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Vista, CA 92081 a dffc9a92@westpost.

net a (760) 458-2500


Senior Sales Training and Managing Executive with the ability to execute a wide-
range of sales and marketing strategies designed to overcome objections, achieve
consultative sales, establish market presence and increase revenue and profitab
ility.
Expert Trainer and Motivator a- Strategic Business, Market & Sales Planning
a- Competitive Analysis, Positioning & Pricing a- Profit Optimization
SUMMARY OF QUALIFICATIONS
aBusiness Coaching Professional who has led sales reps and managers to doubling
and tripling production, resulting in personal net income increases of up to 100
%.
aDirected strategic and tactical operations for over 350 clients through over 8,
500 coaching and training sessions, including accountability for identification,
creation and facilitation of all education plans.
aA strategic visionary with a clear sense of purpose and urgency when faced with
diverse situational challenges during periods of both declining sales and rapid
growth that can be translated to any industry.
aSolutions-oriented Sales Executive with expertise leading consultative sales an
d business development cycles.
aConsistently employs an energized management style utilizing financial and orga
nizational abilities, vision and tenacity, blending motivation, leadership, crea
tive and analytical abilities to develop and implement innovative ideas that pro
duce bottom-line results.
aSuperb mentor, inspirational leader that inspires employees to maintain peak pe
rformance and productivity levels while simultaneously maintaining high levels o
f morale across the board.
aProficient in Microsoft Windows and Office.
CERTIFICATIONS
aReal Estate Salespersonas License; State of California; Sacramento, CA; valid t
hrough September 2011
aCertificate of Achievement and 6 hours continuing education credit; aWhat Matte
rs Mosta Time Management; Franklin Covey; Vista, CA; March 2000.
PROFESSIONAL EXPERIENCE
LAUNCH COACH March 2010 - December 2010
VISTAGE INTERNATIONAL San Diego, CA
.
aCoached and trained CEOs to successfully recruit and build private coaching gro
ups of 8-12 active CEOs of companies ranging from 100 million in revenue to 5 mi
llion in revenue.
aConsistently utilized Sales Force and GoToMeeting to facilitate up to 20 weekly
coaching sessions with CEOs.
aSuccessfully managed the start of a new CEO group to the alauncha of the new CE
O group with 8 or more CEO members.
(experienced RIF as 12/31/10)
REGIONAL SALES ASSOCIATE July 2009 - December 2009
TOP PRODUCER SYSTEMS / MOVE, INC. Vancouver, BC, Canada; Westlake Village, CA
Software company offering web-based leads/database solutions to realtors and rel
ated industries; owners of www.realtor.com and Top Producer Systems.
aRecruited to streamline current real estate information and both established an
d emerging sales strategies into presentations for realtors, 30-120 minutes dura
tion, resulting in estimated 30-40% increase in lead generation.
aUtilized webinar technology to provide one-on-one training, as well as to instr
uct groups of up to fifty, resulting in incalculable cost savings.
aEarned reputation for delivering spot-on needs-based presentations through thor
ough research of clients and through mirroring the sales process on those client
s. (RIF 12/2009)
SALES TRAINER / SALES COACH June 2006 - July 2009
SELF EMPLOYED Vista, CA
Sought-after National Sales Trainer and Business Coach, with clients including r
eal estate agents, lenders and small business owners, specializing in lead gener
ation and effective closing techniques.
aCollaborated with Executive Management/Owners conducting gap and needs analysis
of employees, capturing all aspects of the business and experience levels, cont
ributing to increases in production, referrals and incomes.
aPioneered needs-based sales approach, simplifying basic elements to make it mor
e accessible to new realtors.
aTraining included new hire, career path and growth, collaboration with employer
initiatives, ethics and compliance, sales, executive management, individual per
formance coaching, guest handling, public speaking, computer skills and business
writing.
NATIONAL SALES TRAINER / SALES COACH January 2007 - October 2007
DOMINION ENTERPRISES Norfolk, VA
Dominion Enterprises comprises multiple companies including web-based real estat
e and property management firms; they specialize in web-based solutions for lead
generation and brand name recognition.
aPartnered with Dominion Enterprises (homes.com, forrent.com, harmonhomes.com) t
o train and launch a consultative sales process through training commissioned sa
les reps in effective use of websites, banner ads and web-based lead-generating
technology.
aDelivered 2-3 day classes, incorporating PowerPoint presentations, workbooks an
d role playing to overhaul clientsa sales techniques and to modernize their tool
s for more productive efforts.
BUSINESS COACH January 2002 - June 2006
BUFFINI AND COMPANY Carlsbad, CA
North Americaas #1 training/coaching company, preparing real estate, lending/fin
ancial service industry professionals with lead generation tools and strategies,
and a systemized approach to running a business.
aFocused intense real estate and selling skills to entire industry, providing co
aching and individualized sales training to realtors, mortgage sales professiona
ls, escrow officers and related financial sales professionals.
a Incorporated observation skills and profiling techniques to teach clients to f
ocus on strengths while overcoming weaknesses; navigated pitfalls through role-p
laying, scripts, and teaching time management.
aAnalyzed individual action plans and demanded regular accountability, leading t
o achievement of sales revenues and overall growth.
ADDITIONAL EXPERIENCE
aManagement Associate; Bank of America; Oceanside, CA; January 2000 - December 2
002
EDUCATION AND TRAINING
MASTER OF ARTS, ORGANIZATIONAL LEADERSHIP 2009
BIOLA UNIVERSITY La Mirada, CA
3.87 G.P.A.
BACHELOR OF SCIENCE, BUSINESS MANAGEMENT
SAN DIEGO CHRISTIAN COLLEGE El Cajon, CA
3.87 G.P.A. a- Magna Cum Laude
BACHELOR OF ARTS, HISTORY
PENSACOLA CHRISTIAN COLLEGE Pensacola, FL
3.2 G.P.A. a- Theta Sigma Gamma, academic honor society
SELECTED ACADEMIC TRAINING AND ACCOMPLISHMENTS
aProfessional Certificate - Post Baccalaureate Teacher Education, Cross-Cultural
, Language and Academic Development; 3.89 G.P.A.; University of Phoenix; San Die
go, CA
aEmergency 30-Day Substitute Teaching Permit; California Commission on Teacher C
redentialing; Sacramento, CA; valid through January 2011
PROFESSIONAL AND VOLUNTEER ORGANIZATIONS
aVice President and Board Member; Shadowridge Aspens Owners Association; Vista,
CA; 2005 - present