NUCHANA KITTITRAKUL

152 Upland Rd., Cambridge, MA 02140

401.527.3272 - nkf3b724@westpost.net
SUMMARY
Self-motivated, team-orientated MBA candidate with three-year experience in mark
eting communication, consulting, and account management seeking a position in ma
rketing management and integrated marketing communication.
EDUCATION
Aug 2008- May 2010 Brandeis International Business School, Waltham, MA Master of
Business Administration, International Business Concentration (3.70 GPA)
Aug -Dec, 2009 ESADE Business School , Barcelona, Spain
Master of Business Administration, Exchange Student Program
Sep - Dec, 2007 University of Massachusetts, Boston, MA
Certificate of English Language Study in Business Program
2003-2004 Emerson College, Boston, MA
Marketing Management (3.75 GPA)
University of Massachusetts, Boston, MA
Computer Information Management (4.00 GPA)
1998-2002 Thammasat University, Bangkok, Thailand
Bachelor of Arts in Mass Communication and Journalism
EXPERIENCE
Jun - Sep, 2010 KAZ, INC., Southborough, MA, USA
Global Category Organization Intern: Vicks, Braun, and Honeywell
* Developed global product maps incorporated into 3-year global brand plans that
identified any gaps in product performance, price, and retail channels, and det
ermined unique positioning for each product.
* Analyzed competitors' data for each of Kaz' 9 product categories among regiona
l markets and conducted research via store checks, market research, and internet
to assess marketplaces.
* Assisted Associate Marketing Director in both qualitative and quantitative res
earch concept writing, questionnaire development, and assessing the data for con
clusions and recommendations.
Sep 2005 - 2006 LEO BURNETT LIMITED, Bangkok, Thailand
Account Executive: Tiger Beer, Sumsung, and Metropolitan Hotel
* Developed contingency plans around Thai government's stricter control of alcoh
ol advertisements to retain a key client.
* Initiated a holistic brand plan, in partnership with strategic planning and me
dia departments, to increase brand experience and product trial that generated 5
% of the account revenue through new below-the-line activities.
* Monitored and evaluated brand performance and market circumstances to execute
appropriate changes in integrated marketing communication programs.
* Led cross functional projects both internally and externally such as winning t
he pitching of Tiger Dome project (major Thai sporting event) that increased the
number of event participants from prior year by 300% from 500 to 1500 with grea
t publicity for the brand.
* Executed promotional activities that enabled Tiger beer to be sold exclusively
at on-premise channel.
Feb 2005 - Aug 2005 JWT, Bangkok, Thailand
Account Executive: Sofy (No.1 brand in feminine care in Japan)
* Managed advertising campaigns for Thai market functioning as South East Asian
regional hub and provided marketing materials to other countries.
* Liaised between Japan-based Global Business Unit and local client to incorpora
te global brand strategies into local marketing and communication plans.
2004 - 2005 MCCANN WORLDGROUP, Bangkok, Thailand
Account Executive: L'Oreal
* Worked closely with Headquarters in Paris to adapt marketing and communication
plans for Thai marketplace.
2002 - 2003 Chuo Senko, Bangkok, Thailand
New Business Development Coordinator
* Assisted New Business Development Manager in identifying prospect targets and
generating leads.
OTHER
Honors: MBA Scholarship - Global Leadership Award, Brandeis University
Winning team of advertising campaign - AJF Mutual Fund (Joint Ventur
e between Ayutthaya Bank and J. P. Morgan)
Second-class award of promotional campaign - Thai Red Cross
Computer Skills: Microsoft office and Basis knowledge of STATA 10
Activities: Exchange Program - ESADE Business School, Spain and American Institu
te for Foreign Study, USA
Volunteer - Pearl S. Buck Organization, AdAsia, Asia-Pacific Socie
ty for Impotence Research & Exhibition
Member - Consulting Club, Brandies; Tennis & Squash Club, Brandies
; The Advertis