MARK ALLEN ROBERTS

(H) 480-314-2563 mrd87e28@westpost.net (C) 602-206-6918

10675 North 140th Way Scottsdale, AZ 85259
SENIOR EXECUTIVE
Sales / Marketing / Management
Deliver breakthrough results through expert leadership.
Build and manage teams that outperform objectives and outdistance competitors.
Understand, connect with and listen to the market. Gather data, conduct researc
h and map the buying process. Position products to solve market problems and me
et needs. Develop the right tools. Assemble, train and manage teams that close
first-time sales and repeat business. Available for relocation and travel.
Catalyst for Growth: Grew startup business to $1M in sales within 7 months
Orchestrate Turnaround: Restructured operations and implemented a new sales str
ategy that grew revenue more than 32% and profit 33% in just 8 months
Envision and Execute: Transformed a product concept into a strategic plan, and
established a dealer network that produced $790K within 90 days
Expert Negotiator: Negotiated joint-venture agreements with international compa
nies, and contracts with leading U.S. retailers; sales reached $20M in 24 months
Deliver Record Results: Broke sales records for a company faced with the worst
economy in its 15-year history
EXPERIENCE & ACHIEVEMENTS
President of Mobility Conquest in Akron, OH, since 2009. Recruited by the paren
t companys President and CEO as a consultant then asked to step into the role as
president, leading the launch of a new company that markets niche products to p
hysically challenged individuals. Hold full P & L accountability.
Transformed a product concept into a positioning document and a strategic plan w
ith budgets, and launched the entire enterprise. Identified roadblocks and reso
lved licensing, financial, insurance and regulatory problems. Created marketing
and sales plans, and produced marketing and sales tools that included a website
, social media, printed materials, participation in industry events, and public
relations campaigns.
X Identified 3 main buyer personas, mapped the buying process, and developed too
ls that quickly closed sales; produced initial revenue of $150K in the first 2 w
eeks of business.
X Generated revenue that topped $1M in 7 months.
X Created and launched a series of webinars that gained maximum exposure for the
product launch and quickly closed dealer pioneers; produced $700K in just 90 da
ys.
X Negotiated contracts with primary dealers, launched a non-stock program that g
enerated $95K in 30 days, and improved profitability 32% per transaction.
X Developed and introduced low-cost public relations and social media strategies
that took website visits to 17K per month (3 times the projection).
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(H) 480-314-2563 mrd87e28@westpost.net (C)602-206-6918
Managing Director of Pragmatic Marketing in Scottsdale, AZ, from 2008 until 2009
. Recruited by the President of this world leader in marketing and product mana
gement training for technology leaders such as Dell, Intel, Hewlett Packard and
SAP.
Retained to develop a seminar series for the book, Tuned In, and appointed to th
e senior leadership team. Drove sales that were 70% U.S. and 30% international.
X Broke sales revenue records for onsite customer training while faced with the
worst economy the company had seen in its 15-year history.
X Cut operating costs while continuing to increase sales tenfold.
COO of Boyce & Associates in Phoenix, AZ, from 2006 until 2008. Recruited as a
consultant by the CEO and soon offered the senior-level position. It is a leade
r in third-party administration and design of defined contribution, defined bene
fit and 401K pension plans.
Reassigned the roles and responsibilities of the entire team to maximize individ
ual strengths, and established processes and procedures with key indicators for
each team member. Quickly identified key sales influencers, created strategic a
lliances, and developed sales tools that drove a rapid increase in new clients.
Managed IT, Finance, Customer Service, Human Resources, Sales, and Operations.
Held complete P & L accountability.
X Developed, initiated and directed implementation of a sales strategy that grew
revenue more than 32% and profit 33% in just 8 months; in 24 months.
X In 90 days, produced more net new business than competitors averaged in 12 mon
ths.
Vice President, Marketing and Sales, Vantage Mobility International (VMI) of Pho
enix, AZ, from 2002 until 2005 when asked by the Chairman of the Board, major in
vestors, and key executives to become President of Arizona Mobility Products, a
new startup retail division, a position held until 2006. VMI manufactured and s
old handicapped-accessible, lowered-floor minivans, stowage lifts, platform lift
s, and transfer seats to a network of dealers in the U.S.
Doubled average monthly revenue and exceeded gross profit margin targets in only
8 months by initiating a trigger-based marketing and lead nurturing program. I
nstrumental in developing a repeatable sales process and tools that included a s
ales training program that became the standard for the entire mobility equipment
dealer network.
X Drove growth more than 146% and within 12 months.
X Grew the retail company among the Top 10 dealers of VMI.
X Restructured an underperforming sales force; resulted in a 143% revenue gain i
n 2003; continuous growth in sales and profits through 2005.
X Introduced the concept of new conversions for used vans that is now about 70%
of sales for the entire industry as competitors followed the process.
Joined Nexpak / Alpha Enterprises, Inc. of North Canton, OH, in 1987 as Midwest
Regional Sales Manager. In 1993, became Vice President of Retail Sales. In 200
1, promoted to Vice President, Retail and International Sales, and in 2001, beca
me Director of Worldwide Media Market Development. The firm designs, manufactur
es and sells injection molded plastic packaging products and mechanical antithef
t security devices. 22 direct reports with indirect management of a dealer netw
ork comprised of approximately 1K companies and the management of 66 independent
sales representatives.
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Opened international markets as well as new domestic markets that included big-b
ox retailers like Wal-Mart. Established a worldwide sales force, distributor ne
twork, and joint-venture partners in Australia, Europe, China, Japan and South A
merica. Sales reached $20M in 24 months.
X Managed and grew the retail division from a 5% market share in 1987 to 95% mar
ket dominance by 2001, and increased dealer sales 465% in 4 months.
X Launched an innovative new security product based on a market shift in CD pack
aging, and won a 95% market share with over 100 million packages sold the first
year, resulting in more than $39M in incremental sales at 50% gross profit margi
ns.
X Received the Presidents Award for 3 consecutive years based on sales growth.
EDUCATION / PROFESSIONAL DEVELOPMENT
Executive MBA
BA, Marketing
Kent State University, Kent, OH
Certified in both Pragmatic Marketing and Pragmatic Product Management

Author, Branding Backwards, published in 2005; sales and marketing strategy blog
since 2004; Ebook: 50 Ugly Truths About Starting Your Own BusinessKand Reasons
Why to Do
It Anyway
Member of the Arizona Business Leaders for 4 years, an invitation-only organizat
ion of business executives, and the Phoenix Rotary for 3 years
Public Speaker
National sales meetings of Ingram, Video Trend, and Baker and Taylor companies
VMI dealer conferences for 4 consecutive years
Sales Performance Group, 2010
Arizona Sales Pros Training, 2010
COMMUNITY SUPPORT
Volunteer for Boys Hope , Girls Hope, the Humane Society, and the Phoenix Rescue
Mission