~ SALES / MARKETING & MANAGEMENT EXECUTIVE~

QUALIFICATIONS PROFILE
Highly motivated, dynamic management professional, sales/marketing and business
development strategist. Astute senior executive who is a results-driven enthusia
st powered with broad-based experience and immeasurable success in the areas of
management, sales, buying / merchandising, marketing and business growth and dev
elopment. Energetic entrepreneur who triumphs over challenge and emanates a rele
ntless desire for achievement. Have achieved over 20 years of demonstrated succe
ss driving multi-million dollar revenue growth while providing visionary sales l
eadership in highly competitive markets. Tenacious in building new business, sec
uring customer loyalty, and forging strong relationships with internal and exter
nal business partners. Known for creating effective “go-to-market strategies†to drive t
op sales, increase market share, create desire, and promote a favorable company’s im
age to exceed targeted goals.
Proactive and empowering leader with in-depth knowledge in utilizing out-of-the-
box approaches to train and develop employees to foster team unity toward fulfil
lment of corporate objectives. Gifted with the art of communication and power of
persuasion, along with expertise in identifying and addressing needs of diverse
consumers to present innovative solutions and ensure utmost satisfaction. Prove
n effectiveness to multitask in fiercely competitive, quota-driven, and fast-pac
ed environment.

CORE STRENGTHS
- Territory and Key Account Growth Management
- Marketing Campaigns and Promotions
- High Impact Sales Presentations
- Team Building Leadership, Coaching &Mentoring
- Strategic Alliance and Partnership Building
- Lifestyle Marketing and Business Development
- Competitive Market Analysis and Positioning
- Management Training and Motivation
- Strategy Development for Sales and Revenue Growth
- Outstanding Customer and Vendor Relations
- Networking and Relationship Building
- Product Knowledge and Introduction
- Budget Implementation and Cost Control
- Presentation, Negotiation, and Closing Skills
- Strategic Fiscal and Operational Management
- Articulate Oral and Written Communication

NOTABLE ACHIEVEMENTS
- Spearheaded the start of new businesses with full ownership
- Launched and grew a very successful business to over $1.5M in annual sal
es from startup by developing, building, and enhancing strong sustainable busine
ss relationships and opening new channels by cultivating existing accounts, ensu
ring extraordinarily profitable outcomes for the organization
- Skyrocketed assets to more than $500K within one year by maximizing whol
esale resources, pursuing joint ventures, building top–level alliances, and implemen
ting innovative promotional programs
- Consistently successful in identifying and capitalizing on market opport
unities to build brand recognition, drive revenue growth, expand market penetrat
ion, and win high % of market share
- Revamped core business model, increasing sales by 55% and broadening reg
ional presence
- Fulfilled expanded responsibilities as manager, buyer, sales and marketi
ng director, and merchandiser
- Featured on TV programs and in magazines and newspaper articles and cont
inually fostered a positive company image while promoting new businesses
- Augmented sales by 40% through new channel marketing and partner loyalty
programs, as well as developing promotional marketing strategies and programs t
argeting audiences for various businesses
- Led competitive product strategy through market analysis resulting in a
45% boost in revenues through revised pricing model
- Devised an effective marketing campaigns resulting in more than 70% succ
ess in attracting new clients
- Expanded territory into four additional states through anticipating and
identifying customer needs, designing solutions, and proposing products customiz
ed to individual clients
- Simultaneously managed more than 30 multi-state custom projects, grew re
venue by achieving more than 150% sales increase by aligning strategies with eff
ective continual communications and liaison efforts with the base business, mana
gement, and sales team members
- Earned 99% client satisfaction rating through dedicated efforts in addre
ssing diverse customer needs, as well as in resolving issues and customer concer
ns under time and budget constraints
- Greatly surpassed territory sales by 127% or more annually through the d
evelopment of successful marketing plans to reach target markets and cultivate n
ew prospects
- Instrumental in complete turnaround of underperforming sales team, setti
ng higher expectations and instituting individual accountability resulting in 17
5% revenue increase within two years

