JOSEPH H. HODGSON, JR.

205 Wilson Drive, Waynesville, NC 28786

Telephone: 901-356-4882
E-mail Address:
Profile: http://www.linkedin.com/in/joehodgson
Career Skills/Knowledge
Medicare & Medicare Advantage Marketing
Medicare Consumer Research
Service Experience Management
Consumer Market Research
Market Share Analysis
New Product/Service Market Research
Service Development/Rollout
Competitive Analysis
Business to Business Market Research
Economic Development Planning & Research
Advertising Research
Public Opinion Market Research
Hospital Strategic Communications Research
Insurance Research
Newspaper Research
Focus Group Moderator
Statistical Analysis
Strategic Marketing Planning
SPSS,CATI
GIS Mapping
Education
MSW Community Organization University of
And Strategic Planning Connecticut,
BA Psychology Trinity College
Hartford CT
Non-Credit Clinical Education
Six Sigma Black Belt Training Joseph Duhig
Gestalt Therapy Training Program Colburn Smith, Ph.D.
Marital & Family Psychotherapy Hartford Family Institute
Training Program (3 Year Program)
Career Experience
Humana Strategy & Planning, Louisville, KY 2008 to 2010
Consultant for Insights and Metrics, Strategy & Planning Unit, Corporate Marketi
ng
Responsible for development of Marketing metrics for strategic initiatives and f
or insights/analysis research for development of strategies for key marketing in
itiatives such as consumer engagement, B2B messaging, B2C messaging, messaging e
ffectiveness, communication for behavior change in commercial insurance markets.
Humana Innovation Center, Louisville, KY 2006 to 2008
Consumer Behavior Research Consultant - Innovation Center, Consumer Research Uni
t
Lead national Medicare research and consumer experience redesign projects. Lead
innovative market research strategies, analyses and reports that resulted in cor
porate initiatives to increase member satisfaction, member knowledge and engagem
ent in health plan decisions.
Methodist LeBonheur Healthcare, Memphis, TN 2000 to 2006
Director of Marketing Research
Lead and managed all of the activities of the Marketing Research Department. Res
ponsible for insuring the quality and reliability of all market research project
s undertaken by that department and for seeing that project goals and deadlines
for are met. Lead development of innovative approaches to market research strate
gies, analyses and reports that provided strategic direction to service quality
improvement initiatives, corporate business decisions, corporate image campaigns
, employee retention, and patient, associate and physician satisfaction.
J.Hodgson & Associates, Nashville, TN 1999 to 2000
Principal Marketing Consultant
Formed after the closure of Healthdemographics' Nashville offices. Scope of cons
ulting services included launching new business initiatives, new product develop
ment research, and consumer satisfaction research. Clients included Scioto Valle
y HSA in Columbus OH, Ross County Ohio Health District, Madonna Health Systems i
n Lincoln NE, IKON Business Systems Consulting Services in Hartford CT, Kunkel &
Associates in Wilmington OH, Multi-Health Services in Dayton OH, Pite Plus Mark
eting in Hartford CT, Prince Market Research in Nashville TN.
HealthDemographics, Nashville, TN and San Diego, CA 1998 to 1999
Director of Consulting Services
Healthdemographics provided comprehensive healthcare data and analytical softwar
e for forecasting medical needs and healthcare utilization in local, regional an
d national markets. Developed consulting services targeting health system strate
gic planning units, provided consulting service to the planning units of these H
ealthdemographics clients. In June of 1999, Healthdemographics was reorganized b
y its Atlanta-based parent company. The Nashville office was closed and moved to
Atlanta.
HelpMate Robotics Inc, Danbury, CT 1996 to 1998
Northeast Regional Sales Manager
HelpMate Robotics Inc. manufactures courier robots for hospitals. Responsible fo
r sales and marketing of the HelpMate( courier robot to acute care hospitals. Co
nducted case study research that defined the cost-benefit of HelpMate robotic co
urier applications, and increased market penetration. Designed and implemented c
ustomer panel strategies to expand in-hospital product applications among existi
ng customers. Sales and marketing efforts in the Northeast Region produced 25% o
f sales for HelpMate Robotics Inc. Pyxis Corporation purchased HelpMate Robotics
.
