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External environmental think in terms of Opportunities and Threats the "O" and "T" of TOWS. External Factors: List the 8 to 10 most important Opportunities and Threats facing The Company. External Factors must be rated from 5. (Outstanding) to 1.00 (Poor) based on the factor's probable impact on the company's current strategic position.
External environmental think in terms of Opportunities and Threats the "O" and "T" of TOWS. External Factors: List the 8 to 10 most important Opportunities and Threats facing The Company. External Factors must be rated from 5. (Outstanding) to 1.00 (Poor) based on the factor's probable impact on the company's current strategic position.
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External environmental think in terms of Opportunities and Threats the "O" and "T" of TOWS. External Factors: List the 8 to 10 most important Opportunities and Threats facing The Company. External Factors must be rated from 5. (Outstanding) to 1.00 (Poor) based on the factor's probable impact on the company's current strategic position.
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PDF, TXT или читайте онлайн в Scribd
The External Environmental • The Company should achieve Strategic Fit – What is needed to respond to changes in the external environment and what does the company possess to respond to these changes?
– What does the company need and what does the
external environment possess to provide to the company? The External Environmental The General Environment • Demographic: age, ethnicity, household size, occupation • Economic: income distribution, inflation, interest rates, exchange rates, urbanization • Political/Legal: consumer and environmental protection, unions The External Environmental The General Environment • Social and Cultural: conservatism/ liberalism, nesting, materialism • Technological: e-tailing, intranets, diffusion rates • Global: nationalism, transnational corporations, cultural differences The External Environmental • What changes are going on in the General Environment that you think businesses need to pay attention to? – Are these changes only short term? Are they cyclical? Are they more long term and lasting? External Factor Analysis Summary External Factors Weight Rating Weighted Comments (from 1 - Score poor to 5 (weight very multiplied good) by rating)
Opportunities What is the How well
What are the most relative is your (Describe how you important opportunities importance company derived the for your firm? of each of able to weighted score for the respond each line) Threats opportunities to the What are the most and threats? opportunit important threats to ies and your company threats?
Total 1.00 ????
External Factor Analysis Summary • External Factors: List the 8 to 10 most important opportunities and threats (developments in the General and Industry environments) facing the company. • Weight: Assign a weight to each External Factor from 1.0 (most important) to 0.0 (not important) based on the factor’s probable impact on the company’s current strategic position. All weights must sum to 1.00. • Rating: Assign a rating to each factor from 5.0 (Outstanding) to 1.00 (Poor) based on the company’s current response to that particular factor. External Factor Analysis Summary • Weighted Score: Multiply the weight times the rating to get the weighted score for each factor. • Comments: Describe (1) why you selected each External Factor and (2) how you estimated the weight and rating. • Total Weighted Score: Add the Weighted Scores for the External Factors to get the Total Weighted Score. The Total Weighted Score is useful as a comparison to other companies in the industry group.