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(440) 667-4540 Page 2 __________________________________________________________
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~ Professional Experience, Continued ~
President & CEO, Owner 1995 2006 ANCHOR ADVERTISING & PRINTING, LLC, Elyria, OH
Co-operative direct mail home business grew to complete advertising agency with
in-house print capabilities.
* Conducted and managed all business development, operations, and sales that pro
gressively grew to $2.5M in annual sales from a 10,000 square foot facility.
* Hired, trained, and supervised a staff of four graphic designers, four print p
roduction employees, and support staff.
* Established and led staff meetings to create strategically competitive marketi
ng campaigns that delivered cost-effective initiatives to improve corporate imag
e, profits, and ROI.
* Mailed over 150,000 solo mailers weekly that achieved a high percentage in dis
tribution returns for new and repeat business.
Director of Sales & Marketing 1993 1995 SOUND REDUCTION CORPOATION, Cleveland,
OH Designed and manufactured fabric-wrapped acoustical sound panels. * Managed a
nd trained a network of 29 sales representatives whose intensive training result
ed in
increased sales revenues of 20% annually. * Strategically and analytically condu
cted market research, identified and pegged market segments,
and developed appropriate marketing plans and relevant literature. * Developed a
nd launched an internal quote tracking and evaluation process that increased eff
and bottom-line profits. * Key accounts included the Smithsonian, Bronson MO The
aters, and NBC Studios, NYC.
Territory Manager 1991 1993 BROWN & WILLIAMSON TOBACCO, Louisville, KY Was the
third largest tobacco company nationally. In 2003 merged with R .J. Reynolds Tob
acco, the second largest tobacco company in the U.S..
* Initially hired as a sales representative and was promoted to Territory Manage
r after nine months. * Managed territory with $8.7M in annual revenues, held Key
Account Responsibility in Medic Drug and
Drug Mart, and increased and upheld client relations. * Handled marketing strate
gies, created and monitored budgets and financial statements, and
prepared sales volume forecasts. * Planned and implemented a local test market t
o rebrand the companys KOOL brand cigarette.
________________________________ Education ________________________________
Otterbein College, Westerville, OH Bachelor of Arts in Communications; Minored i
n Public Relations and Business, 1991
_______________________ Achievements & Affiliations _______________________
Board of Directors Community Impact Organization Leadership Lorain County Rotar
y International Regional Board of Directors Boy Scouts of America Eagle Scout
Business Consultant Sailing Instructor ******