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Roseann Affinito

41 Eisenhower Drive
West Milford, New Jersey 07480
Phone: (973) 506-4271
Cell : (973) 934-9116
Email : rad6d708@westpost.net
Position : Business Development Manager - Life Sciences
Personal Summary
Dynamic, self-motivated Life Sciences /Pharmaceutical sales and
marketing professional with a 15+ year record of achievement and
demonstrated success driving sales growth and market share in highly
competitive markets. Exceptional communication, organization and
project management skills with diverse science and business
background. Securing customer loyalty and establishing strong
relationships with customers through strategic project management.
Professional Experience
Business Development Manager a" Mid-Atlantic Region
SGS LIFE SCIENCES (CRO) R & D /QC Laboratories Division
(January 2009 a" July 2010)
a Strategic planning, budgeting and sales of clinical research
organization (CRO) laboratory testing services (R
introduced SGS' European clinical research organization (CRO)
capabilities in an effort to increase sales and corporate brand
a Increased sales by 20% in specific Mid-Atlantic states.
a Representing (3) SGS laboratories within North America; worked
with clients to scope projects for their Phase I a" IV clinical
trials adhering to ICH and other regulatory guidelines.
a Reviewed legalities of contracts and finalized RFP pricing for
large proposals prior to submission to client.
a Worked cross-functionally with the laboratory staff and other
departments to close the sale and win the projects while maintaining
detail and clear communication among everyone on the team.
a Developed strategic bio-pharmaceutical market plan for
prospective business in the Mid-Atlantic States and presented to
European corporate office. Plan successfully used by SGS clinical
sales team.
a Maximized existing accounts and provided resolutions to client
issues relating to laboratory testing services
a Attended conferences and exhibitions pertaining to industry;
follow up on leads and close sale
Sales Manager a" Mid-Atlantic Region
CLINICAL AUDITS INC., New Jersey (March 2008 a" December 2008)
Sales of clinical auditing services to Pharmaceutical and Clinical
Research Organizations to include GMP, GLP, GTP (full-service) audits
of manufacturing / laboratory / clinical data.
CRO Sales Training: Eschborn, Germany
ACCOVION INC. (August 2007 a" December 2007)
Basic clinical trials training with CRO company located in Germany.
Phase I, II, III and Post Marketing Adverse Event Reporting. Trained
with various departments including Pharmacovigilance, Biostatistics,
Regulatory and Quality Assurance in an effort to learn the drug
development process involved in clinical trials a" Phase I a" IV,
post marketing. Sales office located in Admour, PA.
Pharmaceutical Sales Representative a" Customer Service Division:
Corp / Field Sales
2002a" March 2006)
Business Planning:
* Responsible for the sales and promotion of anti-infectives and
Internal Medicine Specialties to approximately 400 remote
Pediatricians and Rheumatologists
* Exceeded market share higher than the national average brand
* Achieved average 125 - 150% of sales goals for 2004 and 2005
* Territory accounted for 75% of the internal customer sales
* Increased market share of approximately 350 field zero-market
share specialty physicians located throughout the U.S. achieving 25%
total growth in 2006
* Collaborated with cross-functional teams in Marketing /
Distribution / Logistics effectively distributing regulated samples
utilizing a sample-by-mail program abiding PDMA / FDA guidelines
* Member of Sales Advisory Board: Preview new clinical excellent
presentation skills
* Experienced in management reporting for: IMS, Siebel, SAP,
ACT, Access, Sales Logix and HRIS
Sales Training and Support:
* Mentor for Corporate Sales Training Program for Ventiv Health
contracted rep
* Selected by executive staff for the Sales Advisory Board
* Developed two Customer Service Sales Training Manuals
* Trained and worked in conjunction with field reps in achieving
Public Health Service Hospital Formularies throughout mid-west states
* Extensive ongoing Corporate Sales Training Programs including
* Trained in FDA, PDMA, ICH, NDA and Corporate SOP compliance
* Trained in GCP, GLP and GMP practices
* Advanced educational workshops in physiology, biology and
basic drug development
* Hands-on training in the laboratory and trained in clinical
trials phases, I, II and III
* Selected as representative for Department's SFA (sales force
automation) pilot study team
Accounts Sales Manager - Major Accounts (1996 a" 2002)

* Sales of analytical laboratory testing services: water, soil

and air to environmental engineers
* Sales and promotion of laboratory services to Pharmaceutical
* Sales of analytical laboratory testing services to Government
* Established approx. (200) new business accounts
* Increased sales from $1.5 to $4.0
* Introduced packaged pricing increasing existing customer base
* Maximized existing accounts increasing sales by 25%
* Introduced innovative service line for laboratory analysis
* Member of the U.S. Interstate Innovative Technology Committee:
Wash, D.C
Project Management:
* Priced and managed laboratory bids, contracts, and reports
* Priced requests for proposals (RFP's) and finalized contracts
with client
* Collaborated with various departments to complete project by
contract date.
Sales Operations Manager: (1992 a" 1996)
Sentex Sytems, Holmdel, NJ
* Managed U.S. Subsidiary reporting directly to VP Sales in
* Sales Planning: Established US five-year Sales and Marketing
* Established international sales targets and sales goals
analyzing market information, the competition, primary/secondary data
and generating quarterly/yearly management reports aligning to Japan's
Corporate office ten-year plan
Sales Assistant: (1989 a" 1991)
* Liaison to field reps and corporate office a" bids,
proposals, client relations
Human Resources Assistant a" Promoted to Sales Assistant
(1988 a" 1989)
* Assisted Manager and Director of Human Resources in all H.R.
* Merit Scholarship - Oxford University, England, (short-term
study abroad program) International Business; Deans List
* Inducted Beta Xi, Alpha Beta Gamma, National Business Honor
* Corporate Scholarship Program: American Management
Association, Inc., New York, (Program: Operation Enterprise) Selected
for a three-week intensive entrepreneurial business training program
held in Lake Placid, NY
* Merit Scholarship: Ho-Ho-Kus School of Business, NJ a"
Computer Science
* Awarded numerous sales performance awards and bonus'
* Dominican College, New York, final year of accelerated
Bachelor Degree in Business Administration
* Rockland Community College, New York, International Marketing
(Transferred Credits)
* University of Michigan a" Certificate Program (CRA a"
Clinical Research Assistant)
* Bilingual: Fluent in English / Italian
Volunteer Work
* Cross Cultural Volunteer Program
* Previous Member of the Chamber of Commerce
* Volunteer at a local homeless shelter