JHHMarket Directions, Inc., Avon, CT 1988 to 1995
Founder and President
Founded JHHMarket Directions, Inc., a marketing research and consulting company,
in 1987. Provided qualitative and quantitative market research services. Select
ed and supervised research vendors. Used Computer Assisted Telephone Interviewin
g (CATI) systems for survey fielding, Statpac Survey software (SPSS-type softwar
e) for analysis of quantitative data. Research projects were national, regional
and local in scope. Clients represented a wide range of manufacturing, retail, s
ervice, and health care industries, including Keiler Advertising, Cronin & Co.,
The Hartford, CIGNA, Marriott Corp., General Electric, Bentley College, The Hart
ford Courant, Rhone Poulenc, Nova Technologies and HelpMate Robotics Inc.
Connecticut Community Care, Inc. Bristol, CT 1986 to 1988
Director of Marketing
Connecticut Community Care, Inc. is an organization licensed to provide case hea
lth care need assessment and the coordination and monitoring of health services
for the elderly. Marketed long term care case management services to private sec
tor markets for the first time in Connecticut. Developed and implemented strateg
ic marketing plan, developed products to be marketed, developed sales and market
ing training programs, designed and implemented an in-bound/out-bound telemarket
ing program that included information and referral services, oversaw CCCI sales
efforts.
The Douglas Group, Avon, CT 1984 to 1986
Director of Market Research
The Douglas Group was a full service-advertising agency. Initially brought in as
a consultant and then hired full-time as Director of Market Research for the ag
ency. Lead market research and strategic communication plan projects awarded to
this Connecticut based advertising agency.
J.H. Hodgson & Associates, West Simsbury, CT 1981 to 1984
Independent Health Care Consultant
Provided consulting services in the areas of long term care, health care policy
and mental health services. Clients included Temple University Institute on Agin
g, Temple University Hospital, The Mental Health Association in New York State a
nd the Office of Protection and Advocacy for the Handicapped and Developmentally
Disabled for the State of Connecticut.
TRIAGE, INC., Bristol, CT 1976 to 1980
Assistant Director - Community Relations
Triage was a federally funded long term care research and demonstration. Develop
ed and maintained contracts with medical and non-medical service providers. Prep
ared research analysis and testimony on long term care health policy issues befo
re the U.S. Congress. Prepared and managed client care plans, supervised provide
rs of care.
Career Achievements
Humana:
* Lead the Member Service Center Experience Redesign to improve Humana's respon
se to member and provider problem resolution. Increased member satisfaction and
decreased disenrollment rates due to negative call center experiences.
* Lead team of Medicare Product Design, Product Implementation, Product Complia
nce and Strategic Communications stakeholders to redesign Humana's management of
the Medicare Member Renewal process and production of communications materials.
Increased efficiency of the annual development and rollout of AEP renewal commu
nications materials, stabilized costs and generated statistically significant im
provements in member understanding of the Medicare renewal materials, member sat
isfaction and member understanding of insurance plans.
Methodist Healthcare:
* Successfully developed, implemented and lead a system-wide inpatient satisfac
tion survey process that is competitive with nationally syndicated patient satis
faction survey products (Press Ganey, NRC-Picker). Under my leadership, inpatien
t satisfaction survey response rates increased and held by over 50% system-wide
throughout 2005. Timely monthly reports/analyses and collaborative consulting wi
th clinical managers have resulted in system-wide top-box satisfaction scores th
at rose from 56% in 2003 to 85% in 2005. Recipient of Big Momentum award, 2007.
HelpMate Robotics:
* Developed the New England Sales Territory, strategically positioned the HelpM
ate in this New England hospital market, implemented hospital robotic courier ap
plications, and coordinated/conducted seminars, demonstrations and in-house trai
ning for the use of the robot.
* Developed case study research to define the cost-benefit of HelpMate robotic
courier applications, and to increase market penetration in conservative New Eng
land hospital markets. These efforts generated 25% of the company's sales.
JHHMarket Directions
* Designed/conducted national product feasibility studies for the Nova Patient
Transfer System and for the HelpMate Robotic Courier. These studies provided the
strategic direction for bringing both products to market. Both products are cur
rently being manufactured and successfully marketed to hospitals throughout the
United States.
* Conceived and developed a breakthrough video reporting format. The ReportVide
o. ReportVideo documents and reports consumer research findings. Used regularly
for new product development and new product market decisions, product promotions
, closing sales and recruiting investors.