University of Technology and Management (UTM)

Shillong (Meghalaya)
This section is aimed at providing specific information about the current programs being offered
by UTM. Program specifications that have been offered on this page are concise descriptions of
the higher education programs being offered by the University at present.

There are several programs being offered by the University of Technology and Management
and we constantly endeavor to revise these programs from time-to time and add new ones to
meet the ever-changing demands of the industry. The intended outcome of these courses is to
broaden the horizons of the students and sharpen their thinking processes which will help them
to face the multi-faceted challenges of the corporate world.

 BA (Advertising)

To prepare students for a demanding career in the Advertising field, University of

Technology and Management (UTM), Shillong has launched a special under-graduate
program in Advertising that offers a fresh perspective into the working of emerging
markets. This intensive three-year course [Bachelor of Arts (Advertising)] enables
students to not only analyze market trends in emerging markets but also gain significant
insights into consumer behavior in both FMCG and non-FMCG categories.

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 BBA (Retail Management)

With the retail industry charting a higher growth trajectory, there is an unprecedented
demand for nearly 3.25 million trained personnel both in India and abroad. The Retail
Management program [Bachelor of Business Administration (Retail Management)]
offered by University of Technology and Management (UTM), Shillong aims to fill
this very gap between demand and supply by offering training to students in subjects like
supply chain management, marketing information, finance management, accounting,
electronic retailing, merchandise management, marketing, and business communication.

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 BBA (Travel & Tour)

Conceptualized with a vision to provide high quality trained manpower to the Travel and
Tourism Industry, this under-graduate program imparts fundamental knowledge and
operational skills to students in areas of customer service, ticketing, tour operations, CRS
operations and GDS facilities. This UG program [Bachelor of Business Administration
(Travel & Tour)] offered by the University of Technology and Management (UTM),
Shillong holds a special relevance for the tourism industry in Meghalaya as the state
holds a lot of potential for in-bound tourism. And the program also pays a special
 emphasis on developing soft skills and strategic thinking to help students improve their
decision making skills.

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 MBA (Fashion & Retail Management)

This post-graduate management program offered by the University of Technology and

Management (UTM), Shillong offers students advanced courses in supply chain
management, marketing information, finance management, accounting, electronic
retailing merchandise management, marketing, and business communication. Students
enrolling for Master of Business Administration (Fashion & Retail Management) are
also offered advanced courses in sales promotion, PR, inventory management, customer
relationship management, business ethics, retail brand management, business
communication, management, organizational behavior, and quantitative methods to help
them face the challenges of the booming retail industry.

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 MBA (Sports Management)

With the Sports Management and Wellness Industry registering exponential growth rates,
sports management as a discipline has gained significance. To cater to the escalating
demand for Sports management professionals, University of Technology and
Management, Shillong (UTM) offers an inter-disciplinary program that is designed to
impart training to students in sports marketing, management, advertising, ethics, and
media relations. The curriculum of this program Master of Business Administration
(Sports Management) is designed to help students attain managerial positions in sports
and allied disciplines.

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 B.Tech (IT) - Cloud Computing & Virtualization Technology

Launched with a view to deliver futuristic Bachelor of Technology (Information

Technology) courses that are not only industry–aligned but also help students to make a
smooth transition from the university to the industry, the B.Tech IT (Cloud Computing
& Virtualization Technology) courses cater to a specific niche in the Information
Technology arena for which demand may grow substantially in the near future. By
initiating such programs, University of Technology and Management (UTM), Shillong
intends to integrate its curriculum with the best practices being followed in the IT
industry thereby helping students to develop smarter skills that can meet the ever-
changing needs of the IT industry.

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 B.Tech (IT) - Open Source Software and Open Standards

Another path-breaking initiative from University of Technology and Management

(UTM), Shillong this unique program named as Bachelor of Technology (Open Source
Software and Open Standards) has been conceptualized to cater to the needs of the
Open Source Industry that has taken centre-stage in today’s technological landscape.
Offering a blend of project based learning with industry exposure; the course content of
this program [B.Tech IT (Open Source Software and Open Standards)] imparts
knowledge to students about the fundamental principles and concepts of Open Source
Software’s that will provide them with a sound and lasting foundation for their future
work.

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 B.Tech - Electronics and Communication Engineering

This scientific and research-oriented program is geared to the teaching of theoretical

concepts and methods in the field of Electronics and Telecommunication. The course
content of this program B.Tech - Electronics and Communication Engineering offered
by University of Technology and Management (UTM), Shillong aims to develop the
problem-solving ability of students so that they can apply the concepts and methods
taught during the course to challenging real-life projects. They will also be able to design
workable and reliable solutions to complex problems and adapt swiftly to new
technologies.

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