PROFICIENCY

Relationship and database marketing; mobile marketing best practices and indust
ry leading application as well as interactive and social media targeting and mar
keting.
Research, Analysis, Strategy, SEO/SEM, Reporting (Omniture, WebTrends, Atlas, R
adian6)
Program Management
CRM Applications and technical support; including experience with HTML, XHTML,
CSS
Windows (7, Vista, XP) and Mac OS
Microsoft Office Suite including Project and Visio; digital CRM applications; A
dobe Acrobat and Photoshop.
Expert on Windows Phone OS (4.0-6.5) and range of smartphones and their platfor
ms.
Expertise and experience within tech and travel industries

EXPERIENCE
Lionfish, LLC, Bellevue, WA November 2009 August 2010
Account/Program Manager to varied client load including AT&T Mobility, Microsoft
, Overlake Hospital, and Dell.
Served as the "voice" of the client driving campaigns from inception to complet
ion.
Analyzed client business, objectives and goals to ensure marketing strategy was
properly aligned.
Acted as trusted advisor to clients and recommended strategic initiatives to be
st accomplish quarterly goals.
Established solid tracking plan and metrics for each initiative and reviewed re
sults with clients to assist in campaign optimization, planning and budget contr
ol.
Built proposals and managed client budgets to ensure client goals were accompli
shed on time and on budget.
Provided input and reviewed work throughout all phases of the project.
As required, managed all aspects of the project: design, content, interactive
development, print, deployment, performance metrics, and reporting..
Program Management to Windows 7 Enterprise team. Responsibilities including but
not limited to:
o Coordination and monitoring of program scheduling and technical performance.
o Preparation of proposals, plans, and program specifications.
o Strategic input to marketing strategy.
o Owner of master program plan and schedule.
o Advisor to program team regarding projects, tasks, and operations.
Freelance Consulting
Wong Doody, Web Analyst Consultant November 2009
o Prepared and presented detailed analysis to inform and drive new business pitc
h efforts.
o Performed extensive client site analytics research and reporting including soc
ial media and sales funnel analysis.
o Provided strategic recommendations based on analysis to increase sales and cus
tomer engagement.
Performance eSource, Inc., Marketing Consultant, Analyst July November 2009
o Assisted entrepreneurial efforts to manage a growing base of webinar registran
ts in the Human Resources industry. Prepared a communications plan and analyzed
current site pathing and restructured existing communications to drive existing
registrants to take part in the trial program which lead to a 50% increase in pr
ogram sales.
The Wunderman Network Team Microsoft Seattle, WA May 2006 July 2009
Sr. Account Executive, Technical Account Manager to Microsoft Windows Mobile (MC
B)
Dedicated client services lead (2007-08) to Windows Mobile (WM) site management
, leading initiatives to improve the WM.com site usability, tracking and reporti
ng, and drive traffic and engagement.
Promoted team work while taking great pride in developing strong relationships
with clients and internal team members.
o Mentored junior team members to assist in their personal growth and help decre
ase learning curve.
Managed varied project load driving WM consumer, B2B, partner and loyalty marke
ting campaigns.
Actively supported the strategic development of key campaigns and initiatives t
o build consumer relationships; increasing overall brand awareness, engagement,
and satisfaction with products and services.
o Worked closely with the media team to ensure strategy alignment and optimizati
on to best meet the campaign goals and client expectations.
o Utilized media tactics including online banners and websites, SEM/O, email, so
cial components, and print ads.
Informed campaign strategy through ongoing research and technical expertise of
products and back-end Microsoft systems and platforms, including interactive sit
e management processes, mobile (on device) web site structure, capabilities and
best practices.
Provided marketing strategy proposals and insights to a variety of campaigns
Produced, edited, provided content for bi-weekly mobile insights newsletter for
client and internal distribution.
Bowne Marketing & Business Communications Kent, WA June 2000 May 2006
Account Manager to full-service agency specializing in database and interactive
marketing initiatives
Program manager for Holland America Lines Premium Preferred travel agent loyalt
y program.
Primary contact for 6 years to over 100 of Holland America Lines most valuable
travel agency partners.
Produced and provided partners access to turn-key direct mail and web based mar
keting programs.
Spearheaded development of travel agent web portal increasing program participa
tion to 98% (up from 55%)
Personally managed high volumes of e-mail (5MM deployments/wk) and direct mail
campaigns (500M pieces/wk) quickly and effectively with comprehensive knowledge
of client databases, digital CRM applications, list strategy and analysis, digit
al marketing best practices, global mail specifications, and design and print pr
oduction.

RECOGNITION & EDUCATION

RECOGNITION
Holland America Line, Professional Excellence Award for outstanding service, 20
01 and 2004
EDUCATION
Delta College, Saginaw, MI 1995-1997
o Studied Sociology with an emphasis in music
Rogen Presentation Skills, 2-Day Workshop, November 2007, Seattle, WA
DMA Basics of Direct Marketing - 5-Day , January 2001, New York, NY
DMA Comprehensive Email Marketing Strategies 2-Day, July 2003, Seattle, WA