SUMMARY OF EXPERIENCE
SALES AND MARKETING OPTIMIZATION
- Aggressively created and implemented new sales strategies and business p
lans for company/product expansion, including consolidation, simplification, and
introduction of new product lines along with creating new markets and direction
s for existing products
- Diversified territory and created innovative marketing strategies, campa
igns, and sales promotions to penetrate accounts, qualify new opportunities, and
generate new business opportunities
- Conducted sales forecasting and strategic planning to ensure corporate p
rofitability while analyzing business developments and monitoring market trends
- Delivered high-impact, informative presentations regarding products, pos
itioning, pricing, and marketing
- Aggressively prospected leads to build a substantial sales funnel genera
ted by marketing, cold calling, regular communication, appointment setting, meet
ings, and presentations
- Strategically attended various trade shows, sales events, workshops, sem
inars, and lectures to gain more insightful market knowledge and increase brand
recognition and market share
BUSINESS MANAGEMENT AND OPERATIONS
- Directed and coordinated all business aspects with focus on sales, marke
ting, buying, merchandising, regulatory compliance, and leadership
- Adept at creating win-win partnerships with manufacturers /vendors, corp
orations, and professional organizations
- Communicated the needs of customer, supply chain, and staff to ensure pr
oducts meet customer’s needs, budget, quality, and service delivery requirements
- Oversaw and prepared television advertising for commercials, online webs
ites, and the production of printed marketing resources, including display adver
tisements in newspaper and magazines, tri-fold brochures, and direct mail solici
tation material
- Reviewed financial statements, sales reports, and other performance data
to measure goal achievement as well as to determine areas needing cost reductio
n and improvement
- Vigorously participated in industry tradeshow and buying trips
- Resourceful investigator who constantly conducted comprehensive research
regarding new market trends and inspirations to keep a pulse on new up and comi
ng trends in the industry
- Identified new product lines and created brand platforms to introduce co
mplimentary, cross-functional new product rollouts
- Demonstrated success in identifying and capitalizing on high potential m
arkets as well as in designing and implementing creative strategies to position
company for renewal, growth, and a sustainable competitive edge
- Worked collaboratively with product representatives to develop programs
to penetrate deeper into the market place and maximize resources to expand custo
mer base
LEADERSHIP, TRAINING, AND SUPERVISION
- Dynamic leader and trendsetter with expertise in training, mentoring, co
aching, and motivating teams by empowering individuals and creating a passion fo
r achieving and surpassing measureable goals; combine business acumen with innat
e leadership abilities to recruit, build, and retain high performing buying and
sales teams
- Reputation for intense work ethic, high energy level, and strong capabil
ity to work well under extreme pressure while maintaining consistent commitment
to success
- Determined staffing requirements; coordinated hiring and training of emp
loyees to enhance overall efficiency
- Managed over 40 contractors, staff, trades and sales team members; organ
ized schedules and delegated specific duties and responsibilities
- Facilitated training to team members to develop competencies and achieve
the highest level of productivity
- Fostered a positive working environment and team unity to staff to impro
ve their profitability and gain ratios
CUSTOMER SERVICE AND RELATIONSHIP BUILDING
- Established and maintained long-term quality relationships with clients/
vendors by providing superior customer service to maintain and continually gener
ate sales and new business opportunities
- Interacted with clients, consumers and sales teams to determine market
needs and desires to provide expert advice in all factors of sales, management,
marketing, buying, planning, and merchandising
- Addressed and resolved complaints under time constraints to ensure clien
ts’ total satisfaction
- Accomplished research and developed promotional marketing strategies and
programs to target prime customers to increase company recognition, appreciatio
n, and desire

EMPLOYMENT HISTORY
FOUNDER, CEO, SALES AND MARKETING DIRECTOR, MANAGEMENT, BUYER
 DEZIGN INSPIRATIONS, SARASOTA / BOCA RATON, FL / WILMINGTON, NC
1993–2010
FOUNDER, SALES AND MARKETING DIRECTOR , MANAGEMENT ,BUYER,
AMBIANCE DESIGNS, BOCA RATON, FL
1990–1993
MANAGER, SENIOR INTERIOR DESIGNER, BUYER, SALES AND MARKETING, MANAGEMENT
ALEXIS INTERIORS, DEERFIELD, FL
1987–1990
SALES, MARKETING AND ADVERTISING SPECIALIST
NEWS AND SUN SENTINEL/GOLD COAST SHOPPER, BOCA RATON, FL
1985–1987

EDUCATION
ASSOCIATE OF SCIENCE IN BUSINESS, MANAGEMENT, SALES, MARKETING, AND MERCHANDISIN
G
Art Institute of Fort Lauderdale, Fort Lauderdale, FL
Graduated with honors