Jackson Mahr | 646-610-1933 - jmcfee0c@westpost.

net
Versatile and talented designer with an impressive portfolio and
record of driving business for diverse industries. Passion for
creating sharp, professional, and unique designs that immediately
attract clients. Skilled in developing high-impact web sites,
marketing materials, brand identities, and print designs. Track
record of meeting demanding deadlines, communicating effectively with
cross-functional teams, and leading by example. Dedicated to finding
the most cost-effective and creative solutions for all challenges.
Known for taking a hands-on approach in directing artists,
collaborating with clients, and bringing creative concepts to life.
Broad worldview with bilingual communication skills; fluent in
English and French. PORTFOLIO AVAILABLE AT
www.jacksonmahr.co.uk/jackson-mahr-portfolio.pdf.

_ONLINE MARKETING:__ _ Web Site Design; E-mail Graphics; Site

Functionality Improvement; Wireframe Creation; User Interface Design;
Usability Testing; Information Architecture
_PRINT MATERIALS:_ Brochures Posters Publication Development;
Stationary Logo Design; Content Development; Product Design; Client
Presentations
_MARKETING Promotional Conceptualization; Direct Mail; Collateral
Materials
_ARTISTIC LEADERSHIP:_ Multimedia Development; Graphic Design;
Conceptual Direction; Photography; Typography; Layouts Font Film
Production; Smart Phone Applications
_TEAM MANAGEMENT:_ Staff Inspiration Hiring Project Management;
Production Oversight
_TECHNICAL SKILLS:__ _Adobe Creative Suite: Dreamweaver; Flash;
Photoshop; Fireworks; InDesign; Illustrator. MS Office Suite: Word;
Excel; PowerPoint; Project; Access. Quark Xpress; Apple Final Cut
Pro; Celtx; Camtasia Studio; Sony Vegas; Acrobat Distiller; Volusion
eCommerce Platform; Joomla CMS Platform; ePub eBook Format;
Omnigraffle; HTML4/5; CSS/3; Windows & Mac OS Platforms
BNP Paribas (UK) a" London, UK
HEAD OF WEB BRANDING, FIXED INCOME | 2010: Led the successful
redesign of the Global Markets web site and online style guide for
one of the largest global banking groups in the world. Oversaw
deployment of the design by web development teams based in London,
Paris, Brussels, and New York. _Delivered results:_
*
Achieved user-centered design by completing an in-depth site audit,
recommending improvements to usability components, and delivering
specifications to an external design agency.
*
 Created designs that were harmonious with the bank's retail brand
by effectively collaborating with the Corporate and Investment
Banking Branding team in Paris.
*
Strengthened the PrimeBroker brand and skillfully designed an
online desktop trading platform, working closely with the US Equity
Derivatives team in New York to ensure success. Developed CSS files
and front-end page code.

WEB DESIGNER | 2001 to 2010: Re-branded and designed user-friendly

web sites for Equities, Fixed Income, and Global Markets. Served as
Brand Manger, ensuring online products maintained consistent design
quality by communicating brand standards to globally dispersed teams.
Oversaw the expansion of Global Markets across an increasing number of
products and countries. Communicated effectively with committees,
traders, marketers, and brand managers from around the world.
Improved web site functionalities, utilized content management
systems, and defined user experience through wireframe creation.
Developed high impact PowerPoint presentations, brochures, email
campaigns, and instructional/marketing flash demos. _Delivered
results:_
*
Established a strong visual identity and consolidated numerous web
sites by expertly designing the global site. Partnered with usability
experts and business sponsors in London, Paris, and New York.
*
Developed Equities web site that earned a top spot in the
"Euromoney Awards" for design, research, and usability. Localized the
web site to meet exact requirements of European/Asian markets, private
clients, and experienced staff.
*
Significantly improved the Equities web site through strategic
rebranding initiatives. Enhanced the site's profile, aligned it with
the emerging business strategy, and made it more appealing to the
targeted demographic.

Jackson Mahr | 646-610-1933 - jmcfee0c@westpost.net

Brandchannel.com a" New York, NY

COLUMNIST / FREELANCE JOURNALIST | 2004 to 2006: Produced a wide
range of articles on the brand management activities of prestigious,
international companies for an online industry resource. _Published
articles include:_
*
Marks & Spencer a" Losing its Spark: Retailer Marks & Spencer
extends its branding but maintains its British roots (2006).
*
EasyGroup a" Complex: Are the strengths of each sub-brand robbed by
the diversity of others (2005)?
*
Virgin a" Spreads: How far can Virgin stretch before the message is
no longer pure (2005)?
*
Michelin Man a" Pumped: Michelin breaks all the rules and creates a
lovable mark for a utility brand (2005).
*
HP gathered requirements and developed powerful online solutions.
*
Earned promotion from initial Print Designer position acquired in
1994.

DOCTORATE, SOCIOLOGY a" Swinburne University, Australia

_Thesis: "Brand Europe? An Analysis of the Interactions between
Brands, Media and National Cultures"__ _
MASTER OF DESIGN, Global Brand Design and Development a" Curtin
University, Australia
BACHELOR OF DESIGN, School of Human Environments, University of
South Australia, Australia (deferred)

*
WRITER / PRODUCER, "A BILLION FRAGMENTS: REBUILDING THE SECRET
STASI ARCHIVES"
Independent documentary investigating the reconstruction of the
billion pages of Stasi records that were shredded by the East German
authorities after the fall of the Berlin Wall.
*
WRITER, "THE MERCURY"
Treatment for a 6-part comedy series about a British tabloid
newspaper and its shameless editor Alan Baldock.
*
DIRECTOR/DESIGNER AT BIBLIOLIS BOOKS
 Independent publisher of classic fictional, scientific, and
philosophical titles by authors such as Charles Darwin and Thomas
Paine.