Edward J.

Ickowski
11 Reed Ct.
Wayne, NJ 07470
Mobile 973 747-5505
EDJIKE@HOTMAIL.COM
Email: eif2c742@westpost.net
Executive Overview
A driven sales, marketing innovator and business development professional with e
xcellent communication skills:
Ed's extensive experience is in big picture, high revenue sales. Specific focus
in: Marketing Automation, e-enablement, B2CME, B2C, Web to Print, VDP, Image Per
sonalization, Purl, Cross Media, Online Media, eCommerce, Document Management, a
nd printing hardware. This blend of technologies, along with sales and marketing
experience has lead him to numerous awards, and working for and managing such c
ompanies as Canon, HP, Sharp, Konica Minolta, EFI, eCopy, and DirectSmile.
Qualifications
15 Years Successfully Selling Hardware,Software, PSO
Multi Year Presidents Club Winner Development of Sales, Marketing and Training T
ools Strategic/Consultative Selling Lead/Motivate/Mentor/Train Accomplish Public
Speaker
Creative & Empowering Energy
Start-up Culture Experience
Embrace Challenges
Large Corporate Experience
Skilled Telemarketer
Product Development Launches
Broad Customer Relationships
Leadership Articles
Computer Literate & Technically Proficient
Strong Cold Calling Skills
Organic Work Ethic *
Critical Consultative Thinker *
Managed Strategic National Accounts *
Managed Sales Teams, Territories Channels *
Positive outlook/Pay it forward

DirectSmile, NJ Feb.2008-Nov. 2010

NA Director of Sales/Business Development
DirectSmile is the inventor of image personalization and one of the leading supp
liers of software for variable data, web to print integration for eCommerse, and
cross-media marketing.

Employee #1, built business to over million dollars in first year Exceeded sales
projections by 30% Personally managed complete sales cycle to close on direct s
ales Highly successful relationship building via phone and webcasts Closed 250k
deal in software w/out face to face customer meeting Negotiated new strategic pa
rtnerships with OEM resellers Expanded partnerships with multi billion dollar or
ganizations Developed ISV partners, API integration for accretive revenue in SAA
S model Manage all PR activity with outside firm, sole responsibility for all pr
ess interactions Daily communications with multi-million dollar customers
Interviewed, hired, educated, and developed direct reports
eCopy (Nuance) Nashua, NH May 2005 - Jan 2008 National Sales Director (SAAS deve
lopment)
eCopy, Inc. is an innovative provider of open and flexible solutions that rapidl
y integrate paper-based information into existing business processes and applica
tions.
Presidents Club Winner Developed street revenue of product sales over 4.5 millio
n dollars in 16 months Achieved revenues over a 140% of plan first year in the m
arket with new OEM partner Negotiated bundling of M&S, increasing dollar transfe
r and per unit margin over 18% Interviewed, hired, educated, and developed direc
t report team of sales, service, and support Developed launches for National dea
ler network start up programs Closed the single largest, one time order with OEM
for direct branch operation

EFI Inc. Foster City, January 2003 - May 2005

Account Manager/Americas
Leader in digital print: Offering value-added combinations of hardware, software
and consumables, the company is driving the print industry's transformation fro
m analog to digital color via print production workflow and management informati
on software; and corporate printing solutions.

Manage overall North American business w/multi level communications, long term d
evelopment projects,focusing on sales pipeline with senior management, sell thro
ugh upside, and current product pipeline *
Focused on sell-in and sell through activities to generate revenue in the Americ
as for one of EFI's largest distribution channels.
Travel with sales reps to dealers and end users, with strong focus on reinforcem
ent of revenue generating activities
Responsible for managing National and Strategic Account sales activity Closed si
ngle largest technology demo room opportunity with Canon's largest distribution
points
Stimulated development of new strategic concepts to find accretive revenue with
existing channels/customers
Responsible for over 40 millions dollars in annual quota
Managed over 125 thousand dollars in annual marketing budget
Budget reviews with executive staff on sales, review of personnel needs, manage
bi-weekly reviews of sales reps, and provide feedback on how sales teams are app
roaching the business
Presenter at trade shows in the North America, as well as end user and National
Account technology seminars.
Managed contract communications and negotiations process for sales, service, and
product rollouts

TR Systems Inc. Norcross, GA January 2000 - 2003

RSM/Canon Channel/Account Manager
T/R Systems (acquired by EFI Inc.) was the leader in developing innovative softw
are solutions for the management and production of digital documents.
Presidents Club Winner two years in a row Number one Regional Sales Manager by o
verall sales and/or % of quota for 2000 and 2001
First Regional Manager to sell customer on new innovative product "Digital Store
Front"
Responsible: all activity for Canon North America: sell through of product, new
business development * Created sales/marketing tools, protocols:
Provided hands-on demonstrations of product at OEM & local distribution points R
esponsible for managing all Strategic & National Account Sales with Canon USA Di
rect/Indirect reports; managed sales teams with Director, focused on success of
personnel. * Closed single largest order in company history with key fortune 10
accounting firm Developed, from the ground up, Canon distribution channel for Mi
cropress by site visits of key dealers in North America Created business develop
ment justifications for future products, and was major influence/contributor to
the development of TR's web based software appliance "Digital Store Front"

Canon Business Solutions, September 1995 - January 2000

Digital Sales Executive, Named Accounts, Sales Trainer
Canon Business Solutions is a Canon U.S.A. Company providing integrated systems
technology that comprise one of the strongest solutions portfolios in the docume
nt management industry.
Qualified for Presidents Club every year a quota was carried Promoted five times
in as many years Facilitated product launches and in-field trainings to sales &
executives Implemented, developed, and trained new and current sales 60 day new
hire program Sold, managed, trained and developed sales organization for all di
gital and scanning solutions Increased digital sales 20 fold in 1999
Created and implemented weekly sales skills trainings Worked directly with Canon
's partners to develop curriculum for in house education and for customer tutori
als of product

Educational & Professional

University of North Carolina, Greensboro, Greensboro, NC. Bachelor of Science, D
ecember 1994 Major: Education Minor: Psychology

RYT 200
(300 hours) certified Yoga Instructor

Computer Skills
MS Office, Canon suite of products, EFI technologies including, Micropress, Digi
tal Store Front, Oneflow, MIS products, SFDC, MS Dynamics, Adobe suite, various
document management systems and scanning technologies, DFE's and RIP's
Additional Training: "Train the Trainer", SPIN, Accelerated Learning, ACE, Digit
al Works shops, Fundamentals in Leadership.
Additional Information: Extensive experience and background in the eCommerce, we
b to print, cross media, marketing communications, and on demand print space. Cr
itical understanding of product positioning, communications and managing complex
sales cycles, while building "C level" executive relationships.

Linkedin Profile: http://www.linkedin.com/profile/viewid=2757025&locale=en_US&tr

k=tab_pro

Thought Leadership Papers:

http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Picture-Perfect
---60577.aspx
http://www.printingnews.com/print/Printing-News/Executive-QandAEd-Ickowski/3$100
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