ROBIN M.

SPINDEL
444 E. 86th Street, Apt. 5B - New York, NY 10028 - (347) 495-4485 - rsd9de08@wes
tpost.net
SENIOR MARKETING PROFESSIONAL
Track record of revenue growth, profit enhancement and successful project manage
ment during 13 years in progressively challenging marketing-management roles. S
trong foundation in marketing operations paired with creativity and the ability
to innovate. Talent for leading and inspiring teams to top performance. Flexib
le to work with, and accepting of new challenges and increased responsibilities.
Varied industry experience and proven ability to succeed in new environments.
Extensive track record delivering product marketing plan and implementation on
aggressive schedules and within budget. Ability to take companies/products from
start-up phase to substantial and maintained growth and prosperity. Proven suc
cess recruiting, mentoring, and retaining team members.
Extensive experience in the following: Travel and Hospitality, Financial Servic
es, Luxury Goods and Services, Internet Products and Brands, Membership-based Cl
ubs and Organizations, and Online Education.
CORE COMPETENCIES/AREAS OF EXPERTISE
Acquisition
Branding
Business Development
Client Relations
CRM
Database Marketing
Direct Mail Campaign Development
Email Marketing
Event Planning
Investor Relations
IPOs
Lead Generation
Loyalty and Retention
Marketing Plans and Budgeting
Media Buying/Planning
Online Marketing
Partnership Development
Product Launch
Program Development
Public Relations
Sales Promotions
Social Media
Start-ups
Team Building/Staff Management
Website Development

Computer Skills: Microsoft Office, Salesforce, Vertical Response, Google AdWord

s, Google Analytics.

KEY ACCOMPLISHMENTS
FINANCIAL SERVICES
* Completely re-branded and repositioned EMIND, LLC. from an e-learning company
to a financial services compliance automation company via public relations, webs
ite, sales literature, communication messaging and positioning, sales pitch, etc
.
* Built credibility and recognition of company among Wall Street's top blue chip
firms via live event series and online newsletters.
* At MULTEX.COM, INC., initiated and grew marketing and messaging for start-up I
nternet company achieving growth during tenure from 40 employees and $2 million
in annual revenue to approximately 600 employees and $100 million in annual reve
nue.
* Developed brand recognition, increased profitability and enhanced shareholder
value. Developed and maintained an online marketing program to ensure branding,
high membership acquisition and low cost per member/transaction for individual i
nvestor websites and affiliate sites including Yahoo! Finance, AOL Money & Finan
ce, MarketWatch and others.
LUXURY GOODS / HOSPITALITY
* Designed and generated marketing programs taking company from start-up concept
to second largest competitor in alternative luxury travel category.
* Maximized company ROI and reduced cost per new sale by nearly 30% leveraging h
igh performing, low cost initiatives via member-based referral marketing, partne
r referral marketing and highest conversion media.
* Designed and implemented marketing strategies generating revenues over $100 mi
llion. Grew club membership, actualizing annual increases in membership and rev
enue through strategic results-oriented direct marketing that included continual
results analysis, removal of underperforming campaigns, and expansion of succes
sful initiatives such as referral events and database limited-time offers.
* Generated greater percentage of sales from most cost-effective source, member
referrals, driving referrals from less than 10% of new sales revenues to 51% ove
r a four-year period. Created dynamic referral program with multi-faceted focus
and strategies to achieve organizational goal.
* Achieved steady annual revenue increases from $22.4 million to $46.1 million o
ver a four-year period.
* Developed strategy to reduce cost per lead. Analyzed strongest ROI lead gener
ation campaigns, removed all high-cost, low return vehicles, and moved budget an
d efforts into Google search, targeted email campaigns, online ads, pay-per-lead
and referral events. Achieved an overall cost per lead reduction of 35% from 2
008-2010.

