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Sales and Operations Leader A people person with the ability to create and capi

talize on business networks and negotiate partnerships to increase sales and bot
tom performance. Key function experience:
* Sales & Branding Management * ROI & Profit Optimization
* Contract & Price Negotiation * Service & Parts Management
* Competitive Analysis & Pricing * Inventory & Expense Management

PROFESSIONAL EXPERIENCE
Independent Agent, Financial Services Professional
2008 to Present
Directed individuals through issues of estate planning, wealth creation and pre
servation of assets
Detroit Financial Group, Contract Agent, Farmington Hills, MI 2007 - 2008
Sold $4.6M in individual insurance and annuity products
Targeted business owners of privately held companies to facilitate business con
tinuation, succession planning and estate preservation

Cloverdale Equipment Company, Vice President of Operations, Oak Park, MI 2001 -


2006
Equity partner, board member, retirement pension trustee and operations committ
ee member
14-year tenure exhibiting strengths in sales and customer service forging relat
ionships with decision makers at all levels
IT plan design and maintenance oversight involving network design, VPN hardware
and servers, including communications equipment upgrades
Operations oversight of the crane rental manager ($4.5 M fleet), and asset mana
ger ($12 M fleet)
Introduced a new compensation program resulting in a 15% increase in rental rev
enues
Managed sales staff overseeing $5-6 M in annual equipment sales revenue
Conducted field sales calls and coordinated equipment demonstrations
Trained staff for safe equipment operation, features & benefits, new product in
troductions, new manufacturer & supplier accounts
Communicated changes in company policy, retail pricing, factory backlogs, finan
cing, sales specials and fleet additions
Negotiated union contracts and banking/loan covenants
Managed corporate financial reviews & audits, accounts payables, account receiv
ables and Small Claims Court matters
Identified underutilized equipment & dead inventories for asset disposal
Coordinated support for the Parts & Service department
Responsible for researching and obtaining bid opportunities from southern Michi
gan communities, utility companies, mills, refineries, county governments and St
ate of Michigan

Cloverdale Equipment Company, Territory Manager, Oak Park, MI 1998 - 2001


Researched new business opportunities and strengthened customer relations in an
underperforming geographic territory to grow sales and customer base into accou
nts totaling $1.2 M gross volume
Budgeted territory business for new & used equipment sales, equipment rentals,
operated labor & product support opportunities (maintenance, repair & parts sale
s)
Made sales calls to customers at their office and project sites
Provided OSHA equipment safety & operation certification training for customers
Managed account receivable collections
Cloverdale Equipment Company, Crane Rental Manager, Oak Park, MI 1995 - 1998
Developed and managed department budget
Met with customers to performed on-site evaluations, reviewed construction plan
s/drawings, explained equipment features & benefits, and communicated safety pro
tocols and product limitations
Managed a $3.5 million crane fleet and maintained above 74% utilization
Managed equipment repairs, rental turnaround, operators (local 327), transporta
tion and permitting to fulfill rental commitments
Provided recommendations for asset acquisition or disposal
Created daily, weekly & monthly equipment availability reports

Cloverdale Equipment Company, Sales Coordinator, Oak Park, MI 1992 - 1995


Managed sales personnel
Produced proposals and rental quotes. Proposals contained description of featur
es & benefits, equipment specification and technical information
Launched web based equipment sales that increased company sales by 9%
Created an automated pull list within company computer system for each classifi
cation of equipment owned or quoted
Developed rental department accessories list as well as safe/proper operation i
nstructions, equipment limitations and MIOSHA/OSHA regulations to be included wi
th rental contracts
Created an equipment folder system containing comprehensive details of acquisit
ion, costs, specifications, maintenance and repairs for easy inquiry and evaluat
ion of individual assets
Improved product availability and delivery communications with manufacturers
Developed and produced branding materials such as: direct mail advertising, log
o merchandise, conference displays, directory ads, website, signage and corporat
e identity materials.

Education/Certifications/Licenses
Education: Bachelor of Science Degree, Zoology, Ohio Wesleyan University Delawa
re, OH
L, A & H insurance licensing
Class B Commercial Drivers Licensing (CDL)
Certification: Forklift operators
Certification: Aerial work platform operators
Software Proficiency: Microsoft Word, Excel, PowerPoint and Leads360 sales manag
ement programs
Community Service
Haitian missionary construction work team member, Apostolic Christian World Rel
ief Program
SpringHill Camp weekend volunteer, Evart, Michigan
NorthRidge Church Discovery Island volunteer, Plymouth, Michigan
Dave Ramsey Financial Peace University facilitator, Plymouth, Michigan