Ronald E.

Dayton
PO Box 5263, Mooresville, NC 28117
704-904-9864 Cell 704-660-9066 Fax
rde47a52@westpost.net
Career Summary
Accomplished sales leader who created impressive revenue growth while increasing
sales force efficiency to result in significant profitability increases for gre
at companies. Decisive, motivational commercial leader who understands and has d
emonstrated successes in the sale of engineered products and services to industr
ial customers.
Areas of Expertise
Profit and Loss Management Consultative Sale
s
Key Account and OEM Management Channel Management
Forecasting Stra
tegy Formulation and Planning
Sales Training Incen
tives and Promotions
Business Product Development
Professional Experience
1996-2010 Rahmann Belting, Gastonia (Charlotte), NC
A regional manufacturer and distributor of conveyor and power transmission belti
ng, serving a diverse customer base throughout the US.
National Sales/Marketing Manager
* Led a sales team of seasoned sales professionals that increased sales of 13.75
% each year for over 10 years.
* Established new distributor network and increased sales to new customers by ta
iloring a sales strategy and organization by customer size
* Eliminated non-performing lines and customers, reducing overhead and improving
margins by 7% and improving sales and service
* Launched 10 new product lines complementing existing products, increasing sale
s while reducing costs
1986-1996 Habasit Belting, Inc., Atlanta, GA
A subsidiary of Habasit AG, a Swiss international market leader in the manufactu
re, fabrication and distribution of belting, auxiliary fabrication tools and ins
tallation equipment.

Ronald E. Dayton

District Sales Manager

Led multiple distributor sales teams managing the sales channel to the end user
base in the Southeast US.
* Technical consultant for 8 large rubber distributors
* Multiplied revenue 3.78 times in 10 years
* Increased market share by segmenting the market and focusing efforts on strate
gic customers - both end users and OEM's
* Developed sales and action plan with distributor representatives and then work
ing with them towards completion
* Led an 8 distributor sales force of exclusive products exceeding annual sales
budgets each year by using a consultative sales approach within distribution and
geographical market segmentation.
* Recognition 3 times in 10 years as Salesman of the Year
1983-1986 Re/Max, Asheville, NC
Start-up in mature real estate market in 4 salesperson office
* Achieved modest growth and stability in over 2 years.
* Developed sales plan and sales/marketing budget and closing staff
* Closed annual sales of $2M residential real estate in 2-1/2 years
* Recognition as Rookie of the Year
1979-1983 Asheville Bit and Steel Co., Asheville, NC
Independent regional distributor of blast hole drilling supplies, auxiliary equi
pment and installation tools.
* Developed sales expertise as route salesman, increasing sales 40% in the first
year
* Promoted to outside sales to lead sales force of 3 route salesmen
* Increased sales 48% in 3 years, reducing costs 12% by implementing a new compe
nsation plan focusing on customer size and location.
Education
Business Administration, Mars Hill College