CAREER HISTORY
Ultimate Escapes, LLC., Orlando, FL 2004-2010
Ultimate Escapes is the largest luxury destination club as measured by number of
club destinations and the second-largest destination club as measured by number
of members. Ultimate Escapes offers members flexible access to a growing collec
tion of hundreds of multi-million dollar private residences and luxury hotels in
more than 150 global club and affiliate destinations.
Rapidly and consistently promoted to positions of increased scope and responsibi
lity.
VP, Marketing (2008-2010) - VP, Business Development (2007-2008) - Director, Mar
keting (2004-2007)
Pioneered strategic and tactical marketing for successful launch of new luxury b
rand in a relatively unknown category. Managed annual budget of $2-$3 million,
providing overall objectives and guidance to marketing and technology teams to i
mplement unified marketing campaigns. Developed and lead integrated marketing c
ampaigns focused on revenue generation and profitability. Formulated strategic
and tactical plans to generate brand and category visibility, lead flow and incr
emental sales. Produced high-impact multi-channel marketing programs with signi
ficant online focus including social media, online advertising, search engine op
timization (SEO) and paid search, email and database marketing, partner and affi
liate marketing. Created and maintained ongoing loyalty and referral lead gener
ation programs. Set corporate communication and PR strategy/direction to positi
vely position company with customers, prospects and media. Analyzed and reviewed
all campaigns to improve ROI and maximize marketing campaigns. Led and motivat
ed in-house marketing team and multiple outside vendors.

EMIND LLC., New York, NY 2001-2003

Company specializing in automated compliance and e-learning for the financial se
rvices industry. Firm acquired by Kaplan, Inc., a subsidiary of The Washington P
ost.
Director, Marketing
Spearheaded lead generation programs via online promotion, direct mail, email, t
rade show participation and telemarketing. Developed online free trial program t
hat gathered critical prospect data and provided it to sales staff for a "warm"
sales call, shortened time to close by allowing instant access to the product, a
nd ultimately resulted in a higher rate of closure. Hired and managed staff of
four, with direct report to the CEO.

MULTEX.COM, INC., New York, NY 1996-2001

Multex.com, Inc. provides investment information and technology solutions for th
e worldwide financial services industry, including brokerage firms, professional
money management firms, hedge funds, venture capital firms, mutual funds, inves
tment banks, corporations, and individual investors. Launched both B to B and B
to C products for institutional investors, individual investors and corporations
including Multex on Bloomberg, Reuters Research and Multex Investor. Firm ulti
mately acquired by Reuters.
Director, Marketing (1998-2001) - Manager, Marketing (1996-1998)
Responsible for marketing web-based financial services products to institutional
and individual investors for firm specializing in the delivery of brokerage res
earch and market data. Created and grew marketing department, managed four indiv
iduals with $20 million annual budget across business-to-business, business-to-c
onsumer and content channels. Managed online and offline global marketing functi
ons including advertising, public relations, direct mail, sales literature, even
t marketing and research for offices in the United States, London and Hong Kong.
Regularly interfaced with CFO, CEO, investor relations officers, bankers and l
egal counsel relating to company image issues, including the company's initial p
ublic offering, as well as regular communication to investors. Hired and manage
d multiple vendors including all online and offline advertising, design, researc
h and public relations firms. Analyzed effectiveness of all marketing activities
and assessed against corporate objectives.
EARLY CAREER HISTORY
(Eight years of progressive Media Sales, Marketing and Account Management experi
ence.)
INFINITY INFO SYSTEMS CORPORATION, Sales and Marketing Representative
SHAMROCK BROADCASTING (WHTZ/Z100), EMMIS BROADCASTING (WQHT), Account Executive
LONG ISLAND BROADCASTING (WHLI/WKJY), JARED BROADCASTING (WDRE), Account Executi
ve

EDUCATION AND MEMBERSHIP

Bachelor of Arts, Communications, State University of New York, Albany, NY
Ealing University, London, England, Study Abroad Program
Member, Luxury Marketing Council
444 E. 86th Street, Apt. 5B - New York, NY 10028 - (347) 495-4485 - rsd9de08@wes
tpost.net