Michael Spitz 225 East 26th Street #1P New York, NY 10010

TEL/FAX/VM: 212-447-5253
e-mail: mseab7fa@westpost.net
Dynamic executive with expertise and experience in Consultative New Business Dev
elopment and Sales, Marketing/Branding Strategy. Advertising / Branding: (Intera
ctive / Online, Print, Outdoor, Brand-ID)
QUALIFICATIONS
* Extensive bizdev/sales & marketing-related experience, prospect approach / pen
etration, proposalstrategy
* Intuitive, creative marketing strategist tactful, consultative selling style
Targeted Hunter
* Superior clientdriven relationship building ability, determined, entrepreneuri
al spirit Rapid ROI
* Efficiently manage accounts of all sizes - Patient, persistent, and persuasive
Resourceful Rolodex BUILDER
* Momentum facilitator - Strong negotiation and closing skills - Autonomous deal
-maker Pipeline developer
* Strategic, contributive team player / Motivator & Mentor / Compelling written
and oral communicator
HIGHLIGHT SUMMARIES
* Full-Time Consultative Engagement: Within a Sales Directorial-New Business Dev
elopment capacity, established a definitive New York City presence and national
market awareness for the start-up ASP division of this $450M NASDAQ, Mid-Atlanti
c headquartered publishing services company. Successfully penetrated and propose
d challenged ASPs powerful branded desktop content delivery solution to Fortune
100, internationally branded, vertically-diverse B to C and B to B companies and
their advertising agencies including Avenue A/Razorfish (Seattle), VML, Digitas
and more. These prospects represented completely new business opportunities for
the parent company, Cadmus Communications-Emerging Solutions/3Path. Strategical
ly targeted contacts were top and delegated interactive marketing personnel: CMO
s, digital marketers, Engagement Specialists, and PR/Communications executives.
Presented and/or pipeline consisted of: Colgate-Palmolive, Anheuser-Busch, Molso
n-Coors, UPS, Monster, Proctor & Gamble, Kimberly Clark, Ford Motors, Heavy, etc
., worth approx. $10,000,000.
* Full Time Consultative Engagement: Effectively positioned a high-resolution gr
aphics/brand ID manufacturer in final vendor selection for Cablevisions 2004 $2,
000,000 vehicle brand ID change within first month of hire, and created high-tec
h marketing strategy for an accountable, truckside branding initiative. Obtained
numerous high capitalization bid/project opportunities during this full-time en
gagement for Modagrafics, within a Senior Account Executive capacity.
* Full Time Employee: Sold first-time banner advertising for internet.com to The
McGraw-Hill Companies Corporate-Branding/Strategic Alliances banner campaign. S
uccessfully maintained and up-sold AT&T WebHosting Services $100,000 interactive
campaign. First among internet.com Strategic Advertising Directorial staff to o
btain substantial advertising revenue from Venture Direct, in a unique e-mail ne
wsletter subscription sponsorship buy for Overture.
* As a full time Eastern Regional Advertising Manager, autonomously sold Global
Technology Business Magazines (GTB) very first Special Report Sponsorship in its
history to the Tivoli division of IBM (first time for this division) as an unpl
anned augmentation to and acceleration of its Year 2000 media plan. Consistent h
ighest revenue-breaking producer of each month for nearly one year. Broke GTB re
venue-per-page records & totals by high margins, gradually building $1,000,000 t
erritory with worldwide branded, full page advertising in IT, investment banking
and other verticals. Sold GTB Magazines first paid website advertising commitme
nt to IBM Server Division (Netfinity). Extensive gained and sustained/closed adv
ertising/sponsorship business included several IBM divisions, SG Cowan, UBS, Gol
dman, Sachs & Co., Symantec, Nickelodeon and more.
PROFESSIONAL HISTORY
Consultative Full-Time and Project Engagements 2001
Present
Specialized Business Development / Sales/ Marketing / Advertising / Branding / C
ompetitive Intelligence:
Internet, ASP Services, Print / Online Publishing, Outdoor, Retail Brand-ID, Rec
ruitment (Brief Highlights, above)
* Varied private clients involving challenged start-up companies, divisions and
expanding firms
* Introduce and develop new business strategies, partnerships and overall pipeli
ne
* Evaluate and improve upon current company/start-up practices and strategies
* Create and/or contribute to rate card and marketing strategy materials
* Short and longer term project commitments and engagements
* Legacy of establishing impact and visible metro NYC / national presence for na
tional / international companies

