006 - Feb 2008
PETCO is a chain of retail stores that offers pet supplies and services
SEO/Social Media Team Lead:
* Manage the Organic Search Marketing to develop SEO campaigns that increase vis
ibility, drive qualified traffic to the sites and build/buy tools to help the SE
O group become more effective.
* Analyze conversion points and paths; monitor key website metrics including sit
e traffic from search engines.
* Work with the development team to identify and implement enhancements to on-si
te search experience & SEO/SEM projects, Communicate updates on KPI benchmarks
and reporting results
* Analyze the competition, conduct keyword research; and write on page optimizat
ions
* Identify duplicate content, broken links, and other potential issues
* Work with development team to specify, build, test, and launch new SEO product
s, features, and experiments
* Content writing instructions to content writing team for articles, blogs and o
ther content
* Off Page Optimization - To Increase Website Visibility and Page Rank
* Guidelines & quality check for link campaign by link building team
* Content distribution by submitting press releases, articles, forums, blogs, et
c.
* Manage XML sitemaps, Analyzing website traffic by Google Analytic / Webmasters
Tools
Dell.com Duration: Mar 2004 - Dec 2005
SEO Analyst:
* Responsible for driving strategy, planning and execution of SEO projects to en
hance websites standing in natural search listings.
* Make Action Plans for designing, site-hierarchy, development & SEO team
* SEO/SEM Keyword selection and analysis, targeted page and content development,
and link architecture
* Work with designers, editors and product managers to educate and evangelize on
SEO
* Establish direction and priorities for working cross-functionally with the Dat
a team, product & merchandising manager, and marketing.
CPG (Subsidiary of Citigroup) Duration: Mar 1997 - Jan 2004
Sr. IT Outsourcing Specialist:
* Assessed Existing IT Environment, Vendor Evaluation, Contract Negotiation
* Identify and point out gaps/omissions, guide vendors and client toward effecti
ve solutions
* Lead in rightsizing our vendor pool and management of vendors.
* Performed periodic vendor performance reviews to ensure their performance meet
s company's needs.
* Communicate persuasively and effectively with wide range of internal and exter
nal customers, consistently make sound business and financial judgments
* Collaborate with project leads and technical leads early in project lifecycles
to proactively create a viable, cost effective, quality sourcing opportunities
that align with the sourcing strategies.
* Create agreements that leverage the strength of the company, providing better
benefits to all global IT groups than they could achieve on their own
* Managed implementation offshore service center teams of over 30 resources
* Maintaining quality, on-time and on-budget milestone deliveries in compliance
global program plan
* Attend management conferences and training programs.
NY State Govt. Duration: Jan 1996 - Mar 1997
IT Sourcing/Relationship Manager:
* Involved in the vendor selection process and subcontract sources, placing and
control of orders.
* Keep Managers and department heads informed of major activities, events and su
bmit problems or situations requiring interpretation, advice or judgment, and fo
llow with action to implement decisions.
* Develop and meet an approved overall QA Management Plan for the year in accord
ance with the objectives of the Strategic Business Plan.
* Designed and implement improvements to system support the growth and customer
segmentation strategies.
Chase Manhattan Bank, NY Duration: Dec 1992 - Nov 1995
IT Project Coordinator:
* Providing assistance in determination of the appropriate IT Solution,
* Helped in creation of effective vendor networks, analysis of required collabor
ation level with suppliers/customers
* Involved in determination and implementation of an information system that can
address companies/client's business needs

TECHNICAL SKILLS:
HTML, XML, Web Analytic Tools, Window XP/Vista/7, Microsoft Word, Excel, PowerPo
int, Project Management

EDUCATION:
Bachelor's in Computer Science from (CUNY) Queens College
Certificate in Mainframe Computer Programming from (CUNY) Queens College
Diploma in Software Programming from Control Data Institutes, NY

REFERENCES: Available upon request