Drew Nelson

973-222-9276
dnd21e70@westpost.net

SUMMARY
Director, Manager, Coordinator, Training Specialist, and business owner with an
extensive 10 plus year successful record of accomplishment managing and motivati
ng diverse exempt and nonexempt workforce of well over 300 employees, client ser
vices, sample and survey design, excellent quantitative and analytical expertise
, Designed, developed, and maintained numerous multifaceted multi-million-dollar
projects and annual budgets.
Professional Experience

Drew Nelson Research L.L.C., Vernon, NJ

Founder and responsible for a consultant business to the broadcast, advertising,

internet, and financial industries based on existing and emerging technologies.

Leading edge knowledge of the methodologies, technologies, diverse measurement

services, and the ratings currencies that drive the broadcast, advertising, int
ernet, and financial industries

Customized databases that lead towards well-informed decisions

Sample and survey design, review, and corrections

Proactive action plans and research that improves bottom-line results and sales

Convergence, Fusion, Multi-Screen/Platform tactics

Produced numerous client revenue increases and cost reductions through negotiati
ng market corrections, efficiencies and contract decreases

Expanded clientele list from local markets to include numerous national and inte
rnational clients in the UK, Australia, France and, Japan

Nielsen Media Research, New York, NY

Nielsen Media Research is the leading provider of television, internet audience

measurement and advertising information services worldwide.
Director of Operations, New York, NY
Designed and executed numerous successful sales and training presentations to in
dividuals and groups exceeding 300 plus

Implemented, installed, and delivered twenty-five plus multi-million-dollar proj

ects. All accomplished well ahead of schedule, within all tolerances and budget

Responsible for over 300 employees

Developed and maintained annual budgets exceeding 10 million dollars

Chairperson of the Standard Operating Procedure Committee, Employee Recruitment,

Employee Compensation, Mentor Committee, Succession, Scheduling, and numerous i
nnovative technology, software enhancements, and developmental committees
Won 95% of all nationally recognized quarterly performance and QA awards

New York Metered Market Regional Manager

Managed 30 employees

Outperformed historical daily, weekly, monthly, and yearly market performance me

asures

Developed and maintained 1 million dollar plus annual budgets

Formulated employee recruiting program that is the still the model used today

Won National Market of the Month numerous times

Regional Manager Installation Project Cleveland Metered Market

Took over struggling 3-million dollar installation project mid-stream. Project w

as completed well ahead of schedule and well within all tolerances

Designed Standard Operating Procedures, efficiencies and schedules that have bee
n adopted by all other national and local samples

Won National Market of the Month awards numerous times

Achieved highest ever quality audit results both external and internal
Market Coordinator Boston Metered Market

Analyzed and scheduled daily and weekly workloads for 25 Field Representatives a
nd office staff

Formulated corrective actions and maintenance to exceed performance parameters

Hired and trained market staff

Training Specialist Tampa, FL

Trained in excess of 500 future Operations Field Managers and Representatives

Developed training course that is still the benchmark today

Redesigned and rewrote entire technical and procedural Course Curriculum, Traini
ng Specialist Manuals, Study Guides, and trainee testing

EDUCATION
B.A. Marketing & Management, Columbia College
ACCOMPLISHMENTS
Fulbright Scholarship and current member of the Society of Industry Leaders
REFERENCES
References are available upon request