JAY LARSON

Los Angeles, CA
T: 818-486-1498
jld1cbe7@westpost.net
FOODSERVICE SALES MANAGEMENT
Experienced, with an established record of meeting and exceeding sales budgets a
nd goals.
Extensive product and industry knowledge.
Excellent time management, sales presentation, recruiting and training skills.
Established record of initiating, managing and growing sales.
2009-2010 PEETaS COFFEE & TEA, EMERYVILLE, CA
SOUTHERN CALIFORNIA FOODSERVICE SALES MANAGER
Secured a new business relationship with a major broadline foodservice distribut
or.
Exponential sales growth in the $ millions and exposure to thousands of addition
al accounts in Southern California.
New business developed with direct sell accounts while existing account sales vo
lume also increased.
Supervision of Account Managers.
1989-2008 SE RYKOFF, INC., / US FOODSERVICE, INC., LOS ANGELES DIVISION, CA
Major broadline foodservice distributor. 70 distribution hubs / sales
offices nationwide.
2003-2008 NATIONAL ACCOUNT EXECUTIVE
Avendra & Interstate contract accounts: HMS Host, Marriott, Ritz Carlton, Fairmo
nt, Renaissance, Hyatt, Sheraton, Hilton, Wyndham, Courtyard, Embassy Suites, Re
sidence Inn, Springfield Suites, Culinary Institutes, Club Corp. Clubs.
Multi-unit restaurants: TGI Fridays, Tony Romaas, Boudineas, Roadhouse Grill, Ma
ggianoas.
Extended Southern California territory. 156 properties in 5 counties: Los Angel
es, Ventura, Kern, Orange and Riverside. Effective interface with Corporate Nati
onal Accounts, purchasing, credit, transportation and all areas.
Exceeded sales plan all years. Annual sales: $ 20 million. Largest individual
national account base in the company.
Excellent working relationship with customers, co-workers and vendors.
1989-2002 REGIONAL SALES MANAGER
Southern California: Los Angeles & San Fernando Valley regions.
Annual regional sales: $ 70 million.
Supervised Territory Managers varying within range of 20-35.
Exceeded sales goals each year.
1984-1989 STATEWIDE FOODSERVICE, INC., LOS ANGELES, CA
SALES MANAGER
Foodservice distributor. Southern California counties: LA, Ventura, Kern, Orang
e, Riverside, and San Bernardino.
Annual sales: $ 40 million
Managed and grew sales department to total of 10 Territory Managers.
EDUCATION AND TRAINING
California State University, Northridge, B.S., Bus. Admin.
McCraken and Associates (Effective Sales Management)
Wolf Group (Advanced Leadership Training)
William Simon Associates (Executive Sales Training)
Lebow and Company (Shared Management Values)
AWARDS
Sales Manager Achievement 1990, 1992, 1994, 1995, 1996
Division Regional Manager of the Year, 1995
Division Credit Excellence, 2003
Next Day Gourmet Equipment Achievement, 2003 a" 2008 every year in position.