JOHN D.

FITZGERALD
41 Feather Ridge ( Mission Viejo, CA 92692
407-257-8743 ( jfe28710@westpost.net
SENIOR EXECUTIVE:
VP, Sales, Marketing, Business Development
Dynamic executive with impressive history driving rapid business and sales
growth, turning around underperforming regions, and launching luxury brands
in highly regulated environments. Maximize ROI and bottom-lines, combining
unique blend of sales, marketing, finance, and business acumen to develop
high-impact strategic and tactical plans. Identify cost saving and profit
generating opportunities, rapidly acquiring in-depth knowledge of
operations and marketplaces. Overcome complex obstacles, expertly
navigating bureaucratic and cultural barriers. Assemble high-performance
teams, uniting parties on all internal and external levels on common
mission and goals.

Strategic Analysis & Planning ( Global Brand Development ( Revenue

Generation
Multi-Media Marketing ( Negotiations ( Partnerships & Alliances (
Consensus Building
Business Reengineering ( ROI Optimization ( Finance ( Certified Gallup
Strengths Coach

MARRIOTT VACATIONS INTERNATIONAL (MVCI), Multiple Locations ( Jan 1999 -

Present
+$2B multinational industry leader in vacation ownership sales; operates
brands including Marriott Vacation Club, Grand Residences by Marriott, and
The Ritz-Carlton Destination Club.
Regional Vice President - West - The Ritz-Carlton Destination Club, CA (
Jan 2010 - Present
Directly responsible for sales, marketing, and service delivery for Western
Region of our division. Beginning in January 2010, region has exceeded
120% of its revenue targets while beating margin targets by 10%. Results
oriented leadership and consensus buildling among team have led to strong
foundation for continued success.
Vice President of Marketing - Ritz-Carlton Club & Residences, Orlando, FL (
Jun 05 - Dec 09
Oversaw all marketing and brand management activities including PR, online,
direct mail, collateral development, video, photography, and events.
Authored and directed annual marketing plans. Developed and cultivated
strategic alliances with American Express, Net Jets, Young President's
Organization and others.
Major Contributions:
. Built awareness and sparked buyer interest amidst industry-wide downturn,
aggressively leveraging brand to generate trust in product and maintain
leadership position in luxury market.
. Reorganized department, creating strategic and tactical sales and
marketing plans.
. Transitioned marketing platform from high-risk fixed cost to low-risk
variable cost programs.
. Maximized marketing performance by optimizing search engines, launching
 pay-per-click campaigns, implementing key word strategies, and utilizing
campaign specific landing pages.
Revenue Growth & Cost Reductions:
. Increased lead flow 30% while decreasing cost per lead during a negative
real estate market.
. Saved +$1M and added +$2M in value-added benefits, negotiating with
publishers and media agency to consolidate +$12M in media spend.
. Lowered cost per lead +50%, reallocating significant dollars from print
to online.
Vice President of Marketing - Europe & Middle East, London, England ( Jun
2004 - Jun 2005
Formulated and executed all strategic marketing programs for United
Kingdom, Spain, and France. Led all direct mail, telemarketing, online,
print media, creative, and production activities. Oversaw 6 direct reports,
60-member marketing team, and 40 Ireland-based call center associates.
Major Contributions:
. Transformed working environment into goal-oriented collaborative team
culture.
. Raised vacation package production 40%, turning around underperforming
call center in Ireland.
. Overcame cultural obstacles, identifying key motivators of European
associates.
JOHN D. FITZGERALD ( Page 2 ( jfe28710@westpost.net

(MVCI, cont.)
Managing Director - 47 Park Street, London England ( Nov 2003 - Jun 2004
Coordinated and led team marketing and selling fractional ownership of 1
and 2-bedroom residences in Mayfair, London at $275K for 21-day interest.
Managed key relationships. Led negotiations
Major Contributions:
. Grew sales 40% while reducing costs 35% in 1st year.
. Retooled sales team, turning over underperforming sales members and
recruiting and training new talent in sales skills and luxury culture.
. Expanded value proposition of product, building relationships with luxury
service providers such as fitness, golf, and business services in central
London.
. Forged strategic alliances with luxury providers including Rolls Royce,
Dom Perignon, and Royal Opera House.
Vice President of Marketing - East & Caribbean, Orlando, Florida ( Jun 2002
- Nov 2003
Directed team mailing millions of direct mail pieces annually and feeding
500-seat call center. Oversaw database analysis. Performed creative, copy,
and offer testing. Managed tactical site-based marketing including events,
retail locations, in-house guests, and strategic relationships.
Major Contributions:
. Produced +$460M in sales from 16 locations spanning from Boston to Aruba.
. Redefined approach to marketing, collaborating with direct marketing
agencies to decrease dependence on central marketing efforts and improve
focus on local and regional campaigns.
. Uncovered and capitalized on opportunities to increase leads while
reducing costs.
Vice President of Marketing - West & Hawaii, Santa Ana, California ( Oct
2000 - Jun 2002
Oversaw all aspects of marketing and sales of 60,000 vacations annually.
Covered all marketing for Western Region, Marriott's Grand Residence Club,
and Ritz-Carlton Clubs. Collaborated with 400-seat call center.
Administered prospect database containing 9M records. Conducted client
profiling and led production of +5M direct mail pieces annually, media ads,
events, and local activities.
Major Contributions:
. Selected to lead region experiencing rapid growth due to opening of
several new mega resorts.
. Established region as most profitable companywide exceeding volume and
profit each year.
. Drove +25% annual growth and generated +$200M in sales in 2002.
Vice President of Direct Marketing & Creative Group, Orlando, Florida ( Jan
1999 - Oct 2000
Coordinated creation and development of companywide marketing database
containing +20M prospects, customers, and owners. Collaborated with
analysts on profiling customers and building scoring models to raise
response rates. Led team managing all creative collateral, photography, PR,
and production. Managed partner marketing programs including co-ops with
American Express, VISA, American Airlines, AT&T, Hertz, and Delta Airlines.

Major Contributions:
. Masterminded and deployed most successful direct marketing program in
company history.
. Tripled response rate of control pieces, launching innovative holiday
campaign in use to date.
. Launched 2 new brands: Ritz-Carlton Club and Horizons.
. Championed web marketing strategy including replacing and reenergizing
web presence.
Director of Marketing, HILTON GRAND VACATIONS, Orlando, Florida (Jun 1994 -
Jan 1999)
. Led creation of company's 1st telemarketing operation in Dallas and
Orlando.
EDUCATION & PROFESSIONAL DEVELOPMENT
Master of Business Administration: Finance, Rollins College, Winter Park,
Florida
Bachelor of Science: Marketing, California State University at Fresno,
California
Aspen Institute for Strategic Alliances ( Gallup Leadership Institute