Eastern Advertising Director, Strategic Accounts 2000 2001 Jup

iter Media Group (Internet.com, Inc)
Directed penetration of challenging accounts for robust, wholly-owned online int
ernet / IT publisher/portal:
* Presented, sold/up-sold premiere online publishers wide range of interactive p
roperty to a variety of worldwide-branded accounts via their interactive adverti
sing agency media buyers / planners
* Heavy concentration of sales of varying banner ads, e-mail / opt-in e-mail new
sletter sponsorships
Eastern Regional Advertising Sales Manager 1998 2000 Global Technology Business
Magazine (GTB)
Presented and sold print/online advertising for C- level-targeted, startup month
ly IT business news/analysis magazine:
* Sole publication/media property. Supported parent companys (Dasar, Inc.) inter
national, high-level IT conference production companys strategist-level informat
ion provision ambitions and capabilities
* Proposed and presented print/banner advertising/sponsorship and conference opp
ortunities to marquee Fortune 100 companies. Focused market was East Coast clien
ts and their advertising agencies
* Generated aggressive and creative responses to acquired Requests For Proposals
Sales Executive 1997 1998
American Bank Note Holographics, Inc. (ABNH)
Marketed optically variable secure imagery devices and investigative programs to
Fortune 500 companies:
* National sales position that opened up new markets in range of vertical indust
ries
* Provided creative direction to art and manufacturing divisions for design, con
tent and application of authentication devices. Reported directly to the Preside
nt and Vice President of Sales
* Lead marketer of HOLOGARD a combined secure optically variable device and prog
ram designed to reduce the threat and liability of counterfeiting, forgery, dive
rsion and injury
* Advised and supported senior executives on industrial activity, sales tactics
and strategies
* Researched and reported on data encryption marking equipment/technology for va
lue-added client services.
National Sales Manager / Product Manager 1996 1997 Testa Communications (Inter
active Division)
Proactively marketed value-added in-store promotional interactive CD-I kiosk mar
keting and advertising services to professional music industry manufacturers:
* Utilized direct mail, trade shows, presentations for prospect attention for br
eakthrough medium
* Introduced and promoted compelling verbal, written arguments for project parti
cipation
* Managed small staff of sales assistants. Reported to President and Director of
Marketing
* Generated, maintained and upgraded existing / new client accounts
* Created and augmented project related marketing programs start-up division, De
movision
* Provided tailored, creative Public Relations themes for related video and grap
hic presentation
Core Marketing and Sales Experience
Technology Sales / Retail: Consulted and sold diverse high-end professional musi
c hardware and software systems for leading music retail company worldwide:
* Doubled Computer Departments sales (hardware and software)
* Led growth of market leader music sequencing software program sales and user g
roup membership
Sales and Marketing Manager: Marketed facilitys video TV production capabilities
in highly competitive marketplace:
* Generated interest from diverse spectrum of industries in producing cost effic
ient promotional, educational,
informational, commercial, archival content/material and point of purchase visua
l presentations
* Managed creation of effective sales presentations, brochures, demo reel - Prov
ided input for shoots / edits
Licensed Real Estate Sales Representative: Sold/leased both industrial & commerc
ial buildings, floor/office space.
* Major transactions at a proactive commercial real estate firm included the lar
gest single contract sale of $1,000,000: First among sales staff
EDUCATION
Current on industry trends, event attendance and continuing education in sales,
marketing, branding, advertising, management.
Formal SPIN SELLING course completion 2005
Hunter College / CUNY - Communications / Media
Michael Spitz
225 East 26th Street #1P New York, NY 10010 TEL/FAX/VM: 212-447-5253
e-mail: mseab7fa@westpost.net